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Wine Beer Tour Mecosta County

by buylocalmichigan @ Buy Local Michigan

Wine Beer Tour Mecosta County Wine Beer Tour Mecosta County consists of the Winery at Young Farm, Heavenly Vineyard and Crankers Brewery. Sponsored by the Band of Locals. The Winery at Young Farm Winery at Young Farm is owned by Mark and Abby Young. Great wine starts in the vineyard.  At Young […]

The post Wine Beer Tour Mecosta County appeared first on Buy Local Michigan.

Google Begins Rolling Out Its Latest Algorithm Update – Google Panda 4.2

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.

Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time we are able to notice any significant impact on the website rankings. It might also not affect all the pages of a website in the short run. Google officials were tight-lipped about why the rollout is so slow.

This refresh is happening just after 10 months from the last update that was rolled out in September last year. As Google algorithm updates keep on happening periodically, it’s considered to be the 30th such update.

It was difficult even for the webmasters to notice … Continue reading

Seo Package Pricing Oxford Charter Township, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

Four Great Benefits of a Restorative Yoga Practice

by The Yoga Studio Downtown @ The Yoga Studio Downtown

Restorative practices are often considered a great way to wind down, relax and destress. While a restorative practice can be all of those things, it’s not necessarily intended to be an easy or mindless practice. In reality, when done right, and with the mindfulness that is necessary to get the full benefit of the practice, [...]

The post Four Great Benefits of a Restorative Yoga Practice appeared first on The Yoga Studio Downtown.

Michigan Video Marketing - Buy Local Michigan

Michigan Video Marketing - Buy Local Michigan


Buy Local Michigan

Video Marketing is connecting businesses and communities to customers within your community and throughout the state. Video Connects!

Web Browsers Change Handling of Non-HTTPS Websites

by Owner @ Google Maps Marketing – Expert Local SEO Company

Web browsers have changed the way they handle non-HTTPS websites, and more changes are on the way. If you already have our Whole-Site SSL add-on, you’re covered. Otherwise, read on to see how these changes affect your website, and what to do about it.

Web browsers Chrome and Firefox, which account for more than 70% of web traffic, have started warning users to varying degrees when they visit non-HTTPS websites, and those warnings will become more prominent over time.

Below are examples of how these browsers display websites that have HTTPS and those that do not.

First, this is how your customers will see your site if you add Whole-Site SSL:

Next, this is how your customers will see your site today if you don’t have Whole-Site SSL:

That looks harmless, but if a visitor clicks the “i” for more info, they’ll see something like this:

And it’s already been announced that in the … Continue reading

How to Leverage Social Media for SEO: Link Building

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Exploring the myriad of ways social networks can be utilized in your link-building efforts.

I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear:

Social media helps foster relationships, which in turn helps build links and improves rankings. Social media aids in public relations, as a distribution channel and a means of generating easy online buzz. Social sharing provides a form of social proof, giving greater credibility and trustworthiness to your content. Brands can rank for their social networking profiles and receive greater visibility within the SERP.

While these are all true, let’s focus on how link building on social platforms can help unite a brand’s social media marketing and SEO efforts.

At the most basic level, social networking sites provide an easy way to share and distribute your message. If the content is seen by the … Continue reading

Seo Company Packages Monroe, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

How Google Search Works in 2006

by Owner @ Google Maps Marketing – Expert Local SEO Company

Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.

The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.

“The biggest three challenges for us still will be mobile, mobile, mobile”.

Seo Company Packages Macomb County, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

Google Webmaster Tools Search Appearance Overview

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools.

This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show up in Google search results page (SERP) all webmasters and website owners should understand the results of Google search because then you can create better landing pages according to how Google search displays its results.

Title

Create descriptive page titles

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages. Here are a few tips for managing your titles:

As explained above, make … Continue reading

Long Distance Relationships

by @ WRIS Web Services

As you may be aware, WRIS moved to a new office space a few months ago. We stayed in the same city...our main office is still based out of Solon, OH.

What you may not be aware of, though, is that in addition to our Solon location, we have WRIS designers and developers based out of Boston, MA; Charlotte, NC; Washington, D.C.; Portland, OR; Orlando, FL; Charleston, SC; and Atlanta, GA.

So yeah, we’re all over the place.

