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The Secret to Writing Awesome Local Content

by DealerOn @ DealerOn

  Do you read your web content out loud before hitting “publish?” This week, Greg Gifford has another blog post for us over at Search Engine Land asking this very question. The fact of the matter is that even though content signals from your website are arguably the most important part of your local SEO strategy, not many websites actually have quality content. In fact,...

The post The Secret to Writing Awesome Local Content appeared first on DealerOn.

SEO: Logo in Search Engine Results

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Search engine optimization (SEO) isn’t just about getti [...]

The post SEO: Logo in Search Engine Results appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

DealerOn Operations Smooth Despite Sandy

by Ali Amirrezvani @ DealerOn

This weekend, along with much of the Eastern Seaboard, DealerOn prepared for an onslaught as weather and media reports warned of potentially devastating force from Hurricane Sandy. Making the safety of our employees our number one priority, we still wanted to live up to our commitment to deliver industry-leading customer service, and did not want to let the hurricane close...

The post DealerOn Operations Smooth Despite Sandy appeared first on DealerOn.

Grand Rapids SEO Company Discusses Mobile SEO

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Have you noticed that almost everyone has a Smart Phone [...]

The post Grand Rapids SEO Company Discusses Mobile SEO appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Tamarac – Spectrum Health facility

by CArl @ Michigan 360 Virtual Tour Professional Photographers

Video TourSit back and enjoy the 360 Video Tour of the inside of Tamarac’s impressive wellness facility! Video Tours are self-guided tours throughout your facility! Google Inside Street View – 360 Virtual Tour of Tamarac in Fremont, Michigan. Professionally photographed & produced by Carl Turek owner at Michigan 360 Tours. We work directly with Google […]

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Generate More Leads With These Search Engine Optimization Tips

by Jim Theisen @ High Target Marketing LLC

There are quite a few hard things to understand when dealing with SEO that may cause you confusion, but don’t allow that to make you

Romence Gardens

by CArl @ Michigan 360 Virtual Tour Professional Photographers

New Google Inside Street View – 360 Virtual Tour of Romence Gardens in Grand Rapids, Michigan. Professionally photographed & produced by Carl Turek owner at Michigan 360 Tours. We work directly with Google Maps, producing View Tours of companies & businesses throughout Michigan. Romence Gardens in Grand Rapids, Michigan is first and foremost a retail […]

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Welcome to Grand Rapids SEO

by mjsb2 @ Grand Rapids SEO

Hey I’m Mike Baugh, owner of Grand Rapids SEO, the premier Internet Marketing Advertising Agency in Grand Rapids, Michigan according to the real Google search engines. Call us at (248) 763-9518...

The post Welcome to Grand Rapids SEO appeared first on Grand Rapids SEO.

DealerOn Photos From NADA, Courtesy of April Rain

by Ali Amirrezvani @ DealerOn

  Amir, April Rain, and our DrivingSales Dealer Satisfaction Award! We’re so proud! Amir Presenting Amir Accepting Our Award from Jared from DrivingSales Amir with Jon Lamb

The post DealerOn Photos From NADA, Courtesy of April Rain appeared first on DealerOn.

Google: SEO is Not Spam

by Ali Amirrezvani @ DealerOn

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy. According to Matt Cutts, the head of Google’s web spam fighting team, his...

The post Google: SEO is Not Spam appeared first on DealerOn.

Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO]

by Michael DeVito @ DealerOn

Download the slides here For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in...

The post Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Tweet or Tweet Not, There is No Try

by Shaun Raines @ DealerOn

If you’re new to Twitter, let me be the first one to welcome you to 2007. Actually, Twitter officially launched in the summer of 2006, and has steadily grown into a social network with 255 million active monthly users. Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers. Think about that....

The post Tweet or Tweet Not, There is No Try appeared first on DealerOn.

Tips on Designing a Time Frame

by Coe Lacy @ DVS

What happens when a project's planned time frame and the time frame of reality don't line up? What can you do to plan for the surprises? These tips won't help you see the future but might give you a peak into how to expect the unexpected.

The post Tips on Designing a Time Frame appeared first on DVS.

Get the Most Out of Attending Your Next Tradeshow

by Innereactive @ Innereactive

Going to tradeshows is an important part of business and professional development for most industries, but especially for eye care professionals. Tradeshows and conferences offer continuing education, information on new technology and procedures, and more product information that your brain can hold. With an overwhelming amount of material and demonstrations to soak up, how do […]

The post Get the Most Out of Attending Your Next Tradeshow appeared first on Innereactive.

Psoriasis and Eczema Treatment Center - Grand Rapids and West Michigan

Psoriasis and Eczema Treatment Center - Grand Rapids and West Michigan


psoriasiseczemacenter.com

Specializing in Eczema and Psoriasis Treatment for both children and adults. Serving Grand Rapids and West Michigan . Accepting all insurances. Call today.

8th Day Gym

by CArl @ Michigan 360 Virtual Tour Professional Photographers

New Google Inside Street View – 360 Virtual Tour of 8th Day Gym – CrossFit in Grand Rapids, Michigan. Professionally photographed & produced by Carl Turek owner at Michigan 360 Tours. We work directly with Google Maps, photographing and producing Virtual View Tours of companies, businesses, fitness centers and gyms throughout Michigan. We are a […]

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We’re coming to Chicago!

by Greg Gifford @ DealerOn

This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll...

The post We’re coming to Chicago! appeared first on DealerOn.

Everything You Need to Know About Local Link Building

Everything You Need to Know About Local Link Building

by DealerOn Podcasts @ The Dealer Power Hour

By now, everyone understands that showing up in search results is absolutely vital to the success of your business. However, most dealerships don’t make use of one of the most valuable SEO strategies…Link Building! It’s time to GET FIRED UP ABOUT LOCAL SEARCH AND START A COMPREHENSIVE LINK BUILDING STRATEGY! Wanna know how? This 1 hour webinar will provide you with a link building roadmap...

301 redirect and SEO

by admin @ Craig Pennings

A 301 redirect is an effective on-page SEO method to let search engines know exactly where your domain is. A great SEO method/trick that I have learned is pointing the url WITHOUT the “www.” in front of it, to the url WITH the “www.” so that any link pointing to either of those, will be […]

SEO Company “Google Update” Spam

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Did you know that Google updates its algorithms roughly 500 or more times annually? Our Traverse City MI SEO company strives to stay informed about all the latest changes and innovations relevant to our clients.

The post SEO Company “Google Update” Spam appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Installing Google Analytics on Your Dealership Website

by Ali Amirrezvani @ DealerOn

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”.  You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics.  At DealerOn, we have made it a standard part of our process to create a Google Analytics account...

The post Installing Google Analytics on Your Dealership Website appeared first on DealerOn.

More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

by Ali Amirrezvani @ DealerOn

While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one?  If I already have one, do I need to actually optimize it?  Is mobile traffic really growing as rapidly as everyone says it is?  Should I be making my car dealership’s mobile website a priority to sell more cars? The answer to...

The post More Reasons Your Car Dealership NEEDS an Optimized Mobile Website appeared first on DealerOn.

Should You Scrap Text Blogging For Video Content Creation?

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

The push for video content creation is due to Generation Y (millennials) surpassing the Baby Boomers and their relationship with consuming information.

The post Should You Scrap Text Blogging For Video Content Creation? appeared first on Grand Rapids Web Design by Valorous Circle.

Find the Right PPC Provider for You

by Acacia Grant @ DealerOn

Car dealers that use pay-per-click advertising for their dealership website often turn to a managed service.  If your car dealership is ready to turn your PPC campaign over, or you’re just looking to get started with PPC, here are some things you should look for when determining which car dealer PPC manager is best for your dealership. It’s so important...

The post Find the Right PPC Provider for You appeared first on DealerOn.

Michigan Companies Thriving with SEO

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

In a lagging economy, Michigan businesses are turning t [...]

The post Michigan Companies Thriving with SEO appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Increasing Dealer Website Conversion

by Acacia Grant @ DealerOn

On Tuesday, I wrote about how website design, content, navigation, and technical problems can affect your auto dealership website conversion rate.  Your online marketing efforts can also affect the rate at which traffic on your car dealer website converts into leads.  Here’s how: Keyword Selection (SEO & PPC): People who use search engines expect to find websites that are related...

The post Increasing Dealer Website Conversion appeared first on DealerOn.

Don’t Neglect This Basic SEO Factor

by Acacia Grant @ DealerOn

There are thousands of things to manage in each and every dealership, including your dealer website.  So much attention is devoted to leads, conversion rate, vehicle detail pages, etc., that sometimes it’s easy to forget one of the most basic SEO factors for your website – the speed at which it loads. According to KISSmetrics, 47% of consumers expect a...

The post Don’t Neglect This Basic SEO Factor appeared first on DealerOn.

What Do Your Marketing Colors Say About Your Company?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

As a Grand Rapids, MI SEO company, our goal is to help [...]

The post What Do Your Marketing Colors Say About Your Company? appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Optimize your site for the right location

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share a tip that stems from a discussion with a dealer in our booth at Digital Dealer 23 last week. The dealer was wondering why he didn’t show up for generic brand searches in his own town town. After a bit of digging, we realized that he was optimizing his entire site for the...

The post Optimize your site for the right location appeared first on DealerOn.

Barbie Brand Joins DealerOn’s Regional Account Executive Team

by DealerOn @ DealerOn

DealerOn.com, the premier website and digital marketing provider for American car dealers announced the hiring of Barbie Brand as a member of the Regional Account Executive Team. “Barbie has spent the last 15 years helping customers, in and out of the automotive industry, improve their businesses,” said Ali Amirrezvani, Chief Executive Officer. “Adding her to the DealerOn team will really...

The post Barbie Brand Joins DealerOn’s Regional Account Executive Team appeared first on DealerOn.

News: Threemendous

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Today’s news update is brought to you by the number three. We hear many times that a whole lot of ‘things’ come in three’s. Celebrities seem to die in three’s Religion has the Father, Son, & Holy Ghost In writing, things that come in three are funnier, more satisfying, more effective. …Three Little Pigs, …Three […]

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Keep Your Dealer Site on the Top of Google’s SERP

by Ali Amirrezvani @ DealerOn

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms. ...

The post Keep Your Dealer Site on the Top of Google’s SERP appeared first on DealerOn.

6 Cutting Edge Video Strategies that Drive Sales and Service

6 Cutting Edge Video Strategies that Drive Sales and Service

by DealerOn Podcasts @ The Dealer Power Hour

If you are not using video to improve conversion, traffic, customer loyalty, branding, sales or service then you are missing an enormous opportunity! ARE YOU A VIDEO PRO…OR A VIDEO NOVICE? Not to fear! The experts are here and they are ready to help! In this 1 hour webinar, Anthony Carroll, Senior Account Executive with Google’s Automotive Retail team, and “Mr. Video”...

The Most Important Question To Ask In Local SEO

by DealerOn @ DealerOn

  Over at Search Engine Land, we have another helpful guest blog post from Greg Gifford, DealerOn’s Director of Search and Social. The topic of Local SEO is oh-so-important to businesses trying to rank in their geographic areas, so don’t miss out if your dealership is having trouble beating out the local competition. The question of the day is, “Why...

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8 Tips for Effective Website Redesign from an SEO Agency

by Jason Sasso @ SWELL

8 Tips for Effective Website Redesign A lot can go wrong during a Website Redesign. From traffic losses to negative audience feedback, any issue can adversely affect important metrics. To prevent the biggest problems, you can follow these tips on redesigning your website with SEO in mind. Use Descriptive Links Marketers and designers everywhere understand […]

The post 8 Tips for Effective Website Redesign from an SEO Agency appeared first on SWELL.

Check out our new Local SEO Guide

by Greg Gifford @ DealerOn

Grab a copy of our SEO guide today! Download the guide now In this week’s Wednesday Workshop video, we talk about the release of our new book about Local SEO… OK, so it’s an e-book, and we’re not done writing it yet – but the first section is finished, and we’re releasing it as a stand-alone guide! The first section...

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Digital Dealer Workshop – Houston, Texas – January 17th 2012

by Ali Amirrezvani @ DealerOn

Are you ready to start 2012 with a competitive online game plan? The Digital Dealer Workshops are bringing you everything you need to succeed online. Two distinctively different tracks will be offered and are customized to your level of experience: the dealer who feels behind on their e-commerce education and the dealer who is prepared but wants to excel. Want...

The post Digital Dealer Workshop – Houston, Texas – January 17th 2012 appeared first on DealerOn.

Internal Linking Helps With Car Dealer Search Engine Optimization

by Acacia Grant @ DealerOn

Search engine optimization can be a complicated process, especially since Google is rumored to use over 200 factors when determining how high (or low) your car dealership website ranks on their result pages.  While most people attribute successful SEO to things like keywords, meta tags, and external links, some SEO vendors forget about the importance of internal linking. Internal linking...

The post Internal Linking Helps With Car Dealer Search Engine Optimization appeared first on DealerOn.

Bing is Making Moves

by Andrew Kapral @ Grand Rapids SEO

Microsoft’s negative $5.5-billion-and-counting search engine has come a long way since its initial implementation in 2009, more than doubling its initial market share of 8.4%. The problem is that market share has not been chipped away from Google. Now with (…)

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Why a local business needs Google + Local

by Webfective Online Solutions LLC. @ SEO Services | Get More Website Traffic | Grand Rapids Michigan

Increasing the customer size is the mission of every local business. It is a fact that the customers are the back bone of every business. Local seo marketing should therefore be a priority when it comes to identifying and reaching … Continue reading

Automotive Cash Incentive Alternatives

by Ali Amirrezvani @ DealerOn

For Dealers Who Can’t Use Cash Incentives (Or Want to Try Something New) Online incentives are often what convince hesitant website visitors into actual leads.  While most dealerships use cash incentives, some manufacturers or state governments don’t permit this type of Internet offering.  For example, both Honda and Acura have very strict guidelines about what their dealers can offer, and...

The post Automotive Cash Incentive Alternatives appeared first on DealerOn.

Google+ Mistakes Your Dealership May Be Making

by Ali Amirrezvani @ DealerOn

Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).  I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships. Like all other social media sites, not posting on a regular basis can hurt your...

The post Google+ Mistakes Your Dealership May Be Making appeared first on DealerOn.

Micro-Moments: Get There Early (and bring pics!)

by DealerOn @ DealerOn

Last week, we talked about Google’s “micro-moments” and how a typical automotive shopper uses their phone or computer to move further in the purchasing funnel. As they learn more about the car they’re interested in, customer research gets more and more detailed. We’ve all heard the Google mantra, “Be there, be useful, and be quick.” But after reading this blog...

The post Micro-Moments: Get There Early (and bring pics!) appeared first on DealerOn.

Local SEO Is About So Much More Than Tools

by DealerOn @ DealerOn

  Hey, check it out, our very own Greg Gifford is on his soapbox again over at Search Engine Land. The topic of the rant? Letting online SEO tools do all the work for you, instead of using them to help you do SEO work.  It’s time to rage against the machine, folks. The computer machine, that is, because the...

The post Local SEO Is About So Much More Than Tools appeared first on DealerOn.

Automotive Blogging

by Acacia Grant @ DealerOn

Just like you, I’m always trying to do what I do better.  I’ve recently been reading The Corporate Blogging Book by Debbie Weil for a bit of a “back to basics” blogging lesson.  I came across a few good reminders, and wanted to share some with you. Blogs are used for so many different purposes, but here are some of...

The post Automotive Blogging appeared first on DealerOn.

Presentation: Super Powered SEO Tips for Auto Dealers

by Greg Gifford @ DealerOn

I presented a webinar for Digital Dealer yesterday, and we wanted to share the recording here on our blog. Learn the latest tips to help get your dealership to rank higher in local searches, from on site optimization to off site links and citations. Need help with SEO for your dealership? Let us know! We can help – even if...

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Difference Between SEO & SEM

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

While both search engine optimization (SEO) and search [...]

The post Difference Between SEO & SEM appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Google Offers–Just Another Groupon?

by Ali Amirrezvani @ DealerOn

Last week I wrote a post about Google Local Portal in Portland.  If you’ve already read it, you might have seen mention of Google’s new service for businesses: Google Offers.  Google Offers appears to be similar to Groupon and other discount offering services — it allows you, as a small business owner, to get your business “in front of thousands...

The post Google Offers–Just Another Groupon? appeared first on DealerOn.

Forget about unique content. Try actually BEING local!

by DealerOn @ DealerOn

  We’ve got another helpful article to send your way! The SEO industry is full of changes, and what worked 5 years ago doesn’t necessarily work today. Heck, 2015’s best practices have even changed in 2016, just take a look at the recent Possum, & Penguin updates. Greg Gifford, our Director of Search and Social, has some more tips and...

The post Forget about unique content. Try actually BEING local! appeared first on DealerOn.

When Should You Start Up a Google AdWords Campaign For Your Company?

