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Local SEO Project: Chelsea Hearth and Fireplaces – YouTube wood pellet stoves ann arbor mi

by MOMS2admin @ Michigan Online Marketing Solutions | Michigan SEO

YouTube keyword search phrase: wood pellet stove ann arbor mi

Search Engine Optimization Explained

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

SEO (search engine optimization) can be easily confused with the “black arts.” Even those who work in the industry struggle to explain to their friends and family what exactly it is that they do, or more specifically, how they do what they do. So the question is, if those who perform the function of SEO […]

Licensed roofing contractors Ann Arbor

by admin @ Ann Arbor Roofing Services

Licensed roofing contractors Ann Arbor If your roof is looking worn out, tattered, is peeling and full of holes, it’s time you looked for licensed roofing contractors in Ann Arbor MI. Taking care of loose or missing shingles or roof leaks requires specific knowledge of local and […]

The post Licensed roofing contractors Ann Arbor appeared first on Ann Arbor Roofing Services.

19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

The post 19 Keys to The Perfect On-Page SEO! appeared first on Long Tail Logic - Social Media Management and Search Optimization.

How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest

by Pure Visibility @ Pure Visibility

SEO professionals, social media strategists, and site analysts alike can sympathize with the struggle of unordered data lists. Despite the promise and allure of “all-in-one” data aggregators, many multivariable data reports require the use of multiple tools and websites in conjunction.

The post How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest appeared first on Pure Visibility.

Website Help Monroe Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

As a website owner in Monroe, Michigan, it’s critical to make sure your website doesn’t fall victim to duplicate content! A majority of people running their own website do not understand that search engines trying to index them dislike duplicate content. The key is to manage the duplicate content before it becomes a bigger concern. [...]

The post Website Help Monroe Michigan appeared first on Valentino Web Design LLC.

Google Posts: How to Use Google’s New Feature for Local SEO

by Alicia Zeluff @ Pure Visibility

Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without sinking a lot of time and money into the effort.

The post Google Posts: How to Use Google’s New Feature for Local SEO appeared first on Pure Visibility.

Email Anarchy ft. Alex Beaudin

Email Anarchy ft. Alex Beaudin

by @ Step 3: Lessons learned in business, professionalism, and life.

Inbox Zero is dead, Long Live Email Anarchy Or something. Remember when you got AOL in the mid nineties and the flush of excitement hearing that weird voice say “You’ve Got Mail” would bring?  So much so that they even made a bloody movie about it?  No one feels that way about email any more.... read more

The post Step 3: EP2 – Email Anarchy ft. Alex Beaudin appeared first on build/create studios.

How to Improve Design of Your Website For Better Use

by Adxotic @ Adxotic Online Marketing Services

Should you improve design for your website? If you aren’t sure, then check this out: Online viewers only need 50 milliseconds to decide whether or not they should leave your website. 94% of the time, these first impressions are actually design related. Website design goes beyond just the appearance of your website, it is also…

Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

ledog [3:44 PM] just a general FYI for adwords – new ad structure with expanded text (search) ads is 30 / 30 / 80 [3:44] takes a heck of a lot longer to write ads but a greater flexibility /...

The post Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Will Your Marketing Content Work…and Who Will Create It?

by ContentOro @ ContentOro

In last week’s blog, How to Map Your Content Across the Experience Journey, we talked about bringing the right marketing content to the right people at the right time in their customer journey. Today, we make sure that your marketing content is bringing all those benefits you’ve been promised. We’ll ask questions and provide answers,
+ Read More

The post Will Your Marketing Content Work…and Who Will Create It? appeared first on ContentOro.

Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design

by Emily Drier @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has begun work on a new website design for Magis Fundraising, an Ohio-based fundraising management company. The site is scheduled to launch Summer of 2010.

The post Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Local SEO Project: A2 Faux Flooring – YouTube decorative concrete ann arbor mi

by MOMS2admin @ Michigan Online Marketing Solutions | Michigan SEO

YouTube keyword search phrase: decorative concrete ann arbor mi

New Website Maintenance Packages!

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

Get your search rankings up ! Partner with Douglas Web Designs to build your search engine rankings today! We offer premium services like bug fixes, design modifications, graphic banners, content updates, and keyword updates. We create content relevant to your industry, images, video, and other pertinent information to make search engines recognize that your business […]

The post New Website Maintenance Packages! appeared first on Douglas Web Designs.

10 Ways Content Can Improve Your SEO | Spry Ideas

10 Ways Content Can Improve Your SEO | Spry Ideas


Spry Ideas

Get some quick tips on how Content can help improve your SEO. Spry Ideas Creative Services can take your web design and use tools and techniques to build SEO.

We’re hiring: Technical SEO Analyst position

by Pure Visibility @ Pure Visibility

Pure Visibility is looking for an experienced Technical Search Engine Optimization Analyst to join our growing company. Our team members are committed to providing great, responsive service to clients and coworkers alike. In our open, collaborative work environment, we help and learn from each other proactively—in a world of dynamic digital marketing, knowledge can’t flow quickly enough through cubicle walls.

The post We’re hiring: Technical SEO Analyst position appeared first on Pure Visibility.