And you know what else is all over the place? Our clients. Here’s a visual of some of the cities where we currently have clients:

 

 

As you can see, we’re crossing the Atlantic and it’s great!

We make sure that all of our clients, no matter where they are, receive the same first-class customer service that we pride ourselves on delivering. No, we aren’t jumping on a flight every other day (although we DO schedule visits as needed). We are taking advantage of virtual technology and it’s allowing us to conduct business as usual.

Obviously, because we are in the development business our work is online. Clients have instant access to their project in a development environment from anywhere they have internet access. In addition, we use an online project management tool that keeps track of all correspondence and project-related information in one easy-to-use portal. Clients can be updated and monitor progress 24/7.

We can also have real-time conversations at any time. Tools like Google Chat and Slack make it easy to communicate efficiently without worrying about the time zone.

When it’s not possible to be in the same physical location for a meeting, we take advantage of tools like Google Hangouts. It allows you to conference in on audio and/or video, so it feels like you’re right there. You can even do a screen share, letting all participants see what you’re seeing and watch what you’re doing.

Our own internal ticket system allows all of our clients to submit support requests 24/7, with alerts being sent to the entire support team. That’s always been in place. But now we’ve added another level with the use of Jira. This ticketing system allows for tracking of all of the intricate details and complex layers involved with web and software development. Team members can track progress, upload screenshots, and even comment back and forth all within the same ticket.

So wherever you are, if we provide a service you need, we can deliver.

Need a Lyft? Lyft is area’s first ride-sharing service

by leelanau.com @ Leelanau.com

Need a Lyft? The Traverse City Ticker reports that the ride-sharing service Lyft has launched in northern Michigan: …As with Uber, Lyft allows users to hail a ride through the service’s smartphone app. After plugging in their location and destination, users can request a ride, be matched with a Lyft driver in the vicinity, see an estimated […]


Need a Lyft? Lyft is area’s first ride-sharing service was first posted on September 25, 2017 at 8:45 am.
©2015 "Leelanau.com". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at lci@leelanau.com

Are Website Builders Actually Free?

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

The majority of website builder brands offer a free account which allows users access to the basic features and building tools. A handful of website builders provide a limited trial period to allow users to get comfortable with the service before paying for the subscription – these are generally the more complex and sophisticated website builders.

The free accounts generally provide users with a subdomain, for example yourname.wix.com, yourname.websitebuilder.com or yourname.squarespace.com users can then publish their site under this URL. If you publish your site on a free account you will notice that it has many advertising banners for the website builder brand that you chose, this doesn’t make your site look particularly appealing to your customers and visitors. Our advice is if you have never used a website builder before or it’s your first time designing a website use the free account to get used to the editor and the features it offers and then when you want … Continue reading

Video Brand Messaging promotes Business

by buylocalmichigan @ Buy Local Michigan

Video Brand Messaging Video Brand Messaging promotes business, your products and your services.  It is said that a picture is worth a thousand words. According to Forrester Research “ a one minute video is worth 1.8 million words ”. Forester states, a page with video is 53 times more likely […]

The post Video Brand Messaging promotes Business appeared first on Buy Local Michigan.

Pros and Cons of Premium Website Templates…

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Advantages of using Website Templates

What you see is what you get. With a readymade website template, you don’t have to imagine what the finished product will look like, whether the web developer you’ve chosen has understood your requirements, whether your website will have to go through several changes and iterations before you’re satisfied with the end-product. The website template can be customized to your requirements by changing the colors, pictures and text so that it ends up looking quite different from the original.

1. Speed. Time is money. Your website will be up-and-running within a fraction of the time it takes to develop a custom website – provided, of course, that you have the content and the pictures ready to customize your website template to suit you. A custom-designed website can take months to develop, depending on its complexity. Compare that time-frame to the few weeks or even a few days for a website template to become a … Continue reading

Google Webmaster Tools Search Appearance Overview

by Owner @ Google Maps Marketing – Expert Local SEO Company

Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools.

This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show up in Google search results page (SERP) all webmasters and website owners should understand the results of Google search because then you can create better landing pages according to how Google search displays its results.