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

You’re excited about how your company is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products.   1.  Customer Demand The first ingredient is customer demand. If your Seattle customers are not searching for your product or service in Google, …

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Common Social Media Mistakes Auto Dealers Should Avoid

by Ali Amirrezvani @ DealerOn

While not every dealership is actively involved with social media, it’s a form of connecting with potential customers that doesn’t seem to be going away.  If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes. Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results.  When you put...

The post Common Social Media Mistakes Auto Dealers Should Avoid appeared first on DealerOn.

Prioritize your marketing channels

by Shaun Raines @ DealerOn

The Beard and the Hair are back for this week’s Wednesday Workshop video! This week, we’re talking about prioritizing your marketing channels so you get maximum return. All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones...

The post Prioritize your marketing channels appeared first on DealerOn.

Did Digital Kill the Traditional Marketing Star?

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

What happened to the traditional marketing styles of print, radio television and outdoor (billboards)? They still exist in droves, but their effectiveness isn’t diminishing as rapidly as you might think.

The post Did Digital Kill the Traditional Marketing Star? appeared first on Grand Rapids Web Design by Valorous Circle.

News: Inspiration or Desperation?

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Change happens for usually one of two reasons: inspiration or desperation. Clients wanting to have us design that first website are generally inspired, sometimes desperate to finally get online. Re-designing an existing site is often an act of desperation over a failed site or sometimes is inspired by positive changes in the clients’ business. BTW, […]

The post News: Inspiration or Desperation? appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

Design for the Device

by Michael DeVito @ DealerOn

  Website design is about more than just having the sleekest, flashiest thing on the market, it’s about functionality. Above all, your site has to be useable, and that’s even more critical for your mobile site. I’ve talked before about mobile optimization and different tips & tricks for boosting optimization. A lot of people tend to think that the “mobile”...

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The Six Degrees of Automotive SEO [VIDEO]

by Greg Gifford @ DealerOn

Last week, I presented at Digital Dealer 19 in Las Vegas. Even though I got interrupted (twice!) by a fire alarm, the presentation was a huge hit with attendees. We wanted to share the presentation with everyone out there who wasn’t able to attend the conference, so we’re posting it here as this week’s Wednesday Workshop video. Since it’s a...

The post The Six Degrees of Automotive SEO [VIDEO] appeared first on DealerOn.

SEO Keynote Presentation From Kain Automotive Workshop

by Greg Gifford @ DealerOn

Want to learn the latest Local SEO tips that will help your dealership get more visibility online in 2016? Check out this video of my keynote presentation at the recent Kain Automotive Workshop in Lexington. I share all the latest Local SEO tips, as well as general tips that will help you with dealership branding and marketing. If you use...

The post SEO Keynote Presentation From Kain Automotive Workshop appeared first on DealerOn.

10 Local Link Building Tips for 2016

by Greg Gifford @ DealerOn

  My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver. For this month, rather than just talk about why it’s important...

The post 10 Local Link Building Tips for 2016 appeared first on DealerOn.

Why No Follow Links are as Important as Follow Links

by Zipper SEO Studio @ Zipper SEO & Web Design Studio

Are you familiar with the difference between a no follow link and a follow links? We’re going to clear things up right now, so you can make sure you are benefitting from no follow links. First off, what’s a follow link? When a site has an inbound link pointing to one of its pages, the […]

Site Not Ranking as Well as You’d Like? Check With Google

by Ali Amirrezvani @ DealerOn

If you aren’t happy with the way your dealership website is performing in terms of search engine results (and you aren’t violating Google’s webmaster guidelines), you can ask Google to “reconsider” your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam. Over the years, Google has improved...

The post Site Not Ranking as Well as You’d Like? Check With Google appeared first on DealerOn.

Google Changes its Search Ads Layout – Now What?

by Aurko Chatterjee @ DealerOn

  Google recently confirmed a major shift in how ads display on desktop searches for commercial queries. We thought we’d share some insights on how we think this might impact dealerships who spend ad dollars on pay per click (PPC) advertising. First, let’s define “commercial queries” for car dealers: Per Google, these are keywords that show a heavier commercial or...

The post Google Changes its Search Ads Layout – Now What? appeared first on DealerOn.

Search Engine Optimization For A Better Website

by Jim Theisen @ High Target Marketing LLC

Search engine optimization isn’t always presented in a manner that is easy to understand. It seems like there is an overwhelming amount of information that

DealerOn Accepts Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards

by DealerOn @ DealerOn

Ali and Amir were so proud to accept our award for Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards for the Ideal Nissan website, presented by Jason Ezell!   Find Out More…

The post DealerOn Accepts Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards appeared first on DealerOn.

Full-Service Digital Marketing and Web Design Firm | Intellectual Ninjas™

Full-Service Digital Marketing and Web Design Firm | Intellectual Ninjas™


Intellectual Ninjas

Grand Rapids digital marketing and web design. Search engine optimization, search engine marketing and social media specialists. 1 (888) 966-9086

Is Your Digital Advertising Ready for the Holidays?

by DealerOn @ DealerOn

  Winter is coming and so are large consumer appetites1. Consumer trends have always indicated a willingness for deal-hunting at the end of the year. Google’s own data in 2015 showed that mobile queries grew by 52% in the last three months of the year2.  This statistic is even more interesting when you compare it against actual car sales at...

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Bill Wittenmyer – From Inbound to Opportunity – How to Maximize Your Inbound Call Handling

Bill Wittenmyer – From Inbound to Opportunity – How to Maximize Your Inbound Call Handling

by DealerOn Podcasts @ The Dealer Power Hour

  We all know that consumers are increasingly turning to cell phones for research and engagement.  Mobile search and click-to-call technology enable consumers to dial directly from Google and dealerships across the nation are experiencing an influx of inbound calls as a result. However, according to a recent IHS Automotive analysis, today OVER 84% OF A DEALERSHIP’S INBOUND SALES CALLS ARE...

A Chance to Give Yelp Your Input

by Chris Deringer @ DealerOn

Yelp has been making a lot of news recently.  Yesterday they announced that they have rolled out a new feature that alerts a business when Yelp detects that their company is receiving multiple reviews from the same IP address (for instance the IP at your dealership).  Just to remind everyone, Yelp’s official stance from their blog is “we encourage businesses...

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Differentiate Your Way to Better Mobile Ads

by Michael DeVito @ DealerOn

  Your dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device. Hopefully, your dealership has begun to invest in mobile PPC and SEO. However, if you’re treating those campaigns exactly like your traditional campaigns, you’re probably not getting as high of a return as you could. Is...

The post Differentiate Your Way to Better Mobile Ads appeared first on DealerOn.

You’ve got to own your dealership’s backyard

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town. It’s important to own your own backyard before you go after your neighbor’s. With the recent updates...

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The Responsive Experience: What Car Buyers Really Want

by Ali Amirrezvani @ DealerOn

Much of what has been published over the last couple of years about responsive website design has surrounded its effect on search rankings. Google has made it very clear that they want, at a minimum, a uniform URL structure that presents the same basic information to people regardless of device. That is at the low end of what they deem...

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Odit exercitationem animi eum eum eaque debitis

by nextAdmin1 @ Allaben & Bandeen Attorne

Qui ex vero reprehenderit et magni id dolores. Voluptatibus sed voluptatem qui voluptates dolores Enim deserunt tempora aperiam eum Ea sed sequi nihil harum expedita Tempora harum sequi Vero est rerum ut Nisi at ea tenetur accusamus non Vitae in inventore Rerum deleniti minima consectetur rem nihil. Ipsum at explicabo et consequatur facere. Enim fugiat […]

The post Odit exercitationem animi eum eum eaque debitis appeared first on Allaben & Bandeen Attorne.

Search Engine Optimization with your Website Vendor

by Acacia Grant @ DealerOn

Auto dealer search engine optimization is one of the most important things when it comes to the success of your car dealership website.  Without it, most of your potential car buyers wouldn’t be able to find your site online.  This is why your dealership website vendor needs to be well-versed in SEO, and be able to educate their dealership clients....

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Some SEO Terminology

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Many people have heard the terms White Hat SEO (Search [...]

The post Some SEO Terminology appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Google Browser Size Tool

by Acacia Grant @ DealerOn

It can be easy for ISM’s to forget that not everyone has the fastest Internet connections or the biggest monitors when looking at their auto dealer website. In order to maximize the power of your dealership website’s calls to action, inventory links, and specials, try using the Google Browser Size tool. This webtool allows you to enter the URL of...

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SEO Presentation from the Innovative Dealer Summit [VIDEO]

by Greg Gifford @ DealerOn

Check out our presentation from last week’s Innovative Dealer Summit in Denver, Colorado. We kicked the show off with an entertaining and informative keynote session about Local SEO. As always, we wanted to share the video here on the blog so that everyone has access to the awesome tips.

The post SEO Presentation from the Innovative Dealer Summit [VIDEO] appeared first on DealerOn.

Winning Answer from the DealerOn Webinar with Bill Wittenmyer, VP of ELEAD One

by Ali Amirrezvani @ DealerOn

Katie Wagner, ISM at Swant Graber Chevrolet-Dodge-Ram-Ford, was the winner of a 500 name GoldDigger Campaign Gift Certificate, valued at $1750, during today’s weekly DealerOn webinar.  The prize was donated by ELEAD One – they also lent us their VP, Bill Wittenmyer, to present CRM strategies dealerships can use to maximize their profits. Listeners were asked to share the most...

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Best Grand Rapids MI SEO & Marketing Experts Company

Best Grand Rapids MI SEO & Marketing Experts Company


b.i.g. llc | Digital Marketing Agency |248.242.7005

Top search engine marketing company Grand Rapids Michigan helps small and medium sized businesses acquire new customers by utilizing effective digital marketing strategies.

8 Must-Have Painting Tools for a Professional, Interior Finish

by Jeff Lusk @ All Phase Painting Inc

Having the right painting tools is essential for achieving a professional-looking finish! Here are some of the basics that we recommend if you decide to tackle the painting project yourself. In most cases, the options with the mid-range pricing will work just fine. We don’t recommend using the cheapest tools, because you won’t get a […]

The post 8 Must-Have Painting Tools for a Professional, Interior Finish appeared first on All Phase Painting Inc.

Traverse City SEO Company Explains Hummingbird Update

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Almost everybody has entered keywords, a thought, or ph [...]

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Mike Davenport: How to Close & Deliver 3 Cars in 1 Day

Mike Davenport: How to Close & Deliver 3 Cars in 1 Day

by DealerOn Podcasts @ The Dealer Power Hour

YUP! The title says it all! We’re going to dedicate a full hour to show you, in detail, how rock star car salesman Mike “The Louisville Chevy Dude” Davenport does just that. He should know! He does a hat trick about 5 times a month on average! To most people in the car biz it seems like a herculean feat...

Revamp Your Contact Forms to Increase Dealership Website Conversion

by Amir Amirrezvani @ DealerOn

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM.  One way to affect your conversion rate is by optimizing the contact forms you...

The post Revamp Your Contact Forms to Increase Dealership Website Conversion appeared first on DealerOn.

Mat Koenig – How to be Socially AWESOME in 2017!

Mat Koenig – How to be Socially AWESOME in 2017!

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: Most dealerships are doing social marketing wrong. It’s true! And it is very likely that your dealership is one of them. Furthermore, those online missteps are costing your dealership a lot in money, time, effort, man hours and sales.  It’s 2017! It’s time you finally got serious about your social marketing program! ARE YOU READY TO LEARN HOW TO...

As a Local Business, You Have to Own Your Own Back Yard

by DealerOn @ DealerOn

  This week on our blog, we’ve got another solid post over at Search Engine Land from our Director of Search and Social, Greg Gifford. The topic? Being the king of your own back yard before moving to your neighbor’s yard. In SEO terms, that means ranking for your local area before trying to outrank your competitors in nearby cities. Now,...

The post As a Local Business, You Have to Own Your Own Back Yard appeared first on DealerOn.

Perspective 3-D, Matterport 3D Service Partner in Grand Rapids, MI

Perspective 3-D, Matterport 3D Service Partner in Grand Rapids, MI


PERSPECTIVE 3-D

We empower our clients to win more listings by providing technologically advanced visual marketing tools with added SEO support.

Come see us at Digital Dealer 22 next week!

by Greg Gifford @ DealerOn

Heading to Digital Dealer 22 in Tampa next week? This week’s video shares all the info about the awesome speaking sessions you’ll need to be sure to see. We’ve even got the first ever DOUBLE SESSION, and it’s going to be all about Local SEO. Come see us at booth 411 if you’re gonna be in Tampa – we’d love...

The post Come see us at Digital Dealer 22 next week! appeared first on DealerOn.

Metro Toyota

by CArl @ Michigan 360 Virtual Tour Professional Photographers

New Google Business View – 360 Virtual Tour of Metro Toyota DeNooyer in Kalamazoo, Michigan. Professionally photographed & produced by Carl Turek owner at Michigan 360 Virtual Tours. We work directly with Google Maps to feature & photograph inside Street View ‘Virtual Tours’ of companies & businesses. We produce 360° interactive Virtual Tours of Auto […]

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Webfective launches IMG – Marketing Advice For Local Businesses

by Webfective Online Solutions LLC. @ SEO Services | Get More Website Traffic | Grand Rapids Michigan

We are pumped to be releasing our inaugural issue of Internet Marketing Guide. Our goal is to help small business owners maximize the Internet for business growth. In our September 2012 issue, we will show how the new Google Plus … Continue reading

What’s New in SEO?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

At our Michigan SEO company, we are focused on securing [...]

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How To Do Barnacle SEO [VIDEO]

by Greg Gifford @ DealerOn

Have you ever noticed that a ton of directories and 3rd party sites show up in a lot of the automotive searches in your city? That’s one of the results of last summer’s Pigeon update. While all of your competitors are still sitting around whining about the fact that there are fewer spots on page one of Google than ever...

The post How To Do Barnacle SEO [VIDEO] appeared first on DealerOn.

Optimize Your Site With These Tips On SEO

by Jim Theisen @ High Target Marketing LLC

Increased traffic on blogs or web sites is vital to anyone who is earning money on the Internet, because more visits leads to more pay.

Maple Hill Golf

by CArl @ Michigan 360 Virtual Tour Professional Photographers

New Google Business View – 360 Virtual Tour of Maple Hill Golf in Grand Rapids, Michigan. Professionally photographed & produced by Carl Turek owner at Michigan 360 Virtual Tours. We work directly with Google Maps to feature & photograph Business View Tours of companies & businesses throughout the state. We make 360° interactive Business View […]

The post Maple Hill Golf appeared first on Michigan 360 Virtual Tour Professional Photographers.

Google Profiles takes advantage of Identity Searches

by Acacia Grant @ DealerOn

When you meet someone new and you want to find out more information about them, what do you do?  If you’re like a lot of people, you’ll head straight to Google and search for their name.  I would bet that a large number of potential customers perform an Internet search on your dealership after they’ve decided to purchase from you. ...

The post Google Profiles takes advantage of Identity Searches appeared first on DealerOn.

Michigan SEO Company: Do Videos Help SEO?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

If you are interested in using search engine optimization (SEO) to get your website higher rankings you may be wondering if YouTube videos will help. The answer is that unfortunately they are not much help to SEO, since SEO refers to search engine optimization of your website. Why then would a SEM and SEO company use them? To fully understand you must understand how search engines treat videos.

The post Michigan SEO Company: Do Videos Help SEO? appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Free Web Tools for Car Dealership Websites

by Ali Amirrezvani @ DealerOn

In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts.  Below are some tools that various team members at DealerOn use or have used in the past. Compete.com...

The post Free Web Tools for Car Dealership Websites appeared first on DealerOn.

The most important question to ask for SEO

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/qg56y9vp1d?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing… VIDEO TRANSCRIPT Welcome...

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Scott Empringham – 10 Proven Steps to Dominate Your Next Sales Event

Scott Empringham – 10 Proven Steps to Dominate Your Next Sales Event

by DealerOn Podcasts @ The Dealer Power Hour

  Practical Tools to Get Your Unfair Share of Sales It is believed that the first car dealership opened in June of 1898 in Reading, Pennsylvania…and we’re pretty sure that the first big car sales event was held in July. Yet even after all this time and all of the technological advancements, every dealership sales event still brings the same...

The biggest mistake on auto dealer websites – and how to avoid it

by Shaun Raines @ DealerOn

Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer… Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely...

The post The biggest mistake on auto dealer websites – and how to avoid it appeared first on DealerOn.

Micro-Moments and Your Mobile Website

by Greg Gifford @ DealerOn

  It’s no secret that the once-linear path to purchase has been fragmented with the advent of online shopping, but it’s been fragmented even further with mobile internet usage on the rise. In fact, we’ve said this before, but as of January 2017, nearly 50% of dealership website traffic was from a mobile device. That’s a lot. As per usual,...

The post Micro-Moments and Your Mobile Website appeared first on DealerOn.

3 Ways Learning to Code Teaches Life Skills

by John @ OWL Computing Inc.