Website Development Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Trying to create a personal brand within Michigan is easier than you thought. With the technology we have today anyone can find more information about you on the internet. However, you want that information to be precise, informative, and built on a solid foundation. WordPress can cover all three of those attributes and do much [...]

The post Website Development Michigan appeared first on Valentino Web Design LLC.

April’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Ever feel like you can’t keep up with Facebook’s newest analytics tools and features? Worried about discovering a new Google algorithm after it’s too late? We’re here to help. Every month, the ever-dynamic field of digital marketing experiences shake-ups. We track and...

The post April’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

Pantothen Selects Stone to Redesign Consumer Site

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Pantothen – the all-natural acne solution – selects Stone to redesign successful consumer marketing site . http://www.pantothen.com/

The post Pantothen Selects Stone to Redesign Consumer Site appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

The post 23 Ideas to Make the Most of Online Marketing for Your Local Business! appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

The post Welcome to the Long Tail Logic Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Recap of Gateway ’17 Event

by Haley Fox @ Logic Solutions

Logic Solutions recently attended Gateway ‘17, an event held by the Chinese eCommerce powerhouse Alibaba in Detroit. The premier North American conference was attended by many well-known names, including Jack ...

Read More

The post Recap of Gateway ’17 Event appeared first on Logic Solutions.

Michigan SEO Company with Guaranteed ROI | Detroit SEO

Michigan SEO Company with Guaranteed ROI | Detroit SEO


Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Discover 5 Secrets for Hiring The Right SEO Agency Watch this video and in 5 minutes you'll know 5 things SEO & Lead Generation Agencies won't tell you. Like, why so many of their clients never

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

The post The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

October Educational Seminar - West Washtenaw Business Association

October Educational Seminar - West Washtenaw Business Association


West Washtenaw Business Association

Marketing Your Business Online – Crash Course! We see it every day – entrepreneurs and small business owners like you struggling to get the word out about their work. That’s not your fault … this stuff is hard! You have to balance the demands of what you do so well with the constant need to… Read More»

**SOLD** Over List Price ! Charming Bungalow in Pinckney Area – 3590 Junior – $110,000

by admin @ Dexter | Brighton | Pinckney | Howell Home Sales

This charming bungalow sits in the heart of the Pinckney playground. Pick up the Lakeland Trail around the corner at Cap’n Frosty’s and ride to Hamburg and back – maybe with a stop at Zukey Lake Tavern for dinner? Walk down the street to the RLP Owners Association swim park during the hot summer days. There is plenty […]

Epic Races Presents Shoe Year’s Day

by ana @ Epic Races

from the December 23, 2015 Sun News Times The New Year brings with it new resolutions, including for many the resolution to become more active, exercise, and improve physical fitness. Epic Races and the Michigan Department of Natural Resources are helping people throughout Michigan kick start that resolution with their inaugural Shoe Year’s Day Virtual […]

Financing Your Ann Arbor Roof

by admin @ Ann Arbor Roofing Services

Home or business owners faced with the prospect of needing a new roof may tend to feel a bit panicked, knowing what a large investment a new roof is, and wondering how (and where) they’re going to get the money to pay for it. It’s one thing […]

The post Financing Your Ann Arbor Roof appeared first on Ann Arbor Roofing Services.

Private Mortgage Insurance (PMI) – Tax Deduction Update

by admin @ Dexter | Brighton | Pinckney | Howell Home Sales

There had been threats that buyers who put less than 20% down for their mortgage would no longer be able to deduct the Private Mortgage Insurance (PMI) portion of their mortgage payment when filing their federal tax return.  That can easily lower the buyer’s itemized deductions by up to $1800.00 Good News to Share! A […]

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

The post The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

The Best Time Of Year To Install A New Roof

by admin @ Ann Arbor Roofing Services

If you were wondering when is the best time of year to install a new roof in Ann Arbor, the answer is, right now. Although roofing contractors work throughout every season, the months of summer offer more reliable weather for uninterrupted roofing projects. Here are the top 5 reasons homeowners […]

The post The Best Time Of Year To Install A New Roof appeared first on Ann Arbor Roofing Services.

Couch to Tri: A Perfect “Fit” for Those with Fitness Resolutions

by ana @ Epic Races

The new year has kicked off, with many individuals resolving to make 2015 the year they take a more active role in losing weight, becoming fit, and living a healthier lifestyle. Epic Races, Performance Bike of Ann Arbor, and the Ann Arbor Running Company have teamed up to make that resolution completely achiveable through their […]

Google Chrome Warnings Coming In October

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Just the facts…. The Google Chrome browser has a 77% browser market share as of August 2017 per w3schools.com. Google has formally announced that – starting in October 2017 –  they will start showing a ‘Not Secure’ warning on Goole...

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Michigan Inbound Marketing Agency – The Whole Brain Group

Michigan Inbound Marketing Agency – The Whole Brain Group


Michigan Inbound Marketing Agency | The Whole Brain Group

Marketing plans for manufacturing companies developed by our Michigan-based team. HubSpot agency partners specializing in digital marketing and web design.

Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

The post Everything You Need to Know Before Advertising Through Social Media appeared first on Long Tail Logic - Social Media Management and Search Optimization.

