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Let’s Make 2017 the Year of Honest Reviews!

by DealerOn @ DealerOn

  Well, 2017 is upon us and our fearless Director of Search and Social, Greg Gifford, has got some more best SEO best practices for us. He wrote a helpful little article over at Search Engine Land, and it’s all about how to manage your business’s online reviews. The problem is that plenty of folks still have less-than-best practices when it...

The post Let’s Make 2017 the Year of Honest Reviews! appeared first on DealerOn.

Michigan SEO Company: Do Videos Help SEO?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

If you are interested in using search engine optimization (SEO) to get your website higher rankings you may be wondering if YouTube videos will help. The answer is that unfortunately they are not much help to SEO, since SEO refers to search engine optimization of your website. Why then would a SEM and SEO company use them? To fully understand you must understand how search engines treat videos.

The post Michigan SEO Company: Do Videos Help SEO? appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Will Google’s Trusted Store Be Just Another Push for Reviews?

by Ali Amirrezvani @ DealerOn

Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores.  This new service is designed to make it “easy for online shoppers to identify stores that provide an excellent online shopping experience.” I have to wonder how closely...

The post Will Google’s Trusted Store Be Just Another Push for Reviews? appeared first on DealerOn.

Understanding Your Target Audiences With Customer Personas

by Bailey Schutter @ SWELL

As a business owner, nobody understands your target audience better than you. You can probably pinpoint what it is they are looking for or interested in based on characteristics such as age, location, job industry, job role, budget, etc. Selling at that point is simple for you, but the challenge seems to remain how to […]

The post Understanding Your Target Audiences With Customer Personas appeared first on SWELL.

Google Updates

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Did you know that Google updates its algorithms roughly [...]

The post Google Updates appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

NADA 2014 Recap – A DealerOn Perspective

by Acacia Grant @ DealerOn

The National Automobile Dealers Association convention came back to New Orleans this year.  NOLA never disappoints with its memorable blend of unique culture, food and music.  If you’ve never attended the NADA convention you might be overwhelmed by the size difference when compared to smaller events.  NADA is the “Big Show” and anybody and everybody in the automotive space shows...

The post NADA 2014 Recap – A DealerOn Perspective appeared first on DealerOn.

Tips on Designing a Time Frame

by Coe Lacy @ DVS

What happens when a project's planned time frame and the time frame of reality don't line up? What can you do to plan for the surprises? These tips won't help you see the future but might give you a peak into how to expect the unexpected.

The post Tips on Designing a Time Frame appeared first on DVS.

To Infinity, and beyond! – The Samsung Galaxy S8 takes aim at Apple and Google

by Philip Gibson @ DVS

Samsung puts Apple on notice and other manufacturers are going to have to step up their games. Gimmicks aside, the Samsung Galaxy S8 looks great and has the specs to back the looks up. It may be my next phone.

The post To Infinity, and beyond! – The Samsung Galaxy S8 takes aim at Apple and Google appeared first on DVS.

Using Google Analytics to Understand Your Mobile Traffic

by Acacia Grant @ DealerOn

As of March 2014, the average car dealer website gets more traffic from mobile devices (including laptops) than from desktop computers.  Many of the dealers that we work with have no idea how their traffic breaks down between desktop, laptop, tablet, and phone.  They are used to visiting their dealership’s website on a desktop computer at the dealership or from...

The post Using Google Analytics to Understand Your Mobile Traffic appeared first on DealerOn.

How Google Works

by Acacia Grant @ DealerOn

Ever wondered how Google’s search engine works?  This cool info-graphic is definitely worth taking a look at.  While it doesn’t give away the things Google uses to rank sites, it does lend some insight into how the search engine delivers the websites you search for. How Google Works Infographic by the Pay Per Click Blog

The post How Google Works appeared first on DealerOn.

DealerOn’s New Director of Search and Social

by Greg Gifford @ DealerOn

Hey, I’m Greg, the new Director of DealerOn’s SEO department. I’m a big fan of video, so we’ll be sharing lots of video content moving forward – and here’s our first video… Important Links: My Search Engine Land ComicCon Post Register for my Digital Dealer Webinar Register for my DealerOn Webinar VIDEO TRANSCRIPT Hey – I’m Greg Gifford, DealerOn’s new...

The post DealerOn’s New Director of Search and Social appeared first on DealerOn.

Topgolf Chicago: Learning & Large Times

by DealerOn @ DealerOn

Last week, the DealerOn team headed to the Windy City for a little golf, a few drinks, and a whole lot of learning. Our last adventure in the DealerOn Event Series was in Scottsdale, AZ and it was good to get back in the swing of things.  We’re not going to tell you that lives were forever changed at our...

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Change Browse Listing Order in ElegantEstate Theme

by Andrew Kapral @ Grand Rapids SEO

One of the themes we were working with recently had great reviews from many esteemed businesses and web developers, giving us the option to heavily customize the front end without dealing with complicated MySQL database issues in order to keep (…)

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Google Adwords and Your Brand

by Chris Deringer @ DealerOn

  A couple weeks ago, I spoke with the Internet Director for a huge dealer group whose website/SEM provider had told him NOT TO BUY his dealership name on Google. I was stunned. I thought that everyone by now understands that dealers absolutely MUST be buying their dealership’s name (and any/all variants of their name). But because this prominent provider...

The post Google Adwords and Your Brand appeared first on DealerOn.

Nissan Certified Website Provider

by Acacia Grant @ DealerOn

I am so excited to announce that DealerOn has been selected as a Certified Dealer Website Provider for Nissan North America (NNA).   This certification lets Nissan and Infiniti dealers who use DealerOn’s website and mobile platform know that their sites are NNA compliant and meet NNA’s high standards for performance. In the first quarter 2011, NNA began evaluating the leading...

The post Nissan Certified Website Provider appeared first on DealerOn.

DealerOn Car Dealer Customers Win Dataium Website Performance Awards

by DealerOn @ DealerOn

DealerOn, the premier car dealer website company, announces that two of their automotive dealer website customers have been awarded Dataium Website Performance Awards for April 2013.  Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance.  Ron Carter Hyundai was awarded the Auto Shopper Intensity (ASI) Award and...

The post DealerOn Car Dealer Customers Win Dataium Website Performance Awards appeared first on DealerOn.

MINI USA Selects DealerOn as Certified Website & Digital Advertising Provider

by DealerOn @ DealerOn

This is exciting news for both MINI USA and DealerOn, as they gain an industry leader in the world of digital marketing & advertising, and we gain a new opportunity to elevate dealerships across the country. MINI USA’s unique customer base will benefit from our knowledge team of website builders & optimizers, as well as our paid search experts, and...

The post MINI USA Selects DealerOn as Certified Website & Digital Advertising Provider appeared first on DealerOn.

Changing Ad Formats: The future of mobile search

by Aurko Chatterjee @ DealerOn

  In May 2015, Google announced a flurry of new ad formats emphasizing what it called “moments” and officially launched them today. Amidst this, it also launched what are dubbed automotive ads – a rich, immersive ad format that has been showing up with increasing frequency over the last few months and almost certainly will impact how you need to...

The post Changing Ad Formats: The future of mobile search appeared first on DealerOn.

SEO Beginners Guide: Google Ranking Factors

by Paul La Vigne @ DVS

Understanding Google’s ranking factors is an important part of your SEO efforts. This article is a great starting point for any layperson looking for a broad overview to help get you started.

The post SEO Beginners Guide: Google Ranking Factors appeared first on DVS.

A Chance to Give Yelp Your Input

by Chris Deringer @ DealerOn

Yelp has been making a lot of news recently.  Yesterday they announced that they have rolled out a new feature that alerts a business when Yelp detects that their company is receiving multiple reviews from the same IP address (for instance the IP at your dealership).  Just to remind everyone, Yelp’s official stance from their blog is “we encourage businesses...

The post A Chance to Give Yelp Your Input appeared first on DealerOn.

We want to make a difference. Here’s how you can help.

by Jeff Clark @ DealerOn

The tragedy that has affected southern Texas in the aftermath of Hurricane Harvey is a cause that many Americans feel close to heart. It is estimated that Harvey caused at least $40 billion worth of damage, not to mention the homes and lives it destroyed and disrupted. Many Americans are looking for ways that they can give back, and we’ve...

The post We want to make a difference. Here’s how you can help. appeared first on DealerOn.

Justin Brun & Ben Koller – Make 2017 Your Best Year Yet…in Just 10 Steps!

Justin Brun & Ben Koller – Make 2017 Your Best Year Yet…in Just 10 Steps!

by DealerOn Podcasts @ The Dealer Power Hour

  Succeeding in the Auto Industry is HARD! Dealers today face a multitude of challenges ranging from shrinking vehicle profit margins to decreased brand loyalty to a lack of quality job applicants and beyond. However, with the right strategies and proven tactics, IT’S NOT TOO LATE TO MAKE 2017 YOUR BEST YEAR YET!  In this fast-paced 1-hour webinar, Justin Brun and Ben...

Your Web Design Matters, Especially to Millennials

by Matthew Valleau @ GreenCup

We believe that beautiful, intuitive, and engaging web design is a critical need for businesses and nonprofits alike. Our range of services is in place to help organizations reach new and existing markets across all generations, but one thing we have learned through our experience across the digital industry is that good web design is […]

The post Your Web Design Matters, Especially to Millennials appeared first on GreenCup.

How to add subtitles to your Facebook videos

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video shares instructions for adding subtitles to your videos. The file needed for adding captions is the same, regardless of video host – but they’re especially effective on Facebook, since the audio is muted by default on all auto-play videos. Check out the video for detailed instructions on creating your subtitle file – if you’ve got...

The post How to add subtitles to your Facebook videos appeared first on DealerOn.

Dealership Grammar

by Acacia Grant @ DealerOn

There are always classes in school that make you wonder, “When will I ever need to know this?”  For me, that class was English.  Have you ever needed to know when to use a past participle, or what a homonym is?  Neither have I…but the more I write and get involved online (conducting business via email, writing this blog, participating...

The post Dealership Grammar appeared first on DealerOn.

Forget about unique content. Try actually BEING local!

by DealerOn @ DealerOn

  We’ve got another helpful article to send your way! The SEO industry is full of changes, and what worked 5 years ago doesn’t necessarily work today. Heck, 2015’s best practices have even changed in 2016, just take a look at the recent Possum, & Penguin updates. Greg Gifford, our Director of Search and Social, has some more tips and...

The post Forget about unique content. Try actually BEING local! appeared first on DealerOn.

Dealership Long-Tail SEO Searches

by Acacia Grant @ DealerOn

A recent study by Comscore finds that the “average” search term entered into Google continues to get longer and longer.  As it stands, the average search term contains just over 3 words, and this increase in the length of search terms doesn’t appear to be slowing. This makes search engine optimization (SEO) even more important than ever for your auto...

The post Dealership Long-Tail SEO Searches appeared first on DealerOn.

Search Engine Optimization for Small Businesses

by owndomain1 @ Owndomain1.com

Use Twitter to Contact Google My Business Support!

by DealerOn @ DealerOn

  Instead of talking about the usual (websites, SEO, PPC, and optimization), we thought you might like to know about this cool trick for contacting Google My Business. It comes from our Director of Search and Social, Greg Gifford. He wrote about it first over at Search Engine Land, where you can read the article in its entirety.  Want to...

The post Use Twitter to Contact Google My Business Support! appeared first on DealerOn.

Penguin 2.0 Has Arrived

by Andrew Kapral @ Grand Rapids SEO

The update many webmasters have been waiting for (and even more have dreaded) has now arrived. According to Google, an estimated 2.3% of English queries have been affected to a noticeable degree to the average user. For comparison, the original (…)

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Eric Bolster Joins DealerOn as Director of Sales

by DealerOn @ DealerOn

Today, DealerOn, the leading website provider to car dealers, announces the hiring of Eric Bolster Jr. as their new Director of Sales. Most recently, Bolster worked as an Executive Sales Manager at DealerSocket after the acquisition of DealerFire. Jeff Clark, DealerOn’s Chief Sales Officer, said, “With such rapid growth, it was clear that DealerOn needed someone with a strong history...

The post Eric Bolster Joins DealerOn as Director of Sales appeared first on DealerOn.

The most important question to ask for SEO

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/qg56y9vp1d?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing… VIDEO TRANSCRIPT Welcome...

The post The most important question to ask for SEO appeared first on DealerOn.

How To Find The Email Address Of Any Position Within Any Company

by David Veldt @ Interactually

Disclaimer: The following method is one I use on occasion to reach out to industry thought leaders and the like for non-spamming purposes only. Use this information as you will, but please, use it wisely and respectfully. Whether you’re a job candidate that wants to...

The post How To Find The Email Address Of Any Position Within Any Company appeared first on Interactually.

Prioritize your marketing channels

by Shaun Raines @ DealerOn

The Beard and the Hair are back for this week’s Wednesday Workshop video! This week, we’re talking about prioritizing your marketing channels so you get maximum return. All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones...

The post Prioritize your marketing channels appeared first on DealerOn.

How to Increase Car Dealer Referrals

by Acacia Grant @ DealerOn

Every sales person I have ever met is always looking for referrals.  Referrals tend to come with a level of built-in trust, which especially in the auto industry, can make it much easier for you to sell them their next car.  The struggle comes in knowing how to get your existing customers and salespeople (referral sources) to recognize potential referrals....

The post How to Increase Car Dealer Referrals appeared first on DealerOn.

NADA 2016 – Man on the Street Interviews

by Shaun Raines @ DealerOn

For this week’s Wednesday Workshop video, we’re taking you back to the NADA convention The Hair and The Beard shot a bunch of man on the street interviews that will make you smile. We asked some hard-hitting questions, and hopefully the answers we uncovered will help your dealership thrive in 2016. We want to extend a big thank you to...

The post NADA 2016 – Man on the Street Interviews appeared first on DealerOn.

New AdWords Ad Types – Wednesday Workshop

by Greg Gifford @ DealerOn

Did you hear about the new ad types released by Google? This week’s Wednesday Workshop video explains the new ads and how you’ll need to think about changing your PPC strategy. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop with… DealerOn. Inspired by the recent blog article written by our Director of SEM… This week. I’ve got some mobile specific...

The post New AdWords Ad Types – Wednesday Workshop appeared first on DealerOn.

Take the time to make a difference

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is a life tip, not a digital marketing tip. Take the time to make a difference in someone’s life. It’s that simple. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop from DealerOn. This week we’re doing something a little bit different… That’s right, we thought we’d take a break from the regular digital marketing improvement tips...

The post Take the time to make a difference appeared first on DealerOn.

Top Of The List’s New Website

by Beverly Mapes @ Top Of The List

Our new website is finally live! This is Top Of The List’s first major website update since 2009, so it was well overdue. Kudos for design go to Scott Osborne of Sauce, and development credits go to Jeff Thomas of Grandesigns. These are both very talented individuals, and they both were the right team members […]

The post Top Of The List’s New Website appeared first on Top Of The List.

Three Easy Ways to Start Building Local Links

by DealerOn @ DealerOn

  This post was written by our Search and Social Team Manager, Steve Shackelford. To hear his recent webinar, “SEO for Noobs,” click this link. So, you’ve decided to start building local links. Welcome to the wide, wonderful world of competitive link building. The good news: your dealership is probably already doing a lot of great things that are helping...

The post Three Easy Ways to Start Building Local Links appeared first on DealerOn.

Courage: The iPhone 7 and its Missing Piece

by Philip Gibson @ DVS

Apple announced the new iPhone 7 and it’s missing one thing we’ve all become used to.

The post Courage: The iPhone 7 and its Missing Piece appeared first on DVS.

Leaving cash on the table. You’re all guilty.

by Jeff Clark @ DealerOn

  You got ‘em! A shiny new customer just drove off your lot with a shiny new car. You spent a lot of money to get them to come into your showroom and really pushed your sales team to capitalize on that opportunity. Your website helped, too. Lot’s of great pictures of vehicles, great specials, and an up-to-date inventory all...

The post Leaving cash on the table. You’re all guilty. appeared first on DealerOn.

Can Hot Wheels help you sell more cars?

by Shaun Raines @ DealerOn

In this week’s Wednesday Workshop, Shaun shares his Hot Wheels story… If you’ve ever seen him speak at a conference or 20 group, you’ve heard the story – but if you haven’t, it’s incredibly insightful. We don’t want to spoil the story, so you’ll have to watch the video and learn his incredibly creative way of connecting with customers that...

The post Can Hot Wheels help you sell more cars? appeared first on DealerOn.

More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

by Ali Amirrezvani @ DealerOn

While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one?  If I already have one, do I need to actually optimize it?  Is mobile traffic really growing as rapidly as everyone says it is?  Should I be making my car dealership’s mobile website a priority to sell more cars? The answer to...

The post More Reasons Your Car Dealership NEEDS an Optimized Mobile Website appeared first on DealerOn.

Don’t miss our awesome sessions at Digital Dealer next week!

by Greg Gifford @ DealerOn

We’re heading to Digital Dealer next week! If you’re going to be there, you’ve got to come by booth 305 to say hi – and you don’t wanna miss the awesome sessions from the Beard and the Hair. We share all the important details in this week’s Wednesday Workshop video VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!...

The post Don’t miss our awesome sessions at Digital Dealer next week! appeared first on DealerOn.

SEO: Can Customers Find You Online?

by rbadmin @ Spider Marketing Group

Your potential customers are searching for products and services online. Internet searches beat out social media by more than 300% and are the leading driver of traffic to business websites. The main question you need to ask yourself regarding your SEO: can customers find you online? Without the right SEO (search engine optimization), your website remains invisible to most potential customers. However, effective SEO can dramatically increase your website’s visibility on the three major search engines — Google, Yahoo! and Bing. Unfortunately, SEO complexity has increased tenfold over the past...

The post SEO: Can Customers Find You Online? appeared first on Spider Marketing Group.

Facebook’s “Like” Button Added to Inventory Pages

by Acacia Grant @ DealerOn

I wanted to let our dealership website customers know about a new feature designed to increase interaction on your inventory pages.  Dealers now have the option to allow their car dealer website visitors to “Like” a particular vehicle, sending the information to their Facebook account. When your dealership customers click the “Like” button, the page title, URL, thumbnail gallery of...

The post Facebook’s “Like” Button Added to Inventory Pages appeared first on DealerOn.

How to Create a Trackable QR Code for Your Car Dealership

by Ali Amirrezvani @ DealerOn

After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website. Here’s how to create a QR code that is trackable by...

The post How to Create a Trackable QR Code for Your Car Dealership appeared first on DealerOn.

Back To School: Local Link Building

by DealerOn @ DealerOn

  How to Build Local Links with School Partnerships The end of the school year is here again. While children across the country salivate for the impending arrival of summer, new link opportunities are in full bloom. Building links through partnerships with local schools and universities is nothing new to the world of Local SEO, but linkbuilders have often fallen...

The post Back To School: Local Link Building appeared first on DealerOn.

Find the Right PPC Provider for You

by Acacia Grant @ DealerOn

Car dealers that use pay-per-click advertising for their dealership website often turn to a managed service.  If your car dealership is ready to turn your PPC campaign over, or you’re just looking to get started with PPC, here are some things you should look for when determining which car dealer PPC manager is best for your dealership. It’s so important...

The post Find the Right PPC Provider for You appeared first on DealerOn.

Have you heard about the updates to AdWords Editor?

by Greg Gifford @ DealerOn

If you’re a PPC Jedi, chances are you probably use Google’s AdWords Editor. In this week’s video, we talk about the recent updates made to the Editor and why they’re exciting. VIDEO TRANSCRIPT Hey… hello internet, and welcome back to another Wednesday workshop from DealerOn. S: Some of you PPC addicts out there are familiar with Adwords Editor and I’m...

The post Have you heard about the updates to AdWords Editor? appeared first on DealerOn.

Dealership Banner Advertising

by Acacia Grant @ DealerOn

Marketing, both online and traditional, is only effective if the intended audience actually pays attention to your message.  It’s also important that your marketing be effective at persuading consumers to purchase from your dealership.  If your marketing efforts aren’t seen by consumers and have an effect on them, you might as well be throwing that money away. Internet banner advertising...

The post Dealership Banner Advertising appeared first on DealerOn.

Automotive Domain Mastery and Ownership

by Acacia Grant @ DealerOn

Since DealerOn’s core service is our website product, we work with hundreds of dealers’ domains every day, and consider ourselves fairly expert in this area.  Dealers and their IT people may not always have much experience in this area– for most online companies, the only time you need to worry about your domain is when you register or renew it,...

The post Automotive Domain Mastery and Ownership appeared first on DealerOn.

Stop Advertising to Millennials (and here’s why)

by DealerOn @ DealerOn

  Well, okay, maybe not stop altogether. But here’s the deal, your advertising campaigns aimed at the younger generation might not be working. Why? The simple answer is that millennials are not responsive to the same kinds of advertising methods that worked on previous generations. Now, if you’re already tired of reading this post, here’s the main point: Stop trying...

The post Stop Advertising to Millennials (and here’s why) appeared first on DealerOn.

Design for the Device

by Michael DeVito @ DealerOn

  Website design is about more than just having the sleekest, flashiest thing on the market, it’s about functionality. Above all, your site has to be useable, and that’s even more critical for your mobile site. I’ve talked before about mobile optimization and different tips & tricks for boosting optimization. A lot of people tend to think that the “mobile”...

The post Design for the Device appeared first on DealerOn.

2017 Local Search Ranking Factors

by Greg Gifford @ DealerOn

The 2017 Local Search Ranking Factors were just released last week at the MozCon Local conference in Seattle, and this week’s video shares all the details! Watch and see how the factors have changed since last year’s study, so you’ll know how you need to adjust your SEO strategy for 2017! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

The post 2017 Local Search Ranking Factors appeared first on DealerOn.

How Does Hollywood Impact Landing Page Design?

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

If the landing page design merits further investigation by the viewer, a simple form alone can create a wealth of new business opportunities.

The post How Does Hollywood Impact Landing Page Design? appeared first on Grand Rapids Web Design by Valorous Circle.

21 Handshake | Creating new business opportunities for industries built on a handshake.

21 Handshake | Creating new business opportunities for industries built on a handshake.


21 Handshake

Creating new business opportunities for industries built on a handshake.

List of Google+ Tips and Tricks for Auto Dealers

by Ali Amirrezvani @ DealerOn

Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included).  Here’s a list of links/sites that we’ve put together. The Google+ Project: A demo from Google that is pretty informative, but doesn’t explore...

The post List of Google+ Tips and Tricks for Auto Dealers appeared first on DealerOn.

10 tips for avoiding shady SEO providers

by DealerOn @ DealerOn

Our very own Greg Gifford is at it again, blowing up the internet with his latest post on Search Engine Land. This month, he tackled the ever-present threat of the “shady SEO provider” which sadly, plagues the auto industry. His article highlights 10 tips that you can use to spot these types of shady practices and give you the ability...