1) Problem- Solving Learning a programming language is much like learning another language. The way words and symbols are strung together have specific meaning in regards to whatever language is being spoken to. Whatever is receiving the message you’re trying to convey is applicable to humans and computers. When someone doesn’t understand what you’re trying […]

Google Helps Your Dealership “Settle the (Quality) Score”

by Acacia Grant @ DealerOn

Google Adwords is probably one of your dealership’s biggest and most important online marketing investments. Even if your dealership has hired an agency to manage your investment, you should spend 15 minutes to read the information Google just put out on Quality Score. Quality Score (QS) can be one of the more confusing aspects of Google’s Adwords algorithm, but its...

The post Google Helps Your Dealership “Settle the (Quality) Score” appeared first on DealerOn.

Guy Kawasaki, Digital Summit at Mountain View Speaker, Releases New Book

by Ali Amirrezvani @ DealerOn

Even though the free copies have been exhausted, I’m definitely planning on checking out “What the Plus! Google+ for the Rest of Us” by Guy Kawasaki, before hearing him speak at the Digital Summit at Mountain View, May 7-9. I’ve written before about how Google+ can be used to increase the local SEO for your auto dealer website, as well...

The post Guy Kawasaki, Digital Summit at Mountain View Speaker, Releases New Book appeared first on DealerOn.

SEO Tips for Car Dealers Looking Ahead

by Ali Amirrezvani @ DealerOn

Google+ has been promoted lately by many in the SEO industry as a “must-do” for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.   Here are a couple of additional things your car...

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Title Tag Best Practices for Your Car Dealership Website

by Ali Amirrezvani @ DealerOn

Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.  ...

The post Title Tag Best Practices for Your Car Dealership Website appeared first on DealerOn.

Topgolf Scottsdale: Closing Out Strong

by DealerOn @ DealerOn

  2016 is drawing to a close, and we just had our last Topgolf event for this year in Scottsdale, AZ. If you didn’t get the memo, it happened last Wednesday, December 7, and it featured the top minds from DealerOn, Google, and ELEAD1ONE. By this point, of course, word about DealerOn’s Event Series had spread among the automotive world,...

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Simply Working Toward Stronger Communities

by Julia VanDyk @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Simply Working Toward Stronger Communities appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

The Digital Edge Summit: Proven Strategies Your Dealership Can Implement NOW!

by Ali Amirrezvani @ DealerOn

If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square…you should be. Come join DealerOn and other leading companies (DrivingSales University, eXteres, eBay Motors, and CallSource) in the automotive digital field for this packed one-day...

The post The Digital Edge Summit: Proven Strategies Your Dealership Can Implement NOW! appeared first on DealerOn.

DealerOn Car Dealer Customers Win Dataium Website Performance Awards

by DealerOn @ DealerOn

DealerOn, the premier car dealer website company, announces that two of their automotive dealer website customers have been awarded Dataium Website Performance Awards for April 2013.  Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance.  Ron Carter Hyundai was awarded the Auto Shopper Intensity (ASI) Award and...

The post DealerOn Car Dealer Customers Win Dataium Website Performance Awards appeared first on DealerOn.

DealerOn Is Now a Mazda Digital Certified Program Partner

by DealerOn @ DealerOn

We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services. “We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven...

The post DealerOn Is Now a Mazda Digital Certified Program Partner appeared first on DealerOn.

Exercise in the Workplace

by Alex Hartman @ OWL Computing Inc.

Exercise isn’t just for the early risers anymore, more and more companies are integrating physical activity into the workplace, and for good reason. Healthy employees are happier and more productive employees. Gone are the days of a second pot of coffee to get through the dreaded midday slump, today’s workers are realizing that getting your […]

2017 Local Search Ranking Factors

by Greg Gifford @ DealerOn

The 2017 Local Search Ranking Factors were just released last week at the MozCon Local conference in Seattle, and this week’s video shares all the details! Watch and see how the factors have changed since last year’s study, so you’ll know how you need to adjust your SEO strategy for 2017! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

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Pogo Parr Joins DealerOn as Vice President of Sales

by DealerOn @ DealerOn

DealerOn.com, the premier website and digital marketing provider for American car dealers announced the hiring of Pogo Parr as their new Vice President of Sales.

The post Pogo Parr Joins DealerOn as Vice President of Sales appeared first on DealerOn.

A few truths about SEO

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share a few simple truths about SEO. Things can get incredibly complicated, and it’s hard to keep the big picture in mind when you’re digging into specific strategies. This week’s video helps point out the important truths to keep in mind, so you’ll head down the right path with the right expectations. VIDEO TRANSCRIPT...

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The Importance of a Good Reputation

by Shaun Raines @ DealerOn

Level Set Justin Bieber, Miley Cyrus, Charlie Sheen, Celebrities, Politicians, Musicians and… BUSINESSES.  If this is the first time you’ve heard that your business reputation is important you should consider early retirement.  Okay, maybe that’s a bit harsh, but the truth still suggests 99.999% of those reading this understand the critical importance of a good business reputation. Why Is Reputation...

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Facebook Wants Your Site to Be Mobile-Friendly

by DealerOn @ DealerOn

  If you pay attention to the world of technology and digital marketing, you’d know that anytime an internet giant like Facebook, Twitter, Google, etc talks about updating their platform, people take notice. Last week, Facebook said via its Business News Page that they will start to “prioritize” (i.e., limit) advertising space available to businesses based on how “mobile-friendly” the advertiser’s website is....

The post Facebook Wants Your Site to Be Mobile-Friendly appeared first on DealerOn.

FREE Advanced Digital Marketing Workshop presented by DealerOn

by Ali Amirrezvani @ DealerOn

If you’re in the Minneapolis area, I’d like to officially invite you to a FREE Advanced Digital Marketing Workshop presented by DealerOn. After a continental breakfast at 9:30am, this complimentary workshop will offer 2 sessions designed to dramatically increase dealership profits in both the Internet Department and the Fixed Operations side. EVENT DETAILS: Date: March 16, 2012 Time: 9:30am –...

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We Love SEO So Much, We Wrote a Book On It

by DealerOn @ DealerOn

  We’ve been kinda busy. Doing what? Writing a book, of course. We asked our Director of Search and Social, Greg Gifford, what dealers needed to know most when it comes to digital marketing. His answer: “Dealers absolutely need local SEO, not just traditional SEO, to make it in today’s world of online searching.” Local SEO is a more complex...

The post We Love SEO So Much, We Wrote a Book On It appeared first on DealerOn.

Split Your Split Testing

by Michael DeVito @ DealerOn

  Let’s talk some website optimization. Everyone knows that A/B testing (or split testing) is vital to finding out which elements of your site convert best. It’s the fine art of showing your website visitors variables of things like CTAs, banner ads, click-to-call buttons, and more so that you can pick the ones that performs the very best. But, are...

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Google Mobile Update Coming

by mjsb2 @ Grand Rapids SEO

On April 21st, Google will be rolling out a massive new update to their ranking algorithm. Unlike previous Google updates, they are actually announcing ahead of time what the new...

The post Google Mobile Update Coming appeared first on Grand Rapids SEO.

Google Explains How Paid Search Auction Works

by Ali Amirrezvani @ DealerOn

Working in a dealership, you have a million more important things to worry about than how Google’s Paid Search Auction works. But your dealership is probably spending thousands of dollars a year on paid search because it’s a proven, high ROI marketing channel for your dealership. Google’s Chief Economist, Hal Varian, just put out a quick, new video updating how...

The post Google Explains How Paid Search Auction Works appeared first on DealerOn.

Yes. Your New Year’s resolutions will fail.

by Jeff Clark @ DealerOn

  Starting a new year is exciting. It’s always filled with promise, enthusiasm and the hope that everything will be better than the year before. Many of us jump into the year with the tried and true “New Year’s resolutions” list of things that won’t ever get done. There’s been much written about why the typical resolution of “eat better”...

The post Yes. Your New Year’s resolutions will fail. appeared first on DealerOn.

Don’t miss our awesome sessions at Digital Dealer next week!

by Greg Gifford @ DealerOn

We’re heading to Digital Dealer next week! If you’re going to be there, you’ve got to come by booth 305 to say hi – and you don’t wanna miss the awesome sessions from the Beard and the Hair. We share all the important details in this week’s Wednesday Workshop video VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!...

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Google Updates

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Did you know that Google updates its algorithms roughly [...]

The post Google Updates appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

We’ve got magical plans for NADA 2017

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/stk414al03?embedType=async&videoFoam=true&videoWidth=500 Welcome to the first Wednesday Workshop video of 2017! NADA is coming soon – we’ll all be down in New Orleans in just a few short weeks… This week’s video walks you through all of our awesome plans so you’ll be sure to catch everything! VIDEO TRANSCRIPT Welcome to the first Wednesday Workshop video of 2017! I’m reporting to...

The post We’ve got magical plans for NADA 2017 appeared first on DealerOn.

Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site

by DealerOn @ DealerOn

  5 Things That Don’t Go On Your Mobile Site (and 5 Things that Do) If you’ve been living under a rock, then you might not know that people are starting to use their mobile devices for browsing websites more than they use their desktops. That’s right, all that information and data, shrunk down onto a tiny phone or tablet screen....

The post Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site appeared first on DealerOn.

SEO Beginners Guide: Google Ranking Factors

by Paul La Vigne @ DVS

Understanding Google’s ranking factors is an important part of your SEO efforts. This article is a great starting point for any layperson looking for a broad overview to help get you started.

The post SEO Beginners Guide: Google Ranking Factors appeared first on DVS.

Responsive Grand Rapids Website Design by Valorous Circle

Responsive Grand Rapids Website Design by Valorous Circle


Grand Rapids Web Design by Valorous Circle

Our Grand Rapids website design specialists will help you create a responsive website that engages your target audience and grows your business!

Sign-Up Open for Logo Design-A-Thon

by Innereactive @ Innereactive

Sign up for Innereactive Media’s Logo Design-a-Thon is now live. Michigan businesses in need of a new or updated logo can fill out an online form to purchase design services for a day in August or September. Availability is on a first come, first-serve basis and depending on the day selected, logo design can range […]

The post Sign-Up Open for Logo Design-A-Thon appeared first on Innereactive.

Test, Test, Test Your Local SEO Strategy Out

by Greg Gifford @ DealerOn

Want to know one of my secrets to staying ahead in Local SEO? Don’t believe everything I say. What do I mean by that? Well, it’s important to use industry research, knowledge, case studies, and best practices when putting your Local SEO strategy together. But you can’t just rely on other people’s research, even if they happen to be experts....

The post Test, Test, Test Your Local SEO Strategy Out appeared first on DealerOn.

We Don’t Sell Jeeps! A story from the PPC trenches…

by Shaun Raines @ DealerOn

This week’s Wednesday Workshop video shares a story from a recent conversation with a dealer. In the middle of explaining the results of a PPC audit, our team mentioned Jeeps several times. The dealer finally stopped us and said, “We don’t sell Jeeps!” Watch the video to find out what happened… (it wasn’t our fault, and the dealer wasn’t mad...

The post We Don’t Sell Jeeps! A story from the PPC trenches… appeared first on DealerOn.

Google Is Putting PPC Ads on the Bottom of SERP Pages

by Ali Amirrezvani @ DealerOn

One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a  reader, LebSEO Design’s Wissam Dandan.  He has found examples of Google Adwords ads appearing at the bottom of the page for some searches. No one on our search team at DealerOn has come across these examples yet, and  judging by the information I’ve...

The post Google Is Putting PPC Ads on the Bottom of SERP Pages appeared first on DealerOn.

Coming Soon: A New Look for Top Of The List

by Top Of The List @ Top Of The List

March, 2015 —After 9 years of helping businesses achieve their online marketing goals, Top Of The List has decided to premier a new, updated look to its brand. Top Of The List owner Beverly Mapes has been working with Scott Osborne of Sauce, a new advertising agency in Holland, Michigan, and Anne Marie Church of […]

The post Coming Soon: A New Look for Top Of The List appeared first on Top Of The List.

Automotive Trust Building

by Ali Amirrezvani @ DealerOn

Use Your Dealer Website to Earn the Trust of Prospects Many people are hesitant to give up their contact information online, especially to auto dealerships.  They are concerned about things like identity theft and email SPAM.  Because of these fears, getting a visitor to raise their hand can be difficult.  Diminishing the fears that many have about providing their contact...

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Grand Rapids Web Design

by admin @ Craig Pennings

Hello everyone! I am pleased to announce that I have been working hard on revamping my website over the past few weeks to make it not only better in representing my work, but to be more informational and resourceful on all levels. With that, I have also geared my website to target the Grand Rapids […]

3 Reasons Why Your Website Needs an SSL Certificate

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

An SSL Certificate is one the way to protect your vital information and Google is trying to make sure every website gets on board.

The post 3 Reasons Why Your Website Needs an SSL Certificate appeared first on Grand Rapids Web Design by Valorous Circle.

Website Conversion 101: Homepage

by Mike Somerville @ DealerOn

In a previous post, we talked about website optimization as a general concept and laid out some ground rules for A/B testing to gauge how visitors interact with your site. Driving traffic to your site is a worthwhile effort, but it can quickly become worthless if you never track which buttons are being clicked, which pages are being viewed, and...

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New Technology Makes DealerOn Car Dealer Websites 10 Times Faster

by Acacia Grant @ DealerOn

Almost a year and a half ago, Google announced that their search algorithm would begin to include car dealer website load times.  This meant that auto dealerships with slow loading sites would not only lose potential leads from website traffic that “bounced”, but also risked hurting their search engine optimization (SEO) efforts. DealerOn originally built their website platform with this...

The post New Technology Makes DealerOn Car Dealer Websites 10 Times Faster appeared first on DealerOn.

PPC Presentation From Digital Dealer 20 [VIDEO]

by Shaun Raines @ DealerOn

Download the slides here, This week’s Wednesday Workshop video is a recording of my rockin’ presentation from Digital Dealer 20 in Orlando. As always, we wanted to share it here on our blog so everyone could have access to the info. The presentation’s about 25 minutes long, and it’s filled with awesome tips to help you take your PPC up...

The post PPC Presentation From Digital Dealer 20 [VIDEO] appeared first on DealerOn.

DealerOn, Dataium, and Digital Dealer Webinar on Website Conversion Rate Optimization

by Ali Amirrezvani @ DealerOn

I’m so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer). A typical dealer implementing the full spectrum...

The post DealerOn, Dataium, and Digital Dealer Webinar on Website Conversion Rate Optimization appeared first on DealerOn.

Model Sponsors the Grand Rapids Mud Run!

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Model Sponsors the Grand Rapids Mud Run! appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Changing Ad Formats: The future of mobile search

by Aurko Chatterjee @ DealerOn

  In May 2015, Google announced a flurry of new ad formats emphasizing what it called “moments” and officially launched them today. Amidst this, it also launched what are dubbed automotive ads – a rich, immersive ad format that has been showing up with increasing frequency over the last few months and almost certainly will impact how you need to...

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We’re headed to Vegas for Digital Dealer 23! You coming?

by DealerOn @ DealerOn

The post We’re headed to Vegas for Digital Dealer 23! You coming? appeared first on DealerOn.

Three Easy Ways to Start Building Local Links

by DealerOn @ DealerOn

  This post was written by our Search and Social Team Manager, Steve Shackelford. To hear his recent webinar, “SEO for Noobs,” click this link. So, you’ve decided to start building local links. Welcome to the wide, wonderful world of competitive link building. The good news: your dealership is probably already doing a lot of great things that are helping...

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SEO Doesn’t Have To Be Tricky To Learn About

by Jim Theisen @ High Target Marketing LLC

The visitors determine a website’s success. Sites with merchandise need visitors. Websites that are ranked high in search engines have more visitors. These rankings can

Google Pagerank Incorporates Twitter Presence

by Acacia Grant @ DealerOn

Not all auto dealers use Twitter as part of their online marketing campaigns.   For those that do or those that are considering it, it’s important to know what criteria Google uses when ranking tweets now that the search engine giant is beginning to integrate real-time search results. According to Amit Singhal, a Google “Fellow,” Google will take into consideration not...

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Gabrielle Garrison – How to Execute Thumb Stopping Creative on Facebook…Like a Boss!

Gabrielle Garrison – How to Execute Thumb Stopping Creative on Facebook…Like a Boss!

by DealerOn Podcasts @ The Dealer Power Hour

  Traditionally, marketers have leveraged print ads to remind consumers of a brand’s message. But the success of a campaign ultimately hinges on using the right creative in the right sequence to achieve optimal results, whether the metrics for success are driving consumer action or brand awareness.  Now with mobile being the center of discovery, users are scrolling at the...

Google Selects DealerOn as Premier Partner

by DealerOn @ DealerOn

  As of today, we’re very excited to announce that DealerOn has officially qualified for, and will receive, a Premier Badge in the Google Partners Program. This is the pinnacle of recognition from Google for companies that focus on delivering exemplary AdWords results for their clients. “There are some milestones that, as a company, you’re just flat-out excited to have...