Title

Create descriptive page titles

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages. Here are a few tips for managing your titles:

As explained above, make … Continue reading

Tunnel of Trees featuring Don Middlebrook

by buylocalmichigan @ Buy Local Michigan

Tunnel of Trees featuring Don Middlebrook Tunnel of Trees featuring Don Middlebrook lent his music to our video. M119 is a 16-mile scenic road beginning in Harbor Springs and ends in Cross Village. As you travel along M-119’s narrow road, you will notice it lacks a centerline.  Please take caution and […]

The post Tunnel of Trees featuring Don Middlebrook appeared first on Buy Local Michigan.

Internet Marketing Pricing Oakland County, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

Business Networking and Beers

by buylocalmichigan @ Buy Local Michigan

Business Networking and Beers Business Networking and Beers is a Meetup Group that has three simple rules, Meet Someone, Have a Drink and Repeat.  A great place to get to know someone in a laid back atmosphere.  According to member Rich, “It is social first, you get to meet people, […]

The post Business Networking and Beers appeared first on Buy Local Michigan.

Peshawbestown, Michigan

Peshawbestown, Michigan


Leelanau.com

Peshawbestown is located just a few miles south of Omena and is part of the Grand Traverse Band of Ottawa and Chippewa Indians’. The Leelanau Sands Casino is located in Peshawbestown and attr…

Pushing Forward in Smartphone Marketing

by velocity @ New Orleans Marketing & Advertising Agency

All Smartphone users are starting to notice something strange about their phones. You leave work on a regular workday; your phone alerts you that you are 12 miles from home...

The post Pushing Forward in Smartphone Marketing appeared first on New Orleans Marketing & Advertising Agency.

That Time Your Website Redesign Didn't Go As Planned

by @ WRIS Web Services

If your website has been around for any length of time, you’ve probably gone through a redesign or at least a round of significant updates. Hopefully, each time has been a great success and you’ve never looked back. But for the rest of us there’s likely been at least one time when we thought...OMG, what have we done?

It might have been obvious right from the start. The moment the new site was launched it became crystal clear that not every change was for the better. Or, it might have taken a while for the reality to set in….maybe customer feedback wasn’t as positive as you’d hoped, or maybe the proof was in the analytics and your site’s performance started to tank.

Whatever the case, if you find yourself in that situation, you know you have to do something. But what? Ideally, whoever you partnered with on your redesign will work with you to help you feel comfortable with the state of your website. Maybe you can work together to come up with a solution.

But what if they can’t or won’t? Believe it or not, it is possible to salvage a redesign gone wrong if you have the right web development partner.

First step is to identify the problem. Is it just the look and feel of the site that isn’t working? Did it look good in development but now in the real world it’s just not a good fit for your company? If so, some simple graphic changes might do the trick. A color change here, a font change there, an additional image there, you might be surprised what these types of updates can do. Or, maybe the look is fine but somehow it wasn't built in a responsive format. Believe it or not, many sites can be retro-fitted as mobile-friendly while still retaining the integrity of the branding.

Maybe it’s not the look and feel, though. Maybe it’s the overall flow of the site that your customers are finding cumbersome. Did you move things around in a way your customers don’t appreciate? Has it become too difficult to navigate your site? Again, you might be able to fix things with just a few changes. Renaming navigation, combining unnecessary clicks, even just changing the position of a link might make all the difference. You just need to think about how your customers use the site and go from there. A web development partner can help you make sure your site’s usability meets your customers’ needs.

But maybe it’s not the front-end of the site at all. Maybe your customers love it but the content management system is not as easy and straightforward as promised. If you can’t maintain your site and make updates easily, you’ll just end up frustrated with a site that slowly becomes stagnant. Hopefully, your site is built on a platform that is conducive to back-end updates and additions and allows a good web developer the opportunity to give you what you need.

Whatever the reason for the dissatisfaction, if there’s a way to fix it without starting over, a good web development team will help you do that. So find one. In the end, you might decide that it doesn’t make sense to try to fix it because it’s just too broken. Does this mean you have to start from scratch? Yes and no.

Every website is different and functionality can range from the most basic to the most complex. If it makes sense, you can take advantage of a design template that can be modified to your branding. Leverage a development platform providing functionality that is customizable but not custom, and including a content management system that can be as robust or simplistic as you need. Yes, this means another redesign project, but not necessarily the same redesign budget.