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Model’s 2016 Partnership with the West Michigan Whitecaps (Video)

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Model’s 2016 Partnership with the West Michigan Whitecaps (Video) appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Test Your Mobile Website with Google’s GoMo

by Ali Amirrezvani @ DealerOn

Google, in an effort to help small businesses ensure they have effective mobile websites, has launched “GoMo”.  This website (http://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn’t quite up to par. I really like the option...

The post Test Your Mobile Website with Google’s GoMo appeared first on DealerOn.

What can a good logo do for you?

by Innereactive @ Innereactive

We get it. Running a small business is a big job! Sometimes you prioritize working for others over working on yourself. It’s a really common problem. The real issue is that you may find yourself several months or even years into running your business without good branding, or even a polished logo in practical files that […]

The post What can a good logo do for you? appeared first on Innereactive.

85 Gnarly Local SEO Tips for Auto Dealers [VIDEO]

by Greg Gifford @ DealerOn

  In case you missed it yesterday, we wanted to share the recording of my epic SEO webinar yesterday. I share 85 Local SEO tips to help your dealership show up better in local searches in Google. You’ll learn about on site optimization, link building, citations, reviews, and social media. I also point out many common mistakes that car dealers...

The post 85 Gnarly Local SEO Tips for Auto Dealers [VIDEO] appeared first on DealerOn.

3 Psychological Techniques that Can Increase Conversion

by Amir Amirrezvani @ DealerOn

I don’t think I’ve ever talked to a dealer that didn’t want to increase the conversion rate on his/her dealership website, but many seem to leave most of the “how” to their website provider. Lead conversion, the act of turning a website visitor into a known contact, essentially boils down to psychology. Knowing how people think and what motivates them to...

The post 3 Psychological Techniques that Can Increase Conversion appeared first on DealerOn.

SEO and Social Media

by Innereactive @ Innereactive

Some experts have said that if content is king, distribution is queen. Building SEO and gaining credibility for your website is only possible if you create and optimize good content. There are other things you can do to distribute your content on social media and other channels, and ways that you can set up your […]

The post SEO and Social Media appeared first on Innereactive.

Jerry Thibeau – How to Fix Your Fixed Operations

Jerry Thibeau – How to Fix Your Fixed Operations

by DealerOn Podcasts @ The Dealer Power Hour

Most dealers enjoy 50% or more of their overall profit directly from their Fixed Ops department, making it far and away the most important of all the profit centers. So it goes without saying, NO ONE can afford to ignore their Fixed Operations and still expect their dealership to remain profitable. DO YOU WANT TO ENSURE YOUR FIXED OPERATIONS IS...

Dealership Closings – Can Your Website Compete?

by Acacia Grant @ DealerOn

While I was at the NADA Convention in New Orleans this past weekend, the biggest news I heard was the announcement by General Motors (GM) that they plan to close 400 dealerships yearly until 2012.  According to Left Lane News, the company hasn’t decided what will determine which dealerships will be shut down, but “the automaker will base its decision...

The post Dealership Closings – Can Your Website Compete? appeared first on DealerOn.

Elise Kephart – How to Win Over the Most Difficult Customers

Elise Kephart – How to Win Over the Most Difficult Customers

by DealerOn Podcasts @ The Dealer Power Hour

  Some customers go online and ask only about pricing.  Heck, some of them don’t even give real phone numbers and/or leave only email.  Or maybe you’ve sent a quote to a customer and they never respond back. Or, when they do finally respond back – they bought elsewhere.  SO FRUSTRATING! Does any of this sound familiar? Let’s be real!...

Tweet or Tweet Not, There is No Try

by Shaun Raines @ DealerOn

If you’re new to Twitter, let me be the first one to welcome you to 2007. Actually, Twitter officially launched in the summer of 2006, and has steadily grown into a social network with 255 million active monthly users. Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers. Think about that....

The post Tweet or Tweet Not, There is No Try appeared first on DealerOn.

Google SEO Primer: Is Your Website Google Friendly?

by Paul La Vigne @ DVS

A quick primer on six major algorithm updates Google has made and how they relate to your website SEO efforts. Do you know how Panda affects your page rank?

The post Google SEO Primer: Is Your Website Google Friendly? appeared first on DVS.

Noah John – How to Move More Metal with Predictive Analytics

Noah John – How to Move More Metal with Predictive Analytics

by DealerOn Podcasts @ The Dealer Power Hour

  Just in case you hadn’t heard, PREDICTIVE ANALYTICS ARE THE HOTTEST THING IN THE AUTOMOTIVE INDUSTRY RIGHT NOW! When car buyers “kick the tires” on your website, every online action drops hints on what car they will eventually buy. Gathering and measuring the right analytics, will allow you to more accurately predict which cars will sell in the next few days… and which...

Converting More Customers With Better Funneling

by SEOteric User @ SEOteric

Increase Website Conversions with Featured Content One of the best ways to capture the attention of your website visitors is to quickly show them what they are looking for. When a website visitor visits your website, you have just a few seconds to capture their attention. During that brief first impression period, they have to... CONTINUE READING

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Our Web Design Glossary

by Veronica Kirin @ GreenCup

Website developers tend to talk a lot of jargon.  Here at GreenCup, we try really hard to explain anything technical that comes up, but sometimes we slip.  Whether you’re working with us on your website, or you’re working with another Grand Rapids based design firm, it may be helpful to have this glossary to support […]

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Car Dealer Websites Need to Embrace Blended Search SEO

by Acacia Grant @ DealerOn

Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page?  This is being referred to as blended search, and it is showing up more and more on search engine result pages.  Blended search gives your auto dealer...

The post Car Dealer Websites Need to Embrace Blended Search SEO appeared first on DealerOn.

How to Prioritize Your Digital Marketing Budget.

by Jason Sasso @ SWELL

If you’ve been following our series on digital marketing budgets, you’ve probably read the previous posts. If not, you may want to back up a bit… Build a Digital Marketing Budget for Any Small Business What Percentage of My Revenue Should I Allocate to Digital Marketing? In this post, we’ll be discussing how best to […]

The post How to Prioritize Your Digital Marketing Budget. appeared first on SWELL.

DealerOn wins 5th DrivingSales Satisfaction Award

by Ali Amirrezvani @ DealerOn

  Derwood, Maryland – February 24, 2016 – DealerOn is the recipient of a “Top Rated” Website award in the seventh annual DrivingSales Dealer Satisfaction Awards. Upon hearing the news, Ali Amirrezvani, DealerOn’s CEO and Co-Founder responded, “We are extremely proud DealerOn was able to take home the Top-Rated Website Provider Award, for the fifth year in a row. Our...

The post DealerOn wins 5th DrivingSales Satisfaction Award appeared first on DealerOn.

Webfective launches IMG – Marketing Advice For Local Businesses

by Webfective Online Solutions LLC. @ SEO Services | Get More Website Traffic | Grand Rapids Michigan

We are pumped to be releasing our inaugural issue of Internet Marketing Guide. Our goal is to help small business owners maximize the Internet for business growth. In our September 2012 issue, we will show how the new Google Plus … Continue reading

Check out our new Local SEO Guide

by Greg Gifford @ DealerOn

Grab a copy of our SEO guide today! Download the guide now In this week’s Wednesday Workshop video, we talk about the release of our new book about Local SEO… OK, so it’s an e-book, and we’re not done writing it yet – but the first section is finished, and we’re releasing it as a stand-alone guide! The first section...

The post Check out our new Local SEO Guide appeared first on DealerOn.

A Spam SEO Email Dissected

by David Veldt @ Interactually

If your email address is included in a single mailto: link or on the receiving end of any contact form, there’s a high probability that you’ve received an email like the one shown below. Everyone receives them. I receive them and my site openly says...

The post A Spam SEO Email Dissected appeared first on Interactually.

Gabrielle Garrison: How to Sell Cars and Advertise on Facebook Like a Boss

Gabrielle Garrison: How to Sell Cars and Advertise on Facebook Like a Boss

by DealerOn Podcasts @ The Dealer Power Hour

Facebook is far and away the most popular social networking site in the world and when they made advertising opportunities available to businesses a few years ago it left many dealerships wondering… CAN YOU ACTUALLY ACHIEVE REAL BUSINESS RESULTS WITH FACEBOOK ADVERTISING? The answer is absolutely YES! To find out How to Sell Cars and Advertise on Facebook Like a...

DealerOn Operations Smooth Despite Sandy

by Ali Amirrezvani @ DealerOn

This weekend, along with much of the Eastern Seaboard, DealerOn prepared for an onslaught as weather and media reports warned of potentially devastating force from Hurricane Sandy. Making the safety of our employees our number one priority, we still wanted to live up to our commitment to deliver industry-leading customer service, and did not want to let the hurricane close...

The post DealerOn Operations Smooth Despite Sandy appeared first on DealerOn.

FCA Selects DealerOn as Certified Website and Digital Advertising Provider

by DealerOn @ DealerOn

We’ve got another exciting announcement to make: DealerOn has officially been selected by Fiat Chrysler Automotive as a Certified Website & Digital Advertising Provider. Fiat Chrysler Automotive (FCA) is the 12th major brand to partner with DealerOn for their website and digital advertising needs, and we’re very excited for the opportunities this new relationship will bring us. Moving forward, Chrysler,...

The post FCA Selects DealerOn as Certified Website and Digital Advertising Provider appeared first on DealerOn.

Site Launch: Groom Team USA

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

GroomTeam USA, Inc. is a non-profit organization which encourages professional pet stylists in the United States to maximize their grooming education and skills, and offers them the opportunity to represent the U.S. at World Team Competitions. Many of the stylists in GroomTeam are members of the award-winning, Learn to Groom Dogs site, which IFI launched […]

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Tips for Auto Dealers to Avoid Email Spam Filters

by Ali Amirrezvani @ DealerOn

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns...

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Automotive Market Segmenting

by Ali Amirrezvani @ DealerOn

Dealership Market Segmentation 101 One of our most visited blog posts talks about using market segmentation and customer profiles to attract used car buyers.  The study was pretty general, and split pre-owned car buyers into only four categories.  Since there seems to be an interest in the concept of market segmentation, I wanted to give a brief, simplified overview of...

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Driving Automotive Conversion

by Ali Amirrezvani @ DealerOn

Use Your Online Efforts to Help Convert In Internet sales, the conversion from anonymous web visitor to known sales lead is the necessary first step when making a sale.  Your web visitors decide when they want to offer up their contact info and start communicating with your dealership, so in order to convert your web traffic into customers, they need...

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Lead Follow Up Times

by Ali Amirrezvani @ DealerOn

Connect Almost Instantly to Your Internet Leads Studies show that Internet leads expect to receive a response from a dealership more quickly than ever.  According to the CapGemini’s Cars Online 07/08 report, 34% of Internet leads want a response within 4 hours, 8% want an instantaneous response, and almost 50% are willing to wait up to 24 hours. Why not...

The post Lead Follow Up Times appeared first on DealerOn.

How’s the content on your interior pages?

by Greg Gifford @ DealerOn

This week’s video is a really short one – but that’s on purpose. It’s a metaphor for the content on the interior pages of your website. Watch this week’s Wednesday Workshop to see what we mean… VIDEO TRANSCRIPT Hey, welcome back to another Wednesday Workshop from DealerOn! This week we’re going to talk about the content on your websites –...

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DealerOn Presented With DrivingSales Dealer Satisfaction Award

by DealerOn @ DealerOn

DealerOn receives a “Top Rated” Award for Dealer Satisfaction in the Websites Category   Derwood, MD– January 24, 2014 – DealerOn is the recipient of a “Top Rated” Website award in the fifth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo.   “DealerOn works...

The post DealerOn Presented With DrivingSales Dealer Satisfaction Award appeared first on DealerOn.

Scott Empringham: The New Rules of Social Media for Maximum Results in 2017

Scott Empringham: The New Rules of Social Media for Maximum Results in 2017

by DealerOn Podcasts @ The Dealer Power Hour

It’s not an understatement to say that the majority of dealerships struggle with their social media. Striking that delicate balance between advertising products, specials and services while making it seem like you aren’t trying is difficult. And keeping the posts light, fun, and fresh, hoping for engagement and comments and (gasp!) shares is an incredible challenge for anyone looking to...

Yes. Your New Year’s resolutions will fail.

by Jeff Clark @ DealerOn

  Starting a new year is exciting. It’s always filled with promise, enthusiasm and the hope that everything will be better than the year before. Many of us jump into the year with the tried and true “New Year’s resolutions” list of things that won’t ever get done. There’s been much written about why the typical resolution of “eat better”...

The post Yes. Your New Year’s resolutions will fail. appeared first on DealerOn.

Site Search: To Filter or Not to Filter?

by Michael DeVito @ DealerOn

Let’s be upfront about this: I advocate filtered site search as opposed to free form search, and here’s why. When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person on your website looking for a particular...

The post Site Search: To Filter or Not to Filter? appeared first on DealerOn.

Rage Against the Machine: Getting Your PPC Automation Straight

by Shaun Raines @ DealerOn

In the wonderful world of PPC, we’ve all come to know and love (to some degree) automation services. For most of us, using automation with our paid search efforts has made life easier. But, while it can certainly make your PPC campaigns run more efficiently, it can also waste money at a pretty alarming rate if not set up correctly. Now,...

The post Rage Against the Machine: Getting Your PPC Automation Straight appeared first on DealerOn.

A Heartfelt Tribute to AJ Maida

by Greg Gifford @ DealerOn

We’re all devastated by the loss of our dear friend AJ Maida. We skipped the standard Wednesday Workshop format and put together a tribute video – if you’ve got any stories or memories you’d like to share, please leave them in the comments below.

The post A Heartfelt Tribute to AJ Maida appeared first on DealerOn.

Optimize your site for the right location

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share a tip that stems from a discussion with a dealer in our booth at Digital Dealer 23 last week. The dealer was wondering why he didn’t show up for generic brand searches in his own town town. After a bit of digging, we realized that he was optimizing his entire site for the...

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Your Testimonials Page is Worthless [VIDEO]

by Greg Gifford @ DealerOn

Did you know that customers don’t care about your testimonials page? Sure, they want to read reviews about your dealership, but they don’t care about all the glowing 5-star reviews you’ve listed on your site. People want to read honest, unbiased third party reviews on other websites. Your customers know that you only post the best of the best reviews...

The post Your Testimonials Page is Worthless [VIDEO] appeared first on DealerOn.

WordPress 4.4.1 Security & Maintenance Release

by Stephen Geldersma @

January 6, 2016 – WordPress 4.4.1 has been released. This security update fixes a cross-site scripting vulnerability that could allow a site to be compromised. The […]

The post WordPress 4.4.1 Security & Maintenance Release appeared first on .

Appliance Trend| Commercial Grade

by woodways @ Woodways

We have said it before… Thanks to websites like Pinterest and TV shows featuring chefs at home, there is a FOODIE in almost everyone.   As some have only started to develop the love of cooking good food, others have been in love with food and cooking in their kitchens for years. Whether an experienced […]

How to Lose 40% of Your Traffic (In One Simple Step)

by David Veldt @ Interactually

Let this be a cautionary tale. A tale about what happens when you don’t follow your own advice. In the past six months, I have lost over 40% of my traffic. It was remarkably easy; much easier than increasing my traffic by 40%. I really...

The post How to Lose 40% of Your Traffic (In One Simple Step) appeared first on Interactually.

3 Reasons Why Your Website Needs an SSL Certificate

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

An SSL Certificate is one the way to protect your vital information and Google is trying to make sure every website gets on board.

The post 3 Reasons Why Your Website Needs an SSL Certificate appeared first on Grand Rapids Web Design by Valorous Circle.

How Last Week’s Google Update Impacts Your Dealership

by Ali Amirrezvani @ DealerOn

In an effort to further optimize local search results, Google has begun rolling out a new tweak to its algorithm that some in the SEO community have tentatively labeled Pigeon. Dealer’s need to be aware of these changes because the Pigeon update is designed to improve local search listings for businesses (like car dealers). According to Barry Schwartz at Search...

The post How Last Week’s Google Update Impacts Your Dealership appeared first on DealerOn.

Digital Dealer 22 – We Came, We Spoke, We Conquered

by DealerOn @ DealerOn

  Last week was the 22nd Digital Dealer conference, held in Tampa at the downtown convention center. And it was awesome. From Tuesday to Thursday, Tampa was packed with speakers & panels geared for ONE thing: making dealers smarter about doing business online.  Companies from all areas of automotive showed up – but as usual, DealerOn was the only one with...

The post Digital Dealer 22 – We Came, We Spoke, We Conquered appeared first on DealerOn.

Are Your Dealership Emails Mobile Ready? They Need to Be…

by Ali Amirrezvani @ DealerOn

Your dealership customers aren’t just using their mobile devices to find your car dealer website, they are also using them to read the emails you send.  A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011.  This is a 36 percent gain...

The post Are Your Dealership Emails Mobile Ready? They Need to Be… appeared first on DealerOn.

SEO Presentation from the Innovative Dealer Summit [VIDEO]

by Greg Gifford @ DealerOn

Check out our presentation from last week’s Innovative Dealer Summit in Denver, Colorado. We kicked the show off with an entertaining and informative keynote session about Local SEO. As always, we wanted to share the video here on the blog so that everyone has access to the awesome tips.

The post SEO Presentation from the Innovative Dealer Summit [VIDEO] appeared first on DealerOn.

Revamp Your Contact Forms to Increase Dealership Website Conversion

by Amir Amirrezvani @ DealerOn

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM.  One way to affect your conversion rate is by optimizing the contact forms you...

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How to Hurt Your Google Places Listings

by Ali Amirrezvani @ DealerOn

I’ve written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven’t touched on the mistakes you could be making, hurting your car dealership online marketing strategy. Here are the places where you could really screw up your listing if you aren’t careful: Don’t use a post office box. Even if this...

The post How to Hurt Your Google Places Listings appeared first on DealerOn.

Google Analytics

by ryanburton @ Leads Near Me Inc

If you own a website you need to know who is visiting, where the visitors are coming from, and what they are doing when they visit your website. The only way to know what is going on is to track the activity thru an analytics report. Google provides a great analytics tool. It is very...

The post Google Analytics appeared first on Leads Near Me Inc.

The Six Degrees of Automotive SEO [VIDEO]

by Greg Gifford @ DealerOn

Last week, I presented at Digital Dealer 19 in Las Vegas. Even though I got interrupted (twice!) by a fire alarm, the presentation was a huge hit with attendees. We wanted to share the presentation with everyone out there who wasn’t able to attend the conference, so we’re posting it here as this week’s Wednesday Workshop video. Since it’s a...

The post The Six Degrees of Automotive SEO [VIDEO] appeared first on DealerOn.

Car Dealers Should Stop Running SEM Campaigns Right Now

by Shaun Raines @ DealerOn

  If you’re just going to let a machine do all the work, you might as well stop. The majority of SEM campaigns running for car dealers today are machine-based programs. Is this all bad? No, but there are consequences that come with “set it and forget it” SEM platforms. Honestly, some dealers can afford to run SEM campaigns through...

The post Car Dealers Should Stop Running SEM Campaigns Right Now appeared first on DealerOn.

The 2020 Lumber and Building Materials Report Audio

The 2020 Lumber and Building Materials Report Audio

by Isaac Oswalt @ 21 Handshake

Is your business set up for long term success? The 2020 LBM report audio discusses 21 points that if acted upon provide the groundwork for building a successful growth strategy. The 21 Handshake each give their unique perspective on these 21 points, why they are important for a business in today's digital environment and how embracing them attracts a younger workforce and build increased brand awareness.

How Expedia’s A/B Test Could Increase Your Leads by 25%

by Amir Amirrezvani @ DealerOn

I think that everyone in a dealer’s internet department would agree that their most important digital asset is their website, and the most important factor in their website’s success is its ability to convert visitors to leads. When I saw that Expedia had published an A/B test in which they dramatically increased conversion rate using the same principals and best...

The post How Expedia’s A/B Test Could Increase Your Leads by 25% appeared first on DealerOn.

Small Business Marketing: The Business of Being Found

by Innereactive @ Innereactive

We frequently speak with our clients about the big ways to help customers find them: paid advertising, digital marketing, print and direct mail, and participating in events. There are several little ways that you can market your business and make sure that you get found when people come looking for a business like yours. They […]

The post Small Business Marketing: The Business of Being Found appeared first on Innereactive.

Google Offers–Just Another Groupon?

by Ali Amirrezvani @ DealerOn

Last week I wrote a post about Google Local Portal in Portland.  If you’ve already read it, you might have seen mention of Google’s new service for businesses: Google Offers.  Google Offers appears to be similar to Groupon and other discount offering services — it allows you, as a small business owner, to get your business “in front of thousands...

The post Google Offers–Just Another Groupon? appeared first on DealerOn.

“WTF Is A Session?” Google Analytics Updates Their Terminology

by David Veldt @ Interactually

If you have accessed Google Analytics to view your website’s metrics at all in the past day, you may have noticed something a little odd. Upon logging in and seeing your default Audience Overview report, where you once saw “Visits” and “Visitors,” you now see...

The post “WTF Is A Session?” Google Analytics Updates Their Terminology appeared first on Interactually.

Logo Design Special for West Michigan Businesses

by Innereactive @ Innereactive

Innereactive Media is offering a discount to Michigan businesses in need of a new or updated logo. The full service marketing and design firm will be running a Logo Design-a-Thon event for the months of August and September, creating a new logo every business day at a greatly reduced rate. Prior to the two-month-long event, […]

The post Logo Design Special for West Michigan Businesses appeared first on Innereactive.

Tips for Car Dealers Taking a Fresh Look at Your SEO

by Ali Amirrezvani @ DealerOn

The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing...

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We Turned it Up To ‘Eleven’ at Internet Battle Plan XXI

by DealerOn @ DealerOn

  Last week, the Beard (Greg Gifford) and the Hair (Shaun Raines) headed to Atlanta, GA to speak at Internet Battle Plan XXI. If you’ve never heard of it, the IBP conference is hosted by our friend Jim Ziegler of Ziegler SuperSystems and it’s two days packed full of amazing presentations from the top minds in automotive. Like most conferences,...

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DealerOn Presented With DrivingSales Dealer Satisfaction Award

by DealerOn @ DealerOn

DealerOn is the recipient of a “Top Rated” Website award in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today, in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention & Expo.   “Every year we win this award it has special meaning to DealerOn, because it comes from the reviews and ratings of our...

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DealerOn Karaoke Party at NADA [VIDEO]

by Greg Gifford @ DealerOn

Don’t miss our awesome karaoke after party at NADA! If you’ve been to any automotive conferences in the last few years, you’ve probably been to, or at least heard about, one of the underground Joe and Shaun Karaokethon parties. This time, we’re going bigger… DealerOn is throwing a karaoke after party on Saturday April 2, from 11pm to 4am at...