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DealerOn Event Series: Digital Strategy Summit

by Ali Amirrezvani @ DealerOn

Here’s the deal. We’re going to take you right to the source…the source of digital excellence, that is. We’re pleased to announce that our next Topgolf event is OFFICIALLY on the books. DealerOn’s signature Digital Strategy Summit is going to be held in Chicago, on August 2, at Topgolf Wood Dale! We’re partnering with Google once again, to bring you a...

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How To Get Google Review Links After The G+ Update

by Greg Gifford @ DealerOn

I recently wrote an article on Search Engine Land, the foremost website for all things SEO, where I talk about how the recent update separating Google Business pages from Google + has left old review links broken. Don’t freak out, I also share how you can generate new ones. Local Search continues to be wildly important to car dealers. Reviews, in...

The post How To Get Google Review Links After The G+ Update appeared first on DealerOn.

Dealer Website Conversion Factors

by Acacia Grant @ DealerOn

The conversion rate of a dealership’s website is the most commonly used metric to measure the success of a website’s success at generating leads.  Conversion rates are usually expressed as the percentage of traffic that submits a lead to your website.  Obviously, the higher the conversion rate, the better it is for your auto dealership. Most analytics tools calculate conversion...

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How to get 10 results from Google Autosuggest

by Greg Gifford @ DealerOn

This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads. Our favorite keyword research tool...

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Cleaning Up Duplicate Content

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Google won’t penalize you for duplicate content, but having some on your website can still be a nuisance. Overlooking it is easy, cleaning it up is hard.

The post Cleaning Up Duplicate Content appeared first on Grand Rapids Web Design by Valorous Circle.

How to Hurt Your Google Places Listings

by Ali Amirrezvani @ DealerOn

I’ve written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven’t touched on the mistakes you could be making, hurting your car dealership online marketing strategy. Here are the places where you could really screw up your listing if you aren’t careful: Don’t use a post office box. Even if this...

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Thinkbox Creative | Website Design & Marketing in Grand Rapids, MI

Thinkbox Creative | Website Design & Marketing in Grand Rapids, MI


Thinkbox Creative

Thinkbox Creative is a Website Design & Development Agency based in Grand Rapids, Michigan that specializes in Brand-centric Digital Marketing.

Bobbie Herron – 5 Essential Steps to CRM Awesomeness!

Bobbie Herron – 5 Essential Steps to CRM Awesomeness!

by DealerOn Podcasts @ The Dealer Power Hour

  You’ve heard the constant complaints from your sales staff, BDC and managers. They all hate your CRM! “The CRM sucks, it doesn’t work, it’s stupid, it takes too long, it doesn’t help to sell anything, it crashes, it’s confusing, it’s a waste of time”, etc. Any of these sound familiar? The majority of the CRMs on the market today...

6 Tips To Make Your Reviews Better

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop shares 6 tips to help make your reviews better in 2017. I’ve been doing a lot of SEO audits with our NADA follow-ups, and we’ve seen a disturbing trend – lots of dealers are faking their reviews! We talk about fake reviews in this week’s video, and share several tips to help make your reviews more...

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Traverse City Beauty College

by CArl @ Michigan 360 Virtual Tour Professional Photographers

New Google Street View – 360 Virtual Tour of Traverse City Beauty College in Traverse City, Michigan. Professionally photographed & produced by Carl Turek owner at Michigan 360 Virtual Tours. We work directly with Google Maps to photograph inside Street View ‘Virtual Tours’ of companies & businesses throughout Michigan. We produce 360° interactive Virtual Tours […]

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The Best SEO Conferences to Attend in 2016 [VIDEO]

by Greg Gifford @ DealerOn

It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016. We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best...

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Neurotherapy Associates

by CArl @ Michigan 360 Virtual Tour Professional Photographers

New Google Street View – 360 Virtual Tour of Neurotherapy Associates in Grand Rapids, Michigan Welcome to Neurotherapy Associates of West Michigan. Neurofeedback is a training process, which uses technology to gain. Servicing the Grand Rapids, Muskegon, Grand Haven and Holland areas, they are located in downtown Grand Rapids next to the Grand River. Tour […]

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How Does Hollywood Impact Landing Page Design?

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

If the landing page design merits further investigation by the viewer, a simple form alone can create a wealth of new business opportunities.

The post How Does Hollywood Impact Landing Page Design? appeared first on Grand Rapids Web Design by Valorous Circle.

Which Social Media Option Is Right For My Business?

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Over 25 percent of the world’s population is on Facebook. Add a billion YouTubers, 700 million Instagram handles and 328 million Twitter users sharing 140-character thoughts and all of these social media options can seem overwhelming.

The post Which Social Media Option Is Right For My Business? appeared first on Grand Rapids Web Design by Valorous Circle.

Facebook Reviews – Are You Missing the Boat?

by Ali Amirrezvani @ DealerOn

Your dealership probably has at least one review portal that your marketing efforts are focused on…Google? Facebook? Yelp? DealerRater? Which portal works best for your car dealership? Is your focus in line with the portal your customers prefer to use? Mike Blumenthals, a local search and Google Places expert, recently created a Google survey to find out where American adult...

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DealerOn Receives Dealer Marketing Magazine’s Technology Leadership Award

by DealerOn @ DealerOn

DealerOn Presented with Best Website Design Award DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida. “Winning this award is especially important and meaningful” said Ali Amirrezvani,...

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Site Redesign: Kawasaki Precision Machinery

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Kawasaki is a leading manufacturer of hydraulic systems and components. Kawasaki’s technological leadership and customer-centered philosophy is well-known around the world. Originally designed back in late 2009/2010, the KPM-USA site had served this client well, BUT was showing its age a bit. Built before tablets & smartphones became a predominate method for surfing the web, […]

The post Site Redesign: Kawasaki Precision Machinery appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

West Michigan Scoutreach Program

by Julia VanDyk @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post West Michigan Scoutreach Program appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

How to Paint Concrete Professionally

by Jeff Lusk @ All Phase Painting Inc

Painting concrete with professional results can take some time, but is worth it in the long run. It extends the life of the concrete surface and structure by protecting it from the elements.  In Michigan it is especially important to get the painted-concrete finish right because of our fluctuating temperatures, humidity, ice and snow and […]

The post How to Paint Concrete Professionally appeared first on All Phase Painting Inc.

Pictures from The Digital Summit at Mountain View

by Ali Amirrezvani @ DealerOn

Ali and Amir inside Google HQ – Digital Summit at Mountain View Ali, Jeff, and Bill Wittmeyer (eLeadCRM) at Google for the Digital Summit at Mountain View Jerry Petrotto, Grant Cardone, and Jeff Clark at the Digital Summit at Mountain View

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Affordable Advertising | Spider Marketing Group | Web, SEO, Social Media

Affordable Advertising | Spider Marketing Group | Web, SEO, Social Media


Spider Marketing Group

Affordable Advertising by Spider Marketing Group. Effective Advertising Solutions For Web Design, SEO, PPC And Social Media in greater Grand Rapids.

Ask a Michigan SEO Company

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Many businesses have considered using a Michigan SEO co [...]

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Automotive Blogging – How To

by Acacia Grant @ DealerOn

I wrote a post last week about the search engine optimization (SEO) stats your dealership needs to track, and wanted to expand a bit.  Your dealership website needs to allow you to track more than just SEO statistics. The 6 things your dealership website provider needs to measure are: Traffic—this should include all sources like organic, paid (PPC), OEM, referring...

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Maximizing Service Department Offerings

by Ali Amirrezvani @ DealerOn

Promote Your Service Dept. to Increase Revenue According to the National Auto Dealers Association in 2007, 46% of the total dealership operating profits was brought in by service departments. Successfully plugging your service bay could up this percentage by giving you two sources of additional revenue: an immediate increase from customers spending more of their service dollars with you, and...

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See the Beard and the Hair LIVE

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share all of the upcoming events where you can see the Beard and the Hair live and in person… They’re both out on the road sharing awesome knowledge nuggets about SEO, PPC, and digital marketing in general. If you’re at any of these events, make sure you find the DealerOn team and say “hi”...

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New to SEO? 4 Easy Tips to Get You Started!

by Zipper SEO Studio @ Zipper SEO & Web Design Studio

We talk a lot about SEO here, and how it can give your business traction in the competitive market. Some of you may not know what that is, or not know how to get started. We’ve got your back! First off, what is SEO? Search Engine Optimization is the process of managing a website that […]

Google Removing Toolbar PageRank from Public View

by Stephen Geldersma @

What is Google PageRank? Google Search uses various algorithms to filter websites in their search results. A key algorithm used to help establish Google’s dominance in […]

The post Google Removing Toolbar PageRank from Public View appeared first on .

Can you have too much Local SEO content?

by Greg Gifford @ DealerOn

My monthly column over at Search Engine Land is back in full force for the summer, and today we’re talking about dumping too much content onto your website. What am I talking about? Well, content is super important to your Local SEO strategy, but it’s not a catch-all cure that will immediately boost your rankings. Problem is, I’ve been seeing more...

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Plastic Surgery Marketing SEO & Website Design - Digital Limelight Media

Plastic Surgery Marketing SEO & Website Design - Digital Limelight Media


DLM

Award winning all in one marketing agency specializing in medical website design and marketing for plastic surgeons and dentists.

Mike Davenport – How to use Video during Downtime to Increase Sales

Mike Davenport – How to use Video during Downtime to Increase Sales

by DealerOn Podcasts @ The Dealer Power Hour

  YouTube and Facebook can easily be major income producers for car salespeople. If done right, salespeople could earn double digit increases in car sales simply by posting unique videos on these two popular social media sites.  However, most folks don’t utilize one or both correctly, or they make boring videos not worth watching. DO YOU WANT TO KNOW HOW TO MAKE...

Let’s Make 2017 the Year of Honest Reviews!

by DealerOn @ DealerOn

  Well, 2017 is upon us and our fearless Director of Search and Social, Greg Gifford, has got some more best SEO best practices for us. He wrote a helpful little article over at Search Engine Land, and it’s all about how to manage your business’s online reviews. The problem is that plenty of folks still have less-than-best practices when it...

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Kate Frost – 5 Mistakes You’re Making on Instagram (…and How to Fix Them!)

Kate Frost – 5 Mistakes You’re Making on Instagram (…and How to Fix Them!)

by DealerOn Podcasts @ The Dealer Power Hour

  No one likes to make mistakes. In Social Media, mistakes are often embarrassing and, in business, are usually expensive as well. To help you avoid any missteps on the popular photo-sharing site Instagram, we’ve asked Social Media Maven Kate Frost to show you 5 Mistakes You’re Making on Instagram (and How to Fix Them!) Kate is an undisputed Instagram...

Dealership PPC Campaigns

by Acacia Grant @ DealerOn

Almost every auto dealer that tries running a search engine marketing campaign (PPC) on their own ends up making a mistake or two.  Heck, even the PPC veterans make a mistake from time to time.  While occasionally trying something that ends up not being as effective as thought is understandable, some errors happen far too often. Here is a list...

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The Key to Local SEO

by DealerOn @ DealerOn

  Everybody wants a great relationship with their clients, but it’s not always easy when your clients (or your bosses) don’t understand local SEO and the incredible amount of work it takes to optimize a website. If you ask our Director of Search and Social, Greg Gifford, it’s because most of us in the SEO business are so entrenched in...

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Grand Rapids Small Business and Nonprofit SEO | GreenCup

Grand Rapids Small Business and Nonprofit SEO | GreenCup


GreenCup

Search Engine Optimization is important for small businesses and nonprofit organizations. Our quarterly analysis pairs well with PPC and Google Grants.

Quality Score Targeting Keywords

by Acacia Grant @ DealerOn

Google’s Quality Score play a big role in determining how much your dealership pays for your pay per click (PPC) ad campaign and the location of your ad on the search results page.  The higher the Quality Score, the less your dealership has to pay for the same location on the results page.  Since Quality Score is determined by the...

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Outside Sales Representative – Internet Strategist

by Jonathan Mast @ Grand Rapids Web Design by Valorous Circle

Do you love providing solutions to your clients?
Do you specialize in consultative sales?
Are you looking for an opportunity to focus on developing relationships and finding new opportunities?
Are you looking for a pay structure that rewards you for your results?

The post Outside Sales Representative – Internet Strategist appeared first on Grand Rapids Web Design by Valorous Circle.

Prove you need SEO with simple math

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t...

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Creating Top of Mind Awareness

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Top of mind awareness is responsible for creating synaptic connections in consumers’ minds, but only if marketing and advertising are continuous.

The post Creating Top of Mind Awareness appeared first on Grand Rapids Web Design by Valorous Circle.

SEO: Can Customers Find You Online?

by rbadmin @ Spider Marketing Group

Your potential customers are searching for products and services online. Internet searches beat out social media by more than 300% and are the leading driver of traffic to business websites. The main question you need to ask yourself regarding your SEO: can customers find you online? Without the right SEO (search engine optimization), your website remains invisible to most potential customers. However, effective SEO can dramatically increase your website’s visibility on the three major search engines — Google, Yahoo! and Bing. Unfortunately, SEO complexity has increased tenfold over the past...

The post SEO: Can Customers Find You Online? appeared first on Spider Marketing Group.

DealerOn Joins Kia Digital Certified Solution Program

by DealerOn @ DealerOn

“We are extremely excited to begin helping even more Kia dealerships dominate their local markets”, said Ali Amirrezvani, DealerOn’s CEO and President. “Though we already have a great track record of helping Kia dealers dramatically increase their website leads, now we can offer our best products and services as a part of Kia’s official co-op package. For dealers that take...

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DealerOn Does Napa

by Acacia Grant @ DealerOn

While in San Francisco for NADA earlier this month, DealerOn took the opportunity to treat some of our partners, colleagues, customers, and friends in the dealership community on a daylong excursion to the Napa Wine Valley.  We had an opportunity to enjoy world-class reserve wines straight from the barrel at the Cakebread and Frank Family wineries.  In between we squeezed...

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Zipper Introduces New Tech Group Partner Maine Hosting Solutions!

by Zipper SEO Studio @ Zipper SEO & Web Design Studio

Zipper SEO is excited to introduce a partnership with Maine Hosting Solutions, our new tech group partner! For Zipper customers on website hosting, domain and annual website security maintenance programs, effective 10/1/16, you will now be a direct customer of our new tech group partner Maine Hosting Solutions! With this partnership, clients will have the opportunity […]

How to Leverage and Increase Domain Authority

by Zipper SEO Studio @ Zipper SEO & Web Design Studio

Domain authority is a special metric that specifies the power of a domain name on a 100-point scale. It helps to understand how your authority and credibility play into Google’s algorithms and ranking system. Domain authority, developed by Moz, is the best way to determine your website’s power against other sites that share your niche. […]

See Greg Gifford at Affiliate Summit West 2016 in Vegas!

by DealerOn @ DealerOn

Our very own Search Expert, Greg Gifford, is not only speaking, but keynote speaking at the Affiliate Summit West 2016, Tuesday, January 12, 2016 at Paris Las Vegas. Greg is a regular speaker at search, social, and automotive conferences all over the world; he’s speaking at brightonSEO in England later this month. Not only is he incredibly knowledgeable, he has...

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Expert from Microsoft Discusses the True Value of Search

Expert from Microsoft Discusses the True Value of Search

by DealerOn Podcasts @ The Dealer Power Hour

Each day, millions of people use their computers and handheld devices to check out the worldwide web….several times a day….sometimes for hours at a stretch.  And whether it’s for research or shopping or just surfing, there’s no denying that search has become essential to, well, everyone! It is more important than ever to recognize the value of SEO and the impact it...

It’s Time To Get #carstrong [VIDEO]

by Greg Gifford @ DealerOn

It’s time to get #carstrong, auto family! Click here to donate: www.gofundme.com/sn6gxk Let’s help Bryan and Tamarra offset some of the crazy costs of the Digestive Clinic! They leave in about a week, so let’s band together and get that last little bit taken care of so we reach the $50,000 goal! VIDEO TRANSCRIPT Hey, and welcome back to another...

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Site Redesign: Imagination Factory

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the […]

The post Site Redesign: Imagination Factory appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

Turfgrass Seedheads

by Matt VanNoord @ Weed and Feed Lawn Care

Seedheads are starting to appear in big numbers in lawns this week This is a normal occurrence that happens every May across Michigan. Most of the common turfgrasses found in lawns produce seedheads including Kentucky bluegrass, perennial ryegrass and of course Poa annua (otherwise known as annual bluegrass). Seedheads not only detract from the appearance […]

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You May Actually WANT a High Bounce Rate!

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/jyg7qsnefy?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate… Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be...

The post You May Actually WANT a High Bounce Rate! appeared first on DealerOn.

85 Gnarly Local SEO Tips for Auto Dealers [VIDEO]

by Greg Gifford @ DealerOn

  In case you missed it yesterday, we wanted to share the recording of my epic SEO webinar yesterday. I share 85 Local SEO tips to help your dealership show up better in local searches in Google. You’ll learn about on site optimization, link building, citations, reviews, and social media. I also point out many common mistakes that car dealers...

The post 85 Gnarly Local SEO Tips for Auto Dealers [VIDEO] appeared first on DealerOn.