So if your redesign did not go as planned, don’t throw in the towel but do take action. The sooner you admit defeat, find a web development partner, and get on the road to recovery, the sooner you’ll find you and your site on victory lane.

chippewa tennis & swim club | Tennis in 2525 Golfside Dr - Ypsilanti MI - Reviews - Photos - Phone Number

chippewa tennis & swim club | Tennis in 2525 Golfside Dr - Ypsilanti MI - Reviews - Photos - Phone Number


BirdEye

14 reviews of chippewa tennis & swim club from Ypsilanti, MI

Grand Rapids Business Networking

by buylocalmichigan @ Buy Local Michigan

Grand Rapids Business Networking happens all over the city with a variety of Meetup and community groups. Business Networking Buy Local Michigan producer caught up with some of the members of the West Michigan Networking and Beers Meetup Group.  Learn more about the people behind these West Michigan businesses.  They […]

The post Grand Rapids Business Networking appeared first on Buy Local Michigan.

Here Kitty Kitty: Fantastic Northport Bobcat Photo

by leelanau.com @ Leelanau.com

Here Kitty Kitty by Scot Wack Scot Wack of Northport caught an incredible photo of this bobcat just 20 feet from his house! The University of Michigan’s Animal Diversity Web’s entry for Lynx rufus, the bobcat says (in part): Bobcats can be found in a variety of habitats, including forests, semi-deserts, mountains, and brushland. They […]


Here Kitty Kitty: Fantastic Northport Bobcat Photo was first posted on October 13, 2017 at 7:45 am.
©2015 "Leelanau.com". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at lci@leelanau.com

Web Browsers Change Handling of Non-HTTPS Websites

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Web browsers have changed the way they handle non-HTTPS websites, and more changes are on the way. If you already have our Whole-Site SSL add-on, you’re covered. Otherwise, read on to see how these changes affect your website, and what to do about it.

Web browsers Chrome and Firefox, which account for more than 70% of web traffic, have started warning users to varying degrees when they visit non-HTTPS websites, and those warnings will become more prominent over time.

Below are examples of how these browsers display websites that have HTTPS and those that do not.

First, this is how your customers will see your site if you add Whole-Site SSL:

Next, this is how your customers will see your site today if you don’t have Whole-Site SSL:

That looks harmless, but if a visitor clicks the “i” for more info, they’ll see something like this:

And it’s already been announced that in the … Continue reading

Google’s and Facebook’s Mistakes Following the Las Vegas Massacre

by velocity @ New Orleans Marketing & Advertising Agency

You’ve heard it over and over again no matter how much you’ve tried to ignore it: fake news. Fake news is used to describe a political story which is seen...

The post Google’s and Facebook’s Mistakes Following the Las Vegas Massacre appeared first on New Orleans Marketing & Advertising Agency.

Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Over the last number of years one of the main areas of contention between the two has been driving referral traffic.

However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals.

Until recently Google has been the top traffic referrer online. But according to data from Parse.ly, which provides web analytics for digital publishers that include the likes of Mashable, Telegraph Media Group, and Business Insider, Facebook recently surpassed Google as the top referrer for major publishers.

Parse.ly CTO Andrew Montalenti told SocialTimes that there are several factors contributing to this shift.

Perhaps the biggest change took place about a year ago, when Facebook began taking a more active interest in developing relationships with publishers to curate and promote content, he said:

I believe the reason Facebook did this is because they realized that a lot of the interesting conversations happening around the web were happening around major … Continue reading

Google Panda Update: Everything We Know About Panda 4.2

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Too late for new changes…

Unfortunately, once Google begins rolling out one of these updates, it is too late to apply changes that will have any effect during the rolling out phase period. As we have seen previously, these updates have a cut-off date and any changes made after this date will be applied to the next refresh or update.

That said, it is always a good idea to be continually updating content. But if you have been previously impacted by Panda and did not make the changes to increase quality yet, you will need to wait for the next one.

Likewise, if you are now negatively impacted by the Panda algo this time around, you will need to wait for the next update or refresh.

“Coming Months”

What exactly does “coming months” mean? Does it mean two months? Six months? Or is it in limbo right now depending on how fast (or not) they decide … Continue reading

Google Begins Rolling Out Its Latest Algorithm Update – Google Panda 4.2

by Owner @ Google Maps Marketing – Expert Local SEO Company

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.

Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time we are able to notice any significant impact on the website rankings. It might also not affect all the pages of a website in the short run. Google officials were tight-lipped about why the rollout is so slow.