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As a Local Business, You Have to Own Your Own Back Yard

by DealerOn @ DealerOn

  This week on our blog, we’ve got another solid post over at Search Engine Land from our Director of Search and Social, Greg Gifford. The topic? Being the king of your own back yard before moving to your neighbor’s yard. In SEO terms, that means ranking for your local area before trying to outrank your competitors in nearby cities. Now,...

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Differentiate Your Way to Better Mobile Ads

by Michael DeVito @ DealerOn

  Your dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device. Hopefully, your dealership has begun to invest in mobile PPC and SEO. However, if you’re treating those campaigns exactly like your traditional campaigns, you’re probably not getting as high of a return as you could. Is...

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Facebook Reviews – Are You Missing the Boat?

by Ali Amirrezvani @ DealerOn

Your dealership probably has at least one review portal that your marketing efforts are focused on…Google? Facebook? Yelp? DealerRater? Which portal works best for your car dealership? Is your focus in line with the portal your customers prefer to use? Mike Blumenthals, a local search and Google Places expert, recently created a Google survey to find out where American adult...

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5 Next Level Video Strategies to Sell More Cars

5 Next Level Video Strategies to Sell More Cars

by DealerOn Podcasts @ The Dealer Power Hour

Studies have proven that video added to an email gives a far more emotionally compelling message and video added to a dealer website boosts engagement by providing virtual test drives. In fact, there has been a 220% increase in year over year growth in auto video watch time. So if car shoppers love watching auto videos and car shoppers only visit 1.2 dealerships before buying...

Big Changes in the Uniform Rental Industry in Michigan and Indiana

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Big Changes in the Uniform Rental Industry in Michigan and Indiana appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Bobbie Herron – 5 Essential Steps to CRM Awesomeness!

Bobbie Herron – 5 Essential Steps to CRM Awesomeness!

by DealerOn Podcasts @ The Dealer Power Hour

  You’ve heard the constant complaints from your sales staff, BDC and managers. They all hate your CRM! “The CRM sucks, it doesn’t work, it’s stupid, it takes too long, it doesn’t help to sell anything, it crashes, it’s confusing, it’s a waste of time”, etc. Any of these sound familiar? The majority of the CRMs on the market today...

Grand Rapids SEO Company Discusses Mobile SEO

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Have you noticed that almost everyone has a Smart Phone [...]

The post Grand Rapids SEO Company Discusses Mobile SEO appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Increasing Dealer Website Conversion

by Acacia Grant @ DealerOn

On Tuesday, I wrote about how website design, content, navigation, and technical problems can affect your auto dealership website conversion rate.  Your online marketing efforts can also affect the rate at which traffic on your car dealer website converts into leads.  Here’s how: Keyword Selection (SEO & PPC): People who use search engines expect to find websites that are related...

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Google Mobile Update Coming

by mjsb2 @ Grand Rapids SEO

On April 21st, Google will be rolling out a massive new update to their ranking algorithm. Unlike previous Google updates, they are actually announcing ahead of time what the new...

The post Google Mobile Update Coming appeared first on Grand Rapids SEO.

How Your Website Ups Your Game

by Matthew Valleau @ GreenCup

As the internet has grown and evolved, so too have the options for building a strong web presence for companies and organizations of all sizes. With the boom of social media, companies have found another valuable avenue to reach and engage both new and existing customers. While it can be tempting to dedicate a majority […]

The post How Your Website Ups Your Game appeared first on GreenCup.

The Key to Local SEO

by DealerOn @ DealerOn

  Everybody wants a great relationship with their clients, but it’s not always easy when your clients (or your bosses) don’t understand local SEO and the incredible amount of work it takes to optimize a website. If you ask our Director of Search and Social, Greg Gifford, it’s because most of us in the SEO business are so entrenched in...

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Acura Selects DealerOn As Certified Website And Digital Advertising Provider

by DealerOn @ DealerOn

DealerOn, the premier car dealer website and digital marketing provider, has just been selected by Acura, as a Certified Website Provider and a Certified Digital Advertising Provider. Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital advertising programs. “We’re thrilled to be selected by Acura as one of their premier, Certified Website...

The post Acura Selects DealerOn As Certified Website And Digital Advertising Provider appeared first on DealerOn.

What Would it Take for You to Leave the Auto Industry?

by Ali Amirrezvani @ DealerOn

I try to spend at least a little time each day reading forums and blogs from outside the auto industry because I think there is a lot to learn from other business communities.  Today, I found an interesting question up for discussion, and would like to pose the same to you. What would it take for you to leave the...

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Awesome Tips for Dealers from Digital Dealer 21

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video comes to you LIVE from Digital Dealer 21 in Las Vegas. We walked around the expo hall and asked several vendors, dealers, and friends for one awesome tip for dealers to take home from the conference. Check out the awesome tips (and a few laughs), and if you have another amazing tip to share, leave...

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Russ Daniels – How to Reduce Time to Market: From Concept to Results

Russ Daniels – How to Reduce Time to Market: From Concept to Results

by DealerOn Podcasts @ The Dealer Power Hour

  As business leaders, we understand speed and efficiency drive profits. However, there are still challenges to reduce the amount of time to get a car online, fully merchandised. After all, EVERY DAY A CAR ISN’T ONLINE COSTS YOU TIME AND MONEY! Are you getting the most of out of your online inventory and are you measuring the results? In this exciting 1...

See Our Article On SEOmoz!

by SEOteric User @ SEOteric

Check out our article on www.seomoz.org!  http://www.seomoz.org/ugc/its-getting-harder-and-harder-to-keep-a-white-hat-clean. We did a write up about blog comments and spam SEO tactics. We will do a follow-up on our site from info gathered from the comments on SEOmoz. Stay Tuned!

The post See Our Article On SEOmoz! appeared first on SEOteric.

SEO - Search Engine Optimization | Charles Runyan Ent. | Grand Rapids MI

SEO - Search Engine Optimization | Charles Runyan Ent. | Grand Rapids MI


Charles Runyan Enterprises, LLC

My extensive knowledge of SEO, Organic Search Engine Optimization strategies and techniques can help your company's website or blog rank and convert!

Online Automotive Marketing – Patience is a Virtue

by Acacia Grant @ DealerOn

As an auto sales person, you want to see the results of your selling efforts as soon as possible.  As a business person, you want to see the financial benefits of any money you spend as soon as you spend it.  Business and sales tend to be focused on the here and now, and rightly so.  Especially during this lull...

The post Online Automotive Marketing – Patience is a Virtue appeared first on DealerOn.

The Elusive Mission Statement

by Innereactive @ Innereactive

A How-To Guide for the Rest of Us Let’s start off at square one. Should you bother even having a mission statement? Does it hold a purpose? Does having a well-defined statement actually help your business? In short, the answer to all three questions is a resounding, “Yes!” If you don’t currently have a mission […]

The post The Elusive Mission Statement appeared first on Innereactive.

Design Trend | Unconventional Islands

by woodways @ Woodways

Make a statement in your kitchen with this weeks Design Trend, Unconventional Islands. Unconventional islands offer an exciting twist in kitchen design. You can achieve the look of an unconventional island in a lot of different ways. Simply add casters to island legs, unique drawers, live wood countertop, or give the island a unique shape.

Guy Kawasaki, Digital Summit at Mountain View Speaker, Releases New Book

by Ali Amirrezvani @ DealerOn

Even though the free copies have been exhausted, I’m definitely planning on checking out “What the Plus! Google+ for the Rest of Us” by Guy Kawasaki, before hearing him speak at the Digital Summit at Mountain View, May 7-9. I’ve written before about how Google+ can be used to increase the local SEO for your auto dealer website, as well...

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How to tell if your site speed is killing your leads

by Michael DeVito @ DealerOn

  A lot of automotive website providers are touting the benefits of having a responsive website. It’s the new norm and if you’re not on board, you can kiss leads goodbye… But you can’t stop there, because site speed is what’s truly going to keep your dealership in the black. Speed – The Key To a Happy Customer Think about...

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These ARE the Domains You’re Looking For…

by DealerOn @ DealerOn

  Let’s talk about websites. Specifically, your site domain, which is located just to the right of the “www.” Now, whether you built your own website or just manage one for your company, odds are that a lot of work went into choosing the domain. It should be easy to spell, typo-resistant, and memorable. Stamps.com is a great example, because...

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Don’t Be Cliché in 2017

by DealerOn @ DealerOn

  It’s that time of year again, so you know what that means, right? Yep, the cliché New Year’s Resolution lists are starting to get some traction, along with the “Best/Worst Of” lists. In the world of marketing, though, there’s a different kind of cliché — the “How to Succeed in 2017” posts. These are packed full of actionable tips for...

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West Michigan Scoutreach Program

by Julia VanDyk @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post West Michigan Scoutreach Program appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Car Dealer Radio Advertising

by Acacia Grant @ DealerOn

Radio advertising has just been dealt another blow–even Google can’t find a way to track ad spend.  A few years back, Google decided to try to automate radio advertising much as they do Internet advertising (PPC).  However, even the King of Analytics couldn’t figure out how to effectively track the success of radio ad campaigns. According to the Wall Street...

The post Car Dealer Radio Advertising appeared first on DealerOn.

Voice search – is your dealership ready?

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop should scare a lot of you… Seriously! Hardly anyone is considering voice search, and how the rise of non-typed searches will change the way people look for local car dealerships. Have you thought about how you need to prepare for searches on Siri, Alexa, Cortana, or Google Home? Has your SEO provider thought about it, and...

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National Safety Month 2017

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post National Safety Month 2017 appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

DealerOn Receives Dealer Marketing Magazine’s Technology Leadership Award

by DealerOn @ DealerOn

DealerOn Presented with Best Website Design Award DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida. “Winning this award is especially important and meaningful” said Ali Amirrezvani,...

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Test, Test, Test Your Local SEO Strategy Out

by Greg Gifford @ DealerOn

Want to know one of my secrets to staying ahead in Local SEO? Don’t believe everything I say. What do I mean by that? Well, it’s important to use industry research, knowledge, case studies, and best practices when putting your Local SEO strategy together. But you can’t just rely on other people’s research, even if they happen to be experts....

The post Test, Test, Test Your Local SEO Strategy Out appeared first on DealerOn.

Mobile Paid-Search Clicks Continue to Increase

by Ali Amirrezvani @ DealerOn

A recent study by Marin, “State of Mobile Search Advertising in the US“, shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year.  This includes not only mobile phones but also tablet...

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East Grand Rapids SEO Company | SEO Firepower

East Grand Rapids SEO Company | SEO Firepower


SEO Firepower

East Grand Rapids Digital Marketing & SEO Experts. Consistent Results. Proven Rankings. Call Us For a Free Consultation & Website Audit: (844) 238-0065.

WordPress 4.4 “Clifford” Released

by Stephen Geldersma @

WordPress version 4.4 “Clifford” in honor of jazz trumpeter Clifford Brown, is now available for download or to update through your current WordPress website. As a […]

The post WordPress 4.4 “Clifford” Released appeared first on .

How To Get Google Review Links After The G+ Update

by Greg Gifford @ DealerOn

I recently wrote an article on Search Engine Land, the foremost website for all things SEO, where I talk about how the recent update separating Google Business pages from Google + has left old review links broken. Don’t freak out, I also share how you can generate new ones. Local Search continues to be wildly important to car dealers. Reviews, in...

The post How To Get Google Review Links After The G+ Update appeared first on DealerOn.

DealerOn Does Digital Dealer 2013

by Ali Amirrezvani @ DealerOn

The 13th Digital Dealer Conference & Exposition is fast approaching – just 3 weeks left! Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well!  Going to be a busy, busy few days for the DealerOn group. Here are the sessions we are going to be presenting:...

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Topgolf (The Colony) Recap: Golfing & Learning

by Greg Gifford @ DealerOn

The DealerOn Event Series rolled through Dallas last week, taking over Topgolf The Colony and packing the house. Our powerhouse set of speakers wowed dealers from across DFW (and some amazing attendees from Canada and Ohio), with content specifically tailored to sell more cars at their dealerships. Google took the stage first, dropping the kind of knowledge that only Google...

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Digital Marketing Agency in Grand Rapids, Michigan | SWELL

Digital Marketing Agency in Grand Rapids, Michigan | SWELL


SWELL

SWELL is a digital marketing agency, based in Michigan that offers custom web design, inspired content marketing, technical SEO, & noteworthy social media.

DealerOn Digital Dealer 2011

by Acacia Grant @ DealerOn

DealerOn is on the road this week at the Digital Dealer Conference in Orlando, FL. We are excited to talk with dealers in person not only about the great things we’re doing that can help them increase sales and profit, but also to understand the new challenges they’re facing in 2011. One way that we’ll be helping dealers make more...

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Google to Give Secure Sites (SSL) a Ranking Boost

by ryanburton @ Leads Near Me Inc

Only a few months ago, Matt Cutts, head of Google’s search spam team, voiced the opinion that it would be a good idea if Google would promote the use of the HTTPS site security protocol by offering a ranking incentive to webmasters who adopted it. Sure enough, it’s happened. Google practices what it preaches Google...

The post Google to Give Secure Sites (SSL) a Ranking Boost appeared first on Leads Near Me Inc.

Shaun Raines Joins DealerOn as Vice President of Marketing

by DealerOn @ DealerOn

DealerOn, the leading website provider to car dealers, adds Shaun Raines as their new Vice President of Marketing.   March 19, 2014, Derwood, MD: Today, DealerOn, the leading website provider to car dealers, announces the hiring of Shaun Raines as their new Vice President of Marketing. Since 1998, Raines has held leadership roles with Reynolds and Reynolds, DealerAdvisor LLC, ReachLocal...

The post Shaun Raines Joins DealerOn as Vice President of Marketing appeared first on DealerOn.

Dealer Website Page Load Time

by Acacia Grant @ DealerOn

Most auto dealerships have already realized that when their car dealer website takes too long to load, a lot of web users will click off and find what they are looking for on a different car dealership’s website. Just in case the potential loss in sales hasn’t been incentive enough to ensure your dealer site loads quickly, Matt Cutts of...

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We’re headed to Vegas for Digital Dealer 23! You coming?

by DealerOn @ DealerOn

The post We’re headed to Vegas for Digital Dealer 23! You coming? appeared first on DealerOn.

News: Inspiration or Desperation?

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Change happens for usually one of two reasons: inspiration or desperation. Clients wanting to have us design that first website are generally inspired, sometimes desperate to finally get online. Re-designing an existing site is often an act of desperation over a failed site or sometimes is inspired by positive changes in the clients’ business. BTW, […]

The post News: Inspiration or Desperation? appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

Ranking reports don’t show SEO success

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership....

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The High Cost of Poor Process

by Shaun Raines @ DealerOn

The lifetime value of a car dealership customer is between $250,000 and several million dollars.  Stay with me… Far too many dealers are living in a bubble, knowing a lot, but doing a little.  When dealers fail to execute, the lost dollars add up quickly.  I speak with Dealer Principals, General Managers and various internet personnel on a regular basis...

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Feature Friday: Geo-fencing

by Michael DeVito @ DealerOn

Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos! In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that...

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Why Infographics Work

by Coe Lacy @ DVS

We love infographics and their usage over the last seven years has dramatically increased. But why do we gravitate towards them so much? In this post, I explore why we love infographics and scientifically assess why infographics work so well. And, yes, there are infographics.

The post Why Infographics Work appeared first on DVS.

Triton FastNET in Grand Rapids

by triton @

Triton’s new FastNET service is now available to most business and residential location in the 49503 zip code. To find out more call a Triton Technologies representative today at 616-980-9800

The Digital Edge Summit: Proven Strategies Your Dealership Can Implement NOW!

by Ali Amirrezvani @ DealerOn

If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square…you should be. Come join DealerOn and other leading companies (DrivingSales University, eXteres, eBay Motors, and CallSource) in the automotive digital field for this packed one-day...

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Help Stop Stolen Content From Outranking Your Dealership Website

by Acacia Grant @ DealerOn

It’s a pretty common practice for people to Google their own name. Sometimes out of curiosity, but sometimes to help ensure your name (or your dealership’s name) isn’t showing up on webpages you don’t want it to. You Google your dealership name to help ensure it appears where you want it to (and doesn’t where you don’t), but do you...

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The Google Bike at Mountain View

by Ali Amirrezvani @ DealerOn

Many Google employees use bikes to get around the Mountain View campus, but the original “GBikes” were too small for some of the taller employees.  So in Google fashion, they asked their employees to submit ideas for a better bike to get around campus. Here’s what they came up with – So cool to see something like this, designed by...

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You’ve Got To Create A Content Calendar

by Greg Gifford @ DealerOn

This week’s video is a day late, cause honestly… We didn’t plan very well. BUT – that leads right in to this week’s tip: You have to establish a content calendar. If you plan ahead, it’s much easier to create great content on a regular basis. Watch the video for all the details… VIDEO TRANSCRIPT Welcome back to another Wednesday...

The post You’ve Got To Create A Content Calendar appeared first on DealerOn.

WordPress Visual Editor Not Working?

by Andrew Kapral @ Grand Rapids SEO

I was working on a client site earlier today and needed to make a few changes, but when I clicked on the “Visual” tab in the editor WordPress acted as if nothing had happened. Googling the issue led to a (…)

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SEO Smackdown 2.0

SEO Smackdown 2.0


Eventbrite

Search engine optimization is the dropkick in a digital marketer’s strategic arsenal of knockout moves. AMA West Michigan invites you to step in the ring with three of the region’s heaviest SEO hitters to put your keyword krushin’, search engine slammin’, online presence pummelin’ questions on the ropes once and for all.Meet Our PanelistsJason Dodge, Black Truck Media + Marketing Jason Dodge is founder of BlackTruck Media + Marketing, a Michigan-based search-marketing agency focused on improving clients’ online presence through honest search engine optimization (SEO), paid search (PPC) strategies driven by actionable data analytics. Jason has more than 15 years of online marketing experience and was named one of Grand Rapids Business Journal’s 40-Under-Forty business leaders. He serves on the leadership council for the Small Business Association of Michigan and is an active advisor to the executive board of AMA West Michigan.Lauren Milligan, Deksia Lauren developed an immense appreciation for small business at an early age. His mother and father opened their first family business together when he was just 2 months old. They didn’t waste any time putting him to work, as soon as he could see over the counter he was helping customers. While growing up there he witnessed his parents enduring the stress of managing employees and finances. He experienced the connection a small business has with it’s community. But most importantly, he saw how hard they worked to run a successful business.He feels very fortunate to be able to help the brands of small business today while working as the digital specialist at Deksia, a local branding company in Grand Rapids, Michigan. He takes to the battleground of the world wide web on behalf of small business owners. Whether it’s PPC (Pay Per Click), SEO (Search Engine Optimization), Social Media, or any other number of digital advertising platforms, he help brands find an online advertising strategy that accomplishes their business goals.Mike Wolf, The Stow Company Digital Marketing and E-Commerce Manager with a passion for customer-centric and data-driven marketing. Responsible for the digital customer journey for The Stow Company, managing B2C and B2B integrated digital marketing campaigns across e-commerce, retail, and dealer business channels.Specialties: New & Emerging Media, Online Advertising, Digital Media Planning & Buying, SEO, PPC, Display Advertising, Remarketing, Programmatic Buying, Affiliate Marketing, Social Media, Content Marketing, Customer Journey Mapping, Marketing Automation, Lead Nurturing, CRM, Conversion Rate Optimization, A/B & Multivariate Testing, Web Personalization, and Web Analytics.Active participant at 30+ Digital Marketing conferences since 2006Joel Leo, Herman Miller Joel Leo is an experienced digital marketer with a main focus in SEO and analytics. Joel has been working in online marketing for over 15 years and has held positions and consulted on PPC, Social Media Management and website optimization with some of the region’s top companies. He is currently Digital Marketing Insights Lead for Herman Miller.*Due to Caterer needs, all dietary restrictions can only be accomodated if you purchase a ticket in the normal registration period.

Do Video’s Help SEO?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

You may be wondering if you should create and post vide [...]

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Ways Around Facebook Landing Tab Changes for Auto Dealers

by Acacia Grant @ DealerOn

I wrote on Friday about the changes Facebook has made to their landing tab capabilities for non-authenticated businesses, and today I want to let our auto dealer customers know a couple of ways to get around this blow to small business social media and Facebook’s marketing capabilities.  Just to make things clear, your car dealership page will still be able...

The post Ways Around Facebook Landing Tab Changes for Auto Dealers appeared first on DealerOn.

DealerOn and #PaulieStrong at NADA

by DealerOn @ DealerOn

  DealerOn is a very proud supporter of one of the auto industry’s truly good guys, Paul Jimenez. Earlier this year, the Jimenez family lost their 10-year-old son, Paul Ulysses Jimenez, to a rare form of pediatric cancer, Rhabdomyosarcoma. Since his passing, the PaulieStrong Foundation has been started by the family, inspired by the brave fight of Paulie. At this...

The post DealerOn and #PaulieStrong at NADA appeared first on DealerOn.

Expert from Microsoft Discusses the True Value of Search

Expert from Microsoft Discusses the True Value of Search

by DealerOn Podcasts @ The Dealer Power Hour

Each day, millions of people use their computers and handheld devices to check out the worldwide web….several times a day….sometimes for hours at a stretch.  And whether it’s for research or shopping or just surfing, there’s no denying that search has become essential to, well, everyone! It is more important than ever to recognize the value of SEO and the impact it...

The Responsive Experience: What Car Buyers Really Want

by Ali Amirrezvani @ DealerOn

Much of what has been published over the last couple of years about responsive website design has surrounded its effect on search rankings. Google has made it very clear that they want, at a minimum, a uniform URL structure that presents the same basic information to people regardless of device. That is at the low end of what they deem...

The post The Responsive Experience: What Car Buyers Really Want appeared first on DealerOn.

DealerOn Accepts Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards

by DealerOn @ DealerOn

Ali and Amir were so proud to accept our award for Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards for the Ideal Nissan website, presented by Jason Ezell!   Find Out More…

The post DealerOn Accepts Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards appeared first on DealerOn.

Why Your Small Business Should Use Video

by Calvin Wojtaszak @ SWELL

We’re in the midst of a marketing revolution, and video is leading the charge. Videos are the medium of the future. If that’s true then it looks like we’re already in the “future” because one-third of all online activity is spent watching videos, according to Hubspot Marketing. Numbers are expected to increase as marketers everywhere […]

The post Why Your Small Business Should Use Video appeared first on SWELL.

An important note about moving locations

by Greg Gifford @ DealerOn

In this week’s video, we talk about the importance of updating all of your online listings to reflect your new address whenever your dealership moves to a new location. It’s important for SEO, but it’s important for customer service too. Watch the video to learn why… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s gonna be...

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Gabrielle Garrison – How to Execute Thumb Stopping Creative on Facebook…Like a Boss!

Gabrielle Garrison – How to Execute Thumb Stopping Creative on Facebook…Like a Boss!

by DealerOn Podcasts @ The Dealer Power Hour

  Traditionally, marketers have leveraged print ads to remind consumers of a brand’s message. But the success of a campaign ultimately hinges on using the right creative in the right sequence to achieve optimal results, whether the metrics for success are driving consumer action or brand awareness.  Now with mobile being the center of discovery, users are scrolling at the...