Practical SEO Solutions For Your Website And Business

by Jim Theisen @ High Target Marketing LLC

Building a web site is just part of the process of getting your business noticed online. SEO is a key part of the puzzle. The

Voice search – is your dealership ready?

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop should scare a lot of you… Seriously! Hardly anyone is considering voice search, and how the rise of non-typed searches will change the way people look for local car dealerships. Have you thought about how you need to prepare for searches on Siri, Alexa, Cortana, or Google Home? Has your SEO provider thought about it, and...

The post Voice search – is your dealership ready? appeared first on DealerOn.

Search Engine Optimization Blogging

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic. But how can you make your blog worth …

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Top Of The List’s New Website

by Beverly Mapes @ Top Of The List

Our new website is finally live! This is Top Of The List’s first major website update since 2009, so it was well overdue. Kudos for design go to Scott Osborne of Sauce, and development credits go to Jeff Thomas of Grandesigns. These are both very talented individuals, and they both were the right team members […]

The post Top Of The List’s New Website appeared first on Top Of The List.

Down With Misleading Dealership Reports!

by Greg Gifford @ DealerOn

Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco… This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or...

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How to Use Google Analytics Reports to Speed Up Your Website

by Chris Deringer @ DealerOn

We all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings.  Google has made it very clear that one of the most important factors in determining where your dealership’s website content ranks on Google is the speed at which that page loads for their users.  Google has stressed that...

The post How to Use Google Analytics Reports to Speed Up Your Website appeared first on DealerOn.

Model’s 2016 Partnership with the West Michigan Whitecaps (Video)

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Model’s 2016 Partnership with the West Michigan Whitecaps (Video) appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Why you Should be A/B Testing

by DealerOn @ DealerOn

  There has been some buzz around the conversion topic lately. Most internet marketers should know that conversion rate optimization (CRO) is important to their efforts online. Whether you think website conversion rate per form submission is the ultimate measuring stick for website performance or if you have a difference of opinion to what is measured as a conversion. We...

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6 Local Marketing Lessons Learned at San Diego ComicCon

by DealerOn @ DealerOn

  Our new Director of Search and Social Greg Gifford was lucky enough to attend ComicCon in San Diego a few weeks ago (we’re all pretty jealous). He’s also a columnist for Search Engine Land, and his latest article shares 6 important local marketing lessons from ComicCon. He uses actual examples from the vendors at ComicCon to point out the...

The post 6 Local Marketing Lessons Learned at San Diego ComicCon appeared first on DealerOn.

Big Changes in the Uniform Rental Industry in Michigan and Indiana

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Big Changes in the Uniform Rental Industry in Michigan and Indiana appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Expert from Facebook Answers Your Questions

Expert from Facebook Answers Your Questions

by DealerOn Podcasts @ The Dealer Power Hour

If you didn’t attend the original webinar, How to Sell Cars and Advertise on Facebook Like a Boss 2.0, here’s what you missed. Gabrielle Garrison returned for another power session on Facebook advertising, and it was AMAZING! A few months ago, she hosted a webinar on the same topic, and it was so popular, we had her come back to give some...

Writing content for your site? Read it out loud [VIDEO]

by Greg Gifford @ DealerOn

The content on your dealership’s website is the most important signal of relevancy for Google. If you want more visibility in local searches, you’ve got to have amazing content – content that answers any questions potential customers might have… Content that makes you stand out from all of your competitors… Content that’s unique, relevant, and useful. Most dealerships have pretty...

The post Writing content for your site? Read it out loud [VIDEO] appeared first on DealerOn.

Panda…What do you mean? Google has a Panda?

by michiganseopro @ Michigan SEO PRO

The post Panda…What do you mean? Google has a Panda? appeared first on Michigan SEO PRO.

Facebook Changes Promotion Restrictions

by Acacia Grant @ DealerOn

Since many of our social media car dealerships use contests on Facebook as a way of gathering more “likes” for their page, I wanted to help keep you up to date on the changes Facebook is making regarding contests on their platform. In the past, any auto dealership looking to run a promotion (“sweepstakes, contest, competition, or other similar offering”)...

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SEO Presentation from Digital Dealer 20 [VIDEO]

by Greg Gifford @ DealerOn

Download the slides here Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely...

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Search Engine Optimization for Google’s Caffeine Update

by Acacia Grant @ DealerOn

Now that Google’s search engine update, Caffeine, is live everywhere, a lot of people have questions about how it will impact search engine results, and more specifically, what car dealers can do to better optimize for this update. I wanted to answer both questions, so let’s start with how Caffeine will impact search engine optimization in general.  Caffeine is an...

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Tequila Cowboy

by CArl @ Michigan 360 Virtual Tour Professional Photographers

New Google Street View – 360 Virtual Tour of Tequila Cowboy Bar & Grill in Lansing, Michigan Professionally photographed & produced by Carl Turek owner at Michigan 360 Virtual Tours. We work directly with Google Maps to photograph inside Street View ‘Virtual Tours’ of companies & businesses throughout Michigan. We photograph and produce 360° interactive […]

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Use Twitter to Contact Google My Business Support!

by DealerOn @ DealerOn

  Instead of talking about the usual (websites, SEO, PPC, and optimization), we thought you might like to know about this cool trick for contacting Google My Business. It comes from our Director of Search and Social, Greg Gifford. He wrote about it first over at Search Engine Land, where you can read the article in its entirety.  Want to...

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We Turned it Up To ‘Eleven’ at Internet Battle Plan XXI

by DealerOn @ DealerOn

  Last week, the Beard (Greg Gifford) and the Hair (Shaun Raines) headed to Atlanta, GA to speak at Internet Battle Plan XXI. If you’ve never heard of it, the IBP conference is hosted by our friend Jim Ziegler of Ziegler SuperSystems and it’s two days packed full of amazing presentations from the top minds in automotive. Like most conferences,...

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Professional Wallpaper Removal Techniques

by Jeff Lusk @ All Phase Painting Inc

It’s time for that old wallpaper to go and be replaced with modern paint colors! Removing wallpaper is the best way to get a clean, smooth surface for painting or remodeling a room. However, it can be a time-consuming process and is intimidating to many people. Not only is it a big job, but a […]

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It’s a Digital World, and We’re All Just Living In It

by Anna Kroger @ SWELL

As I stare at my computer screen trying to convey the importance of having a strong digital presence, my mind drifts to what’s in store for those organizations or industries who are currently behind in the digital playing field. What would a fish be without water? What was the fate of the dinosaurs after the […]

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Website Conversion 101: Banner Blindness

by Mike Somerville @ DealerOn

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming more and more popular and necessary. But what exactly is banner blindness? It’s when site visitors either...

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Triton FastNET in Grand Rapids

by triton @

Triton’s new FastNET service is now available to most business and residential location in the 49503 zip code. To find out more call a Triton Technologies representative today at 616-980-9800

Do Video’s Help SEO?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

You may be wondering if you should create and post vide [...]

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What’s up with Google’s Mobile First Index?

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update. A Google representative shared several important tidbits about the update, including when we should...

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SEO Is Not For Dummies: Smart Tips For Smart Webmasters

by Jim Theisen @ High Target Marketing LLC

Techniques for drawing search engines to your site are crucial to making your business visible on the Internet. Use the tips in this article to

Business Exposure – You Want It – You Optimize!

by owndomain1 @ Owndomain1.com

DealerOn Karaoke Party at NADA [VIDEO]

by Greg Gifford @ DealerOn

Don’t miss our awesome karaoke after party at NADA! If you’ve been to any automotive conferences in the last few years, you’ve probably been to, or at least heard about, one of the underground Joe and Shaun Karaokethon parties. This time, we’re going bigger… DealerOn is throwing a karaoke after party on Saturday April 2, from 11pm to 4am at...

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Dealership Banner Advertising

by Acacia Grant @ DealerOn

Marketing, both online and traditional, is only effective if the intended audience actually pays attention to your message.  It’s also important that your marketing be effective at persuading consumers to purchase from your dealership.  If your marketing efforts aren’t seen by consumers and have an effect on them, you might as well be throwing that money away. Internet banner advertising...

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Case of the Mondays

by Kyle Nelson @ OWL Computing Inc.

Blue skies, chirping birds, the sun beating down and warming you through the office window, the somehow soothing sound of lawnmowers running in the distance… No way I could possibly be describing a Monday at the office, right? It just so happens that I was describing one of the best starts to a Monday I […]

6 Tips for Keeping Visitors on your Website

by admin @ Craig Pennings

Over Thanksgiving break I launched my new brand/website. Not only have I received overwhelming feedback from the new site, my statistics that show the effectiveness of the site itself have been incredibly encouraging. Since the new launch of the website, the number of pages people have viewed on average has doubled, the average time on […]

Details about the latest Google update

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we share updated info about Google’s latest update to its search algorithm. Back in September, Google rolled out (the unfortunately named) Possum Update, which changed several elements of local search results. My friend Joy Hawkins (one of the smartest Local SEO experts out there – go follow Joy on Twitter) has done extensive research...

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Greg Gifford Joins DealerOn as Director of Search & Social

by DealerOn @ DealerOn

DealerOn.com, the premier website and digital marketing provider for American car dealers announced the hiring of Greg Gifford as their new Director of Search and Social. “Having Greg on board to oversee our search and social team will bring DealerOn to the next level in the automotive digital marketing space,” noted Ali Amirrezvani, Chief Executive Officer. “His industry knowledge, proven...

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by nextAdmin1 @ Allaben & Bandeen Attorne

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Veronica’s Speech for the Top Women Owned Businesses Luncheon

by Veronica Kirin @ GreenCup

Today was extremely exciting for us!  The Grand Rapids Business Journal has been a huge supporter of GreenCup’s work as it innovates and grows.  Today’s luncheon for the Top Women Owned Businesses — for which we were a finalist — was empowering, affirming, and quite a treat. Each winner of the award was given five minutes […]

The post Veronica’s Speech for the Top Women Owned Businesses Luncheon appeared first on GreenCup.

Why Your Small Business Should Use Video

by Calvin Wojtaszak @ SWELL

We’re in the midst of a marketing revolution, and video is leading the charge. Videos are the medium of the future. If that’s true then it looks like we’re already in the “future” because one-third of all online activity is spent watching videos, according to Hubspot Marketing. Numbers are expected to increase as marketers everywhere […]

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DealerOn wins 5th DrivingSales Satisfaction Award

by Ali Amirrezvani @ DealerOn

  Derwood, Maryland – February 24, 2016 – DealerOn is the recipient of a “Top Rated” Website award in the seventh annual DrivingSales Dealer Satisfaction Awards. Upon hearing the news, Ali Amirrezvani, DealerOn’s CEO and Co-Founder responded, “We are extremely proud DealerOn was able to take home the Top-Rated Website Provider Award, for the fifth year in a row. Our...

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Change Browse Listing Order in ElegantEstate Theme

by Andrew Kapral @ Grand Rapids SEO

One of the themes we were working with recently had great reviews from many esteemed businesses and web developers, giving us the option to heavily customize the front end without dealing with complicated MySQL database issues in order to keep (…)

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6 Ways To Optimize Your Content for Local

by DealerOn @ DealerOn

  Today, we’re going to get a little technical with it. We’re talking about optimizing your website for local signals, and we’ve got 6 specific spots on your website to focus on. If you didn’t know that having a solid Local SEO strategy was crucial to your visibility in the search engines, then you might want to read this article...

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Jennifer Suzuki – How to Give Awesome Sales Team Training in only 10 Minutes a Day!

Jennifer Suzuki – How to Give Awesome Sales Team Training in only 10 Minutes a Day!

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: EMPLOYEE TURNOVER IS WORSENING According to the 2016 NADA Dealership Workforce Study, retention is on a steep decline with 67% of dealership employees leaving before 3 years.  Experts attribute this staggering statistic to lack of training, knowledge and/or coaching at the dealership level. DO YOU WANT TO REDUCE TURNOVER, RETAIN GOOD EMPLOYEES, AND SEE PEOPLE THRIVE IN A LONG-LASTING CAREER AT YOUR DEALERSHIP?...

What Can You Do With Great Rankings, But Low Website Traffic?

by Ali Amirrezvani @ DealerOn

Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google’s search results, they are happy.  While search engine page ranking is an important part of every dealership’s online marketing efforts, what happens if your auto dealer website is showing up on page...

The post What Can You Do With Great Rankings, But Low Website Traffic? appeared first on DealerOn.

DealerOn Does NADA 2010

by Acacia Grant @ DealerOn

With the NADA Convention and Expo just around the corner, I wanted to let everyone know the plans DealerOn has for the upcoming weekend in Orlando. We’ll be arriving around noon on Saturday, February 13, and headed back to the cold temperatures of the Washington DC area on Monday, February 15.  During that time, Jeff, Amir, Ali, and Chris will...

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Site Launch: Groom Team USA

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

GroomTeam USA, Inc. is a non-profit organization which encourages professional pet stylists in the United States to maximize their grooming education and skills, and offers them the opportunity to represent the U.S. at World Team Competitions. Many of the stylists in GroomTeam are members of the award-winning, Learn to Groom Dogs site, which IFI launched […]

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The Top 10 Videos of 2016

by Greg Gifford @ DealerOn

It’s the last Wednesday Workshop of 2017! To finish up an amazing year, we’re sharing the list of the most-watched Wednesday Workshop videos of 2017: 10. Learn more about the recent Google updates 9. Man on the street interviews from NADA 2016 8. How long does SEO take? 7. Local SEO presentation from Digital Dealer 21 6. Prove you need...

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DealerOn Speaking Schedule

by Greg Gifford @ DealerOn

The spring conference season is in full swing, and The Beard and the Hair are on the road spreading knowledge about SEO and PPC. This week’s Wednesday Workshop video shares all of the spots where you can check out DealerOn live and learn some in-depth tips to help your dealership kick some butt in 2016. VIDEO TRANSCRIPT Welcome back to...

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Custom Doors Created For YOU By YOU

by woodways @ Woodways

Woodways offers the ultimate customization when it comes to your cabinetry. From finishes, wood species, materials and styles there isn’t anything you can’t create with the help of our talented designers. When choosing your dream door profile you can select one that we have already designed, or create your own! Choose between flat or raised […]

Personal Injury & Family Law Attorney in Grand Rapids, MI | Allaben & Bandeen Attorneys at Law

Personal Injury & Family Law Attorney in Grand Rapids, MI | Allaben & Bandeen Attorneys at Law


Allaben & Bandeen Attorne

With 60+ combined experience in personal injury & family law, trust the team at Allaben & Bandeen in Grand Rapids, MI. Contact us for a free consultation.

Click or Brick?

by DealerOn @ DealerOn

Do you “click” to buy things online? Or do you physically go to a “brick”-and-mortar store to do your shopping? There’s no denying that e-commerce has been gaining momentum over the years, and in some areas, it’s completely eclipsed traditional storefront sales. GameStop is one of the largest video gaming retailers in the industry, and they’ve had to deal with the...

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Tradeshows: Brides and Tattoos

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

One of our clients, CTMAX, has been expanding their practice to include non-invasive cosmetics. After much research, CTMAX acquired a highly specific (pico-second) laser for reducing blemishes, scars and spots in a shorter time with less pain. They also discovered that the same device excelled at also removing tattoos with the same benefits. As a […]

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The Future of Google Local?

by Ali Amirrezvani @ DealerOn

Have you seen the new offering from Google for local search? Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven’t. Google’s new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp. They let users look at all of the businesses in a city in one place (similar...

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Why?

by Nathan Messelink @ Thinkbox Creative

Every brand has a purpose. Some agencies try to understand that brand purpose through data. They study the mission statements and target markets. They invest in understanding the target customer and the opportunities to sell. […]

The post Why? appeared first on Thinkbox Creative.

A Media Pitching Guide for Dummies

by Emma Thibault @ 8THIRTYFOUR Integrated Communications

When I entered the workforce after graduating, I quickly learned that I obtained many informative and useful skills in college, but how to pitch to media was not one of …

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DealerOn Weekly Webinar Winners

by Ali Amirrezvani @ DealerOn

Michael Speigl, Nick Miller, Josh Cole, Steve Duff, and Ashley Lopez were the winners of this week’s webinar prize! Each will a receive an entire year of Dataium’s INSITE Standard tool, a completely independent reporting tool, FREE! Each prize is valued at $1299 – all just for participating in our weekly webinar series! Congratulations to all of our winners –...

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Website Conversion 101: CTAs

by Mike Somerville @ DealerOn

I’ve talked before about the importance of a well-optimized site, examining specific elements of your website like the homepage. Well, today we’re talking about the all-important Call-To-Action (CTA). To help you determine if your CTAs are doing their job, I put together a 5-question litmus test that you can try out today. Go ahead, take ’em for a spin.  If...

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DealerOn Auto Dealership Customers Win Dataium Website Performance Awards

by DealerOn @ DealerOn

DealerOn, the premier automotive dealer website company, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for January 2013.  Dataium uses various performance metrics collected from over 12,000 participating auto dealer websites to recognize dealerships and their website providers for their online performance.  Adamson West won Dataium’s most prestigious metrics-based award, the Auto Shopper...