This refresh is happening just after 10 months from the last update that was rolled out in September last year. As Google algorithm updates keep on happening periodically, it’s considered to be the 30th such update.

It was difficult even for the webmasters to notice … Continue reading

North Bar Lake in the Sleeping Bear Dunes National Lakeshore

by leelanau.com @ Leelanau.com

North Bar Lake by Mark Smith The Sleeping Bear Dunes National Lakeshore’s North Bar Lake page says: North Bar Lake is one of the most popular beaches in the Lakeshore because it has shallow, clear water over a sandy bottom makes for warmer swim than in Lake Michigan. But for those who like the refreshing cool […]


North Bar Lake in the Sleeping Bear Dunes National Lakeshore was first posted on October 7, 2017 at 1:03 pm.
©2015 "Leelanau.com". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at lci@leelanau.com

Are Website Builders Actually Free?

by Owner @ Google Maps Marketing – Expert Local SEO Company

The majority of website builder brands offer a free account which allows users access to the basic features and building tools. A handful of website builders provide a limited trial period to allow users to get comfortable with the service before paying for the subscription – these are generally the more complex and sophisticated website builders.

The free accounts generally provide users with a subdomain, for example yourname.wix.com, yourname.websitebuilder.com or yourname.squarespace.com users can then publish their site under this URL. If you publish your site on a free account you will notice that it has many advertising banners for the website builder brand that you chose, this doesn’t make your site look particularly appealing to your customers and visitors. Our advice is if you have never used a website builder before or it’s your first time designing a website use the free account to get used to the editor and the features it offers and then when you want … Continue reading

Michigan Building and Construction Industry

by buylocalmichigan @ Buy Local Michigan

Michigan Building and Construction Industry The Michigan Building and Construction Industry is growing.  Duane Weed and Kathy Murphy visited DeWitt Lumber in Lakeview Michigan to learn more about the construction industry. From the early logging era there have been many twists and turns throughout history. Construction Industry offers opportunity to […]

The post Michigan Building and Construction Industry appeared first on Buy Local Michigan.

Why your current SEO approach isn’t enough.

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Customers are more empowered than ever before.

Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money.

This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly.

It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape.

All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.

Challenges

There are major challenges to organic search.

25% of US online adults find new websites and info through Facebook now.

Google is taking over its own … Continue reading

How Google Search Works in 2006

by Owner @ Web Hosting | Expert Local SEO and Google Maps Marketing

Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.

The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.

“The biggest three challenges for us still will be mobile, mobile, mobile”.

Google Panda Update: Everything We Know About Panda 4.2

by Owner @ Google Maps Marketing – Expert Local SEO Company

Too late for new changes…

Unfortunately, once Google begins rolling out one of these updates, it is too late to apply changes that will have any effect during the rolling out phase period. As we have seen previously, these updates have a cut-off date and any changes made after this date will be applied to the next refresh or update.

That said, it is always a good idea to be continually updating content. But if you have been previously impacted by Panda and did not make the changes to increase quality yet, you will need to wait for the next one.

Likewise, if you are now negatively impacted by the Panda algo this time around, you will need to wait for the next update or refresh.

“Coming Months”

What exactly does “coming months” mean? Does it mean two months? Six months? Or is it in limbo right now depending on how fast (or not) they decide … Continue reading

Back to Basics

by @ WRIS Web Services

Today, creating a successful website is a skill in its own right. Not only do you need a great graphic design, you also have to consider usability, speed, mobile-friendliness, optimization, analytics, functionality...the list goes on and on. But at its core, a website serves a purpose for an audience. The purpose may vary, as will the audience, but the ultimate goal remains the same. Provide that audience with a successful online experience. And sometimes it’s easy to overlook some of the most basic requirements needed to do that.

Talk to your Audience.

Who do you want to visit your site? Whoever that is, you need to know them. Understand why they are coming to your site and then provide them with that in the appropriate manner. Are they students or senior citizens? Are they tech-savvy or still using a flip-phone? Will they be coming to your site familiar with what you do or will you be their introduction? Don’t alienate them from the homepage with an award-winning design that’s not a winner for your audience. Instead, make sure they feel welcome and eager to delve deeper into your site. It’s important for you to like your site, of course, but more important for your customers to like it.

Be Honest.