Is Your Dealership Ready for the Continued Growth of Mobile Email Opens?

by Ali Amirrezvani @ DealerOn

I’ve written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration? A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a mobile device (tablet & smartphones)...

The post Is Your Dealership Ready for the Continued Growth of Mobile Email Opens? appeared first on DealerOn.

What’s New in SEO?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

At our Michigan SEO company, we are focused on securing [...]

The post What’s New in SEO? appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Come Check Us Out At Digital Dealer 20 [VIDEO]

by Greg Gifford @ DealerOn

If you’re heading to Digital Dealer in Orlando next week, you don’t want to miss all the awesome events we’ll be involved with… We’ve got 4 awesome speakers, some great booth giveaways, and we’re throwing one of our famous parties. This week’s Wednesday Workshop video explains everything we’ve got going on next week – we’ll see you in Orlando!

The post Come Check Us Out At Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Search Engine Optimization with your Website Vendor

by Acacia Grant @ DealerOn

Auto dealer search engine optimization is one of the most important things when it comes to the success of your car dealership website.  Without it, most of your potential car buyers wouldn’t be able to find your site online.  This is why your dealership website vendor needs to be well-versed in SEO, and be able to educate their dealership clients....

The post Search Engine Optimization with your Website Vendor appeared first on DealerOn.

Should You Scrap Text Blogging For Video Content Creation?

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

The push for video content creation is due to Generation Y (millennials) surpassing the Baby Boomers and their relationship with consuming information.

The post Should You Scrap Text Blogging For Video Content Creation? appeared first on Grand Rapids Web Design by Valorous Circle.

Automotive Blogging

by Acacia Grant @ DealerOn

Just like you, I’m always trying to do what I do better.  I’ve recently been reading The Corporate Blogging Book by Debbie Weil for a bit of a “back to basics” blogging lesson.  I came across a few good reminders, and wanted to share some with you. Blogs are used for so many different purposes, but here are some of...

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Pull Demographic Data from Your Google Analytics

by Chris Deringer @ DealerOn

Almost every month Google provides some new, interesting, beneficial improvement to Google Analytics. In late 2013 Google began providing rich data about the demographics and interests of your website traffic. At DealerOn, we’re always trying to use data to improve the customer experience for our dealers, so I wanted to show you how to use Google Analytics Demographics information so...

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Have you seen the expanded sitelinks in AdWords?

by Greg Gifford @ DealerOn

In this week’s video, we share information about the new expanded sitelinks that have rolled out in AdWords. Watch and learn about the awesome new feature that will help you convert even more customers!

The post Have you seen the expanded sitelinks in AdWords? appeared first on DealerOn.

Jason Ezell Joins DealerOn as Vice President of Sales

by DealerOn @ DealerOn

DealerOn, the leading website provider to car dealers, adds Jason Ezell as their new Vice President of Sales. March 11, 2014, Derwood, MD: Today, DealerOn, the leading website provider to car dealers, announces the hiring of Jason Ezell as their new Vice President of Sales. Recently, Ezell resigned his role as President and active partner of Dataium, LLC, the largest...

The post Jason Ezell Joins DealerOn as Vice President of Sales appeared first on DealerOn.

5 Advantages of Working with a Certified Google Partner

by Ken Pratt @ HometownLocal

HometownLocal is well known for generating quality sales leads, but did you know that HometownLocal is a Certified Google Partner? So what is a Google Partner, and why should you...

The post 5 Advantages of Working with a Certified Google Partner appeared first on HometownLocal.

Increasing B2B Sales with Inbound Marketing

by Jason Sasso @ SWELL

According to information from various sources, inbound marketing is 76% more likely than outbound marketing to be the strategy of choice for B2B sellers. However, these same reports show that documenting marketing ROI is a marketer’s biggest challenge. That’s quite a disconnect, and it suggests it may be time for B2B Lead Generation teams to […]

The post Increasing B2B Sales with Inbound Marketing appeared first on SWELL.

Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts

by Ali Amirrezvani @ DealerOn

It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team.  One of the attendees asked Matt about the Penguin update...

The post Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts appeared first on DealerOn.

Generating Referrals and Effective Followup

by Acacia Grant @ DealerOn

Everyone wants referrals, but a lot of salespeople are reluctant to ask for them.  It can be off-putting to some customers, and there seems to be a sense that if a referral comes without having to ask for it, it is more “deserved.”  There is nothing wrong with asking for a referral from customers that are satisfied after doing business...

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Google Places Listing Deduplication

by Acacia Grant @ DealerOn

Have you ever gone to add your auto dealer website to Google Places only to find someone else has already claimed and verified it?  We run into this from time to time while setting up listings, and recently found this information on what to do. First, make sure no one in your dealership has already taken the initiative to set...

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Why Choose Social Media for a Marketing Strategy

by owndomain1 @ Owndomain1.com

Maximizing Service Department Offerings

by Ali Amirrezvani @ DealerOn

Promote Your Service Dept. to Increase Revenue According to the National Auto Dealers Association in 2007, 46% of the total dealership operating profits was brought in by service departments. Successfully plugging your service bay could up this percentage by giving you two sources of additional revenue: an immediate increase from customers spending more of their service dollars with you, and...

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Bobbie Herron – 10 Awesome Customer Experience Strategies You Should be Using

Bobbie Herron – 10 Awesome Customer Experience Strategies You Should be Using

by DealerOn Podcasts @ The Dealer Power Hour

  You may think your dealership has a product or price advantage…but beware! They can be easily duplicated. However, a STRONG CUSTOMER SERVICE CULTURE CAN’T BE COPIED. Furthermore, almost all consumers agree — IT IS THE CUSTOMER EXPERIENCE THAT IS THE ONLY TRUE DIFFERENTIATOR. When it comes to learning about innovative customer service strategies that sell more cars, we called in...

6 Tips To Make Your Reviews Better

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop shares 6 tips to help make your reviews better in 2017. I’ve been doing a lot of SEO audits with our NADA follow-ups, and we’ve seen a disturbing trend – lots of dealers are faking their reviews! We talk about fake reviews in this week’s video, and share several tips to help make your reviews more...

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Why you Should be A/B Testing

by DealerOn @ DealerOn

  There has been some buzz around the conversion topic lately. Most internet marketers should know that conversion rate optimization (CRO) is important to their efforts online. Whether you think website conversion rate per form submission is the ultimate measuring stick for website performance or if you have a difference of opinion to what is measured as a conversion. We...

The post Why you Should be A/B Testing appeared first on DealerOn.

How to prepare for a video editing session: A client’s guide

by Philip Gibson @ DVS

This is a quick guide for clients on the basic process of a video edit session. This guide focuses on terminology, how to prepare, and what you can do to help the process move smoothly.

The post How to prepare for a video editing session: A client’s guide appeared first on DVS.

Is Your Car Dealership Using the Latest Google Analytics Code?

by Ali Amirrezvani @ DealerOn

In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics.  Google Analytics 5 includes a complete user interface re-design which allows users to create multiple dashboards, more easily search across multiple accounts, create custom reports (and goals), and Analytics Intelligence, a tool that allows for automatic alerts....

The post Is Your Car Dealership Using the Latest Google Analytics Code? appeared first on DealerOn.

DealerOn, Dataium, and Digital Dealer Webinar on Website Conversion Rate Optimization

by Ali Amirrezvani @ DealerOn

I’m so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer). A typical dealer implementing the full spectrum...

The post DealerOn, Dataium, and Digital Dealer Webinar on Website Conversion Rate Optimization appeared first on DealerOn.

Why Your Dealership Isn’t Seeing Engagment on Facebook

by Ali Amirrezvani @ DealerOn

Many businesses struggle with achieving the level of engagement they’d like with their Facebook fans, especially car dealerships.  If your dealership is looking for more comments and interaction on your FB page, check out these potential reasons why your engagement on Facebook is less than you’d like. Inconsistency: Much like blogging, regular posting makes a difference when trying to attract...

The post Why Your Dealership Isn’t Seeing Engagment on Facebook appeared first on DealerOn.

Site Launch: Andy Mast Greenhouses

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Andy Mast Greenhouses grow a wide range of high-quality bulbs, spring plants, mums and poinsettias to help homeowners beautify their homes and gardens year-round. Not available directly to the consumer, the product of their tender loving care can be found in Kroger supermarkets throughout the United States. That said, when thinking about developing their first […]

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The 7 Disciplines of Internet Sales Success

The 7 Disciplines of Internet Sales Success

by DealerOn Podcasts @ The Dealer Power Hour

Successfully selling cars online requires three things: Strategy Process Discipline DO YOU WANT TO KNOW HOW TO KEEP A COMPETITIVE EDGE IN THE MARKETPLACE? As technology, marketing techniques and disruptors wedge themselves between you and the consumer, it can be easy to lose sight of the path to success. So we’ve called in the BIG GUNS to put you back on track!...

Does Google Hate Your Mobile App (And Is It Costing You Money)?

by Chris Deringer @ DealerOn

On September 1, 2015, Google announced that they would begin flagging sites as “Not Mobile Friendly” in the Google Search Console if they were using a Mobile App Interstitial that “hides a significant amount of content and prompts the user to install an app”. Google is doing so because their “analysis shows that it is not a good search experience...

The post Does Google Hate Your Mobile App (And Is It Costing You Money)? appeared first on DealerOn.

The Best SEO Conferences to Attend in 2016 [VIDEO]

by Greg Gifford @ DealerOn

It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016. We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best...

The post The Best SEO Conferences to Attend in 2016 [VIDEO] appeared first on DealerOn.

Social Media for Bloggers

by owndomain1 @ Owndomain1.com

You Need to Test the New Google Ad Platform Now

by Chris Deringer @ DealerOn

  You might have missed it, but in late September, Google announced a potentially revolutionary new Adwords marketing channel that they’ve named Customer Match. Google is giving dealers the ability to sell and service more cars by getting more value out of an asset they already own – their existing customer lists. Historically, Google’s business model has been serving ads...

The post You Need to Test the New Google Ad Platform Now appeared first on DealerOn.

Don’t forget the marketing part of content marketing!

by Greg Gifford @ DealerOn

In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media. We share tips on the right kind of blog posts to write, and lots of helpful information about the social...

The post Don’t forget the marketing part of content marketing! appeared first on DealerOn.

Facebook Changes Rules for Landing Tabs

by Acacia Grant @ DealerOn

Looks like Facebook isn’t just pulling the privacy rug out from under its many users, it’s also changing the way small businesses, including most auto dealerships, can use the social media platform.  Previously, Facebook allowed all business pages to create a customized landing tab that visitors would see when visiting your auto dealer’s page.  Facebook has announced that now only...

The post Facebook Changes Rules for Landing Tabs appeared first on DealerOn.

Are you getting what you pay for?

by William Marvin @ Larrys Lawn Service

November 2011  — Are you getting what you pay for?   Welcome to the new “Monthly Advice” page for Larry’s Lawn Service and Snowplowing, Stump Grinding and Tree Service.  We look forward to passing on the newest trends in the service as well as friendly advice to you as well as answer your generalized questions […]

The post Are you getting what you pay for? appeared first on Larrys Lawn Service.

6 Local Marketing Lessons Learned at San Diego ComicCon

by DealerOn @ DealerOn

  Our new Director of Search and Social Greg Gifford was lucky enough to attend ComicCon in San Diego a few weeks ago (we’re all pretty jealous). He’s also a columnist for Search Engine Land, and his latest article shares 6 important local marketing lessons from ComicCon. He uses actual examples from the vendors at ComicCon to point out the...

The post 6 Local Marketing Lessons Learned at San Diego ComicCon appeared first on DealerOn.

Advanced SEO Presentation from SearchLove

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is PACKED with awesome, advanced tips on Local SEO. Last month, I spoke at SearchLove in Boston – one of the most prestigious SEO conferences in the US. They invite the top experts in SEO, PPC, and online marketing to share advanced tips, and my session was one of the highest rated sessions at the conference!...

The post Advanced SEO Presentation from SearchLove appeared first on DealerOn.

Word of Mouth for Social Media Marketing

by Marysa Opala @ SWELL

Word of mouth is a concept that’s been around for quite some time now. Essentially, it’s the passing of information from one person to another via oral communication. The world is going increasingly digital, and with that, social media has allowed an entirely new means of these exchanges. If you haven’t realized it yet, that […]

The post Word of Mouth for Social Media Marketing appeared first on SWELL.

4 Things You Need to Know About the New Google Playbook

by Aurko Chatterjee @ DealerOn

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important, and drive traffic that can actually create incremental business. If you haven’t already seen the New Dealer Playbook from Google, do ask your agency partners or account manager to discuss...

The post 4 Things You Need to Know About the New Google Playbook appeared first on DealerOn.

An awesome mobile experience is a MUST

by Shaun Raines @ DealerOn

Your dealership absolutely HAS to have an awesome mobile experience to succeed in today’s mobile-first world. In this week’s Wednesday Workshop video, Shaun shares some important stats about mobile usage and explains why it’s absolutely vital that your dealership’s mobile experience is fast and simple. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop from DealerOn. This week we’re talking about…...

The post An awesome mobile experience is a MUST appeared first on DealerOn.

DealerOn Is Now a Mazda Digital Certified Program Partner

by DealerOn @ DealerOn

We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services. “We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven...

The post DealerOn Is Now a Mazda Digital Certified Program Partner appeared first on DealerOn.

SEO Tips for Car Dealers Looking Ahead

by Ali Amirrezvani @ DealerOn

Google+ has been promoted lately by many in the SEO industry as a “must-do” for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.   Here are a couple of additional things your car...

The post SEO Tips for Car Dealers Looking Ahead appeared first on DealerOn.

Social Media Time Savers for Car Dealers

by Ali Amirrezvani @ DealerOn

When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren’t more involved in social media is that they or their teams don’t have the time.  I’m a strong believer in the theory that time is the new money, so I agree that sometimes there just...

The post Social Media Time Savers for Car Dealers appeared first on DealerOn.

Cory Mosley – The 3 Mistakes Killing Your Online Sales (& How to Fix Them)

Cory Mosley – The 3 Mistakes Killing Your Online Sales (& How to Fix Them)

by DealerOn Podcasts @ The Dealer Power Hour

  If you are like most Dealers, then you spend a lot of time, money and energy vying for the attention of online car shoppers. However, the majority of dealers are plagued by 3 LARGE PROBLEMS THAT ARE DOING SERIOUS HARM TO THEIR ONLINE SALES. Fortunately, a little know-how can help you avoid these common pitfalls and get you back...

Is SEO Search Engine Manipulation? | Innereactive

Is SEO Search Engine Manipulation? | Innereactive


Innereactive

Google is currently involved in an ongoing legal case with a company that is seeking damages after Google banned many of their websites for “search engine manipulation.” This has many business owners worried that they may accidentally be manipulating search engines by performing SEO, but is this a concern? Google doesn’t so much “ban” websites …

Google Local Business Best Practices

by Acacia Grant @ DealerOn

Google has recently updated their Local Business listings guidelines in their efforts to further discourage any spam or inappropriate use of their Local Business listing service.  The new guidelines are listed here. If your car dealer website provider or your Internet department has already listed your dealer website in the Google local listings, then you should probably double check to...

The post Google Local Business Best Practices appeared first on DealerOn.

SEO’s Can No Longer Rely On a Great Domain Name for Rankings

by mplysiak @ Website Design and Search Engine Optimization – SEO

October 2012 brought with it a new, and in my opinion a welcome, change to Google’s algorithm. Companies and SEO’s can no longer rely on a strong domain name that matches the search terms to propel their website to the top of the Google SERP. For example, in the past if someone did a search […]

How Can Your Dealership Use Google’s New Indexed Page Report?

by Chris Deringer @ DealerOn

By now I’m sure you’ve heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year.  Unfortunately the information on its own is a little vague, and can be difficult to fully use when taken on its own.  For example, a big segment of the data revolves...

The post How Can Your Dealership Use Google’s New Indexed Page Report? appeared first on DealerOn.

Outside Sales Representative – Internet Strategist

by Jonathan Mast @ Grand Rapids Web Design by Valorous Circle

Do you love providing solutions to your clients?
Do you specialize in consultative sales?
Are you looking for an opportunity to focus on developing relationships and finding new opportunities?
Are you looking for a pay structure that rewards you for your results?

The post Outside Sales Representative – Internet Strategist appeared first on Grand Rapids Web Design by Valorous Circle.

Majority of Mobile Visitors Can’t See Flash Websites

by Ali Amirrezvani @ DealerOn

In a recent study from retail analysis firm, RichRelevance, iPads and iPhones make up over 90% of online purchases that don’t happen on a desktop device.  That means that 9 out of 10 mobile purchases come from an Apple product, a device that can’t read anything in Flash. This is up from 88% when RichRelevance conducted the same study just...

The post Majority of Mobile Visitors Can’t See Flash Websites appeared first on DealerOn.

SEO Keynote Presentation From Kain Automotive Workshop

by Greg Gifford @ DealerOn

Want to learn the latest Local SEO tips that will help your dealership get more visibility online in 2016? Check out this video of my keynote presentation at the recent Kain Automotive Workshop in Lexington. I share all the latest Local SEO tips, as well as general tips that will help you with dealership branding and marketing. If you use...

The post SEO Keynote Presentation From Kain Automotive Workshop appeared first on DealerOn.

Creating Top of Mind Awareness

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Top of mind awareness is responsible for creating synaptic connections in consumers’ minds, but only if marketing and advertising are continuous.

The post Creating Top of Mind Awareness appeared first on Grand Rapids Web Design by Valorous Circle.

Types of Websites

by mplysiak @ Website Design and Search Engine Optimization – SEO

Websites have become a versatile tool for individuals and companies to sell products or share information, opinions, and media with members of there network or with the entire internet community. They come in all shapes, sizes, and colors, and can serve many different purposes. Some of the most common are: Brochure Website This style of […]

6 Ways Not to Spend Your PPC Budget

by Shaun Raines @ DealerOn

  Managing a PPC campaign can sometimes seem like a free-for-all effort. There are lots of options and lots of ways to spend your money – but not all of them are worth your time. I’ve spent years in the SEM/PPC world, and I’ve noticed a trend in the way ad budgets are structured. Here are 6 ways to avoid wasting...

The post 6 Ways Not to Spend Your PPC Budget appeared first on DealerOn.

What Do Your Marketing Colors Say About Your Company?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

As a Grand Rapids, MI SEO company, our goal is to help [...]

The post What Do Your Marketing Colors Say About Your Company? appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Do you have hidden content on your home page?

by Greg Gifford @ DealerOn

Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s video is all about an incredibly important tip, one that will drastically change...

The post Do you have hidden content on your home page? appeared first on DealerOn.

5 Reasons Why You Should Be Using Google AdWords

by Ed Nyberg @ HometownLocal

Finding new customers has changed remarkably in the last few years. Customers no longer want to invest a lot of time searching for you or your services. The solution, the...

The post 5 Reasons Why You Should Be Using Google AdWords appeared first on HometownLocal.

McKay Tower Now Online

by triton @

McKay Tower located downtown is now fed with Triton high speed Ethernet.

Digital Marketing & Website

by @ Bevelwise

    How often do we use mobile devices? As a society, a large part of our daily interaction with and consumption of digital media takes place through our smartphones, especially when it comes to

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As a brand new feature, the Facebook Ads / Business Manager division of Facebook will be beta testing the incorporation of business ratings. You can opt out if your business was chosen for this

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Blogging has become a popular way for businesses to communicate with their clients and potential clients. If you have not started a blog for your business, you may be wondering if it’s worth the time

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"What does it take to get good Facebook reviews for my business?" -- we have heard and read this question countless times. Like most challenges in dealing with digital marketing, SEO, and public

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"You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time” – spoken by poet, John Lydgate and later

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As a product of the digital marketing industry, the SEO landscape is an environment of constant change and, for marketers, it's a never-ending race to gain an edge. Different from what many believe,

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Not everyone was born to be a good leader. It takes a certain type of individual to move a team forward effectively. Here are a few tips of some things that I have come across in my experiences with

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BIG OPPORTUNITIES FOR ADS AND BRAND MANAGEMENT (OR BIG FAILS?): Regardless of who is on the field, every Super Bowl viewer develops an opinion about the commercials run during the game. We're sure

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  Social media has always been a space of engagement with the objective of creating connections and fostering relationships among people. While this objective is still true, social media platforms

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As 2017 gets rolling, we decided to share some things we think will be a big part of this year's marketing puzzle.  Some you already know about, some will enhance how they are currently used, and

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The post Digital Marketing & Website appeared first on Bevelwise.

Finding Your Story

by Jane DeYoung @ DVS

Here's a quick read on five simple steps that will help find and develop your story

The post Finding Your Story appeared first on DVS.

Craig Lockerd – 7 Ways to Recruit,Train and Retain Top Talent for Your Dealership

Craig Lockerd – 7 Ways to Recruit,Train and Retain Top Talent for Your Dealership

by DealerOn Podcasts @ The Dealer Power Hour

Hiring and Training the right employees can make a huge difference in any organization! The smartest Dealers and Managers know that their most valuable assets at their dealership(s) are in their personnel. But how do you find, recruit, train and retain top automotive talent? During this information packed 1 hour webinar, Craig Lockerd will take you through the 7 best...

SEO & Marketing Entrepreneurial ADD

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Many business owners opt to do their own SEO or have th [...]

The post SEO & Marketing Entrepreneurial ADD appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Tips for Auto Dealership Email Marketing Campaigns

by Ali Amirrezvani @ DealerOn

While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected.  When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.   If your dealership has let your email marketing efforts go...

The post Tips for Auto Dealership Email Marketing Campaigns appeared first on DealerOn.

Andrew Diffenderfer – Expert from Google Shares New Data on Today’s Automotive Path to Purchase

Andrew Diffenderfer – Expert from Google Shares New Data on Today’s Automotive Path to Purchase

by DealerOn Podcasts @ The Dealer Power Hour

  Google has done it again! They have just completed a brand new comprehensive study on Today’s Automotive Path to the Purchase! This groundbreaking analysis of online shopper behavior traces the micro-moments of a consumer’s search for their next car and details which influencers are most critical to the process. This is HUGE NEWS! To present material as vital as...

Local SEO Presentation From Confluence Conference

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop video, we’re sharing another recent presentation on Local SEO. I presented at the Confluence Conference in Oklahoma City recently, and this time they filmed my presentation. We’re sharing the video here on the blog so you can see the actual session – it’s almost like you were there! The slides are a little dark in...

The post Local SEO Presentation From Confluence Conference appeared first on DealerOn.

Veronica’s Speech for the Top Women Owned Businesses Luncheon

by Veronica Kirin @ GreenCup

Today was extremely exciting for us!  The Grand Rapids Business Journal has been a huge supporter of GreenCup’s work as it innovates and grows.  Today’s luncheon for the Top Women Owned Businesses — for which we were a finalist — was empowering, affirming, and quite a treat. Each winner of the award was given five minutes […]

The post Veronica’s Speech for the Top Women Owned Businesses Luncheon appeared first on GreenCup.