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Is SEO Search Engine Manipulation? | Innereactive

Is SEO Search Engine Manipulation? | Innereactive


Innereactive

Google is currently involved in an ongoing legal case with a company that is seeking damages after Google banned many of their websites for “search engine manipulation.” This has many business owners worried that they may accidentally be manipulating search engines by performing SEO, but is this a concern? Google doesn’t so much “ban” websites …

Acura Selects DealerOn As Certified Website And Digital Advertising Provider

by DealerOn @ DealerOn

DealerOn, the premier car dealer website and digital marketing provider, has just been selected by Acura, as a Certified Website Provider and a Certified Digital Advertising Provider. Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs. “We’re thrilled to be selected by Acura as one of their premier, Certified Website...

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Website Conversion 101

by Mike Somerville @ DealerOn

  You know what’s cool? Having a website that shows how awesome you are. Even cooler than that? Having a website that gets clicks & conversions. Ice Cube may have been All About the Benjamins, but if you’re hoping to do some business on your website, then you need to be All About the Conversions. What is it? So what...

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NADA 2014 Recap – A DealerOn Perspective

by Acacia Grant @ DealerOn

The National Automobile Dealers Association convention came back to New Orleans this year.  NOLA never disappoints with its memorable blend of unique culture, food and music.  If you’ve never attended the NADA convention you might be overwhelmed by the size difference when compared to smaller events.  NADA is the “Big Show” and anybody and everybody in the automotive space shows...

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2 Things You Need to Know About Local SEO in 2017

by Greg Gifford @ DealerOn

  Last week, we packed up the DealerOn van and headed to San Jose to take in the glorious SMX West conference, programmed by our wonderful friends at Search Engine Land. There was a TON of great knowledge about SEO and SEM at the conference, but there were two things in particular that stuck out to me. So, naturally, I...

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Google’s Major SEO Changes in 2012

by Ali Amirrezvani @ DealerOn

Google is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of.  Here are some of the major changes Google made this past year: Increased Focus on Reputation & Trust Google made algorithm changes to penalize sites that didn’t have credible and relevant content, design, and external...

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The Consequences of AdWords for Dummies [VIDEO]

by Greg Gifford @ DealerOn

Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account...

The post The Consequences of AdWords for Dummies [VIDEO] appeared first on DealerOn.

Kelly McNearney, Expert from Google: What Dealers Need to do to ROCK THE NEW YEAR!

Kelly McNearney, Expert from Google: What Dealers Need to do to ROCK THE NEW YEAR!

by DealerOn Podcasts @ The Dealer Power Hour

Originally recorded December 15, 2016. Ch-ch-ch-changes! New Year… New Start… New Problems?! Yup. 2017 holds the promise of a fresh start. But don’t kid yourself… it won’t be without new challenges too. After all, using the right digital marketing strategy on today’s savvy internet car buyers will maximize profitability, dramatically increase inventory velocity and greatly improve customer satisfaction. WANT TO...

Car Dealer Websites Need to Embrace Blended Search SEO

by Acacia Grant @ DealerOn

Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page?  This is being referred to as blended search, and it is showing up more and more on search engine result pages.  Blended search gives your auto dealer...

The post Car Dealer Websites Need to Embrace Blended Search SEO appeared first on DealerOn.

Search Engine Optimization for Small Businesses

by owndomain1 @ Owndomain1.com

Google Plus For Business

by Webfective Online Solutions LLC. @ SEO Services | Get More Website Traffic | Grand Rapids Michigan

Google Plus For Business – Why It Matters! Businesses have for a long time seriously underestimated the usefulness and relevance Google plus for their success. This situation can be remedied by the Google plus SEO which can be used to … Continue reading

Site Launch: Cutting Horse Training Online

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Similar to a previous client, Simone & Duncan, owners of Cutting Horse Training Online (CHTO) out of Texas had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners. Having seen the transformation the Imagination Factory for the other client, they asked what […]

The post Site Launch: Cutting Horse Training Online appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

NADA 2016 – Man on the Street Interviews

by Shaun Raines @ DealerOn

For this week’s Wednesday Workshop video, we’re taking you back to the NADA convention The Hair and The Beard shot a bunch of man on the street interviews that will make you smile. We asked some hard-hitting questions, and hopefully the answers we uncovered will help your dealership thrive in 2016. We want to extend a big thank you to...

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Stop abusing your H1 headings

by Greg Gifford @ DealerOn

Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors....

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Multimedia Content Embedded in Our 3D Spaces

by S. Rennick @ PERSPECTIVE 3-D

Generate more engagement by embedding videos, images, audio, and more with Multimedia Mattertag Posts By Matt Bell Co-Founder, Matterport We evolved to experience the world in 3D -- to see it, move through it, interact with objects and other people, and build rich maps in our mind as we do so. We learn fastest in [...]

The post Multimedia Content Embedded in Our 3D Spaces appeared first on PERSPECTIVE 3-D.

Google+ Improves the SEO of Your Michigan Company

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Did you know that 97% of consumers now search for local [...]

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News: What’s the ACA Have to Do with Your Website?

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

So you’ve probably heard of the ACA (Affordable Care Act), right? What about Section 1557 regulations and how it could affect your website? Who knows that the deadline to have the required non-discrimination taglines, statements and notices (in the top 15 languages unique to YOUR state) posted in your office, on your primary marketing materials […]

The post News: What’s the ACA Have to Do with Your Website? appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

Update your holiday hours in Google!

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed. VIDEO TRANSCRIPT And welcome...

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Massive fine for fake reviews

by Greg Gifford @ DealerOn

This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, the Beard and I are up...

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Lead Follow Up Times

by Ali Amirrezvani @ DealerOn

Connect Almost Instantly to Your Internet Leads Studies show that Internet leads expect to receive a response from a dealership more quickly than ever.  According to the CapGemini’s Cars Online 07/08 report, 34% of Internet leads want a response within 4 hours, 8% want an instantaneous response, and almost 50% are willing to wait up to 24 hours. Why not...

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How Your Dealership Can Use Google+ To Increase Local SEO

by Ali Amirrezvani @ DealerOn

A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching could benefit your car dealership’s...

The post How Your Dealership Can Use Google+ To Increase Local SEO appeared first on DealerOn.

I Love Rock and Roll (and the DrivingSales Executive Summit)

by DealerOn @ DealerOn

What did you do last week? Well, we were at the DrivingSales Executive Summit for a few days of serious learning. While the event included lots of speakers, we had the privilege of sending The Beard (Greg Gifford) and The Hair (Shaun Raines) to Las Vegas to do a dual-panel presentation. We saw familiar faces there, like Jessie Hochhalter of...

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DealerOn and #PaulieStrong at NADA

by DealerOn @ DealerOn

  DealerOn is a very proud supporter of one of the auto industry’s truly good guys, Paul Jimenez. Earlier this year, the Jimenez family lost their 10-year-old son, Paul Ulysses Jimenez, to a rare form of pediatric cancer, Rhabdomyosarcoma. Since his passing, the PaulieStrong Foundation has been started by the family, inspired by the brave fight of Paulie. At this...

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How long does SEO take?

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results. We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how...

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DealerOn Appoints Jeff Clark to Chief Sales Officer

by DealerOn @ DealerOn

Ali Amirrezvani, DealerOn’s CEO, said, “Jeff has been a huge asset to DealerOn over his seven-year tenure with us. Given how he has grown our sales during his time focusing on business development, having him at the head of all of our sales efforts is very exciting for us. Combining his talents and automotive knowledge with DealerOn’s industry-leading Responsive Design...

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Cory Mosley – The 3 Mistakes Killing Your Online Sales (& How to Fix Them)

Cory Mosley – The 3 Mistakes Killing Your Online Sales (& How to Fix Them)

by DealerOn Podcasts @ The Dealer Power Hour

  If you are like most Dealers, then you spend a lot of time, money and energy vying for the attention of online car shoppers. However, the majority of dealers are plagued by 3 LARGE PROBLEMS THAT ARE DOING SERIOUS HARM TO THEIR ONLINE SALES. Fortunately, a little know-how can help you avoid these common pitfalls and get you back...

Rage Against the Machine: Getting Your PPC Automation Straight

by Shaun Raines @ DealerOn

In the wonderful world of PPC, we’ve all come to know and love (to some degree) automation services. For most of us, using automation with our paid search efforts has made life easier. But, while it can certainly make your PPC campaigns run more efficiently, it can also waste money at a pretty alarming rate if not set up correctly. Now,...

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Digital Marketing & Website

by @ Bevelwise

    How often do we use mobile devices? As a society, a large part of our daily interaction with and consumption of digital media takes place through our smartphones, especially when it comes to

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As a brand new feature, the Facebook Ads / Business Manager division of Facebook will be beta testing the incorporation of business ratings. You can opt out if your business was chosen for this

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Blogging has become a popular way for businesses to communicate with their clients and potential clients. If you have not started a blog for your business, you may be wondering if it’s worth the time

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"What does it take to get good Facebook reviews for my business?" -- we have heard and read this question countless times. Like most challenges in dealing with digital marketing, SEO, and public

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"You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time” – spoken by poet, John Lydgate and later

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As a product of the digital marketing industry, the SEO landscape is an environment of constant change and, for marketers, it's a never-ending race to gain an edge. Different from what many believe,

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Not everyone was born to be a good leader. It takes a certain type of individual to move a team forward effectively. Here are a few tips of some things that I have come across in my experiences with

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BIG OPPORTUNITIES FOR ADS AND BRAND MANAGEMENT (OR BIG FAILS?): Regardless of who is on the field, every Super Bowl viewer develops an opinion about the commercials run during the game. We're sure

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  Social media has always been a space of engagement with the objective of creating connections and fostering relationships among people. While this objective is still true, social media platforms

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As 2017 gets rolling, we decided to share some things we think will be a big part of this year's marketing puzzle.  Some you already know about, some will enhance how they are currently used, and

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Advanced SEO Presentation from Digital Dealer 21

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/hptkoenf3t?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch… I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared...

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Sean Stapleton – 5 Steps to Creating Your Biggest Competitive Advantage

Sean Stapleton – 5 Steps to Creating Your Biggest Competitive Advantage

by DealerOn Podcasts @ The Dealer Power Hour

  Keeping a dealership running on all cylinders with happy customers coming back for more is quite a demanding task. Dealerships need all the help they can get. ARE YOU LOOKING FOR THE MOST EFFECTIVE ADVANTAGE OVER YOUR COMPETITION? Yeah, you are. For such an important topic, we called in the BIG GUNS! When it comes to creating sustainable competitive...

Facebook Changes Rules for Landing Tabs

by Acacia Grant @ DealerOn

Looks like Facebook isn’t just pulling the privacy rug out from under its many users, it’s also changing the way small businesses, including most auto dealerships, can use the social media platform.  Previously, Facebook allowed all business pages to create a customized landing tab that visitors would see when visiting your auto dealer’s page.  Facebook has announced that now only...

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Marketing Trends Millennials Are Killing (And why we won’t miss them)

by Julie Sheeran @ 8THIRTYFOUR Integrated Communications

Millennials catch a lot of flack. They’ve been blamed for killing entire industries (chain restaurants), foods (cereal), and pastimes (golf). As a millennial, I am not offended by these accusations …

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The post Marketing Trends Millennials Are Killing (And why we won’t miss them) appeared first on 8THIRTYFOUR Integrated Communications.

SEO Tip- Content Is King

by chris @ Kujenga

Evolving SEO- Content is King Like almost any online tool, Search Engine Optimization (SEO) strategy evolves quickly. As the internet grows exponentially larger every day, developers and content creators explore more effective SEO techniques and old methods become obsolete.  Meta keywords, which once ruled the world of SEO, have been hopelessly dethroned by well placed content, […]

Your Web Design Matters, Especially to Millennials

by Matthew Valleau @ GreenCup

We believe that beautiful, intuitive, and engaging web design is a critical need for businesses and nonprofits alike. Our range of services is in place to help organizations reach new and existing markets across all generations, but one thing we have learned through our experience across the digital industry is that good web design is […]

The post Your Web Design Matters, Especially to Millennials appeared first on GreenCup.

Lessons to Automotive from the Computer Industry

by Ali Amirrezvani @ DealerOn

According to recent reports, the private investment firm of Michael Dell, founder of Dell Inc, is entering the automotive retailing industry.   Jeffrey Rachor, former Pep Boys chief will be running their future dealerships of MSD Capital.  In a recent meeting of the Detroit Economic Club, Dell was asked about the outlook for Detroit’s auto industry.  “I think,” he said, “there...

The post Lessons to Automotive from the Computer Industry appeared first on DealerOn.

Great SEO Advice To Boost Your Web Traffic

by Jim Theisen @ High Target Marketing LLC

You can tell how well a site is doing by looking at how much traffic it gets. Sites used to sell product need lots of

MINI USA Selects DealerOn as Certified Website & Digital Advertising Provider

by DealerOn @ DealerOn

This is exciting news for both MINI USA and DealerOn, as they gain an industry leader in the world of digital marketing & advertising, and we gain a new opportunity to elevate dealerships across the country. MINI USA’s unique customer base will benefit from our knowledge team of website builders & optimizers, as well as our paid search experts, and...

The post MINI USA Selects DealerOn as Certified Website & Digital Advertising Provider appeared first on DealerOn.

Balancing Act

by DanStephens @ OWL Computing Inc.

The most dreaded part of getting groceries for me is after I’ve unloaded all of my goods into my vehicle I have to take back the cart to the cart rack that is 15 miles away.  So last week, in an attempt to forego this displeasure, I tried to carry all 3 of my grocery […]

Dealership Long-Tail SEO Searches

by Acacia Grant @ DealerOn

A recent study by Comscore finds that the “average” search term entered into Google continues to get longer and longer.  As it stands, the average search term contains just over 3 words, and this increase in the length of search terms doesn’t appear to be slowing. This makes search engine optimization (SEO) even more important than ever for your auto...

The post Dealership Long-Tail SEO Searches appeared first on DealerOn.

SEO Like A Pro: Tips For Your Website

by Jim Theisen @ High Target Marketing LLC

There isn’t a reason to have your website if people aren’t visiting. Your site should sit as close to number one as possible. This means

DealerOn’s New Director of Search and Social

by Greg Gifford @ DealerOn

Hey, I’m Greg, the new Director of DealerOn’s SEO department. I’m a big fan of video, so we’ll be sharing lots of video content moving forward – and here’s our first video… Important Links: My Search Engine Land ComicCon Post Register for my Digital Dealer Webinar Register for my DealerOn Webinar VIDEO TRANSCRIPT Hey – I’m Greg Gifford, DealerOn’s new...

The post DealerOn’s New Director of Search and Social appeared first on DealerOn.

Dealership Closings – Can Your Website Compete?

by Acacia Grant @ DealerOn

While I was at the NADA Convention in New Orleans this past weekend, the biggest news I heard was the announcement by General Motors (GM) that they plan to close 400 dealerships yearly until 2012.  According to Left Lane News, the company hasn’t decided what will determine which dealerships will be shut down, but “the automaker will base its decision...

The post Dealership Closings – Can Your Website Compete? appeared first on DealerOn.

Linkedin: Social Media for Professionals

by Alex Hartman @ OWL Computing Inc.

Have you jumped on the LinkedIn bandwagon yet? If not, you should. LinkedIn is the social media platform for professionals, almost like the Facebook of the working world. If you haven’t joined the party yet – you’re missing out. Let me tell you why: 1. It’s an excellent networking tool. Have you ever gone to a […]

3 SEO Myths That Are Hurting Your Reach

by Nathan Messelink @ Thinkbox Creative

In any client meeting or discovery session the golden phrase, “SEO,” is shouted with pride and importance. Given Google’s dominance in our online world, this is not without reason. If you can’t be found, you […]

The post 3 SEO Myths That Are Hurting Your Reach appeared first on Thinkbox Creative.

SEO and Social Media

by Innereactive @ Innereactive

Some experts have said that if content is king, distribution is queen. Building SEO and gaining credibility for your website is only possible if you create and optimize good content. There are other things you can do to distribute your content on social media and other channels, and ways that you can set up your […]

The post SEO and Social Media appeared first on Innereactive.

Meet Amy.

by Amy Bruining @ Thinkbox Creative

Meet Amy Bruining, our resident Wordsmith and Copywriter, and the latest addition to our team. I am a writer. I consider rhyming to be one of my greatest pleasures. I have kept journals since I wore pigtails. I […]

The post Meet Amy. appeared first on Thinkbox Creative.

Tracking Keywords and Website Analytics

by Acacia Grant @ DealerOn

When optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of the most important) of your SEO efforts.  With average search terms getting longer and longer, and 20-25% of the search terms Google sees are unique (never used before), it is getting more and more difficult...

The post Tracking Keywords and Website Analytics appeared first on DealerOn.

Dealership Relevant Keywords

by Acacia Grant @ DealerOn

While using Google’s AdWords Keyword tool is a good place to start when you are trying to come up with a keyword list for your dealership online marketing, a lot of people start there, which means your competitors could have a very similar keyword list as your dealership.  To help you stay a step ahead, I want to highlight some...