Okay, so you’re probably not going to outright lie to your customers on purpose. But sometimes a marketing effort can go awry if your audience feels like you’re trying to pull the wool over their eyes. There’s a fine line between tooting your own horn and being blatantly arrogant. Promote your accomplishments and the things you do well, but don’t overstate your case. Display your products but either use your own images or find some that are realistic. And don’t make promises you can’t keep. Honesty really is the best policy.

Tell your Story.

Content Marketing is important. Keywords are important. Text optimized for search engines is important. But the most important purpose of the content of your site is to provide your site visitors with information. So while yes, you should do what you can to make sure your content is search engine friendly, you also want it to be interesting and readable.

Use your Analytics.

Assuming you’ve done all of the above and launched your site, you now have one important step left to do: Don’t sit back and relax. Analytics are meant to be used, so use them! If the numbers indicate people are leaving your site too quickly, or never making it past the homepage, pay attention! And don’t be overwhelmed, if you’d rather not deal with statistics like this (or just aren’t comfortable doing it), hire a professional who can decipher the information and help you take the right next-steps.

Keep Changing.

Websites are not a ‘one and done’ deal. You can’t launch a site and expect an overnight improvement in sales or calls. Your site will constantly be evolving and growing and changing and that’s normal. Just when you think you have it ‘perfect’, you’ll find something else you want to add or change or improve. But that’s what will help you keep your site interesting and effective, and your audience will appreciate it.

How to Leverage Social Media for SEO: Link Building

by Owner @ Google Maps Marketing – Expert Local SEO Company

Exploring the myriad of ways social networks can be utilized in your link-building efforts.

I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear:

Social media helps foster relationships, which in turn helps build links and improves rankings. Social media aids in public relations, as a distribution channel and a means of generating easy online buzz. Social sharing provides a form of social proof, giving greater credibility and trustworthiness to your content. Brands can rank for their social networking profiles and receive greater visibility within the SERP.

While these are all true, let’s focus on how link building on social platforms can help unite a brand’s social media marketing and SEO efforts.

At the most basic level, social networking sites provide an easy way to share and distribute your message. If the content is seen by the … Continue reading

Seo Co Frenchtown Township, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

Meet the Staff

Meet the Staff


Gratiot Conservation District

Julie Spencer has served as the Administrator of the Gratiot Conservation District since 2011. She studied Geography at Central Michigan University with concentrations in Cartography, Remote Sensing...

New born whitetail baby fawns

by buylocalmichigan @ Buy Local Michigan

New born whitetail baby fawns New born whitetail baby fawns with mother doe in Michigan. This heartwarming video was captured by Video Storyteller Duane Weed, DW Video & Multimedia LLC while on an outing to capture wildlife video for the Mecosta County Convention and Visitors Bureau video.  Our guide Jared from Two Hats Ranch noticed […]

The post New born whitetail baby fawns appeared first on Buy Local Michigan.

2017: The Age of Hackers

by velocity @ New Orleans Marketing & Advertising Agency

  2017 has been a year full of high-profile data breaches. Consumer credit score company Equifax revealed that hackers accessed up to 143 million customer account details on July 29th....

The post 2017: The Age of Hackers appeared first on New Orleans Marketing & Advertising Agency.

When a Door Closes

by @ WRIS Web Services

We have a big announcement to make.

We're moving!

As you may or may not know, our current address includes the indicator of "Suite B1". And yes, "B" stands for basement. (But to be fair, this isn't the dark, spider-filled basement that nightmares are made of...as far as basements go, this one is pretty suite ;) We've enjoyed our time here, and we like the location. But it's time to go.

So you are probably wondering where we're going?

Someplace warm or on a beach?

Someplace right in the middle of the hustle and bustle of the CLE?

Well, no. Like we said, we kind of like our location so we figured, why ruin a good thing?

Which is why we're moving .2 miles away. That's right, you'll barely have to adjust your GPS.

We are already starting to settle in, but once the move is complete (by the end of May) our new address will be 33549 Solon Rd., Solon, OH 44139. Same phone, same fax, same email. Just a new addy.

You know what they say, when a door closes a window opens. We might be closing the door on Suite B1, but for sure we'll open the windows at 33549 Solon Rd.

Because we can! The new space has windows!

We'll let you know when we're all settled in so you can come visit. And breathe the fresh air.