How to get 10 results from Google Autosuggest

by Greg Gifford @ DealerOn

This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads. Our favorite keyword research tool...

The post How to get 10 results from Google Autosuggest appeared first on DealerOn.

Happy New Year 2010

by Acacia Grant @ DealerOn

Happy New Year from DealerOn! On behalf of everyone that works at DealerOn, I’d like to give a sincere thank you to all of our auto dealer website customers and online interactive marketing partners.  Our business is only successful when yours is, and working together is the only way we can both achieve our goals. 2009 has been a difficult...

The post Happy New Year 2010 appeared first on DealerOn.

How To Dominate Google Maps [VIDEO]

by Ed Nyberg @ HometownLocal

The post How To Dominate Google Maps [VIDEO] appeared first on HometownLocal.

Modern Email Marketing

by Ali Amirrezvani @ DealerOn

Plain Text Emails Perfect for Smart Phone Users According to aol.com, 16% of email-using Americans use mobile devices to check their email.  They also report that within the last year, 55% of these people upgraded their cell phone so they could check their email on the go.  Judging by these stats, the number of people using mobile email is growing,...

The post Modern Email Marketing appeared first on DealerOn.

Google Changes its Search Ads Layout – Now What?

by Aurko Chatterjee @ DealerOn

  Google recently confirmed a major shift in how ads display on desktop searches for commercial queries. We thought we’d share some insights on how we think this might impact dealerships who spend ad dollars on pay per click (PPC) advertising. First, let’s define “commercial queries” for car dealers: Per Google, these are keywords that show a heavier commercial or...

The post Google Changes its Search Ads Layout – Now What? appeared first on DealerOn.

Add a video tour of your dealership to your website

by Greg Gifford @ DealerOn

In this week’s video, we talk about giving a video tour of our brand new office… which leads to an awesome tip about sharing a video tour of your dealership on your website. Watch and learn how to make your website experience better, so you’ll stand out from all of your competitors. VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop...

The post Add a video tour of your dealership to your website appeared first on DealerOn.

Mike Davenport – How to use Video during Downtime to Increase Sales

Mike Davenport – How to use Video during Downtime to Increase Sales

by DealerOn Podcasts @ The Dealer Power Hour

  YouTube and Facebook can easily be major income producers for car salespeople. If done right, salespeople could earn double digit increases in car sales simply by posting unique videos on these two popular social media sites.  However, most folks don’t utilize one or both correctly, or they make boring videos not worth watching. DO YOU WANT TO KNOW HOW TO MAKE...

DealerOn Does Napa

by Acacia Grant @ DealerOn

While in San Francisco for NADA earlier this month, DealerOn took the opportunity to treat some of our partners, colleagues, customers, and friends in the dealership community on a daylong excursion to the Napa Wine Valley.  We had an opportunity to enjoy world-class reserve wines straight from the barrel at the Cakebread and Frank Family wineries.  In between we squeezed...

The post DealerOn Does Napa appeared first on DealerOn.

How to Market your Small Business Website – Onsite and Offsite Search Engine Optimization By The Best Atlanta SEO Company Leads Near Me ℠

by ryanburton @ Leads Near Me Inc

You’ve created a beautiful website for your business that showcases the very best of the products and services that you provide. You’ve tested and tweaked the website so that it converts well and provides your customers with the information that they need. The trick now is how to market your website well and get it...

The post How to Market your Small Business Website – Onsite and Offsite Search Engine Optimization By The Best Atlanta SEO Company Leads Near Me ℠ appeared first on Leads Near Me Inc.

Grand Rapids MI Search Engine Optimization - Grand Rapids MI SEO Company

Grand Rapids MI Search Engine Optimization - Grand Rapids MI SEO Company


SEOteric

SEOteric is Grand Rapids MI's premier SEO and online marketing agency. We provide branding, custom design, SEO, social media, and marketing solutions.

Stumped for Marketing Ideas? Check the Calendar

by Innereactive @ Innereactive

Marketing can be a difficult process. Clients are always telling us that they don’t know where to start with a marketing strategy. Not only do you need to solidify your own messaging, but you have to distinguish yourself from competitors, portray your values, and still somehow run your business. To top that off, marketing strategy […]

The post Stumped for Marketing Ideas? Check the Calendar appeared first on Innereactive.

SEO: Logo in Search Engine Results

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Search engine optimization (SEO) isn’t just about getti [...]

The post SEO: Logo in Search Engine Results appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

DealerOn Joins the Mitsubishi Diamond Digital Solution Website Program

by DealerOn @ DealerOn

DealerOn, a premier car dealer website and digital marketing provider in the United States and Mitsubishi Motors North America, Inc. (MMNA) jointly announced that DealerOn has officially joined the Mitsubishi Diamond Digital Solutions ("DDS") Website Program, becoming the fourth website provider in the program.

The post DealerOn Joins the Mitsubishi Diamond Digital Solution Website Program appeared first on DealerOn.

Why?

by Nathan Messelink @ Thinkbox Creative

Every brand has a purpose. Some agencies try to understand that brand purpose through data. They study the mission statements and target markets. They invest in understanding the target customer and the opportunities to sell. […]

The post Why? appeared first on Thinkbox Creative.

PPC Presentation From Digital Dealer 20 [VIDEO]

by Shaun Raines @ DealerOn

Download the slides here, This week’s Wednesday Workshop video is a recording of my rockin’ presentation from Digital Dealer 20 in Orlando. As always, we wanted to share it here on our blog so everyone could have access to the info. The presentation’s about 25 minutes long, and it’s filled with awesome tips to help you take your PPC up...

The post PPC Presentation From Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Balance.

by Nathan Messelink @ Thinkbox Creative

How do you balance speed and wisdom in the hiring process? Our Operations Director, Bruce, shares a Thinkbox story. Speed matters in our industry. The digital landscape loves the throttle and agility is often the […]

The post Balance. appeared first on Thinkbox Creative.

Google Changes Algorithm; Affects Top-Heavy Ad Pages

by Ali Amirrezvani @ DealerOn

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It’s being called the “page layout algorithm” and affects sites that “don’t have much content ‘above-the-fold'”, according to Google’s Inside Search blog. We’ve all clicked onto a site only to have to...

The post Google Changes Algorithm; Affects Top-Heavy Ad Pages appeared first on DealerOn.

DealerOn Awarded 2017 AWA for Website Platform

by DealerOn @ DealerOn

  For the second time, DealerOn has been awarded an AWA for our website platform! The AWAs (Automotive Website Awards) were presented at NADA by our friends at PCG Companies, and we’re honored to have been selected as one of the 2017 winners for the “Website” category. These awards are given out annually, based on independent research done by the PCG folks,...

The post DealerOn Awarded 2017 AWA for Website Platform appeared first on DealerOn.

Google’s Panda Update Hits Press Release Effectiveness

by Acacia Grant @ DealerOn

Many small businesses, including car dealerships, use press releases as a way to add to their search engine optimization. In fact, 3 years ago, DealerOn even recommended dealerships use a press release strategy. However, with Google’s recent algorithm changes, press release sites no longer have the search engine benefits they once did, unless and until they are able to fix...

The post Google’s Panda Update Hits Press Release Effectiveness appeared first on DealerOn.

Come see us at Digital Dealer 22 next week!

by Greg Gifford @ DealerOn

Heading to Digital Dealer 22 in Tampa next week? This week’s video shares all the info about the awesome speaking sessions you’ll need to be sure to see. We’ve even got the first ever DOUBLE SESSION, and it’s going to be all about Local SEO. Come see us at booth 411 if you’re gonna be in Tampa – we’d love...

The post Come see us at Digital Dealer 22 next week! appeared first on DealerOn.

Google Places New Bulk Listing Management Tool

by Ali Amirrezvani @ DealerOn

Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome to create and manage more than one Places account.  To help their users, Google Places has created a new Bulk Listing Management Tool. This new tool allows your dealership to edit one or more listing,...

The post Google Places New Bulk Listing Management Tool appeared first on DealerOn.

SORCERY & MUMBO JUMBO: HOW LOCAL SEO REALLY WORKS

by ryanburton @ Leads Near Me Inc

Sometimes clients will say to me in the middle of a conversation, “whatever it is you do?” They usually are kidding, and mean no harm by it. They like me. They like us. However, for the most part, they really don’t know what we are doing. People view SEO as some sort of black magic,...

The post SORCERY & MUMBO JUMBO: HOW LOCAL SEO REALLY WORKS appeared first on Leads Near Me Inc.

How to Import Dealership Contacts into Social Media Sites

by Ali Amirrezvani @ DealerOn

One of the difficult parts of maintaining a successful social media marketing campaign is attracting the “right” people and getting your customers and prospects to interact with your dealership online.  While this won’t solve all of these problems, being able to find your dealership contacts in social media accounts is a start. There is a pretty simple way to find...

The post How to Import Dealership Contacts into Social Media Sites appeared first on DealerOn.

How to Get the Most From Your Dealership YouTube Channel

by Ali Amirrezvani @ DealerOn

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:   Upload Regularly: Just like a blog, YouTube channels that are updated regularly will...

The post How to Get the Most From Your Dealership YouTube Channel appeared first on DealerOn.

Let the Michigan Summer Help Your Marketing

by Veronica Kirin @ GreenCup

Summer is an incredibly busy time in West Michigan. As soon as the weather starts to warm up we see a mad dash of festivals, events, concerts, sporting events, and more filling our calendars. Once you add in family vacations, days on the water, weddings, and holidays, most people feel like summer is already fully […]

The post Let the Michigan Summer Help Your Marketing appeared first on GreenCup.

Protect Your Dealership from Being Marked “Closed” on Google Places

by Ali Amirrezvani @ DealerOn

What is designed to be a way for users to let Google know when a business has been closed is, in some cases, being abused by local competitors.  Since it is so easy to mark a business closed in Google Places, some business are being tagged as closed when they aren’t.  When enough people mark a business as closed, Google...

The post Protect Your Dealership from Being Marked “Closed” on Google Places appeared first on DealerOn.

Site ReDesign: Kentwood Office Furniture

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Although many of our website solutions are built to serve our clients well for many years, technology continues to march forward providing new options and marketing channels of which to take advantage. At a minimum, we suggest revisiting the site design every five years or less. Kentwood Office Furniture is the Midwest’s specialist in high […]

The post Site ReDesign: Kentwood Office Furniture appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

Welcome to Grand Rapids SEO

by mjsb2 @ Grand Rapids SEO

Hey I’m Mike Baugh, owner of Grand Rapids SEO, the premier Internet Marketing Advertising Agency in Grand Rapids, Michigan according to the real Google search engines. Call us at (248) 763-9518...

The post Welcome to Grand Rapids SEO appeared first on Grand Rapids SEO.

Small & Mighty: Kitchens Proving Size Doesn’t Matter

by woodways @ Woodways

Last week we highlighted Large Kitchens, this week we are scaling things down. For some, small kitchens present a challenge. Figuring out where to store cutting boards and toasters can be difficult due to minimal counter space, and cabinets. However, we don’t let that stop us from designing the perfect kitchen for your space. When […]

Why a local business needs Google + Local

by Webfective Online Solutions LLC. @ SEO Services | Get More Website Traffic | Grand Rapids Michigan

Increasing the customer size is the mission of every local business. It is a fact that the customers are the back bone of every business. Local seo marketing should therefore be a priority when it comes to identifying and reaching … Continue reading

It’s Time To Get #carstrong [VIDEO]

by Greg Gifford @ DealerOn

It’s time to get #carstrong, auto family! Click here to donate: www.gofundme.com/sn6gxk Let’s help Bryan and Tamarra offset some of the crazy costs of the Digestive Clinic! They leave in about a week, so let’s band together and get that last little bit taken care of so we reach the $50,000 goal! VIDEO TRANSCRIPT Hey, and welcome back to another...

The post It’s Time To Get #carstrong [VIDEO] appeared first on DealerOn.

DealerOn Took Digital Dealer 21!

by DealerOn @ DealerOn

  “Digital Dealers come and go, but the memories never fade.” That was the quote that DD21 signed in our DealerOn summer yearbook. And they were right. It was a great show, we had amazing meetings with some top dealers and the booth was rockin’ all three days. Event attendance seemed to be as strong as ever, with dealers running...

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Free Web Tools for Car Dealership Websites

by Ali Amirrezvani @ DealerOn

In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts.  Below are some tools that various team members at DealerOn use or have used in the past. Compete.com...

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Google’s “Mobile Playbook” is a Must-Read for Auto Dealers

by Ali Amirrezvani @ DealerOn

Google recently released an eBook (or playbook, as they call it): “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile“.  For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the “5 crucial mobile questions that every business executive should be...

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When Is PPC the Right Move?

by Shaun Raines @ DealerOn

  The internet is a big place, and there are lots of digital advertising options. So how do you decide when it’s best to direct your ad budget to PPC, or pay-per-click advertising? That’s a good question, and I’m glad you asked. In this short blog post, I’m going to share a few things that will help you decide when you should...

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How Do I Get More Leads? [VIDEO]

by Ed Nyberg @ HometownLocal

The post How Do I Get More Leads? [VIDEO] appeared first on HometownLocal.

A Different Take on Call Tracking

by Ali Amirrezvani @ DealerOn

I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites.  Typically this isn’t a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won’t be able to keep your NAP the same across the board. Luckily, a call measurement firm,...

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Google Is Putting PPC Ads on the Bottom of SERP Pages

by Ali Amirrezvani @ DealerOn

One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a  reader, LebSEO Design’s Wissam Dandan.  He has found examples of Google Adwords ads appearing at the bottom of the page for some searches. No one on our search team at DealerOn has come across these examples yet, and  judging by the information I’ve...

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DealerOn Speaking Schedule

by Greg Gifford @ DealerOn

The spring conference season is in full swing, and The Beard and the Hair are on the road spreading knowledge about SEO and PPC. This week’s Wednesday Workshop video shares all of the spots where you can check out DealerOn live and learn some in-depth tips to help your dealership kick some butt in 2016. VIDEO TRANSCRIPT Welcome back to...

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Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.

by Michael DeVito @ DealerOn

Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of visitors will leave a site that takes more than three seconds to load, which means you don’t have...

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Tappable sitelinks are here! How will this affect your advertisements?

by Shaun Raines @ DealerOn

Sitelinks are a Google AdWords staple. They take users to specific pages within your site, allowing searchers to find exactly what they’re looking for. I’ve always been a big fan of them for a number of reasons; dealerships who use sitelinks take-up more ad space, and more importantly, sitelinks allow dealers to precisely focus their ads. Recently, Google updated their...

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Creating Backlinks

by mplysiak @ Website Design and Search Engine Optimization – SEO

Building backlinks is one of the most important SEO tactics  utilized to increase a websites page rank. Think of backlinks as recommendations from other websites.  The more recommendations or votes your site has the higher search engines will rank your site and the more visitors it will draw. Directory listings, comments, and guest posts are […]

Google Bid Simulator

by Acacia Grant @ DealerOn

Given the complexity involved with running a dealership’s pay-per-click (PPC) ad campaign, Google is trying to make the self-management of PPC campaigns as easy as possible with the introduction of their bid simulator. Existing Google AdWords users will be able to use the new bid simulator to see the potential difference in clicks compared to a higher or lower maximum...

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An Easy, Step-by-Step Plan for Local Link Building

by Greg Gifford @ DealerOn

Last month, my column over in Search Engine Land focused on tactical strategies for building local links. It’s easy enough to have the theory down, or even know where you want to draw your local links from, but I’ve had a lot of people asking an even simpler question. What is the actual, step-by-step process to building local links? So...

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Automotive Cash Incentive Alternatives

by Ali Amirrezvani @ DealerOn

For Dealers Who Can’t Use Cash Incentives (Or Want to Try Something New) Online incentives are often what convince hesitant website visitors into actual leads.  While most dealerships use cash incentives, some manufacturers or state governments don’t permit this type of Internet offering.  For example, both Honda and Acura have very strict guidelines about what their dealers can offer, and...

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Advanced SEO Presentation from Digital Dealer 21

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/hptkoenf3t?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch… I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared...

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NEW On Houzz.com

by woodways @ Woodways

Chic meets boho when bold hues and rich textiles offset contemporary white walls and cabinets. Earthy plants, pendant lighting and pillows aid in creating a laid back ambiance. This is defiantly a kitchen we want to eat, drink and socialize in! For more images check out the full gallery on houzz.com

Affordable Advertising | Spider Marketing Group | Web, SEO, Social Media

Affordable Advertising | Spider Marketing Group | Web, SEO, Social Media


Spider Marketing Group

Affordable Advertising by Spider Marketing Group. Effective Advertising Solutions For Web Design, SEO, PPC And Social Media in greater Grand Rapids.

Scott Pechstein – Texting Do’s, Don’ts & Compliance

Scott Pechstein – Texting Do’s, Don’ts & Compliance

by DealerOn Podcasts @ The Dealer Power Hour

  Texting is huge! In fact, it is the preferred primary means of communication among today’s consumers.  So why don’t more dealerships HAVE A TEXTING PROCESS THAT HELPS DRIVE SHOWROOM VISITS AND, ULTIMATELY, MORE CAR SALES? Want to learn how to convert your website visitors into showroom visits with a solid texting strategy? One that initiates inbound texts, assists with legal compliance (you can’t...

Search Engine Optimization for Google’s Caffeine Update

by Acacia Grant @ DealerOn

Now that Google’s search engine update, Caffeine, is live everywhere, a lot of people have questions about how it will impact search engine results, and more specifically, what car dealers can do to better optimize for this update. I wanted to answer both questions, so let’s start with how Caffeine will impact search engine optimization in general.  Caffeine is an...

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DealerOn Photos From NADA, Courtesy of April Rain

by Ali Amirrezvani @ DealerOn

  Amir, April Rain, and our DrivingSales Dealer Satisfaction Award! We’re so proud! Amir Presenting Amir Accepting Our Award from Jared from DrivingSales Amir with Jon Lamb

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Click or Brick?

by DealerOn @ DealerOn

Do you “click” to buy things online? Or do you physically go to a “brick”-and-mortar store to do your shopping? There’s no denying that e-commerce has been gaining momentum over the years, and in some areas, it’s completely eclipsed traditional storefront sales. GameStop is one of the largest video gaming retailers in the industry, and they’ve had to deal with the...

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Awesome Tips From Digital Dealer 22

by Greg Gifford @ DealerOn

The Hair and I took a stroll around the convention center floor last week at Digital Dealer 22, talking to vendors and dealers about how things are changing in 2017. We had some amazing conversations, laughed a lot (you’ll see the fun stuff in next week’s video), and collected some incredible tips for dealers to help them to make this...

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The Secret to Writing Awesome Local Content

by DealerOn @ DealerOn

  Do you read your web content out loud before hitting “publish?” This week, Greg Gifford has another blog post for us over at Search Engine Land asking this very question. The fact of the matter is that even though content signals from your website are arguably the most important part of your local SEO strategy, not many websites actually have quality content. In fact,...

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Michigan Companies Thriving with SEO

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

In a lagging economy, Michigan businesses are turning t [...]

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Google: SEO is Not Spam

by Ali Amirrezvani @ DealerOn

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy. According to Matt Cutts, the head of Google’s web spam fighting team, his...

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Site Redesign: Kawasaki Precision Machinery

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Kawasaki is a leading manufacturer of hydraulic systems and components. Kawasaki’s technological leadership and customer-centered philosophy is well-known around the world. Originally designed back in late 2009/2010, the KPM-USA site had served this client well, BUT was showing its age a bit. Built before tablets & smartphones became a predominate method for surfing the web, […]

The post Site Redesign: Kawasaki Precision Machinery appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

How to delete the Fox News Roller Coaster Accident Spam/Scam Post and App Permissions from Facebook

by mplysiak @ Website Design and Search Engine Optimization – SEO

Please click the share button above if you found this information useful. We here at Dominant Domains would appreciate it! The story about the roller coaster veering off the track at universal studios is fake. These are the instructions on how to remove it and the APP permissions from your facebook account. There are three […]

Maura D’Este Joins DealerOn’s Regional Sales Executive Team

by DealerOn @ DealerOn

DealerOn, the leading website and digital marketing provider to car dealerships, announces the hiring of Maura D’Este as a Regional Sales Executive. D’Este joins DealerOn from the automotive division of Century Interactive, where she quickly became a Sales Director. “Maura has a long history of helping dealerships with their digital advertising needs, and growing the businesses she works for, including...

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Top 5 Questions to Ask When Selecting a Digital Marketing Agency

by Paul La Vigne @ DVS

How do you know you are making the right choice when selecting a Digital Marketing Agency? We recommend these 5 key questions to help you cull the field.

The post Top 5 Questions to Ask When Selecting a Digital Marketing Agency appeared first on DVS.

David Stringer – 7 Priceless Tips that Guarantee HUGE Accessories Profits

David Stringer – 7 Priceless Tips that Guarantee HUGE Accessories Profits

by DealerOn Podcasts @ The Dealer Power Hour

  Q: Have you ever estimated how much “personalization revenue” drives off your lot? A: It’s probably far more than you think. If you are NOT currently offering vehicle personalization, two things are certain: 1. You’re walking away from a lot of money and 2. Your customers will spend their money elsewhere. With the opportunity for diversification, relatively low startup cost,...

Using Content to Market Your Fixed Operations

by Jeff Clark @ DealerOn

Every year since 2009, according to NADA’s Dealership Financial Profile data, the average dealer has generated over 50% of their gross profit from Fixed Operations.  When I speak at NADA or other national conferences on service department marketing, I get the same reaction – lots of heads nodding, lots of note-taking, lot of dealers telling me, “I know we should...

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Ron Morrison – The Cutting-Edge Conversion Strategies You SHOULD Be Using

Ron Morrison – The Cutting-Edge Conversion Strategies You SHOULD Be Using

by DealerOn Podcasts @ The Dealer Power Hour

  WHEN WAS THE LAST TIME YOU EVALUATED YOUR MARKETING STRATEGY? How about your CONVERSION STRATEGY?  If you are still using SEM tactics or conversion ideologies from just 1 and a half years ago, then it is very likely that your automotive marketing strategies are outdated…And that means it is also costing you leads, sales and profit. No dealership can...

Traverse City SEO Company Explains Hummingbird Update

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Almost everybody has entered keywords, a thought, or ph [...]

The post Traverse City SEO Company Explains Hummingbird Update appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

How to Use Google Analytics Reports to Speed Up Your Website

by Chris Deringer @ DealerOn

We all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings.  Google has made it very clear that one of the most important factors in determining where your dealership’s website content ranks on Google is the speed at which that page loads for their users.  Google has stressed that...

The post How to Use Google Analytics Reports to Speed Up Your Website appeared first on DealerOn.