The post Dealership Relevant Keywords appeared first on DealerOn.

WordPress 4.4.1 Security & Maintenance Release

by Stephen Geldersma @

January 6, 2016 – WordPress 4.4.1 has been released. This security update fixes a cross-site scripting vulnerability that could allow a site to be compromised. The […]

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Simple Tips for PPC Conversion Optimization

by Amir Amirrezvani @ DealerOn

If your dealership is running pay per click campaigns as a part of your online marketing mix, one of your main goals is probably to maximize the number of sales or service leads for the dealership.  The potential complexity of running numerous, simultaneous PPC campaigns can be overwhelming, even if you have an expert managing your efforts. Whether or not...

The post Simple Tips for PPC Conversion Optimization appeared first on DealerOn.

SEO In Grand Rapids MI | High Target Marketing LLC

SEO In Grand Rapids MI | High Target Marketing LLC


High Target Marketing LLC

Search Engine Optimization Where do you rank in Grand Rapids MI? Double your sales in Grand Rapids MI this year with Search Engine Optimization. Get Quote Now! SEO can increase business 100 – 200% SEO Increases traffic to your website Increased traffic means more prospects More prospects mean more sales More sales produce an increased bottom line Search Engine Optimization (what is it?) Search engine optimization (SEO) This is the art of improving the ranking of your website in a search engine (i.e.Google, Bing, Yahoo, Etc). When someone types in a "search term" to find a service or product in Grand Rapids MI the websites or webpage with that are most optimized will rank higher causing the website owner to have more traffic. As an Internet marketing strategy, SEO evaluates how search engines work, what people search for, the actual search terms and/or keywords typed into search engines. Optimizing a website may involve editing its code and content to increase its relevance to specific

Google Adwords and Your Brand

by Chris Deringer @ DealerOn

  A couple weeks ago, I spoke with the Internet Director for a huge dealer group whose website/SEM provider had told him NOT TO BUY his dealership name on Google. I was stunned. I thought that everyone by now understands that dealers absolutely MUST be buying their dealership’s name (and any/all variants of their name). But because this prominent provider...

The post Google Adwords and Your Brand appeared first on DealerOn.

The Elusive Mission Statement

by Innereactive @ Innereactive

A How-To Guide for the Rest of Us Let’s start off at square one. Should you bother even having a mission statement? Does it hold a purpose? Does having a well-defined statement actually help your business? In short, the answer to all three questions is a resounding, “Yes!” If you don’t currently have a mission […]

The post The Elusive Mission Statement appeared first on Innereactive.

How Google Instant Search Could Change SEO

by Acacia Grant @ DealerOn

As I’m sure most people have heard, Google came out with a new feature yesterday that they’re calling Instant Search.  Since the announcement has been all over the Internet, I thought I’d try to explain what Instant Search does and how it can help your car dealer website. Google’s Instant Search resembles their auto-suggest feature, where potential search terms are...

The post How Google Instant Search Could Change SEO appeared first on DealerOn.

Holiday AdWords Tips [VIDEO]

by Greg Gifford @ DealerOn

It’s that time of year again… The holiday season is upon us. It might be the most important time all year to make sure you’re spending your AdWords budget wisely. This week’s Wednesday Workshop video shares several tips that will help you make the most of this year’s holiday season. VIDEO TRANSCRIPT Welcome back to the DealerOn Wednesday workshop. Does...

The post Holiday AdWords Tips [VIDEO] appeared first on DealerOn.

Tips to Improve Your Dealership’s Google Places Listing Ranking

by Ali Amirrezvani @ DealerOn

I recently found a great article that discusses very specific things businesses should be doing to help their Google Places Listing improve its ranking.  Bizible, a start-up that makes local marketing software for businesses, conducted a pretty scientific attempt to determine how best to improve the rank of your Google Places Listing. It is also interesting because his is the...

The post Tips to Improve Your Dealership’s Google Places Listing Ranking appeared first on DealerOn.

How Last Week’s Google Update Impacts Your Dealership

by Ali Amirrezvani @ DealerOn

In an effort to further optimize local search results, Google has begun rolling out a new tweak to its algorithm that some in the SEO community have tentatively labeled Pigeon. Dealer’s need to be aware of these changes because the Pigeon update is designed to improve local search listings for businesses (like car dealers). According to Barry Schwartz at Search...

The post How Last Week’s Google Update Impacts Your Dealership appeared first on DealerOn.

SEO & Marketing Entrepreneurial ADD

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Many business owners opt to do their own SEO or have th [...]

The post SEO & Marketing Entrepreneurial ADD appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Pitching Over Social Media

by Emma Thibault @ 8THIRTYFOUR Integrated Communications

The last blog I wrote, A Media Pitching Guide For Dummies, covered the basics of media pitching (if you haven’t read this yet, what are you waiting for?) But, since …

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The post Pitching Over Social Media appeared first on 8THIRTYFOUR Integrated Communications.

The High Cost of Poor Process

by Shaun Raines @ DealerOn

The lifetime value of a car dealership customer is between $250,000 and several million dollars.  Stay with me… Far too many dealers are living in a bubble, knowing a lot, but doing a little.  When dealers fail to execute, the lost dollars add up quickly.  I speak with Dealer Principals, General Managers and various internet personnel on a regular basis...

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Live From Digital Dealer 20 [VIDEO]

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video is coming at you LIVE (sorta) from Digital Dealer 20 in Orlando. Shaun and I took a quick break from the booth to shoot a video in the warm sunny Florida weather – we hope you enjoy! We’ll be back in the office next week with another Wednesday Workshop!

The post Live From Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Google SEO Primer: Is Your Website Google Friendly?

by Paul La Vigne @ DVS

A quick primer on six major algorithm updates Google has made and how they relate to your website SEO efforts. Do you know how Panda affects your page rank?

The post Google SEO Primer: Is Your Website Google Friendly? appeared first on DVS.

List of Google+ Tips and Tricks for Auto Dealers

by Ali Amirrezvani @ DealerOn

Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included).  Here’s a list of links/sites that we’ve put together. The Google+ Project: A demo from Google that is pretty informative, but doesn’t explore...

The post List of Google+ Tips and Tricks for Auto Dealers appeared first on DealerOn.

Starlite Kitchens

by CArl @ Michigan 360 Virtual Tour Professional Photographers

New Google Street View – 360 Virtual Tour of Starlite Kitchens in Byron Center, Michigan. Professionally photographed & produced by Carl Turek owner at Michigan 360 Virtual Tours. We work directly with Google Maps to feature & photograph inside Street View ‘Virtual Tours’ of companies & businesses. We produce 360° interactive Virtual Tours of Retail […]

The post Starlite Kitchens appeared first on Michigan 360 Virtual Tour Professional Photographers.

SEO website content -> More than just rank

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Keywords alone will not get you results. Our Michigan S [...]

The post SEO website content -> More than just rank appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

View From the Top: SEO Signals

by Greg Gifford @ DealerOn

SEO Is Not a Project – It’s All of Them I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO efforts because they’re thinking of...

The post View From the Top: SEO Signals appeared first on DealerOn.

Feature Friday: Geo-fencing

by Michael DeVito @ DealerOn

Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos! In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that...

The post Feature Friday: Geo-fencing appeared first on DealerOn.

Car Dealers Should Stop Running SEM Campaigns Right Now

by Shaun Raines @ DealerOn

  If you’re just going to let a machine do all the work, you might as well stop. The majority of SEM campaigns running for car dealers today are machine-based programs. Is this all bad? No, but there are consequences that come with “set it and forget it” SEM platforms. Honestly, some dealers can afford to run SEM campaigns through...

The post Car Dealers Should Stop Running SEM Campaigns Right Now appeared first on DealerOn.

Professional Grade Hydration

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Professional Grade Hydration appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

About | 8THIRTYFOUR Integrated Communications

About | 8THIRTYFOUR Integrated Communications


8THIRTYFOUR Integrated Communications

Our Culture & History 8THIRTYFOUR Integrated Communications is named in honor of the first home 8THIRTYFOUR Boss Lady, Kim Bode, has ever owned. Through tenacious determination and unparalleled energy, she’s spent the …Continue reading »

Content Silos and Blog Posts

by DealerOn @ DealerOn

  When you’ve got new content to add to your website, where does it go? If your answer was, “Our blog,” then you might want to reconsider. Why? Because that kind of site structure isn’t always the best for SEO purposes, and there’s a much better strategy.  That’s right, we’re talking about using silos to group & store content on your...

The post Content Silos and Blog Posts appeared first on DealerOn.

National Safety Month 2017

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post National Safety Month 2017 appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Amir Amirrezvani – Increase Leads 50%: Leveraging A/B Testing and How the Brain Works

Amir Amirrezvani – Increase Leads 50%: Leveraging A/B Testing and How the Brain Works

by DealerOn Podcasts @ The Dealer Power Hour

  Are you unhappy with your current website conversion rate? Or are you always looking for ways to improve your conversions? In this 1 hour webinar, DealerOn Co-Founder Amir Amirrezvani will give dealers a framework to influence online visitors using proven techniques, case studies, and neuromarketing principles. He will show you how these techniques can be applied to create highly persuasive...

How to prepare for a video editing session: A client’s guide

by Philip Gibson @ DVS

This is a quick guide for clients on the basic process of a video edit session. This guide focuses on terminology, how to prepare, and what you can do to help the process move smoothly.

The post How to prepare for a video editing session: A client’s guide appeared first on DVS.

Elise Kephart – How to Win Over the Most Difficult Customers

Elise Kephart – How to Win Over the Most Difficult Customers

by DealerOn Podcasts @ The Dealer Power Hour

  Some customers go online and ask only about pricing.  Heck, some of them don’t even give real phone numbers and/or leave only email.  Or maybe you’ve sent a quote to a customer and they never respond back. Or, when they do finally respond back – they bought elsewhere.  SO FRUSTRATING! Does any of this sound familiar? Let’s be real!...

Tips for Avoiding Over-Optimization Penalties on Your Dealership Website

by Ali Amirrezvani @ DealerOn

Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to “level the playing field”.  While many auto dealer websites shouldn’t have an issue with this (your site provider should not only be up to date on Google’s latest algorithm changes, but make sure your...

The post Tips for Avoiding Over-Optimization Penalties on Your Dealership Website appeared first on DealerOn.

Small & Mighty: Kitchens Proving Size Doesn’t Matter

by woodways @ Woodways

Last week we highlighted Large Kitchens, this week we are scaling things down. For some, small kitchens present a challenge. Figuring out where to store cutting boards and toasters can be difficult due to minimal counter space, and cabinets. However, we don’t let that stop us from designing the perfect kitchen for your space. When […]

Generate The Right Search Engine Optimization Strategy Using These Suggestions

by Jim Theisen @ High Target Marketing LLC

If you are looking for a way to increase website visitation a lot of it starts with SEO. Your website needs to show up in

"Optimize Your Online Presence" – Webinar Recap and Slides

by Ali Amirrezvani @ DealerOn

Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix.  For those that couldn’t make the webinar, I wanted to share some of the highlights from his presentation and provide a link to the slides and audio as well. Amir provided a quick overview of how a dealer can immediately...

The post "Optimize Your Online Presence" – Webinar Recap and Slides appeared first on DealerOn.

HOW TO EMBED TOUR

by CArl @ Michigan 360 Virtual Tour Professional Photographers

Step by step tutorial on how to embed your Google 360 Virtual Tour onto your website. You can embed the Virtual Tour Imagery on your own website using these 6 really easy steps in minutes: Goto to Google Maps first and click on the 3 dots at upper left. Click on SHARE or EMBED IMAGE. […]

The post HOW TO EMBED TOUR appeared first on Michigan 360 Virtual Tour Professional Photographers.

Social Media Must-Do’s for Auto Dealers

by Ali Amirrezvani @ DealerOn

The amount of “best practices” and “tips” involved with social media marketing can be overwhelming to say the least (and yes, I’m guilty of sharing my own).  In the last couple months, I’ve received emails with “99 Tools for Social Media Marketing”, “5 Top Tips For Successful Social Media Marketing”, “8 Hot Social Media Tips From Eight Industry Experts”, and...

The post Social Media Must-Do’s for Auto Dealers appeared first on DealerOn.

A Twist on Typical Vanities

by woodways @ Woodways

If you’re looking to create a beautiful bathroom to fit your home, a perfect vanity is a great place to start. Whether it’s choosing a unique color, trying out a new door style, or eliminating doors altogether, make a statement in your home with your own exceptional vanity.

Back To School: Local Link Building

by DealerOn @ DealerOn

  How to Build Local Links with School Partnerships The end of the school year is here again. While children across the country salivate for the impending arrival of summer, new link opportunities are in full bloom. Building links through partnerships with local schools and universities is nothing new to the world of Local SEO, but linkbuilders have often fallen...

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Is SEO Search Engine Manipulation?

by Innereactive @ Innereactive

Google is currently involved in an ongoing legal case with a company that is seeking damages after Google banned many of their websites for “search engine manipulation.” This has many business owners worried that they may accidentally be manipulating search engines by performing SEO, but is this a concern? Google doesn’t so much “ban” websites […]

The post Is SEO Search Engine Manipulation? appeared first on Innereactive.

Change to Google’s Quality Score Algorithm Affects Car Dealers

by Ali Amirrezvani @ DealerOn

For those out that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight. According to Jonathan Alferness, director of product management on Google’s ad quality team,...

The post Change to Google’s Quality Score Algorithm Affects Car Dealers appeared first on DealerOn.

You Need to Test the New Google Ad Platform Now

by Chris Deringer @ DealerOn

  You might have missed it, but in late September, Google announced a potentially revolutionary new Adwords marketing channel that they’ve named Customer Match. Google is giving dealers the ability to sell and service more cars by getting more value out of an asset they already own – their existing customer lists. Historically, Google’s business model has been serving ads...

The post You Need to Test the New Google Ad Platform Now appeared first on DealerOn.

Six Gun Group

Six Gun Group


Six Gun Group

SEO- Digital Agency

How to do a quick citation check

by Greg Gifford @ DealerOn

Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear. This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources...

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Kitchen Forecast: Say Goodbye to Kitchen Tables and Hello to Universal Islands

by woodways @ Woodways

Between recent remodels and new builds we are seeing the majority of people shy away from traditional kitchen tables and incorporating islands big enough for family meals. Within the interior design industry function is more important than ever. Making something functional has always been ideal, but if you look back at kitchens 10, even 5 […]

Google’s Panda Update Hits Press Release Effectiveness

by Acacia Grant @ DealerOn

Many small businesses, including car dealerships, use press releases as a way to add to their search engine optimization. In fact, 3 years ago, DealerOn even recommended dealerships use a press release strategy. However, with Google’s recent algorithm changes, press release sites no longer have the search engine benefits they once did, unless and until they are able to fix...

The post Google’s Panda Update Hits Press Release Effectiveness appeared first on DealerOn.

Realtor.com Announces Matterport 3D Virtual Tours on For-Sale and For-Rent Home Listings

by S. Rennick @ PERSPECTIVE 3-D

"Seeing a home is one of the most critical, but time-consuming elements of the home shopping journey," said Ryan O'Hara, CEO of realtor.com®. "By leveraging Matterport's 3D technology, we are giving home buyers the ability to explore properties they are interested in with virtual tours prior to ever setting foot inside a home." [...]

The post Realtor.com Announces Matterport 3D Virtual Tours on For-Sale and For-Rent Home Listings appeared first on PERSPECTIVE 3-D.

Setting Up Local Listings in Search Engines (Besides Google)

by Ali Amirrezvani @ DealerOn

Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places.  While it’s true that a lot, if not most, of your search  traffic comes from Google, it’s still important to make sure your dealership is properly optimized for the other major players as well. Here are directions to set...

The post Setting Up Local Listings in Search Engines (Besides Google) appeared first on DealerOn.

Get Started In Search Engine Optimization With Some Solid Advice

by Jim Theisen @ High Target Marketing LLC

Search engine optimization is a hefty topic to learn about. It may take time and trying different things to find the right balance for the

Wednesday Workshop – Mean Tweets from NADA

by Greg Gifford @ DealerOn

We had a blast at NADA last weekend, and we shot a ton of video footage at our booth. Inspired by a late night comedy bit (which you’re probably familiar with), we had a few dealers and vendors read mean tweets about themselves. We even had a few of our own employees suffer through some tweets join in the fun....

The post Wednesday Workshop – Mean Tweets from NADA appeared first on DealerOn.

Google Trends @ Your Inbox

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

In April, Google announced a great new feature that wil [...]

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Join DealerOn at the Digital Summit at Mountain View

by Ali Amirrezvani @ DealerOn

I am so excited to be a part of this year’s Digital Summit at Mountain View, May 7-9, 2012.  This is an amazing opportunity to be able to learn from automotive industry experts, spend time on Google’s campus, and gain insight from actual Google product specialists, and I am honored to be able to be a presenter. This elite digital...