23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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Remi’s Rebarks – A Content Strategy for Making Friends and Customers

by Remington Edwards @ Spry Ideas

Believe it or not, some dogs (and people) are afraid of me. It’s true. My new buddy, Winnie, a sweet little Chihuahua, was initially very...

MI-SBDC and Logic Solutions host workshop on mobile app development for non-technical entrepreneurs

by Jennifer Pan @ Logic Solutions

FOR IMMEDIATE RELEASE The Michigan Small Business Development Centers Southeast Region and Logic Solutions, Inc. will host an informative workshop on mobile app development for non-technical entrepreneurs. Livonia, MI – ...

Read More

The post MI-SBDC and Logic Solutions host workshop on mobile app development for non-technical entrepreneurs appeared first on Logic Solutions.

Who said the web was fair?

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

How unfair is this…. A prospective customer visits your website for the first time. They notice that the site’s design feels a bit dated. They notice that the website looks ’small’ on their monitor. They notice that the copyright at...

The post Who said the web was fair? appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Local SEO Project: A2 Faux Flooring – decorative flooring ann arbor mi

by MOMS2admin @ Michigan Online Marketing Solutions | Michigan SEO

Google keyword search phrase: decorative flooring ann arbor mi

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions


Logic Solutions

Michigan leading full-service web development & consulting company. Custom website design, responsive design, SEO & social media strategy. Located in Ann Arbor, MI.

Getting on the First Page of Google with Your Web Design

by Adxotic @ Adxotic Online Marketing Services

In our previous post on Why SEO is important to a business, we revealed that 91% of users don’t make it past the first page of Google when searching the web. Improving your search rank is the best method of increasing organic traffic to your website. With 32.5% of all traffic going to the first…

An Unconventional Hiring Team

by Shasta Grifka @ West Washtenaw Business Association

Introduction Something I often hear from business leaders is that they really want to include their team (give them responsibilities and have a structure for accountability), but hiring is quite difficult to hand off. Recognize, though, it would be a mistake to totally divest yourself of the process. Don’t just hand it off. Employ your… Read More»

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MC Hammer Cares About Web Analytics. You Should Too.

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

From You Can’t Touch This to a profound love for web analytics, MC Hammer has had quite a journey in life. But I have to admit his excitement about web analytics is well founded. Without numbers you won’t know how...

The post MC Hammer Cares About Web Analytics. You Should Too. appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Dexter Schools celebrates 7 years with us!

by John Goodell @ postcompanies

Thanks for a great 7 years! Here’s to 7 more…

Local Business SEO Domination

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

Note: this is a lengthy article and assumes some knowledge of SEO concepts. If you need a primer on SEO, the following post Search Engine Optimization Explained may be useful. For small businesses to dominate the competition and win the search engine war, they must focus on optimizing key website ranking factors such as site structure, […]

That sounds funny

by John Goodell @ postcompanies

A while back, I taught an autistic child how to play the piano. We worked together for over a year, and I was regularly frustrated by how challenging it was. I was also amazed at how this boy would, seemingly out of nowhere, totally understand a fundamental skill that had apparently eluded him for weeks prior. […]

Local SEO Project: Chelsea Hearth and Fireplaces – fireplace inserts ann arbor mi

by MOMS2admin @ Michigan Online Marketing Solutions | Michigan SEO

Google rankings for keyword search phrase: fireplace inserts ann arbor mi

Detroit SEO & Web Design

Detroit SEO & Web Design


Adxotic Online Marketing Services

DETROIT SEO EXPERTS DETROIT WEB DESIGN A Search Engine Optimization and Web Design firm for Detroit WEB DESIGN SEO 0CLIENTS 01ST PAGE RANKINGS 0+YEARS EXPERIENCE 0+LEADS GENERATED DETROIT SEO IS A …

Software Solutions Using WordPress

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

Check out a recent Facebook Review:

The post Software Solutions Using WordPress appeared first on Douglas Web Designs.

SEO Strategy: Should You Target Multiple Keywords Per Page?

by Laura Lynch @ build/create studios

What’s the better strategy: targeting multiple keywords per page, or just one? I wanted to tackle a super nerdy question today that gets into some of the nitty-gritty dilemmas at the heart of SEO. Namely: how many keywords should you use on a page? Keyword research is a complicated subject. Finding good target keywords, and... read more

The post SEO Strategy: Should You Target Multiple Keywords Per Page? appeared first on build/create studios.

Ann Arbor Goddess 5K and Mile Run/Walk to Raise Awareness about Ovarian Cancer

by ana @ Epic Races

On the morning of Sunday, May 10, more than 1,000 women will descend upon Ann Arbor, not to celebrate Mother’s Day, but to celebrate each other. These mothers, grandmothers, daughters, sisters, aunts, nieces, cousins, and friends will be participating in the inaugural Ann Arbor Goddess 5K and Mile Run/Walk, a women’s-only event in which participants […]

Who is a Good Client for Overflow Marketing?

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Wondering if working together might be a good idea? We’d love to speak with you and discuss having you apply to one of our programs, but first let’s take a look at who makes a good client for working with Overflow. We only work with second stage companies that are successful, but looking for more ... Read more

Embrace Abundance: There’s More Where That Came From

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

I can’t deal with people that have a scarcity mindset. I know I’m unfairly judging people, but I can’t help it. When someone shows that they have chosen scarcity over abundance, I politely tune out. You’re either riding for abundance & prosperity, or scarcity & crabs in a bucket. There’s rarely in between, and both ways of thinking ... Read more

March’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Digital marketing changes every day. From the newest Google update to the freshest pay-per-click ad option or Instagram feature, it can be hard to keep up! Thankfully, we’ve done the hard work of finding last month’s top search engine optimization, search engine...