The biggest mistake on auto dealer websites – and how to avoid it

by Shaun Raines @ DealerOn

Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer… Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely...

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Birds Don’t Chirp At Night, Except When They Do

by Shaun Raines @ DealerOn

If you’ve ever experienced birds chirping, singing, calling or screeching at night, you were probably annoyed by it. Today, businesses including your dealership must be aware of birds chirping into the early hours of the morning. The “birds” are the consumers of our modern, or some would say, post-modern era and they don’t always sing during business hours. Twitter and...

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The Most Important Question To Ask In Local SEO

by DealerOn @ DealerOn

  Over at Search Engine Land, we have another helpful guest blog post from Greg Gifford, DealerOn’s Director of Search and Social. The topic of Local SEO is oh-so-important to businesses trying to rank in their geographic areas, so don’t miss out if your dealership is having trouble beating out the local competition. The question of the day is, “Why...

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Top Of The List® – Now a Registered Trademark

by Top Of The List @ Top Of The List

June, 2015 — Top Of The List is quite a fitting name, don’t you think? In an industry where reaching the top of the list is the name of the game, Top Of The List owner Beverly Mapes decided to begin the process of legally trademarking the company name. “With a name like Top Of […]

The post Top Of The List® – Now a Registered Trademark appeared first on Top Of The List.

Pictures from The Digital Summit at Mountain View

by Ali Amirrezvani @ DealerOn

Ali and Amir inside Google HQ – Digital Summit at Mountain View Ali, Jeff, and Bill Wittmeyer (eLeadCRM) at Google for the Digital Summit at Mountain View Jerry Petrotto, Grant Cardone, and Jeff Clark at the Digital Summit at Mountain View

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Facebook’s New Like Button [VIDEO]

by Greg Gifford @ DealerOn

Facebook rolled out a global update this morning to the ubiquitous Like button. After years of hearing complaints that there was no “dislike” button, Facebook has added several new Reactions to the like button. This week’s video explains how to access the new reactions on both desktop and mobile, along with showing what each one looks like. Check out the...

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Can you sell cars with Pokemon Go?

by Greg Gifford @ DealerOn

Can you actually sell cars with Pokemon Go? This week’s Wednesday Workshop video, we share the experience of a dealership in Amarillo, Texas… Long story short – you CAN sell cars with Pokemon Go! Check out the video for all the details… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn. This one’s a day late, cause I was...

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You can still learn from our speakers…

by Greg Gifford @ DealerOn

The year’s almost over, but you’ve still got time to learn amazing tips from our expert speakers… In this week’s Wednesday Workshop, we list the remaining events we’ll be attending in November and December. You’ve still got several chances to learn the latest tips from several of our experts to help you finish out the year strong and roll in...

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Dealership Relevant Keywords

by Acacia Grant @ DealerOn

While using Google’s AdWords Keyword tool is a good place to start when you are trying to come up with a keyword list for your dealership online marketing, a lot of people start there, which means your competitors could have a very similar keyword list as your dealership.  To help you stay a step ahead, I want to highlight some...

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Prove you need SEO with simple math

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t...

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What is website design?

by mplysiak @ Website Design and Search Engine Optimization – SEO

Website design is a very in-depth topic that goes far beyond the look of the site. It is also about the languages (html, php, javascript, css, and many more) used to construct the site and add functionality, and the structure of the code, files, and  folders within the website. All these areas must work together […]

Does It Matter Who Builds Your Website?

by SEOteric User @ SEOteric

Your Website Developer Matters – Part 1 You need a website, but aren’t sure what direction to go. You see commercials about $199 websites, getting a website for $9.99 a month, and then see companies charging thousands of dollars for websites.  Is there a difference in these services, and which one is right for you?... CONTINUE READING

The post Does It Matter Who Builds Your Website? appeared first on SEOteric.

Are Reusable Towels Worth It?

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Are Reusable Towels Worth It? appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Local SEO vs. Traditional SEO

by Greg Gifford @ DealerOn

Did you know that Google treats some businesses differently than others? In this week’s Wednesday Workshop video, we explain how Local SEO is different from Traditional SEO… using pizza. Watch the video and learn an incredibly simple way to demonstrate how Google serves up local search results, even if a city isn’t included in the search query. Since Google treats...

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New On Houzz.com

by woodways @ Woodways

We are lovers of classic simple kitchens, but every once and awhile we crave a kitchen that breaks the mold. And that is exactly what the Fulton East project did. The clients came to us seeking a fun and contemporary transformation for their kitchen and master bathroom. Our design team introduced new finishes and materials […]

DealerOn at the DrivingSales Award Ceremony

by Ali Amirrezvani @ DealerOn

DealerOn Receiving Our DrivingSales Award at NADA 2013

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Building Loyal Relationships In Africa

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Building Loyal Relationships In Africa appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Join DealerOn at the Digital Summit at Mountain View

by Ali Amirrezvani @ DealerOn

I am so excited to be a part of this year’s Digital Summit at Mountain View, May 7-9, 2012.  This is an amazing opportunity to be able to learn from automotive industry experts, spend time on Google’s campus, and gain insight from actual Google product specialists, and I am honored to be able to be a presenter. This elite digital...

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FREE Advanced Digital Marketing Workshop presented by DealerOn

by Ali Amirrezvani @ DealerOn

If you’re in the Minneapolis area, I’d like to officially invite you to a FREE Advanced Digital Marketing Workshop presented by DealerOn. After a continental breakfast at 9:30am, this complimentary workshop will offer 2 sessions designed to dramatically increase dealership profits in both the Internet Department and the Fixed Operations side. EVENT DETAILS: Date: March 16, 2012 Time: 9:30am –...

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Facebook Recommendations

by Ali Amirrezvani @ DealerOn

Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on.  Expanding on the simple “like” button that seems to be everywhere, Facebook now lets users leave recommendations for business pages. Located in the sidebar,...

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What Can You Do With Great Rankings, But Low Website Traffic?

by Ali Amirrezvani @ DealerOn

Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google’s search results, they are happy.  While search engine page ranking is an important part of every dealership’s online marketing efforts, what happens if your auto dealer website is showing up on page...

The post What Can You Do With Great Rankings, But Low Website Traffic? appeared first on DealerOn.

Pogo Parr Joins DealerOn as Vice President of Sales

by DealerOn @ DealerOn

DealerOn.com, the premier website and digital marketing provider for American car dealers announced the hiring of Pogo Parr as their new Vice President of Sales.

The post Pogo Parr Joins DealerOn as Vice President of Sales appeared first on DealerOn.

Website Conversion 101

by Mike Somerville @ DealerOn

  You know what’s cool? Having a website that shows how awesome you are. Even cooler than that? Having a website that gets clicks & conversions. Ice Cube may have been All About the Benjamins, but if you’re hoping to do some business on your website, then you need to be All About the Conversions. What is it? So what...

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How To Do Barnacle SEO [VIDEO]

by Greg Gifford @ DealerOn

Have you ever noticed that a ton of directories and 3rd party sites show up in a lot of the automotive searches in your city? That’s one of the results of last summer’s Pigeon update. While all of your competitors are still sitting around whining about the fact that there are fewer spots on page one of Google than ever...

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The EU’s Clever Workaround for that Pesky “Freedom of Expression” Thing

by David Veldt @ Interactually

On Tuesday, the European Court of Justice ruled in favor of Mario Costeja Gonzalez (pictured above) of Spain in his suit against Google, aimed at getting them to remove pages related to Gonzalez’s 1998 debt troubles that he argued are now irrelevant. Europe’s top court ultimately...

The post The EU’s Clever Workaround for that Pesky “Freedom of Expression” Thing appeared first on Interactually.

Elise Kephart – Learn Elise Kephart’s Entire Internet Sales Process 2.0

Elise Kephart – Learn Elise Kephart’s Entire Internet Sales Process 2.0

by DealerOn Podcasts @ The Dealer Power Hour

  NEWSFLASH:  Your internet leads DON’T suck – your follow-up process DOES! And Elise Kephart is going to show you how to fix it! In her previous record breaking webinar, she broke down her entire internet sales process 1.0 which earned her an incredible 30% close ratio. But that was over 2 years ago…and IT’S TIME FOR AN UPGRADE!  In...

Google+ Integrated in Your Search Results

by Ali Amirrezvani @ DealerOn

In Google’s latest attempt to make Google+ the biggest social network, they’ve integrated it into your search results. Of course, this hasn’t been done across all Google search results.  In order to see this integration, you must be logged into Google+ (though some have seen it simply logged into Google) and be using their secure search portal at https://www.google.com.  The...

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Plastic Surgery Marketing SEO & Website Design - Digital Limelight Media

Plastic Surgery Marketing SEO & Website Design - Digital Limelight Media


DLM

Award winning all in one marketing agency specializing in medical website design and marketing for plastic surgeons and dentists.

Your Auto Dealership and Facebook’s Community Pages

by Acacia Grant @ DealerOn

Facebook Community pages have been a “new” feature for about four months, yet many people and businesses don’t know much about them.  Essentially, Facebook uses Community Pages to gather information from across their platform, creating a sort of wiki of information, even including information from Wikipedia when appropriate.   According to the social network, “Community Pages are meant to be the...

The post Your Auto Dealership and Facebook’s Community Pages appeared first on DealerOn.

Google Blended Search

by Acacia Grant @ DealerOn

Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page? This is being referred to as blended search, and it is showing up more and more on search engine result pages. Blended search gives your auto dealer...

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Sean Stapleton – 5 Steps to Creating Your Biggest Competitive Advantage

Sean Stapleton – 5 Steps to Creating Your Biggest Competitive Advantage

by DealerOn Podcasts @ The Dealer Power Hour

  Keeping a dealership running on all cylinders with happy customers coming back for more is quite a demanding task. Dealerships need all the help they can get. ARE YOU LOOKING FOR THE MOST EFFECTIVE ADVANTAGE OVER YOUR COMPETITION? Yeah, you are. For such an important topic, we called in the BIG GUNS! When it comes to creating sustainable competitive...

A Special Thanksgiving Wednesday Workshop

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video is a special holiday-themed message… It’s a bit different than what we’ve done in the past, we hope you’ll enjoy it! If you’d like to watch the companion video – Watch Martha here VIDEO TRANSCRIPT Hey there it’s Shaun and Greg, also known as the Hair and the Beard – and you are so lucky...

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We’re headed to Charlotte!

by DealerOn @ DealerOn

The post We’re headed to Charlotte! appeared first on DealerOn.

Tracking Keywords and Website Analytics

by Acacia Grant @ DealerOn

When optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of the most important) of your SEO efforts.  With average search terms getting longer and longer, and 20-25% of the search terms Google sees are unique (never used before), it is getting more and more difficult...

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Some SEO Terminology

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Many people have heard the terms White Hat SEO (Search [...]

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Update your holiday hours in Google!

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed. VIDEO TRANSCRIPT And welcome...

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David Metter: How to hit a conversion homerun before paying for click$

David Metter: How to hit a conversion homerun before paying for click$

by DealerOn Podcasts @ The Dealer Power Hour

FACT: $61.5 billion will be spent on search and display alone in 2016. If the majority of your digital budget goes into SEM and banner ads that drive shoppers to your website, but you don’t first ensure your site has the ability to convert at a high rate, YOU ARE WILLINGLY THROWING MONEY IN THE GARBAGE! It’s like throwing a...

Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site

by DealerOn @ DealerOn

  5 Things That Don’t Go On Your Mobile Site (and 5 Things that Do) If you’ve been living under a rock, then you might not know that people are starting to use their mobile devices for browsing websites more than they use their desktops. That’s right, all that information and data, shrunk down onto a tiny phone or tablet screen....

The post Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site appeared first on DealerOn.

Your Social Media Followers More Likely to Buy

by Acacia Grant @ DealerOn

It seems like everyone is telling auto dealers that they NEED to have a social media presence; if they don’t, they are only missing out on sales and exposure.  Well, according to a recent study from the market research firm Chadwick Martin Bailey and iModerate Research Technologies, “they” are right. Over 1500 consumers were surveyed, and the majority said they...

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Automotive Domain Extensions

by Acacia Grant @ DealerOn

True to its nature, the Internet is changing again.  2012 should see the emergence of new domain suffixes like .eco, .love, and .god.  And of course, this isn’t without some controversy.  This will open a ton of possible domains, which could either make the Internet more intuitive (you’d know what type of site you were going to if it have...

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Facebook Wants Your Site to Be Mobile-Friendly

by DealerOn @ DealerOn

  If you pay attention to the world of technology and digital marketing, you’d know that anytime an internet giant like Facebook, Twitter, Google, etc talks about updating their platform, people take notice. Last week, Facebook said via its Business News Page that they will start to “prioritize” (i.e., limit) advertising space available to businesses based on how “mobile-friendly” the advertiser’s website is....

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5 Tips For Website Domination [VIDEO]

by Ed Nyberg @ HometownLocal

The post 5 Tips For Website Domination [VIDEO] appeared first on HometownLocal.

You May Actually WANT a High Bounce Rate!

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/jyg7qsnefy?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate… Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be...

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Kitchen Forecast: Say Goodbye to Kitchen Tables and Hello to Universal Islands

by woodways @ Woodways

Between recent remodels and new builds we are seeing the majority of people shy away from traditional kitchen tables and incorporating islands big enough for family meals. Within the interior design industry function is more important than ever. Making something functional has always been ideal, but if you look back at kitchens 10, even 5 […]

Will Your Dealership Use Google+ For Businesses?

by Ali Amirrezvani @ DealerOn

The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”. Only Ford and GM have official profiles right now (interesting that they are both automotive brands).  Some businesses have created...

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Benefits of Social News Websites

by owndomain1 @ Owndomain1.com

Topgolf Tampa: Tons of Fun & Learning

by DealerOn @ DealerOn

  What can we say? We love Tampa. Last week, our DealerOn Event Series rolled through sunny Florida and rocked out at the Topgolf Tampa. Not to take anything away from our other stops, but the dealers attending last week were fantastic. They were super engaged, really got involved with each of the presenters and, man, they could really swing...

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Automotive Blogging – How To

by Acacia Grant @ DealerOn

I wrote a post last week about the search engine optimization (SEO) stats your dealership needs to track, and wanted to expand a bit.  Your dealership website needs to allow you to track more than just SEO statistics. The 6 things your dealership website provider needs to measure are: Traffic—this should include all sources like organic, paid (PPC), OEM, referring...

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SEO – Don’t believe everything you read or fall for sales gimmicks.

by mplysiak @ Website Design and Search Engine Optimization – SEO

Every once in a while I get a call from a customer saying they read an article and why aren’t we doing this or I went to website and they scored my website as weak in this area. SEO is very complex and there are very few sources of information that can be considered completely […]

Customers don’t search for you the way you think they do

by Greg Gifford @ DealerOn

In this week’s video, the Beard is back up on his soapbox… Far too often, dealers forget that customers don’t search for them the way that they think they search. It’s easy to get obsessive over ranking reports, but ranking reports don’t really show you a true view of how you show up in local searches. It’s also important to...

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8 Tips for Effective Website Redesign from an SEO Agency

by Jason Sasso @ SWELL

8 Tips for Effective Website Redesign A lot can go wrong during a Website Redesign. From traffic losses to negative audience feedback, any issue can adversely affect important metrics. To prevent the biggest problems, you can follow these tips on redesigning your website with SEO in mind. Use Descriptive Links Marketers and designers everywhere understand […]

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DealerOn Event Series: Golf, Google, and Cocktails

by DealerOn @ DealerOn

  The DealerOn Event Series kicked off its inaugural outing, Tuesday, July 26 at Topgolf Loudoun. We didn’t know what to expect as we starting planning for this content-rich, day-long event, but based on the over 85 attendees, we’d say it was a rousing success. Google’s Nicole Walsh & Jessie Hochhalter took the stage first and wowed the audience with...

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Professional Grade Hydration

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

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Presentation: Super Powered SEO Tips for Auto Dealers

by Greg Gifford @ DealerOn

I presented a webinar for Digital Dealer yesterday, and we wanted to share the recording here on our blog. Learn the latest tips to help get your dealership to rank higher in local searches, from on site optimization to off site links and citations. Need help with SEO for your dealership? Let us know! We can help – even if...

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Site Redesign: Imagination Factory

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the […]

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Lessons to Automotive from the Computer Industry

by Ali Amirrezvani @ DealerOn

According to recent reports, the private investment firm of Michael Dell, founder of Dell Inc, is entering the automotive retailing industry.   Jeffrey Rachor, former Pep Boys chief will be running their future dealerships of MSD Capital.  In a recent meeting of the Detroit Economic Club, Dell was asked about the outlook for Detroit’s auto industry.  “I think,” he said, “there...

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Is SEO Search Engine Manipulation?

by Innereactive @ Innereactive

Google is currently involved in an ongoing legal case with a company that is seeking damages after Google banned many of their websites for “search engine manipulation.” This has many business owners worried that they may accidentally be manipulating search engines by performing SEO, but is this a concern? Google doesn’t so much “ban” websites […]

The post Is SEO Search Engine Manipulation? appeared first on Innereactive.

Have Google Check Your Mobile Site for Speed & Usability

by Acacia Grant @ DealerOn

Google’s announcement yesterday about the launch of their new PageSpeed Insights’ User Experience rules is really driving home the importance of usability and site speed on your mobile website.  They’ve previously discussed how important the speed at which your website loads (both desktop and mobile) is to their algorithm – site speed can impact the ranking of a website on...

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PPC Campaign Views

by Acacia Grant @ DealerOn

According to the Google AdWords blog, Google will now show its AdWords users the number of searchers that saw your pay-per-click (PPC) ad, didn’t click on it, but bought from your dealership within 30 days.  Google calls these “View-through Conversions.” This new reporting can be helpful when determining your return on investment (ROI) for your PPC ad campaigns.  By combining...

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The Future of Google Local?

by Ali Amirrezvani @ DealerOn

Have you seen the new offering from Google for local search? Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven’t. Google’s new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp. They let users look at all of the businesses in a city in one place (similar...

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Google+ Mistakes Your Dealership May Be Making

by Ali Amirrezvani @ DealerOn

Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).  I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships. Like all other social media sites, not posting on a regular basis can hurt your...

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Full-Service Digital Marketing and Web Design Firm | Intellectual Ninjas™

Full-Service Digital Marketing and Web Design Firm | Intellectual Ninjas™


Intellectual Ninjas

Grand Rapids digital marketing and web design. Search engine optimization, search engine marketing and social media specialists. 1 (888) 966-9086

How to Build Trust With Service Customers From the Start

by Acacia Grant @ DealerOn

The fixed operations department in the average dealership generates over 50% of a typical dealer’s  gross profit, according to NADA. Since this is where you make most of your money, it’s important that you do everything you can to turn each and every visitor to your service lanes into loyal, return customers. While your fixed ops staff may have a...

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Google Buys Zagat as a “Cornerstone” of Their Local Offering

by Ali Amirrezvani @ DealerOn

Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations.  Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community. Google plans for Zagat to be the “cornerstone of our local offering”, helping them  to compete directly with Yelp...

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Wednesday Workshop – Mean Tweets from NADA

by Greg Gifford @ DealerOn

We had a blast at NADA last weekend, and we shot a ton of video footage at our booth. Inspired by a late night comedy bit (which you’re probably familiar with), we had a few dealers and vendors read mean tweets about themselves. We even had a few of our own employees suffer through some tweets join in the fun....

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A Twist on Typical Vanities

by woodways @ Woodways

If you’re looking to create a beautiful bathroom to fit your home, a perfect vanity is a great place to start. Whether it’s choosing a unique color, trying out a new door style, or eliminating doors altogether, make a statement in your home with your own exceptional vanity.

Jennifer Suzuki – How to Give Awesome Sales Team Training in only 10 Minutes a Day!

Jennifer Suzuki – How to Give Awesome Sales Team Training in only 10 Minutes a Day!

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: EMPLOYEE TURNOVER IS WORSENING According to the 2016 NADA Dealership Workforce Study, retention is on a steep decline with 67% of dealership employees leaving before 3 years.  Experts attribute this staggering statistic to lack of training, knowledge and/or coaching at the dealership level. DO YOU WANT TO REDUCE TURNOVER, RETAIN GOOD EMPLOYEES, AND SEE PEOPLE THRIVE IN A LONG-LASTING CAREER AT YOUR DEALERSHIP?...

Get the Most Out of Attending Your Next Tradeshow

by Innereactive @ Innereactive

Going to tradeshows is an important part of business and professional development for most industries, but especially for eye care professionals. Tradeshows and conferences offer continuing education, information on new technology and procedures, and more product information that your brain can hold. With an overwhelming amount of material and demonstrations to soak up, how do […]

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Internal Linking Helps With Car Dealer Search Engine Optimization

by Acacia Grant @ DealerOn

Search engine optimization can be a complicated process, especially since Google is rumored to use over 200 factors when determining how high (or low) your car dealership website ranks on their result pages.  While most people attribute successful SEO to things like keywords, meta tags, and external links, some SEO vendors forget about the importance of internal linking. Internal linking...

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3 SEO Myths That Are Hurting Your Reach

by Nathan Messelink @ Thinkbox Creative

In any client meeting or discovery session the golden phrase, “SEO,” is shouted with pride and importance. Given Google’s dominance in our online world, this is not without reason. If you can’t be found, you […]

The post 3 SEO Myths That Are Hurting Your Reach appeared first on Thinkbox Creative.

See the Beard and the Hair LIVE

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share all of the upcoming events where you can see the Beard and the Hair live and in person… They’re both out on the road sharing awesome knowledge nuggets about SEO, PPC, and digital marketing in general. If you’re at any of these events, make sure you find the DealerOn team and say “hi”...

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How Your Dealership Can Use Google+ To Increase Local SEO

by Ali Amirrezvani @ DealerOn

A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching could benefit your car dealership’s...

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How Does Local SEO Really Work? What Every Business Owner Needs to Know

by ryanburton @ Leads Near Me Inc

If your business has a website, you are probably familiar with the concept of search engine optimization, or SEO. The techniques used by SEO experts help business owners get their sites to the top of the search engine results, enhancing their visibility and ultimately their profits. SEO is a time-tested way to improve sales, but...

The post How Does Local SEO Really Work? What Every Business Owner Needs to Know appeared first on Leads Near Me Inc.

Bill Wittenmyer – From Inbound to Opportunity – How to Maximize Your Inbound Call Handling

Bill Wittenmyer – From Inbound to Opportunity – How to Maximize Your Inbound Call Handling

by DealerOn Podcasts @ The Dealer Power Hour

  We all know that consumers are increasingly turning to cell phones for research and engagement.  Mobile search and click-to-call technology enable consumers to dial directly from Google and dealerships across the nation are experiencing an influx of inbound calls as a result. However, according to a recent IHS Automotive analysis, today OVER 84% OF A DEALERSHIP’S INBOUND SALES CALLS ARE...