IoT and GoT Have Something In Common: Feudalism

by velocity @ New Orleans Marketing & Advertising Agency

  It’s 2017, and everyone is on the Internet, seemingly all of the time. You could be scrolling through your social media pages at a red light or shopping for...

The post IoT and GoT Have Something In Common: Feudalism appeared first on New Orleans Marketing & Advertising Agency.

Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

by Owner @ Google Maps Marketing – Expert Local SEO Company

Over the last number of years one of the main areas of contention between the two has been driving referral traffic.

However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals.

Until recently Google has been the top traffic referrer online. But according to data from Parse.ly, which provides web analytics for digital publishers that include the likes of Mashable, Telegraph Media Group, and Business Insider, Facebook recently surpassed Google as the top referrer for major publishers.

Parse.ly CTO Andrew Montalenti told SocialTimes that there are several factors contributing to this shift.

Perhaps the biggest change took place about a year ago, when Facebook began taking a more active interest in developing relationships with publishers to curate and promote content, he said:

I believe the reason Facebook did this is because they realized that a lot of the interesting conversations happening around the web were happening around major … Continue reading

Things to do in Mecosta County

by buylocalmichigan @ Buy Local Michigan

Things to do in Mecosta County Things to do in Mecosta County communities of Big Rapids, Canadian Lakes, Morley, Stanwood and more are featured by the Mecosta County CVB. One of those events the rolled into Mecosta County was the Back to the Bricks Tour traveling through our great state […]

The post Things to do in Mecosta County appeared first on Buy Local Michigan.

Muskegon Inventors Network

by buylocalmichigan @ Buy Local Michigan

Muskegon Inventors Network Muskegon Inventors Network (MIN) is open to everyone with ides and inventions, looking for the means to make it reality. Located in the Muskegon Innovation Hub at 200 Viridian Way  Muskegon, MI 49440 the collaboration is a huge piece of the inventors puzzle. Have an idea on […]

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Why your current SEO approach isn’t enough.

by Owner @ Google Maps Marketing – Expert Local SEO Company

Customers are more empowered than ever before.

Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money.

This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly.

It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape.

All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.

Challenges

There are major challenges to organic search.

25% of US online adults find new websites and info through Facebook now.

Google is taking over its own … Continue reading

Leland Public School Farmers Market this Tuesday, Oct 10th

by leelanau.com @ Leelanau.com

October is a wonderful time at Leelanau’s local farmers markets. To give students a chance to learn about the deliciousness of local food and importance of farming, he 11th annual  Leland School Farmers Market takes place tomorrow (Tuesday, October 10th) from 8:30 am – 12:30 pm in the Leland high school gym. This is a fantastic […]


Leland Public School Farmers Market this Tuesday, Oct 10th was first posted on October 9, 2017 at 8:52 am.
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An Owner’s Guide to the Utah Fit Premises Act

by Barry Clarkson @ Clarkson & Associates, LLC | Attorneys at Law | St. George Law Firm

Written by Kimball A. Forbes Many of my clients who own residential rental property manage the properties themselves rather than ...

SEO in Chippewa Lake, MI 49320 | Prolific Digital Solutions

SEO in Chippewa Lake, MI 49320 | Prolific Digital Solutions


Prolific Digital Solutions

Internet Marketing Gets You More Customers With the current economic business environment, it’s important for entrepreneurs to consider new information and technology tools to enable them to execute business more proficiently. The number of individuals who access the internet on a daily basis is growing by the day with thanks to the introduction of varied …

Seo Marketing Packages Scio Township, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

ListedFirst.US

ListedFirst.US


ListedFirst.US

Performance, Rankings, Search Results, Guaranteed!

Freedom of the Press

by @ WRIS Web Services

WordPress, that is.

If you are online in any capacity, chances are you’ve at least heard of WordPress. It’s a development language that is used to create websites and blogs. It’s open source, and it’s generally affordable. But just like everything, it has its pros and cons.

Availability

WordPress is not hard to find. Just about any developer can work with it...even if it’s not their primary development language. You can even build a WordPress site on your own, and many do. But while building your own website may seem appealing, the resulting website may not be able to say the same. Creating a website can be overwhelming, so whether you decide to start the process yourself before seeking assistance or you opt to work with a developer from the beginning, those resources shouldn’t be hard to find. Which also comes in handy if you already have a WordPress site but need some help with it.