The post March’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

2007 Custom Home in Dexter, Michigan.

by admin @ Sam's Custom Carpentry

We trimmed a 7,900 square foot custom home in Dexter, Michigan. We also custom built closets and shelving units. Catch a glimpse of the house below. For a full gallery of this project, please visit Sam’s Custom Carpentry Gallery. Click on a photo to enlarge it.

Michigan Runner Girl’s Race Report: Tri Goddess Tri

by ana @ Epic Races

To read this article in the original, visit http://michiganrunnergirl.com/first-ever-triathlon-race-report-tri-goddess-tri-near-ann-arbor/   “Why exactly did you want to do a triathlon?” Joe and I were sitting on our front porch, sipping beers and talking through the weekend ahead, figuring out who was going where with which kid, and what all we needed to do to prepare for […]

Social Media: Stats You Might Not Know

by ContentOro @ ContentOro

Looking for Connection, Information, and Fun? Two types of entities comprise social media: social networks and social communities. A network is the social structure made up of people connected to an individual. Each of us has our own social network that includes our family, friends, work colleagues, classmates, neighbors, and more; we are the glue
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How to Map Your Content across the Experience Journey

by ContentOro @ ContentOro

In last week’s blog, Where is the Content Engine Heading?, we started to talk about developing a Content Experience Strategy. We continue here with how to use content mapping to match where your customer is in their journey. As we conduct an audit of our existing assets and add new content to the mix, it
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Website Design Ann Arbor Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Website design in Ann Arbor Michigan can be daunting. However, we have come up with some good ways to leverage SEO and getting found online. If you’re already an established website and are generating traffic by getting found, the next objective is to keep that traffic on your website. What you don’t want is a [...]

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Digital Marketing Specialist

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Digital Marketing Specialist This posting is for a part-time position Stone Interactive Group is looking for an out-going, energetic, part-time Digital Marketing Specialist. The ideal candidate will be active on social media and must have exceptional phone skills. Responsibilities include...

The post Digital Marketing Specialist appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Marketing Automation: How to Tie Marketing Activities to Sales Performance

by ContentOro @ ContentOro

Maximize Revenue Performance with Marketing Automation Marketing automation is increasingly being referred to as revenue-performance management technology because of how it positively impacts companies’ revenue. By capturing and nurturing leads and continually engaging customers in meaningful ways, marketing automation maximizes our revenue as potential prospects or customers no longer fall through the cracks. By providing
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The post Marketing Automation: How to Tie Marketing Activities to Sales Performance appeared first on ContentOro.

How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

The post How To Add an Amazon Affiliate Store to a WordPress Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

You Might Be Wasting Most of Your Marketing Budget… Here’s Why

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Point blank, if you are spending money on marketing you are doing it wrong. When you learn the smarter way to view your advertising budget, you’ll see instant results. (Don’t feel too bad, I’m a career marketer who only recently got himself together.) Effective marketing dollars are not spent but invested. Let’s take a look at how viewing your budget ... Read more

Why is Search Engine Optimization Important to a Business?

by Adxotic @ Adxotic Online Marketing Services

Why is Search Engine Optimization Important to a Business? Search engine optimization, often abbreviated as SEO, refers to the variety of techniques that Internet marketers use to make sure a certain page ranks highly on a search engine results page (SERP). In other words, the aim is to ensure that if a person using Google…

**SOLD** Lake Orion Village Home – 436 Atwater St, $234,000

by admin @ Dexter | Brighton | Pinckney | Howell Home Sales

Welcome to this family home in historic Lake Orion Village.  It is located on a large lot, directly across the street from Atwater Park and within walking distance of downtown and Paint Creek Trail – one of the first Rails to Trails – and Lake Orion – a 482 acre, all sports lake! This home is […]

Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

The post Everything You Need to Know Before Advertising Through Social Media appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Content Optimization: Getting Results with Blogs, Webpages & More

by Katie Gerweck @ Pure Visibility

If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares -- but only if it’s done correctly.

The post Content Optimization: Getting Results with Blogs, Webpages & More appeared first on Pure Visibility.

Member of Jackson County Chamber of Commerce

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

News/Announcing Douglas Web & Graphic Designs, Inc. has joined forces with the Jackson County Chamber of Commerce to offer chamber members in the Jackson Michigan area top-notch, pixel perfect websites and real estate, virtual tour, and drone photography. For a limited time, take $500 off new WordPress website builds, including e-commerce to help us celebrate […]

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Howell Brighton MI Website Design

by Valentino Web Design LLC @ Valentino Web Design LLC

Search Engine Ranking Factors Howell Brighton Michigan Here are some SEO elements that are extremely significant to your online success in Howell Brighton Michigan: Links Links and PageRank are one and the same. PageRank is the link analysis algorithm used by Google. This algorithm takes in consideration quantities of links from or to your website. [...]