The post Join DealerOn at the Digital Summit at Mountain View appeared first on DealerOn.

Digital Marketing Agency in Grand Rapids, Michigan | SWELL

Digital Marketing Agency in Grand Rapids, Michigan | SWELL


SWELL

SWELL is a digital marketing agency, based in Michigan that offers custom web design, inspired content marketing, technical SEO, & noteworthy social media.

SEO - Search Engine Optimization | Charles Runyan Ent. | Grand Rapids MI

SEO - Search Engine Optimization | Charles Runyan Ent. | Grand Rapids MI


Charles Runyan Enterprises, LLC

My extensive knowledge of SEO, Organic Search Engine Optimization strategies and techniques can help your company's website or blog rank and convert!

Tips for Auto Dealers to Avoid Email Spam Filters

by Ali Amirrezvani @ DealerOn

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns...

The post Tips for Auto Dealers to Avoid Email Spam Filters appeared first on DealerOn.

Auto Dealer Websites Need a Mobile Version. Period.

by Acacia Grant @ DealerOn

Auto dealer websites need to have a separate, mobile version of their site, plain and simple.  Here’s why: Over 73 million people were mobile web users in 2009, a number that is expected to almost double by 2013. According to a study by Neilson, mobile Internet usage is increasing by 30% each year. Google has a separate search engine index...

The post Auto Dealer Websites Need a Mobile Version. Period. appeared first on DealerOn.

Presentation from Brighton SEO [VIDEO]

by Greg Gifford @ DealerOn

I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal)....

The post Presentation from Brighton SEO [VIDEO] appeared first on DealerOn.

DealerOn Named One of 2011 Inc. 5000 Fastest Growing Private Companies

by DealerOn @ DealerOn

DealerOn, the premier car dealer website provider, has been named to 2011 Inc. 5000 List of Fastest Growing Private Companies at #2002, based on a three-year sales growth of 127%.  “DealerOn is thrilled to be a part of such an elite group of companies,” said DealerOn co-founder and CEO, Ali Amirrezvani.  “This recognition means so much to the DealerOn family. ...

The post DealerOn Named One of 2011 Inc. 5000 Fastest Growing Private Companies appeared first on DealerOn.

Your Social Media Followers More Likely to Buy

by Acacia Grant @ DealerOn

It seems like everyone is telling auto dealers that they NEED to have a social media presence; if they don’t, they are only missing out on sales and exposure.  Well, according to a recent study from the market research firm Chadwick Martin Bailey and iModerate Research Technologies, “they” are right. Over 1500 consumers were surveyed, and the majority said they...

The post Your Social Media Followers More Likely to Buy appeared first on DealerOn.

Stop Your Dealership From Missing Mobile PPC Leads

by Ali Amirrezvani @ DealerOn

When you’re looking for a local business on your phone, how often are you in a position to write down a phone number, and then call?   It’s much easier to click the number of the business and have your phone call automatically – it seems obvious.  Did you know that less than 40% of car dealer’s PPC ads use this...

The post Stop Your Dealership From Missing Mobile PPC Leads appeared first on DealerOn.

Instagram: Visualizing Your Businesses

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Visualizing how to market your business on Instagram or any other platform is now vital to sharing information in the digital age.

The post Instagram: Visualizing Your Businesses appeared first on Grand Rapids Web Design by Valorous Circle.

An important note about moving locations

by Greg Gifford @ DealerOn

In this week’s video, we talk about the importance of updating all of your online listings to reflect your new address whenever your dealership moves to a new location. It’s important for SEO, but it’s important for customer service too. Watch the video to learn why… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s gonna be...

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Advanced SEO Presentation from Brighton SEO

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video is an awesome one… I was in the UK last month, speaking at one of the biggest SEO conferences in the world. For the first time ever, I did a horror movie theme for the presentation, and it turned out ridiculously awesome. So, kick back – this week’s video is about 24 minutes long, but...

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Advanced SEO Presentation from SearchLove

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is PACKED with awesome, advanced tips on Local SEO. Last month, I spoke at SearchLove in Boston – one of the most prestigious SEO conferences in the US. They invite the top experts in SEO, PPC, and online marketing to share advanced tips, and my session was one of the highest rated sessions at the conference!...

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3 Reasons to Fire Your Grand Rapids Digital Marketing Agency

by Andrew Kapral @

Historically, marketing has been an outlet for creatives to achieve success based on feeling rather than hard data. With the onset of digital marketing, suddenly all […]

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Ranking reports don’t show SEO success

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership....

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Choosing Exterior Paint Colors for Your Home

by Jeff Lusk @ All Phase Painting Inc

Choosing exterior paint colors for your house can be overwhelming – there are so many choices!  Here are some important things to consider, and professional tips for selecting the perfect hue to beautify and protect the outside of your home with paint.   Consider Your Surroundings The other structures and surrounding your home should play […]

The post Choosing Exterior Paint Colors for Your Home appeared first on All Phase Painting Inc.

The Google Bike at Mountain View

by Ali Amirrezvani @ DealerOn

Many Google employees use bikes to get around the Mountain View campus, but the original “GBikes” were too small for some of the taller employees.  So in Google fashion, they asked their employees to submit ideas for a better bike to get around campus. Here’s what they came up with – So cool to see something like this, designed by...

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Local SEO Presentation From Confluence Conference

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop video, we’re sharing another recent presentation on Local SEO. I presented at the Confluence Conference in Oklahoma City recently, and this time they filmed my presentation. We’re sharing the video here on the blog so you can see the actual session – it’s almost like you were there! The slides are a little dark in...

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Coming to NADA? Check this out…

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is a short one, cause we know that everyone’s getting ready for NADA in New Orleans. DealerOn will be there in full force, so make sure you check out the video to see when our team will be presenting, and come see us at booth 1611 to say hi (we’ll have a full bar!) and check...

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Priority SEO Pages for Auto Dealerships

by Ali Amirrezvani @ DealerOn

If you’re doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:   Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your...

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Courage: The iPhone 7 and its Missing Piece

by Philip Gibson @ DVS

Apple announced the new iPhone 7 and it’s missing one thing we’ve all become used to.

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Dissecting Your Website’s Anatomy

by Michael DeVito @ DealerOn

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structure down to a science. To produce a finely tuned website specimen, there are a few variables you should keep in...

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Building Loyal Relationships In Africa

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

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PPC Tip – Use Micro Ad Groups

by Shaun Raines @ DealerOn

Most PPC accounts are set up in a way that saves lots of time – but saving time isn’t your goal! This week’s Wednesday Workshop explains why the “every keyword in one ad group” strategy isn’t a great idea… and then explains why “micro ad groups” are the right way to set up your account. If your dealership does any...

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How to Write Awesome Content For Your Website

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop shares some awesome in-depth tips on how to write amazing content for your dealership’s website. Steve, one of our SEO Managers, was asked to speak at Pubcon Florida last month, and his slides were so awesome, we had to share them here on a Wednesday Workshop video. If you’re writing the content for your dealership’s site,...

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5 Easy SEO Fixes (That you can do on your own)

by Julie Sheeran @ 8THIRTYFOUR Integrated Communications

If you’ve been in the web world for any amount of time, you know about keywords and SEO (search engine optimization). You’ve heard of them; you know what they are …

Continue reading »

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New Social Media Features and Layout

by Acacia Grant @ DealerOn

If you are an admin for your dealership’s Facebook Page, you should have received an email regarding an exciting update about the new layout and features available for your Facebook Business Page.  Now, your dealership’s Facebook Page will resemble a personal profile, and allows you to interact through Facebook as your dealership.  Here is an overview of what is changing:...

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Andrew Diffenderfer – Expert from Google Shares New Data on Today’s Automotive Path to Purchase

Andrew Diffenderfer – Expert from Google Shares New Data on Today’s Automotive Path to Purchase

by DealerOn Podcasts @ The Dealer Power Hour

  Google has done it again! They have just completed a brand new comprehensive study on Today’s Automotive Path to the Purchase! This groundbreaking analysis of online shopper behavior traces the micro-moments of a consumer’s search for their next car and details which influencers are most critical to the process. This is HUGE NEWS! To present material as vital as...

Are You Using LinkedIn Effectively?

by Julie Sheeran @ 8THIRTYFOUR Integrated Communications

Recently, we talked about LinkedIn and what you should NOT be doing on the professional networking site.  While a ton of people use it (over 65 million business professionals from …

Continue reading »

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Our Web Design Glossary

by Veronica Kirin @ GreenCup

Website developers tend to talk a lot of jargon.  Here at GreenCup, we try really hard to explain anything technical that comes up, but sometimes we slip.  Whether you’re working with us on your website, or you’re working with another Grand Rapids based design firm, it may be helpful to have this glossary to support […]

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How Your Site Benefits From Long Form Content

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Long form content works best when you can exhaust a subject matter without leaving the reader exhausted. Posts with over 1,000 words raise page shares.

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Stop Advertising to Millennials (and here’s why)

by DealerOn @ DealerOn

  Well, okay, maybe not stop altogether. But here’s the deal, your advertising campaigns aimed at the younger generation might not be working. Why? The simple answer is that millennials are not responsive to the same kinds of advertising methods that worked on previous generations. Now, if you’re already tired of reading this post, here’s the main point: Stop trying...

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Google Trends

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

In April Google announced a great new feature that will [...]

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PPC Campaign Views

by Acacia Grant @ DealerOn

According to the Google AdWords blog, Google will now show its AdWords users the number of searchers that saw your pay-per-click (PPC) ad, didn’t click on it, but bought from your dealership within 30 days.  Google calls these “View-through Conversions.” This new reporting can be helpful when determining your return on investment (ROI) for your PPC ad campaigns.  By combining...

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Let the Michigan Summer Help Your Marketing

by Veronica Kirin @ GreenCup

Summer is an incredibly busy time in West Michigan. As soon as the weather starts to warm up we see a mad dash of festivals, events, concerts, sporting events, and more filling our calendars. Once you add in family vacations, days on the water, weddings, and holidays, most people feel like summer is already fully […]

The post Let the Michigan Summer Help Your Marketing appeared first on GreenCup.

6 Steps to the Frictionless Customer Experience (FCX)

6 Steps to the Frictionless Customer Experience (FCX)

by DealerOn Podcasts @ The Dealer Power Hour

Today’s automotive shoppers make the choice of who they want to do business with long before they step foot in a dealership. That’s why creating a Frictionless Customer Experience (FCX) is The Ultimate Dealership Competitive Advantage. By “Frictionless” we don’t mean just “good” customer service, or shorter sales process. It’s much more than that. Today’s customers – particularly millennials – want their buying experiences...

Site Launch: Andy Mast Greenhouses

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Andy Mast Greenhouses grow a wide range of high-quality bulbs, spring plants, mums and poinsettias to help homeowners beautify their homes and gardens year-round. Not available directly to the consumer, the product of their tender loving care can be found in Kroger supermarkets throughout the United States. That said, when thinking about developing their first […]

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DealerOn Joins the Mitsubishi Diamond Digital Solution Website Program

by DealerOn @ DealerOn

DealerOn, a premier car dealer website and digital marketing provider in the United States and Mitsubishi Motors North America, Inc. (MMNA) jointly announced that DealerOn has officially joined the Mitsubishi Diamond Digital Solutions ("DDS") Website Program, becoming the fourth website provider in the program.

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Logo Design Special for West Michigan Businesses

by Innereactive @ Innereactive

Innereactive Media is offering a discount to Michigan businesses in need of a new or updated logo. The full service marketing and design firm will be running a Logo Design-a-Thon event for the months of August and September, creating a new logo every business day at a greatly reduced rate. Prior to the two-month-long event, […]

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Come Check Us Out At Digital Dealer 20 [VIDEO]

by Greg Gifford @ DealerOn

If you’re heading to Digital Dealer in Orlando next week, you don’t want to miss all the awesome events we’ll be involved with… We’ve got 4 awesome speakers, some great booth giveaways, and we’re throwing one of our famous parties. This week’s Wednesday Workshop video explains everything we’ve got going on next week – we’ll see you in Orlando!

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The Importance of Mobile Optimization for Higher Website Placement

by Nicole Vesota-Johnson @ Top Of The List

Mobile search is growing faster than ever, and search engines are taking notice. If your website isn’t optimized for mobile viewing, it should be. We’ll show you where to get started. Mobile search is growing faster than ever, and search engines are taking notice. In June 2013, Google released its first algorithm update that said […]

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Site ReDesign: Kentwood Office Furniture

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Although many of our website solutions are built to serve our clients well for many years, technology continues to march forward providing new options and marketing channels of which to take advantage. At a minimum, we suggest revisiting the site design every five years or less. Kentwood Office Furniture is the Midwest’s specialist in high […]

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Barry Brodsky – How to Get Maximum Profits from Your Trade-in Leads

Barry Brodsky – How to Get Maximum Profits from Your Trade-in Leads

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: 82% of car shoppers have a trade-in. However, 32% of trade-ins offered to car dealers are under-water…and the trend is on the rise. All dealers know how important the trade-in process is to closing more deals. After all, when done right, trade-ins can be a huge revenue stream for the dealership. Conversely, missteps during the appraisal process can...

Trending| Large Luxe Kitchens

by woodways @ Woodways

There are a lot of elements that make a kitchen luxurious. However, of the millions of kitchens featured in magazines and websites like houzz.com, many have one thing in common… size. A large kitchen doesn’t necessarily mean it is top end, but most do have more room for special appliances, design details, and lots of […]

Why Your Dealership Should Have a YouTube Channel

by Ali Amirrezvani @ DealerOn

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel. Here’s why: Popularity: YouTube is the world’s largest...

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Greg Gifford & Shaun Raines – Beard & Hair – Ask Me Anything!

Greg Gifford & Shaun Raines – Beard & Hair – Ask Me Anything!

by DealerOn Podcasts @ The Dealer Power Hour

  The Bad Boys of Automotive are at it again! DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will close out this summer’s webinar series with a high energy dual presentation on SEO and SEM. This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions....

Why You Need To Be On YouTube Right Now!

by admin @ Fluxx Media LLC

Post Coming soon!

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Tips to Optimize Your Dealership’s Google+ Page

by Ali Amirrezvani @ DealerOn

Have Content Ready: Google recommends having 10-20 posts on your Google+ business page before you really start promoting it.  Recent posts is one of the things they use to judge the quality of your page, so having it full of content once people start visiting it will help. Promote Your Page: Add a Google+ button everywhere you promote your other...

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Have you heard about the updates to AdWords Editor?

by Greg Gifford @ DealerOn

If you’re a PPC Jedi, chances are you probably use Google’s AdWords Editor. In this week’s video, we talk about the recent updates made to the Editor and why they’re exciting. VIDEO TRANSCRIPT Hey… hello internet, and welcome back to another Wednesday workshop from DealerOn. S: Some of you PPC addicts out there are familiar with Adwords Editor and I’m...

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10 tips for avoiding shady SEO providers

by DealerOn @ DealerOn

Our very own Greg Gifford is at it again, blowing up the internet with his latest post on Search Engine Land. This month, he tackled the ever-present threat of the “shady SEO provider” which sadly, plagues the auto industry. His article highlights 10 tips that you can use to spot these types of shady practices and give you the ability...

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Local SEO vs. Traditional SEO

by Greg Gifford @ DealerOn

Did you know that Google treats some businesses differently than others? In this week’s Wednesday Workshop video, we explain how Local SEO is different from Traditional SEO… using pizza. Watch the video and learn an incredibly simple way to demonstrate how Google serves up local search results, even if a city isn’t included in the search query. Since Google treats...

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The Difference Between SEO & SEM

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

While both search engine optimization (SEO) and search [...]

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To Infinity, and beyond! – The Samsung Galaxy S8 takes aim at Apple and Google

by Philip Gibson @ DVS

Samsung puts Apple on notice and other manufacturers are going to have to step up their games. Gimmicks aside, the Samsung Galaxy S8 looks great and has the specs to back the looks up. It may be my next phone.

The post To Infinity, and beyond! – The Samsung Galaxy S8 takes aim at Apple and Google appeared first on DVS.

How Hard is Your Website Working for You?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Does your website serve as a sort of automated online m [...]

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Tips for Car Dealers Taking a Fresh Look at Your SEO

by Ali Amirrezvani @ DealerOn

The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing...

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Twitter and the NFL are Taking An Innovative Step!

by Zipper SEO Studio @ Zipper SEO & Web Design Studio

You’ve probably heard by now that Twitter and the National Football League have announced an exclusive streaming partnership. Both registered and non-registered users will be able to watch free, live streaming video of the Thursday Night Football games. The stream will be readily available on mobile phones, tablets, computers, and connected TVs. We see this […]

Reputation Management using Social Media

by Acacia Grant @ DealerOn

Social media just seems to keep growing and growing in popularity.  Websites like Twitter and Facebook are continuing to see an increase in both users and businesses that use these websites to market their business.  Unfortunately, with this increase in marketing use comes an increase in imposters.  More and more user accounts are being set up claiming to be the...

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Are Reusable Towels Worth It?

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Are Reusable Towels Worth It? appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

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