Open Source

What does this mean exactly? Well, when a development language is classified as open source, it basically means that enhancements and improvements can be created and contributed by developers everywhere. Someone may find themselves with a need, design a solution to it, and then decide to share it with the rest of the WordPress community. This saves someone else from having to come up with a solution to the same problem. They just search to see if something (specifically a plugin, see below) already exists, download it, install it, and wa-la! Problem solved. The confusion arises when there are several solutions for the same issue. Which one is best? Which will work for you? You might end up installing an enhancement only to find it doesn’t do what you thought it would. A developer with experience can help pinpoint the solution that will be best for you.

Plugins

What are these? Think of them as additions to your core website. Need a tool to help you create tables easily on your pages? Search for a plugin. Want to be able to display a real-time stock ticker? Search for a plugin. Want to integrate with an ecommerce partner? Plugin. Just about anything you can imagine can be achieved with a plugin. This saves time if you hit the mark with the first one you try, but can be a real pain if you have several misses along the way. (See above re: how a developer with experience can help with this.)

Affordability

If it fits your needs, WordPress is definitely more affordable than custom development. It can be a viable solution for smaller companies, or even bigger companies that don’t need a supersized, complex website. After all, it doesn’t need to be written from scratch. It has solutions to new problems available almost every day, often for little to no cost. And it’s readily available. Of course, not every problem can be solved with a plugin. Plus, because it is a language meant to be universally appealing, there are a lot of features you will never use but will still have to wade through because they are part of the package. It can be confusing. Which is why working with a developer can help you streamline the tools you need so that you end up with a site that functions the way you need it to function.

Turnaround

It makes sense that if you are not creating something from scratch (custom development), you are not only going to see cost-savings but time-savings as well. The time to create a WordPress site is generally weeks vs. months, so if time is of the essence, WordPress might be a good fit for you.

Is WordPress right for you? Let us help you figure that out and you’ll be on your way to a fresh site in no time.

Pros and Cons of Premium Website Templates…

by Owner @ Google Maps Marketing – Expert Local SEO Company

Advantages of using Website Templates

What you see is what you get. With a readymade website template, you don’t have to imagine what the finished product will look like, whether the web developer you’ve chosen has understood your requirements, whether your website will have to go through several changes and iterations before you’re satisfied with the end-product. The website template can be customized to your requirements by changing the colors, pictures and text so that it ends up looking quite different from the original.

1. Speed. Time is money. Your website will be up-and-running within a fraction of the time it takes to develop a custom website – provided, of course, that you have the content and the pictures ready to customize your website template to suit you. A custom-designed website can take months to develop, depending on its complexity. Compare that time-frame to the few weeks or even a few days for a website template to become a … Continue reading

Gildas Club Grand Rapids

by buylocalmichigan @ Buy Local Michigan

Gildas Club Gildas Club of Grand Rapids received support from the second annual Addix 2017 All-Star High School Football Game from players, coaches and fans. The Buy Local Michigan crew produced this video to promote two Michigan businesses.  One of those businesses is Addix out of Lowell Michigan.  “Addix apparel […]

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Video Connects Business with Customers

by buylocalmichigan @ Buy Local Michigan

Video Connects Video Connects your business with prospects and customers  At Buy Local Michigan we know there is a story within every business, service agency, organization, non-profit and through video we tell your story. The power of video connects in so many ways: Company Image, Branding, Testimonials, Video Profiles, Instructional, Demonstrations, […]

The post Video Connects Business with Customers appeared first on Buy Local Michigan.

Seo Package Pricing Allendale Charter Township, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

What is a seo Company Byron Township, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

Seo Service Package Birmingham, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

Seo Marketing Packages Jackson County, Michigan

by marketingadmin @ Midwest Marketing Online

  Search engine optimization is crucial but search engine optimization has a price. Search engine optimization is supposed to be the most significant method that provides you a good idea to market your business online and also let’s you pay attention to your target customers completely irrespective of location of your company. Search engine optimization …

Take time to Remember – Memorial Day

by buylocalmichigan @ Buy Local Michigan

Memorial Day – Take time to Remember Take time to Remember this Memorial Day all those that have died while serving our county.  A special thank you to the families of those lost, your sacrifice does not need to go unnoticed. Observance-Memorial Day Memorial Day Observance (http://www.usmemorialday.org): In traditional observance, the […]

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