The post Howell Brighton MI Website Design appeared first on Valentino Web Design LLC.

Client Testimonial: Vie Fitness & Spa

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

I just got an email from one of my favorite clients, Heather Co-Owner of Vie Fitness & Spa. Yes, all of our clients are favorites, but I know they’d admit that their businesses aren’t always as fun and exciting as Vie. 🙂 I’ve personally taken a very hands on approach with Vie, mixing quite a ... Read more

Website Design & Development Blog Michigan | Web Marketing Blog MI

Website Design & Development Blog Michigan | Web Marketing Blog MI


Valentino Web Design LLC

Web Design, Website Development, CMS, WordPress, Joomla, Magento, SEO, Branding, Logos, Social Media Marketing, UX Design Blog Lambertville Michigan, Temperance Michigan, Ann Arbor Michigan, Brighton Michigan, Dexter Michigan, South Lyon Michigan, Lima Michigan, Ida Michigan, Saline Michigan, Dundee Michigan, Adrian Michigan, Howell Michigan, Monroe Michigan, Toledo Ohio, Bedford Michigan, Lansing Michigan, Michigan.

Local SEO Project: Chelsea Hearth and Fireplaces – wood stoves ann arbor mi

by MOMS2admin @ Michigan Online Marketing Solutions | Michigan SEO

Google rankings for keyword search phrase: wood stoves ann arbor mi

MissionDisplay.com is Our Ministry

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

We have a strong heart for bringing missions and missionaries closer to the church. In 2015 after learning my Pastor, Adam Summers, was looking for a new way to do exactly that. After a few hours of research I discovered eMin Resources. They provide software, hardware, and technical support for a powerful missions focused software […]

The post MissionDisplay.com is Our Ministry appeared first on Douglas Web Designs.

2010 Cass Lake Custom Home

by admin @ Sam's Custom Carpentry

We completed trimming a custom home located at Cass Lake, MI during winter 2010. A beautiful home at a beautiful location. To view full album, please go to Cass Lake Custom Home Album.

SOLD! Lakefront Home on Columbia Lake – 118 Cindy Circle, $425,000

by admin @ Dexter | Brighton | Pinckney | Howell Home Sales

Amazing Lake Columbia lakefront home.  This is a rare find in a lakefront home – not only does it offer an expansive view, but it has a large yard as well!   Nestled in the heart of the Irish Hills in central southern Michigan  – Lake Columbia is one of the larger, sandy bottom, all-sports lakes in the […]

Web Marketing and Customer Experience Manager position with iSnorkel.com

Web Marketing and Customer Experience Manager position with iSnorkel.com


Dexter, MI Patch

Web Marketing and Customer Experience Manager position with iSnorkel.com

Why Solar Panels Need Residential Roof Replacement Ann Arbor

by admin @ Ann Arbor Roofing Services

Why Solar Panels Need Residential Roof Replacement Ann Arbor When you need a new roof in Ann Arbor, Michigan, you might want to immediately replace your old roof with that looks similar to the style you already have.  On top of this, you do not want to […]

The post Why Solar Panels Need Residential Roof Replacement Ann Arbor appeared first on Ann Arbor Roofing Services.

Search Engine Optimization Blogging

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic. But how can you make your blog worth …

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Remi’s Rebarks – Tracking Customers with Content Strategy

by Remington Edwards @ Spry Ideas

While Bloodhounds get all the glory for their tracking abilities, many other dog breeds, such as Great Danes are excellent trackers. I take pride in...

Stone Launches New Website Design for Hyundai

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has launched the new HATCI site for HMG (Hyundai Motor Group), a top five global OEM. HATCI is HMG’s design, technology and engineering headquarters for North America. Stone helped to properly showcase Hyundai America Technical Center as...

The post Stone Launches New Website Design for Hyundai appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

SEO in Dexter, MI 48130 | Prolific Digital Solutions

SEO in Dexter, MI 48130 | Prolific Digital Solutions


Prolific Digital Solutions

Website Marketing Gets You More Customers In the current business environment, it is important for entrepreneurs to take new information and technology tools to assist them execute business better. The volume of individuals who access the internet on a regular basis is growing everyday thanks to the introduction of various smart gadgets into the market. …

Local roofing contractor in Ann Arbor 

by admin @ Ann Arbor Roofing Services

No matter what the season is, your roof needs attention. During winter months, it can become covered with ice and snow, making it susceptible to roof leaks and other roof damage. In the spring, heavy rainfall can cause deterioration and missing shingles. In the summer, blistering heat […]

The post Local roofing contractor in Ann Arbor  appeared first on Ann Arbor Roofing Services.

Website Design Saline Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

As a small business owner in Saline, Michigan you probably have come to realize that it's important to have a website. However, most small business owners in Saline, Michigan are taken back by the initial complexity of creating a website. We wanted to give you a guide to help make the process of creating your [...]

The post Website Design Saline Michigan appeared first on Valentino Web Design LLC.

Julia Seo Phone Number | Julia Seo Address  | PeopleSmart

Julia Seo Phone Number | Julia Seo Address | PeopleSmart


PeopleSmart

Julia Seo address, phone number, send email, public records & background search.