The Importance of Setting Goals

by Innereactive @ Innereactive

How to Make a Plan and Stick to It Taking the time to sit down and hash out a communication or marketing strategy plan takes a lot of focus and time. We get it! In fact, we do that sort of planning for a lot of our clients. If you’re considering making some changes this […]

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Website Conversion 101: CTAs

by Mike Somerville @ DealerOn

I’ve talked before about the importance of a well-optimized site, examining specific elements of your website like the homepage. Well, today we’re talking about the all-important Call-To-Action (CTA). To help you determine if your CTAs are doing their job, I put together a 5-question litmus test that you can try out today. Go ahead, take ’em for a spin.  If...

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How To Foster Viral Content

by David Veldt @ Interactually

A couple months ago, I wrote an article in a matter of a few hours and hit the “Publish” button and went about my day. My blog was (and still is) relatively new, so I didn’t expect much until I got a couple email notifications...

The post How To Foster Viral Content appeared first on Interactually.

How Your Site Benefits From Long Form Content

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Long form content works best when you can exhaust a subject matter without leaving the reader exhausted. Posts with over 1,000 words raise page shares.

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Make Sure Your Website is Responsive and Adaptive

by Michael DeVito @ DealerOn

  Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on. It’s what makes the aliens in...

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Expert from Facebook Shares FACEBOOK’S AUTOMOTIVE RETAIL PLAYBOOK!

Expert from Facebook Shares FACEBOOK’S AUTOMOTIVE RETAIL PLAYBOOK!

by DealerOn Podcasts @ The Dealer Power Hour

Have you ever asked yourself, “What the heck can I do on Facebook to grow my business?” or “What’s the secret to selling cars on Facebook?”  Well, Facebook is spilling all their secrets! Facebook released their first ever Automotive Retail Playbook at the end of summer, and now we’re bringing you all the goods direct from Facebook! Facebook’s Gabrielle Garrison is back…...

Site Launch: Cutting Horse Training Online

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Similar to a previous client, Simone & Duncan, owners of Cutting Horse Training Online (CHTO) out of Texas had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners. Having seen the transformation the Imagination Factory for the other client, they asked what […]

The post Site Launch: Cutting Horse Training Online appeared first on IFI: Grand Rapids Web Design, Development | Digital Marketing | MI.

New Age Lead Generation with Advertising and Content Marketing

by Bailey Schutter @ SWELL

As an agency marketer, it’s our job to bring in more leads for our clients. Business owners understand the concept of marketing, but they may not fully understand how to navigate the waters of the “digital ocean”. To them, marketing may mean a billboard or magazine ad. While that is absolutely true, there are different […]

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Greg Gifford Joins DealerOn as Director of Search & Social

by DealerOn @ DealerOn

DealerOn.com, the premier website and digital marketing provider for American car dealers announced the hiring of Greg Gifford as their new Director of Search and Social. “Having Greg on board to oversee our search and social team will bring DealerOn to the next level in the automotive digital marketing space,” noted Ali Amirrezvani, Chief Executive Officer. “His industry knowledge, proven...

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How long does SEO take?

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results. We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how...

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It’s a Digital World, and We’re All Just Living In It

by Anna Kroger @ SWELL

As I stare at my computer screen trying to convey the importance of having a strong digital presence, my mind drifts to what’s in store for those organizations or industries who are currently behind in the digital playing field. What would a fish be without water? What was the fate of the dinosaurs after the […]

The post It’s a Digital World, and We’re All Just Living In It appeared first on SWELL.

Quality Score Targeting Keywords

by Acacia Grant @ DealerOn

Google’s Quality Score play a big role in determining how much your dealership pays for your pay per click (PPC) ad campaign and the location of your ad on the search results page.  The higher the Quality Score, the less your dealership has to pay for the same location on the results page.  Since Quality Score is determined by the...

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Search Engine Optimization Blogging

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic. But how can you make your blog worth …

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NADA 2016 – Speaker Presentations

by DealerOn @ DealerOn

NADA is over, but the learning never stops. Three top DealerOn execs took the stage and delivered some great thought leadership presentations. We heard from lots of dealers that the knowledge they dropped was wildly helpful. Now, we know that not everyone could make it to NADA and some of those that did go made the wrong decision and skipped...

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News: What’s the ACA Have to Do with Your Website?

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

So you’ve probably heard of the ACA (Affordable Care Act), right? What about Section 1557 regulations and how it could affect your website? Who knows that the deadline to have the required non-discrimination taglines, statements and notices (in the top 15 languages unique to YOUR state) posted in your office, on your primary marketing materials […]

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We Don’t Sell Jeeps! A story from the PPC trenches…

by Shaun Raines @ DealerOn

This week’s Wednesday Workshop video shares a story from a recent conversation with a dealer. In the middle of explaining the results of a PPC audit, our team mentioned Jeeps several times. The dealer finally stopped us and said, “We don’t sell Jeeps!” Watch the video to find out what happened… (it wasn’t our fault, and the dealer wasn’t mad...

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DealerOn Appoints Jeff Clark to Chief Sales Officer

by DealerOn @ DealerOn

Ali Amirrezvani, DealerOn’s CEO, said, “Jeff has been a huge asset to DealerOn over his seven-year tenure with us. Given how he has grown our sales during his time focusing on business development, having him at the head of all of our sales efforts is very exciting for us. Combining his talents and automotive knowledge with DealerOn’s industry-leading Responsive Design...

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2 Things You Need to Know About Local SEO in 2017

by Greg Gifford @ DealerOn

  Last week, we packed up the DealerOn van and headed to San Jose to take in the glorious SMX West conference, programmed by our wonderful friends at Search Engine Land. There was a TON of great knowledge about SEO and SEM at the conference, but there were two things in particular that stuck out to me. So, naturally, I...

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Tips to Optimize Your Dealership’s Google+ Page

by Ali Amirrezvani @ DealerOn

Have Content Ready: Google recommends having 10-20 posts on your Google+ business page before you really start promoting it.  Recent posts is one of the things they use to judge the quality of your page, so having it full of content once people start visiting it will help. Promote Your Page: Add a Google+ button everywhere you promote your other...

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Stop abusing your H1 headings

by Greg Gifford @ DealerOn

Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors....

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Official White House Response To Deport Justin Bieber and Revoke His Green Card

by ryanburton @ Leads Near Me Inc

The people that started the petition to deport Just Bieber didn’t factor this into the equation. It acts as a good example, of when you are up to trying to do something negative, the parties involved turn it into a positive. Positive for Just Bieber: There is no such thing as bad press. This petition...

The post Official White House Response To Deport Justin Bieber and Revoke His Green Card appeared first on Leads Near Me Inc.

6 Steps to the Frictionless Customer Experience (FCX)

6 Steps to the Frictionless Customer Experience (FCX)

by DealerOn Podcasts @ The Dealer Power Hour

Today’s automotive shoppers make the choice of who they want to do business with long before they step foot in a dealership. That’s why creating a Frictionless Customer Experience (FCX) is The Ultimate Dealership Competitive Advantage. By “Frictionless” we don’t mean just “good” customer service, or shorter sales process. It’s much more than that. Today’s customers – particularly millennials – want their buying experiences...

Is Your Dealership Taking Advantage of Google’s Mobile Ads?

by Ali Amirrezvani @ DealerOn

It is almost hard to comprehend how fast mobile Internet usage is growing.  According to Google, more smartphones were sold last year than PCs.  It’s predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated...

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Dissecting Your Website’s Anatomy

by Michael DeVito @ DealerOn

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structure down to a science. To produce a finely tuned website specimen, there are a few variables you should keep in...

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Can Knowing Google’s Market Share Help With Your Dealership Marketing Plan?

by Ali Amirrezvani @ DealerOn

Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it. Most estimates put Google’s search market share...

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In Case of Emergency–Would Your Dealership Be Prepared?

by Ali Amirrezvani @ DealerOn

Within the past year, Maryland has been hit by an earthquake and a hurricane (in the same week!), as well as a huge snowstorm, all fairly uncommon occurrences in our state.  While DealerOn, both the office and our employees, were lucky enough to dodge any real damage, it definitely made us all think about how prepared we are for these...

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Brotherly Love? A Candid Digital Marketing Conversation With Google and Facebook

by DealerOn @ DealerOn

Go ahead and mark your calendars now and we’ll tell you why below. May 3-4, 2016. Cherry Hill, NJ. Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, DealerOn’s very own, Shaun Raines will sit...

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Change to Google’s Quality Score Algorithm Affects Car Dealers

by Ali Amirrezvani @ DealerOn

For those out that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight. According to Jonathan Alferness, director of product management on Google’s ad quality team,...

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Google Attribution – Unified Multichannel Multidevice Insights

by Stephen Geldersma @

Enhancing Data Reporting Google is enhancing their data reporting capabilities by combining their reporting tools across Google Analytics, AdWords, and DoubleClick – all into a single […]

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How Google Instant Search Could Change SEO

by Acacia Grant @ DealerOn

As I’m sure most people have heard, Google came out with a new feature yesterday that they’re calling Instant Search.  Since the announcement has been all over the Internet, I thought I’d try to explain what Instant Search does and how it can help your car dealer website. Google’s Instant Search resembles their auto-suggest feature, where potential search terms are...

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Google Removing Toolbar PageRank from Public View

by Stephen Geldersma @

What is Google PageRank? Google Search uses various algorithms to filter websites in their search results. A key algorithm used to help establish Google’s dominance in […]

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Writing content for your site? Read it out loud [VIDEO]

by Greg Gifford @ DealerOn

The content on your dealership’s website is the most important signal of relevancy for Google. If you want more visibility in local searches, you’ve got to have amazing content – content that answers any questions potential customers might have… Content that makes you stand out from all of your competitors… Content that’s unique, relevant, and useful. Most dealerships have pretty...

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Expert from Google Discusses Google’s Automotive Retail Dealer Playbook!

Expert from Google Discusses Google’s Automotive Retail Dealer Playbook!

by DealerOn Podcasts @ The Dealer Power Hour

Google just launched its first Automotive Retail Dealer Playbook! What does that mean for you? Well, to put it bluntly… EVERY DEALER NEEDS TO KNOW ABOUT GOOGLE’S AUTOMOTIVE RETAIL DEALER PLAYBOOK!!! We’re not messing around! For such an important topic we have invited an expert from Google to give us all the deets. In this jaw-dropping 1 hour webinar, Kelly McNearney,...

Content Silos and Blog Posts

by DealerOn @ DealerOn

  When you’ve got new content to add to your website, where does it go? If your answer was, “Our blog,” then you might want to reconsider. Why? Because that kind of site structure isn’t always the best for SEO purposes, and there’s a much better strategy.  That’s right, we’re talking about using silos to group & store content on your...

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Scott Empringham – 10 Proven Steps to Dominate Your Next Sales Event

Scott Empringham – 10 Proven Steps to Dominate Your Next Sales Event

by DealerOn Podcasts @ The Dealer Power Hour

  Practical Tools to Get Your Unfair Share of Sales It is believed that the first car dealership opened in June of 1898 in Reading, Pennsylvania…and we’re pretty sure that the first big car sales event was held in July. Yet even after all this time and all of the technological advancements, every dealership sales event still brings the same...

Mike Davenport: How to Close & Deliver 3 Cars in 1 Day

Mike Davenport: How to Close & Deliver 3 Cars in 1 Day

by DealerOn Podcasts @ The Dealer Power Hour

YUP! The title says it all! We’re going to dedicate a full hour to show you, in detail, how rock star car salesman Mike “The Louisville Chevy Dude” Davenport does just that. He should know! He does a hat trick about 5 times a month on average! To most people in the car biz it seems like a herculean feat...

Does Your Hosting Account Matter?

by SEOteric User @ SEOteric

Your Website Developer Matters – Part 2 In Part 1 of Does Your Website Developer Matter, we talked about the process of building a website, some costs, and what really goes into making a successful website. An often overlooked part of websites is the hosting account. A hosting account acts as a host for the... CONTINUE READING

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DealerOn Joins Kia Digital Certified Solution Program

by DealerOn @ DealerOn

“We are extremely excited to begin helping even more Kia dealerships dominate their local markets”, said Ali Amirrezvani, DealerOn’s CEO and President. “Though we already have a great track record of helping Kia dealers dramatically increase their website leads, now we can offer our best products and services as a part of Kia’s official co-op package. For dealers that take...

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Facebook Video Spam/Scam Removal Step 2

by mplysiak @ Website Design and Search Engine Optimization – SEO

Step 2 Then click on the apps, select edit next to the app named something like “if you are 18+” or ” 18 and over” (I’m not exactly sure what it was), next first select report app  then remove app: Click here to goto step 3

News: Threemendous

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

Today’s news update is brought to you by the number three. We hear many times that a whole lot of ‘things’ come in three’s. Celebrities seem to die in three’s Religion has the Father, Son, & Holy Ghost In writing, things that come in three are funnier, more satisfying, more effective. …Three Little Pigs, …Three […]

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Google +1: Now in PPC Ads and Affecting Search Engine Ranking

by Ali Amirrezvani @ DealerOn

I’ve been seeing the Google +1 button appearing on more and more websites since it was released a few months ago.  Recently, I’ve even seen it as an option for paid search ads. If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad. This seems to be...

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Why Do I Need A Professional Web Designer?

by rbadmin @ Spider Marketing Group

Today, it seems that everyone is advertising free websites. While a free website sounds like a great deal, are you willing to bet the reputation and success of your company on the least expensive available option? As with most things in life, you get what you pay for! Your website is the first — and sometimes the only thing — your potential customers see when they are searching for your products or services. What type of first impression are they getting when they visit your website? Does your website properly...

The post Why Do I Need A Professional Web Designer? appeared first on Spider Marketing Group.

Stop tracking keywords… Start tracking impressions

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we continue the discussion we started a few weeks ago with our video that talked about customers using different terms to search for dealerships. Once again, we point out that your customers are seeing different search results than what you’re seeing in your rank tracker. Instead of obsessing over the ranking results, you should...

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The Difference a Combination Can Make

by Acacia Grant @ DealerOn

In the seven years I’ve been in the automotive industry, I’ve noticed that much of the thinking tends to be segmented – Internet Dept vs. Showroom, New vs. Used, Sales vs. Service. A lot of times, this way of thinking rolls over to the advertising and marketing your dealership does, including that of your vendors – Paid vs. Organic, Digital...

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Dealership PPC Campaigns

by Acacia Grant @ DealerOn

Almost every auto dealer that tries running a search engine marketing campaign (PPC) on their own ends up making a mistake or two.  Heck, even the PPC veterans make a mistake from time to time.  While occasionally trying something that ends up not being as effective as thought is understandable, some errors happen far too often. Here is a list...

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Coming to NADA? Check this out…

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is a short one, cause we know that everyone’s getting ready for NADA in New Orleans. DealerOn will be there in full force, so make sure you check out the video to see when our team will be presenting, and come see us at booth 1611 to say hi (we’ll have a full bar!) and check...

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What to Consider When Hiring a Copywriter

by Jason Sasso @ SWELL

It can be difficult to hire a copywriter, but as an agency that provides copywriting services, we’re working to make that process as simple as possible. Over the years, a lot of companies have hired us to write their copy – from small mom-and-pop companies to large international brands. Copywriting is how we got started, […]

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Barbie Brand Joins DealerOn’s Regional Account Executive Team

by DealerOn @ DealerOn

DealerOn.com, the premier website and digital marketing provider for American car dealers announced the hiring of Barbie Brand as a member of the Regional Account Executive Team. “Barbie has spent the last 15 years helping customers, in and out of the automotive industry, improve their businesses,” said Ali Amirrezvani, Chief Executive Officer. “Adding her to the DealerOn team will really...

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Can you have too much Local SEO content?

by Greg Gifford @ DealerOn

My monthly column over at Search Engine Land is back in full force for the summer, and today we’re talking about dumping too much content onto your website. What am I talking about? Well, content is super important to your Local SEO strategy, but it’s not a catch-all cure that will immediately boost your rankings. Problem is, I’ve been seeing more...

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6 Cutting Edge Video Strategies that Drive Sales and Service

6 Cutting Edge Video Strategies that Drive Sales and Service

by DealerOn Podcasts @ The Dealer Power Hour

If you are not using video to improve conversion, traffic, customer loyalty, branding, sales or service then you are missing an enormous opportunity! ARE YOU A VIDEO PRO…OR A VIDEO NOVICE? Not to fear! The experts are here and they are ready to help! In this 1 hour webinar, Anthony Carroll, Senior Account Executive with Google’s Automotive Retail team, and “Mr. Video”...

How Do I Get More Online Reviews? [VIDEO]

by Ed Nyberg @ HometownLocal

The post How Do I Get More Online Reviews? [VIDEO] appeared first on HometownLocal.

Google Profiles takes advantage of Identity Searches

by Acacia Grant @ DealerOn

When you meet someone new and you want to find out more information about them, what do you do?  If you’re like a lot of people, you’ll head straight to Google and search for their name.  I would bet that a large number of potential customers perform an Internet search on your dealership after they’ve decided to purchase from you. ...

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DealerOn to rock out Digital Dealer 20. Are you going?

by DealerOn @ DealerOn

  On January 19, an amazing team of DealerOn superstars descends upon Orlando and Digital Dealer 20. Will we have a booth? Heck yes, Napoleon How about speakers? How about 4! But for real, will there be a party? Oh, there will be a party Our speakers are going to tear the roof off of Digital Dealer 20: Greg Gifford...

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Micro-Moments and Your Mobile Website

by Greg Gifford @ DealerOn

  It’s no secret that the once-linear path to purchase has been fragmented with the advent of online shopping, but it’s been fragmented even further with mobile internet usage on the rise. In fact, we’ve said this before, but as of January 2017, nearly 50% of dealership website traffic was from a mobile device. That’s a lot. As per usual,...

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DealerOn Wins 6th DrivingSales Top Rated Website Award

by DealerOn @ DealerOn

  Derwood, MD – January 27, 2017 – DealerOn is the recipient of a “Top Rated” Websites award in the eighth annual DrivingSales Dealer Satisfaction Awards. The awards, presented at a special event on January 27th in conjunction with the 2017 National Automobile Dealers Association (NADA) Convention & Expo, are based on DrivingSales Vendor Ratings, which comprise 35,000 validated user...

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Website Conversion 101: Homepage

by Mike Somerville @ DealerOn

In a previous post, we talked about website optimization as a general concept and laid out some ground rules for A/B testing to gauge how visitors interact with your site. Driving traffic to your site is a worthwhile effort, but it can quickly become worthless if you never track which buttons are being clicked, which pages are being viewed, and...

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The New Google Plus Update [VIDEO]

by Greg Gifford @ DealerOn

Google Plus is about to roll out a massive update – you can view a preview right now. This week’s Wednesday Workshop video explains what’s changing and how the massive differences will effect your dealership. You’ll need to update a few links on your site, so make sure you watch! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop with DealerOn....

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Facebook Changes Promotion Restrictions

by Acacia Grant @ DealerOn

Since many of our social media car dealerships use contests on Facebook as a way of gathering more “likes” for their page, I wanted to help keep you up to date on the changes Facebook is making regarding contests on their platform. In the past, any auto dealership looking to run a promotion (“sweepstakes, contest, competition, or other similar offering”)...

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Hello world!

by OTSEO @ Roosien & Associates

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

The post Hello world! appeared first on Roosien & Associates.

Automotive Mobile Searchers Convert…Fast

by Ali Amirrezvani @ DealerOn

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category. One of the most important things found in this study, in my opinion, is that roughly half of the mobile automotive searchers were “looking to...

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Kelly McNearney, Expert from Google: What Dealers Need to do to ROCK THE NEW YEAR!

Kelly McNearney, Expert from Google: What Dealers Need to do to ROCK THE NEW YEAR!

by DealerOn Podcasts @ The Dealer Power Hour

Originally recorded December 15, 2016. Ch-ch-ch-changes! New Year… New Start… New Problems?! Yup. 2017 holds the promise of a fresh start. But don’t kid yourself… it won’t be without new challenges too. After all, using the right digital marketing strategy on today’s savvy internet car buyers will maximize profitability, dramatically increase inventory velocity and greatly improve customer satisfaction. WANT TO...

How Hard is Your Website Working for You?

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Does your website serve as a sort of automated online m [...]

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Amir Amirrezvani – Increase Leads 50%: Leveraging A/B Testing and How the Brain Works

Amir Amirrezvani – Increase Leads 50%: Leveraging A/B Testing and How the Brain Works

by DealerOn Podcasts @ The Dealer Power Hour

  Are you unhappy with your current website conversion rate? Or are you always looking for ways to improve your conversions? In this 1 hour webinar, DealerOn Co-Founder Amir Amirrezvani will give dealers a framework to influence online visitors using proven techniques, case studies, and neuromarketing principles. He will show you how these techniques can be applied to create highly persuasive...

Presentation from Brighton SEO [VIDEO]

by Greg Gifford @ DealerOn

I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal)....

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Social Media Must-Do’s for Auto Dealers

by Ali Amirrezvani @ DealerOn

The amount of “best practices” and “tips” involved with social media marketing can be overwhelming to say the least (and yes, I’m guilty of sharing my own).  In the last couple months, I’ve received emails with “99 Tools for Social Media Marketing”, “5 Top Tips For Successful Social Media Marketing”, “8 Hot Social Media Tips From Eight Industry Experts”, and...

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Title Tag Best Practices for Your Car Dealership Website

by Ali Amirrezvani @ DealerOn

Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.  ...

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Aynsley Zulpo Joins DealerOn’s Regional Account Executive Team

by DealerOn @ DealerOn

DealerOn, the leading website and digital marketing provider for car dealers adds Aynsley Zulpo to their Regional Account Executive team. Zulpo has over 16 years of experience in the automotive industry, and comes to DealerOn from the Automotive Division at Call Source. “Aynsley has an impressive track record of bringing dealerships together with the online marketing tools they need to...

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Tradeshows: Brides and Tattoos

by Ima Admin @ IFI: Grand Rapids Web Design, Development | Digital Marketing | MI

One of our clients, CTMAX, has been expanding their practice to include non-invasive cosmetics. After much research, CTMAX acquired a highly specific (pico-second) laser for reducing blemishes, scars and spots in a shorter time with less pain. They also discovered that the same device excelled at also removing tattoos with the same benefits. As a […]

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Auto Dealership Viral Video Tips

by Acacia Grant @ DealerOn

Everyone wants the videos they make to go viral, meaning they get spread around the Internet, sent from friend to friend.  Viral videos can give your auto dealership a huge increase in brand awareness and buzz, huge marketing benefits and an increase in car dealer website traffic with little cost. One recent example that was ALL over Twitter and the...

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Digital Dealer Workshop – Houston, Texas – January 17th 2012

by Ali Amirrezvani @ DealerOn

Are you ready to start 2012 with a competitive online game plan? The Digital Dealer Workshops are bringing you everything you need to succeed online. Two distinctively different tracks will be offered and are customized to your level of experience: the dealer who feels behind on their e-commerce education and the dealer who is prepared but wants to excel. Want...