Website Design Bedford Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Choosing a content management system within Bedford, Michigan can be daunting, but we're here to guide with innovation! We want to give you some insight on making the right choice. WHAT YOU SHOULD LOOK FOR: • Support- With open source content management systems you could be restricted to basic product patches. However, the CMS could possibly [...]

The post Website Design Bedford Michigan appeared first on Valentino Web Design LLC.

How to Hire a Search Optimization Expert in Phoenix

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

No matter the service you provide, all businesses can benefit from having more customers, which begins with free traffic from Google. Our Search Optimization Service is your unfair advantage in the Phoenix Arizona area.   As a local business owner in Phoenix Arizona we know that you are seeking every advantage possible over your competition […]

d.Diversified And Stone Partner To Launch Next-Generation Website

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

d.Diversified – Michigan’s innovative staffing company – partners with Stone to launch it’s next-generation website. http://www.ddiversified.com/

The post d.Diversified And Stone Partner To Launch Next-Generation Website appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Matterport Now Available From rmdp360media

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

We are proud to announce our partnership with Matterport! As our business grows, we have been adding new services and Matterport is changing the real estate and rental property market around the world. You can learn more, get a free Matterport scan of a single property, or sign up as a new customer today. Call […]

The post Matterport Now Available From rmdp360media appeared first on Douglas Web Designs.

Haas Transmission Services | Auto Repair in 8260 Dexter Chelsea Rd - Dexter MI - Reviews - Photos - Phone Number

Haas Transmission Services | Auto Repair in 8260 Dexter Chelsea Rd - Dexter MI - Reviews - Photos - Phone Number


BirdEye

12 reviews of Haas Transmission Services from Dexter, MIThe best place to go and very honest people.

Our Instagram Stories Article on HUFFPOST

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

Instagram Stories is being actively embraced by digital marketers and search engine optimization consultants. So I decided to take a closer look to see how Stories compares with Snapchat. Bottom line, they are both highly competent platforms. Frankly, if you are active with an established following on Snapchat today, don’t kill it and keep growing […]

7 Steps to Grow your Church using SEO

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

The question for many pastors and church planters is, “How can I increase traffic to my church website?” Instead of straining your budget and subjecting your church to costly SEO, here are seven quick and simple tactics that will help your site rise in the local google search rankings. Whether a local business or a […]

Prime Cuts of Jackson – Website Launch

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

We have just launched the website for Prime Cuts a gourmet meat market in Jackson, Michigan. The site is powered by WordPress, of course and features WPForms Mailchimp integration for capturing form submission leads. Douglas Web Designs is a local Jackson business and member of the Jackson County Chamber of Commerce. Our A BBB Rating can […]

The post Prime Cuts of Jackson – Website Launch appeared first on Douglas Web Designs.

We are now on Houzz.Com!

by admin @ Sam's Custom Carpentry

We have started putting our photos on Houzz.com. See you over there! 2014 Custom Home in Northville, MI

Ann Arbor AutoGlow - Exceptional Auto-Detailing

Ann Arbor AutoGlow - Exceptional Auto-Detailing


Ann Arbor Autoglow

Ann Arbor AutoGlow has been serving the Metropolitan Ann Arbor Area for over 40 years. Established in 1973 our focus is providing clients with a hassle free car detailing experience. AutoGlow uses Eco friendly products leaving less of a finger print on the environment. We also use true steam cleaning equipment to detail your vehicle. The use of steam helps to eliminate more of the ground in dirt and germs that get embedded into your upholstery and carpet.

Has Your Ann Arbor Roof Been Damaged by a Storm?

by admin @ Ann Arbor Roofing Services

Thunderstorms, hail, high winds and falling branches can all take a toll on your home’s roof, which is why it’s so important to do an inspection following any severe storm. Sometimes, roof damage is obvious — finding shingles in your yard would be a no-brainer, for example. […]

The post Has Your Ann Arbor Roof Been Damaged by a Storm? appeared first on Ann Arbor Roofing Services.

2011 Northville Custom Home

by admin @ Sam's Custom Carpentry

A custom home at Tuscany sub in Northville, MI. For before and after look, visit 2011 Northville Custom Home gallery.

Is Your Website the Complete Package?

by Kevin Anger @ Spry Ideas

  Outer Beauty (Design) Let’s start by putting your website in front of a mirror. If the mirror could talk (think Sleeping Beauty), would it...

19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

The post 19 Keys to The Perfect On-Page SEO! appeared first on Long Tail Logic - Social Media Management and Search Optimization.

When Should You Start Up a Google AdWords Campaign For Your Company?

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

You’re excited about how your company is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products.   1.  Customer Demand The first ingredient is customer demand. If your Seattle customers are not searching for your product or service in Google, …

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Ann Arbor Goddess 5K to Raise Ovarian Cancer Awareness on Mother’s Day

by ana @ Epic Races

Click here to see this MLive article about the 2015 Ann Arbor Goddess 5K and Mile Run/Walk.

Stone Launches New Site for ImageVision, Inc.

by Louis Davis @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone is proud to announce the launch of a new responsive website for Texas-based ImageVision, Inc., a manufacturer of steel control room furniture for industrial, commercial, and security applications. In a press release, ImageVision CEO and Founder Dave Renfro said that, “We take tremendous...

The post Stone Launches New Site for ImageVision, Inc. appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

10 Step Plan To Find The Top Roofing Contractor In Washtenaw County, MI

by admin @ Ann Arbor Roofing Services

Selecting a roofing company that is everything it claims to be can be a challenging prospect for homeowners. How does one really know who the top roofing contractor in Washtenaw County, Michigan really is? The key is in asking the right questions and doing the right kind of homework. […]

The post 10 Step Plan To Find The Top Roofing Contractor In Washtenaw County, MI appeared first on Ann Arbor Roofing Services.

STOP Spamming, ADD Value, ENGAGE Readers

by SEO Ranker Agency @ #1 SEO Agency | Premier Digital Marketing Company

Digital marketers are often proud to have never completed a formal marketing degree, since as they put it, this gives them an edge over traditional marketers who are stuck in the era of Seinfeld and 30 second TV spots. But it turns out digital marketers may be able to use a little formal training after […]

How to Use Email Segmentation in Your Marketing Strategy

by Laura Lynch @ build/create studios

Splitting your email lists into more targeted segments can improve your results. Email marketing is still a key strategy for many businesses—B2B and B2C alike. It’s a great way to stay front-of-mind with your customers, educate them about your products or your industry, help them find solutions to their business needs, and update them about... read more

The post How to Use Email Segmentation in Your Marketing Strategy appeared first on build/create studios.

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

The post Welcome to the Long Tail Logic Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Upcoming @ Pure Visibility: Social Media Workshop Series

by Pure Visibility @ Pure Visibility

We’re excited to announce our newest series of free social media workshop! These four workshops are designed to help small businesses get the most from their social media efforts, whether paid or free.

The post Upcoming @ Pure Visibility: Social Media Workshop Series appeared first on Pure Visibility.

Free Stuff for Improving your Facebook Ads

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Today I found a few free Facebook related offers that I just had to share. A Facebook Ads training course, image template, and a Facebook Messenger Wordpress plugin. Only free for a limited time, so grab them while you can. Free Facebook Ads Measurement Course Andrew Tweito of Funnel Boom was the featured guest on the ... Read more

 Ann Arbor Roofers Share Their Trade Secrets

by admin @ Ann Arbor Roofing Services

  When you spot a leak in your ceiling, it often means that you need a new roof. There’s a lot of different factors to consider when it comes to getting a new roof, which is why Ann Arbor roofers from A2 Roofing is here to help. […]

The post  Ann Arbor Roofers Share Their Trade Secrets appeared first on Ann Arbor Roofing Services.

User Experience 101: 5 Keys to Success

by Haley Fox @ Logic Solutions

What is User Experience Design? Simply put, it’s the art of putting users first. This essential part of the development process can seem overwhelming and complex, but by keeping these ...

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The post User Experience 101: 5 Keys to Success appeared first on Logic Solutions.

SOLD! Beautiful “Tucked-Away” 2 Bedroom, 2.5 Bath Condo in Dexter – $340,000

by admin @ Dexter | Brighton | Pinckney | Howell Home Sales

Yes, you can have it all! A private peaceful home in the heart of an active and vibrant community – Dexter, MI. The City of Dexter is located in Southeast Michigan, along the banks of the Huron River and Mill Creek.  Situated among three Metroparks residents and visitors can enjoy a day on the river, golfing, […]

Douglas Web Designs Launches eMin ElectronicMinistryResources.com

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

eMin Resources commissioned Douglas Web & Graphic Design, Inc. to rebuild their Ministry Software website after a couple rebuilds. Building the website on the WordPress Content Management System allows eMin Resources to edit pages, create new pages, and add functionality to the website using WordPress Plugins. Now that the eMin Resources website is future-proof, the […]

The post Douglas Web Designs Launches eMin ElectronicMinistryResources.com appeared first on Douglas Web Designs.

Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem

by Eric Lynch @ build/create studios

There are agencies all over the Internet either promising rankings results (the ones you obviously should run from) or at least can show that they’ve done the work to increase a company’s search term rankings. The latter is perfectly fine, and we do it. Reputable SEO agencies should show their work. But there’s a slight... read more

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Pure Visibility - Internet Marketing Company in Michigan

Pure Visibility - Internet Marketing Company in Michigan


Pure Visibility

Are you looking to maximize ROI from your digital marketing campaigns? Pure Visibility provides expert SEO, PPC, social media and analytics services.

The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

The post The Challenge of Calculating Social Media ROI appeared first on Long Tail Logic - Social Media Management and Search Optimization.

What the Peanuts Can Teach Us About Content Strategy

by Robin Porter @ Spry Ideas

When you think of content strategy, comic strips probably don’t come to mind. But, why not? This week marked the 67th anniversary of the beloved...

How to know if your SEO company is the one

by Pure Visibility @ Pure Visibility

If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, buying links, and guarantees of #1 rankings top...

The post How to know if your SEO company is the one appeared first on Pure Visibility.

Website Design and Development Monroe Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Servicing Monroe Michigan for web design and development is important to us. Our professionally staffed team knows website design and development. We specialize in WordPress, Joomla, and Drupal Content Management Systems. We also offer website maintenance for Monroe Michigan businesses. This includes but not limited to PHP, JavaScript programming, website marketing consulting and branding [...]

The post Website Design and Development Monroe Michigan appeared first on Valentino Web Design LLC.

Remi’s Rebarks – The Importance of Tails (and Long-Tail Keywords)

by Remington Edwards @ Spry Ideas

Tails are very important to dogs. Not only do they communicate our mood, but tails are also used for balance and some dogs even use...

Our latest project

by admin @ Sam's Custom Carpentry

We were commissioned to build a custom locker unit for a house in Southeast Michigan. It is a 5 sections locker with coat hooks, shelves (one row with doors) and a row of drawers on the bottom. It is a floor to ceiling unit with a crown at the top. Click on a photo to […]

Website Design Dexter Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Small businesses within Dexter, Michigan can benefit from a custom website design in many ways. But first, we want to elaborate on why it's important to have a professional website design team work for you. Most clients we work with always have the question, "Why do I need to pay for a website design when [...]

The post Website Design Dexter Michigan appeared first on Valentino Web Design LLC.

Welcome!

by admin @ Sam's Custom Carpentry

Sam’s Custom Carpentry offers excellent quality services and products to residential and commercial builders and homeowners. We have been providing services in Southeast Michigan since 1988. Our goal is to ensure our customer’s satisfaction in services and products we provide. If you have any questions, we will be more than happy to help you. Contact […]

SEO Website Design: How to Use SEO Elements for Smart Web Design

by Adxotic @ Adxotic Online Marketing Services

Are you a small to medium-sized business thinking about web design and SEO? Your online presence can be a major factor in the growth and success of your business! But do you know how to use SEO elements for smart web design? Or maybe, do you have no idea where to start? We can help! When it…

Human Element - Magento Developers & Technology Consultants - Ann Arbor, MI

Human Element - Magento Developers & Technology Consultants - Ann Arbor, MI


Human Element

Human Element is a Magento-certified development agency located in Ann Arbor, Michigan. Our developers work on new eCommerce stores, creative, digital marketing and conversion optimization.

The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

The post The Challenge of Calculating Social Media ROI appeared first on Long Tail Logic - Social Media Management and Search Optimization.

The last time

by John Goodell @ postcompanies

A recent family situation has helped me appreciate the distinction between two “lasts”: knowing when the last time is going to be (“the last day before this store closes” or “my last day in high school”) and only coming to know that it was the last time long after the moment passes (“the last hug […]

Google, SSL Certificates, and SEO: What You Should Know

by Laura Lynch @ build/create studios

What Google’s new SSL policy means for your website. You’re probably already familiar with SSL certification from looking at URLs in your address bar. Secure websites are those that begin with HTTPS rather than the standard HTTP. As you can probably surmise, the “S” stands for “secure.” Meanwhile, SSL stands for Secure Sockets Layer, and... read more

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Danmar Products 50 Year Anniversary Countdown

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

On February 17, 2017 Danmar Products of Ann Arbor Michigan will begin celebrating 50 years in business! As a Michigan manufacturing business, Danmar Products designs, tests, manufacturers, and ships their products all over the world, right from Ann Arbor, Michigan! Danmar Products offering includes equipment used in therapeutic and recreational settings to enhance function as well […]

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Remi’s Rebarks – Overcoming Your Content Marketing Fears

by Remington Edwards @ Spry Ideas

Given my size, you would think that not much scares me, but you’d be wrong. I’m frightened by little dogs with big snarls (it’s about...

eCommerce Solutions Right Here

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

Douglas Web Designs is your eCommerce Website provider for Michigan businesses. Located in Jackson Michigan, we are a full service, local software development company specializing in WordPress. We build custom themes using the number one content management system on the web, WordPress. If you see it on the web, we can make it happen for […]

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Best roofers with reviews in Ann Arbor Michigan

by admin @ Ann Arbor Roofing Services

   If you’ve been searching for Ann Arbor roofers, you know there is a lot of information out there. Some roofing contractors are unlicensed, yet don’t disclose that anywhere in their signage or on their website. These unscrupulous contractors give legitimate companies like ours a bad name.  […]

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Understanding the Complexities of Your Ann Arbor Roof

by admin @ Ann Arbor Roofing Services

If you had to choose a system in your house that absolutely cannot fail, it just might be your roofing system. A good roofing system not only protects your home from the elements, it also protects and increases the value of the largest investment most of make […]

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Logic Solutions attends 2017 UM-SJTU Joint Institute Summer Capstone Design Expo

by Haley Fox @ Logic Solutions

On August 9, 2017, University of Michigan-Shanghai Jiao Tong University’s Joint Institute 2017 Summer Design Expo was a smashing success. At the exhibition, students from the Joint Institute presented more ...

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How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

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Called To Serve

by pdouglasDWD @ Douglas Web Designs

Best Web Developer in Dexter Michigan

In 2016 the Lord placed a heavy burden on our hearts. With that burden in mind, we have been steadily growing a ministry called Digital Mission Display. If your church is like other churches around the country, you are looking to update 1950’s technology of clipboards, paper maps, and strings that point out your missionaries […]

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Local SEO Project: A2 Faux Flooring – concrete countertops ann arbor mi

by MOMS2admin @ Michigan Online Marketing Solutions | Michigan SEO

Google keyword search phrase: concrete countertops ann arbor mi

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