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Common Social Media Mistakes Auto Dealers Should Avoid

by Ali Amirrezvani @ DealerOn

While not every dealership is actively involved with social media, it’s a form of connecting with potential customers that doesn’t seem to be going away.  If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes. Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results.  When you put...

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Curtis Nixon – 6 Steps to Increase your Fixed Ops CSI

Curtis Nixon – 6 Steps to Increase your Fixed Ops CSI

by DealerOn Podcasts @ The Dealer Power Hour

  It’s not an understatement to say that many dealerships struggle to maintain a high Fixed Ops CSI. Striking that delicate balance between making the customer happy and making a great profit is an incredible challenge. WOULD YOU LIKE TO INCREASE YOUR FIXED OPS CSI? Heck yeah you would! For this important topic, we brought in consumer engagement and CSI analytics heavy hitter...

Bing is Making Moves

by Andrew Kapral @ Grand Rapids SEO

Microsoft’s negative $5.5-billion-and-counting search engine has come a long way since its initial implementation in 2009, more than doubling its initial market share of 8.4%. The problem is that market share has not been chipped away from Google. Now with (…)

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Dealer Incentives Program – Cash For Clunkers

by Acacia Grant @ DealerOn

The Cash for Clunkers program seems to be a success, despite the criticism that the program continues to get.  Some would-be buyers complain that their older cars don’t qualify as “clunkers” and environmentalists have said that the program isn’t really lowering the United States’ dependence on oil or pollution.  Yet this doesn’t seem to be slowing the success of the...

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A few truths about SEO

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share a few simple truths about SEO. Things can get incredibly complicated, and it’s hard to keep the big picture in mind when you’re digging into specific strategies. This week’s video helps point out the important truths to keep in mind, so you’ll head down the right path with the right expectations. VIDEO TRANSCRIPT...

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Have you checked your mobile landing pages lately?

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the...

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Don’t Neglect This Basic SEO Factor

by Acacia Grant @ DealerOn

There are thousands of things to manage in each and every dealership, including your dealer website.  So much attention is devoted to leads, conversion rate, vehicle detail pages, etc., that sometimes it’s easy to forget one of the most basic SEO factors for your website – the speed at which it loads. According to KISSmetrics, 47% of consumers expect a...

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DealerOn HTML5 Compliancy

by Acacia Grant @ DealerOn

Over the past few weeks, we’ve had a few of our auto dealer website clients have asked what we are doing to keep up with the advances with HTML 5.  Since it seems to be a topic of concern for multiple dealers, I wanted to share what DealerOn is working on. First, most people that are asking about HTML 5...

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Model Sponsors the Grand Rapids Mud Run!

by Jon Subar @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

The post Model Sponsors the Grand Rapids Mud Run! appeared first on Uniform Rental Services in Grand Rapids, MI | Model Coverall Service.

Andrew Myers – How to Pump Up Your Video Strategy TODAY!

Andrew Myers – How to Pump Up Your Video Strategy TODAY!

by DealerOn Podcasts @ The Dealer Power Hour

  ARE YOUR CURRENT DEALERSHIP VIDEOS DRIVING TRAFFIC AND CONVERSIONS…OR ARE THEY FALLING FLAT? If you are looking to quickly boost your online traffic and conversions, there’s no better place to start than with video! Unlikely viral video star Andrew Myers knows a thing or two about the power of video. He is ready to tell dealers How to Pump Up your Video Strategy with...

Some Thoughts on Guest Blogging

by David Veldt @ Interactually

There’s been some excitement in the SEO world in the past few days. It doesn’t take much to get people in our industry all riled up, but this one is spurring some real anger toward Google for assuming the roles of Relevance Police, Judge and...

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How to Write Awesome Content For Your Website

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop shares some awesome in-depth tips on how to write amazing content for your dealership’s website. Steve, one of our SEO Managers, was asked to speak at Pubcon Florida last month, and his slides were so awesome, we had to share them here on a Wednesday Workshop video. If you’re writing the content for your dealership’s site,...

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How Online Reviews Can Save Your Business

by Ed Nyberg @ HometownLocal

Are you a “luke-warmer” regarding online reviews? Have you ever mentioned the following? “I know reviews are important but I just don’t have the time” “I wish getting reviews was easier”...

The post How Online Reviews Can Save Your Business appeared first on HometownLocal.

Google Trends

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

In April Google announced a great new feature that will [...]

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Cleaning Up Duplicate Content

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Google won’t penalize you for duplicate content, but having some on your website can still be a nuisance. Overlooking it is easy, cleaning it up is hard.

The post Cleaning Up Duplicate Content appeared first on Grand Rapids Web Design by Valorous Circle.

Sign-Up Open for Logo Design-A-Thon

by Innereactive @ Innereactive

Sign up for Innereactive Media’s Logo Design-a-Thon is now live. Michigan businesses in need of a new or updated logo can fill out an online form to purchase design services for a day in August or September. Availability is on a first come, first-serve basis and depending on the day selected, logo design can range […]

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How to Use PPC Impression Share

by Shaun Raines @ DealerOn

If Google AdWords were a piece of juicy pie, your impression share would be the size of your dealership’s slice… Tracking impression share is important, since it shows exactly how much you’re showing up in local searches. If you’re not measuring how big your slice of pie is, you won’t know if it could (or should) be bigger! Watch our...

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Everything You Need to Know About Local Link Building

Everything You Need to Know About Local Link Building

by DealerOn Podcasts @ The Dealer Power Hour

By now, everyone understands that showing up in search results is absolutely vital to the success of your business. However, most dealerships don’t make use of one of the most valuable SEO strategies…Link Building! It’s time to GET FIRED UP ABOUT LOCAL SEARCH AND START A COMPREHENSIVE LINK BUILDING STRATEGY! Wanna know how? This 1 hour webinar will provide you with a link building roadmap...

HometownLocal - New Service to Help Improve Online Visibility

HometownLocal - New Service to Help Improve Online Visibility


HometownLocal

A suite of products that help businesses improve their online visibility. Lead Generation, PowerSites, Online Reviews, DirectFeed, SociaLink and more.

Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO]

by Michael DeVito @ DealerOn

Download the slides here For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in...

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You’ve got to own your dealership’s backyard

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town. It’s important to own your own backyard before you go after your neighbor’s. With the recent updates...

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Customer Satisfaction in a Down Economy

by Acacia Grant @ DealerOn

Every dealership is after the (often) illusive repeat customers.  With people buying less often, earning the loyalty of the customers you do sell to can pay off.  Once you’ve earned the business of repeat customers, the next step is to turn them into evangelists—those who recommend your dealership and ultimately send more sales into your showroom. These types of customers...

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10 Local Link Building Tips for 2016

by Greg Gifford @ DealerOn

  My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver. For this month, rather than just talk about why it’s important...

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How to choose where to advertise

by ryanburton @ Leads Near Me Inc

Like most of my clients, if you’re a business owner, you get 20 calls a day from companies selling advertising services. They all say the same thing; you “really need to meet with them”, their advertising services are “amazing”, and you’ll be doing your company a disservice by not advertising with them. So which one...

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Take Control of your Facebook Places

by Ali Amirrezvani @ DealerOn

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well. If you haven’t noticed this yet, Facebook Places allows users to “check-in” through their mobile phones, letting their friends (and businesses) know where they are. It’s designed to compete with Foursquare, a...

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Did Digital Kill the Traditional Marketing Star?

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

What happened to the traditional marketing styles of print, radio television and outdoor (billboards)? They still exist in droves, but their effectiveness isn’t diminishing as rapidly as you might think.

The post Did Digital Kill the Traditional Marketing Star? appeared first on Grand Rapids Web Design by Valorous Circle.

Google Plus For Business

by Webfective Online Solutions LLC. @ SEO Services | Get More Website Traffic | Grand Rapids Michigan

Google Plus For Business – Why It Matters! Businesses have for a long time seriously underestimated the usefulness and relevance Google plus for their success. This situation can be remedied by the Google plus SEO which can be used to … Continue reading

5 website creditability killers. Are you guilty?

by Amir Amirrezvani @ DealerOn

  In last year’s Gallup poll, ranking the honesty and ethics in different professions, “Car Salespeople” tied for second to last along with members of Congress and Telemarketers. Lobbyists took the top (or bottom) spot as least credible. Let that reality sink in. Even after all the effort dealerships have made to be transparent with their customers, as recent as...

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Auto Dealer Websites Need a Mobile Version. Period.

by Acacia Grant @ DealerOn

Auto dealer websites need to have a separate, mobile version of their site, plain and simple.  Here’s why: Over 73 million people were mobile web users in 2009, a number that is expected to almost double by 2013. According to a study by Neilson, mobile Internet usage is increasing by 30% each year. Google has a separate search engine index...

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Social Media for Beginners

by owndomain1 @ Owndomain1.com

Page Rank in Layman’s Terms

by mplysiak @ Website Design and Search Engine Optimization – SEO

Page rank is a very important aspect of SEO. Search engines rank pages based on their relevance, uniqueness, and importance. A number of factors go into determining this including: The content contained within each page and across the website The structure of the content and code The use of internal links The number and relevance […]

All DealerOn Sites Updated to Serve Over HTTPS

by DealerOn @ DealerOn

As of Friday, August 4, we’re excited to announce that all DealerOn websites have been updated to serve over HTTPs. This change creates a faster, more secure environment that also assists website rankings on search engines. HTTPS sites prevent intruders from doctoring with data—such as geography, IP address and device type—that transfers from DealerOn sites to user browsers. “We strive...

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Priority SEO Pages for Auto Dealerships

by Ali Amirrezvani @ DealerOn

If you’re doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:   Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your...

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Site Not Ranking as Well as You’d Like? Check With Google

by Ali Amirrezvani @ DealerOn

If you aren’t happy with the way your dealership website is performing in terms of search engine results (and you aren’t violating Google’s webmaster guidelines), you can ask Google to “reconsider” your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam. Over the years, Google has improved...

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Digital Dealer 19 Preview – Wednesday Workshop

by Greg Gifford @ DealerOn

Heading to Digital Dealer in Las Vegas next week? This week’s Wednesday Workshop gives you info on all the DealerOn speakers, events, and giveaways… make sure you watch and get all the details! VIDEO TRANSCRIPT Hey, and welcome back to another Wednesday Workshop with DealerOn. This week’s video is short and sweet, because we’re getting ready to head to Vegas...

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3 Reasons to Fire Your Grand Rapids Digital Marketing Agency

by Andrew Kapral @

Historically, marketing has been an outlet for creatives to achieve success based on feeling rather than hard data. With the onset of digital marketing, suddenly all […]

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DealerOn Rocked NADA 2017 with Our Best Booth Ever!

by DealerOn @ DealerOn

  Starting Thursday, January 26, New Orleans was overtaken by the NADA 2017 Conference & Expo. Over 20,000 folks from the automotive world attended, and several hundred vendors were there to showcase their very best. Among them was yours truly, DealerOn, Inc. We brought our A-Team and the best booth you’ve ever laid eyes on. Why do we say that?...

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Why Your Dealership Should Have a YouTube Channel

by Ali Amirrezvani @ DealerOn

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel. Here’s why: Popularity: YouTube is the world’s largest...

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Difference Between SEO & SEM

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

While both search engine optimization (SEO) and search [...]

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AdWords Responsive Ads – Even More Flexibility for Mobile

by Stephen Geldersma @

Google is staging a roll out that updates the requirements for advertisers using their Google AdWords platform. The update is requiring some AdWords accounts to upload […]

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Google’s new mobile PPC ad type – and what it means for you

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we’re talking about Google’s new (kinda) mobile model ads. While they were “released” a little over a year ago, they weren’t really showing up for quite a while, but now they’ve been re-introduced and they’re out in full force. The ads feature a swipeable image carousel with captions, as well as several call-to-action buttons....

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Instagram: Visualizing Your Businesses

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Visualizing how to market your business on Instagram or any other platform is now vital to sharing information in the digital age.

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Micro-Moments: Get There Early (and bring pics!)

by DealerOn @ DealerOn

Last week, we talked about Google’s “micro-moments” and how a typical automotive shopper uses their phone or computer to move further in the purchasing funnel. As they learn more about the car they’re interested in, customer research gets more and more detailed. We’ve all heard the Google mantra, “Be there, be useful, and be quick.” But after reading this blog...

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Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO]

by Jeff Clark @ DealerOn

  Download the slides here We wanted to share a recording of Jeff Clark’s popular session from Digital Dealer 20 last week, so here’s the video! Tons of dealers were asking for the slides or a recording, so we wanted to share it on the blog so everyone has access. As always, if you have any questions, just give us...

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Grand Rapids SEO| Search Engine Optimization Company

Grand Rapids SEO| Search Engine Optimization Company


Michigan SEO Experts|Proven Internet Marketing Strategies|Expert Web Design|SEO Consulting

You found this page for Grand Rapids SEO Services-Companies using the power of Search Engine Optimization. We do the same for your business. 231-680-0624

Thinkbox Creative | Website Design & Marketing in Grand Rapids, MI

Thinkbox Creative | Website Design & Marketing in Grand Rapids, MI


Thinkbox Creative

Thinkbox Creative is a Website Design & Development Agency based in Grand Rapids, Michigan that specializes in Brand-centric Digital Marketing.

How to Bring Your Service Bays to Life with Paid Search

by Aurko Chatterjee @ DealerOn

  In early 2015, Ward’s Auto published an article that had an interesting data-point from Cars.com, wherein Cars.com1 found that consumer ratings for the dealer’s service department were a key factor in the final buying decision. If you’ve been in the car business a while, this shouldn’t surprise you. It is also no surprise to anyone that a dealer’s fixed...

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SEO Company “Google Update” Spam

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Did you know that Google updates its algorithms roughly 500 or more times annually? Our Traverse City MI SEO company strives to stay informed about all the latest changes and innovations relevant to our clients.

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We Love SEO So Much, We Wrote a Book On It

by DealerOn @ DealerOn

  We’ve been kinda busy. Doing what? Writing a book, of course. We asked our Director of Search and Social, Greg Gifford, what dealers needed to know most when it comes to digital marketing. His answer: “Dealers absolutely need local SEO, not just traditional SEO, to make it in today’s world of online searching.” Local SEO is a more complex...

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Split Your Split Testing

by Michael DeVito @ DealerOn

  Let’s talk some website optimization. Everyone knows that A/B testing (or split testing) is vital to finding out which elements of your site convert best. It’s the fine art of showing your website visitors variables of things like CTAs, banner ads, click-to-call buttons, and more so that you can pick the ones that performs the very best. But, are...

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DealerOn Does NADA 2010

by Acacia Grant @ DealerOn

With the NADA Convention and Expo just around the corner, I wanted to let everyone know the plans DealerOn has for the upcoming weekend in Orlando. We’ll be arriving around noon on Saturday, February 13, and headed back to the cold temperatures of the Washington DC area on Monday, February 15.  During that time, Jeff, Amir, Ali, and Chris will...

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Google+ Improves the SEO of Your Michigan Company

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Did you know that 97% of consumers now search for local [...]

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Down With Misleading Dealership Reports!

by Greg Gifford @ DealerOn

Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco… This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or...

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DealerOn Auto Dealership Customers Win Dataium Website Performance Awards

by DealerOn @ DealerOn

DealerOn, the premier automotive dealer website company, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for January 2013.  Dataium uses various performance metrics collected from over 12,000 participating auto dealer websites to recognize dealerships and their website providers for their online performance.  Adamson West won Dataium’s most prestigious metrics-based award, the Auto Shopper...

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We’re Hiring: Jr. Web Developer

by travis @ Thinkbox Creative

We’re looking for an experienced Web Developer to work on a variety of challenging projects for a diverse collection of clients. We value a collaborative workflow that enables our team to craft unique solutions for each project […]

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Kate Frost – 5 Mistakes You’re Making on Instagram (…and How to Fix Them!)

Kate Frost – 5 Mistakes You’re Making on Instagram (…and How to Fix Them!)

by DealerOn Podcasts @ The Dealer Power Hour

  No one likes to make mistakes. In Social Media, mistakes are often embarrassing and, in business, are usually expensive as well. To help you avoid any missteps on the popular photo-sharing site Instagram, we’ve asked Social Media Maven Kate Frost to show you 5 Mistakes You’re Making on Instagram (and How to Fix Them!) Kate is an undisputed Instagram...

How to Use Yesterday’s Data to Sell More Cars Today

How to Use Yesterday’s Data to Sell More Cars Today

by DealerOn Podcasts @ The Dealer Power Hour

The ultimate goal of every Dealer is to turn greater profits and increase market share. However, you can’t win without first knowing what you’ve been losing. CRM & DMS data is incomplete and one-dimensional and only shows the effectiveness of your own sales. But what if you could see into the sales trends of competing dealers or brands in your market? How many customers did you lose within a certain...

Web Design – and Growing Your Profits!

by owndomain1 @ Owndomain1.com

Google Announces, and Releases, Latest Panda Update

by Ali Amirrezvani @ DealerOn

It’s not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday. The latest update under the Panda name went into effect Tuesday night, Panda 3.9.  Panda was originally released in February 2011 as a way to remove low-quality content from Google’s search results. Google made this...

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Google PPC Quality Score

by Acacia Grant @ DealerOn

Google assigns (and continually tweaks) Quality Scores to the websites and landing pages used by customers who purchase ads on their search results pages.  Quality Scores are a frequent topic of conversation in the search engine marketing circle, but are they really that important? The short answer is definitively YES!  Quality Scores affect how much you pay per click as...

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Automotive Sales Targeting

by Ali Amirrezvani @ DealerOn

Get to Know Your Customer The 2008 Pied Piper Prospect Satisfaction Index® U.S. Auto Industry Study set out to study how customers were treated while shopping for new vehicles.  They used mystery shoppers to visit auto dealerships nationwide who reported back about the customer service they received.  Among many other, interesting facts, the study found that auto sales people were...

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Ask a Michigan SEO Company

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Many businesses have considered using a Michigan SEO co [...]

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Simply Working Toward Stronger Communities

by Julia VanDyk @ Uniform Rental Services in Grand Rapids, MI | Model Coverall Service

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Google Explains How Paid Search Auction Works

by Ali Amirrezvani @ DealerOn

Working in a dealership, you have a million more important things to worry about than how Google’s Paid Search Auction works. But your dealership is probably spending thousands of dollars a year on paid search because it’s a proven, high ROI marketing channel for your dealership. Google’s Chief Economist, Hal Varian, just put out a quick, new video updating how...

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DealerOn Named One of 2011 Inc. 5000 Fastest Growing Private Companies

by DealerOn @ DealerOn

DealerOn, the premier car dealer website provider, has been named to 2011 Inc. 5000 List of Fastest Growing Private Companies at #2002, based on a three-year sales growth of 127%.  “DealerOn is thrilled to be a part of such an elite group of companies,” said DealerOn co-founder and CEO, Ali Amirrezvani.  “This recognition means so much to the DealerOn family. ...

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I Love Rock and Roll (and the DrivingSales Executive Summit)

by DealerOn @ DealerOn

What did you do last week? Well, we were at the DrivingSales Executive Summit for a few days of serious learning. While the event included lots of speakers, we had the privilege of sending The Beard (Greg Gifford) and The Hair (Shaun Raines) to Las Vegas to do a dual-panel presentation. We saw familiar faces there, like Jessie Hochhalter of...

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DealerOn at Digital Dealer in Orlando

by Acacia Grant @ DealerOn

DealerOn’s team had a great time and a fantastic experience at Digital Dealer in Orlando! We had a chance to talk and socialize with current and potential clients, show off what the company has been working on, and of course, have much more fun than should be allowed. While we didn’t take nearly as many pictures as we meant to,...

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Automotive Trust Building

by Ali Amirrezvani @ DealerOn

Use Your Dealer Website to Earn the Trust of Prospects Many people are hesitant to give up their contact information online, especially to auto dealerships.  They are concerned about things like identity theft and email SPAM.  Because of these fears, getting a visitor to raise their hand can be difficult.  Diminishing the fears that many have about providing their contact...

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The Importance of Mobile Optimization for Higher Website Placement

by Nicole Vesota-Johnson @ Top Of The List

Mobile search is growing faster than ever, and search engines are taking notice. If your website isn’t optimized for mobile viewing, it should be. We’ll show you where to get started. Mobile search is growing faster than ever, and search engines are taking notice. In June 2013, Google released its first algorithm update that said […]

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Dealer Website Lynch Pin?

by Acacia Grant @ DealerOn

We’ve all heard the estimates about how many dealerships are going to be closing within the next year–NADA estimates that another 1000 dealerships will close in 2009 alone.  Of course this is a scary fact, but there are things that you can do to prevent your dealership from being one of them.  One of the first items is making sure...

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Wednesday Workshop – Questions and Answers

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop, we’re answering some fan mail. Who knew that the Beard and the Hair had so many fans? Most importantly, we answer questions about what we’re doing at NADA this weekend – so make sure you check out the video and learn all about the awesomeness we have planned… VIDEO TRANSCRIPT In this week’s Wednesday Workshop...

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Website Conversion 101: In-Site Search Options

by Mike Somerville @ DealerOn

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your search widget. You have a lot of choices when it comes to your in-site search options, so...

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Barry Brodsky – How to Get Maximum Profits from Your Trade-in Leads

Barry Brodsky – How to Get Maximum Profits from Your Trade-in Leads

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: 82% of car shoppers have a trade-in. However, 32% of trade-ins offered to car dealers are under-water…and the trend is on the rise. All dealers know how important the trade-in process is to closing more deals. After all, when done right, trade-ins can be a huge revenue stream for the dealership. Conversely, missteps during the appraisal process can...

Tales from the Trenches – Don’t let a vendor hold you hostage!

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop shares another crazy story from the trenches… This time, it’s a scary story about a vendor holding a dealership hostage! You’ll have to watch the video to get the full story – but make sure you’re not letting any of your vendors dictate how you run your dealership! VIDEO TRANSCRIPT Welcome back to another Wednesday workshop...

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Jeff Clark: Proven Strategies to Double Your Fixed Ops Profits

Jeff Clark: Proven Strategies to Double Your Fixed Ops Profits

by DealerOn Podcasts @ The Dealer Power Hour

In the US, the Service, Parts and Accessories marketplace is a staggering $300 BILLION per year! Sadly, the majority of that money goes to national service brands like Jiffy Lube and Pep Boys leaving little for Dealerships. Ironically, most dealers enjoy 50% of their overall profit from their Service department yet do absolutely nothing to promote that profit center online....

Meet Amy.

by Amy Bruining @ Thinkbox Creative

Meet Amy Bruining, our resident Wordsmith and Copywriter, and the latest addition to our team. I am a writer. I consider rhyming to be one of my greatest pleasures. I have kept journals since I wore pigtails. I […]

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View From the Top: SEO Signals

by Greg Gifford @ DealerOn

SEO Is Not a Project – It’s All of Them I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO efforts because they’re thinking of...

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Details about the recent Possum and Penguin updates from Google

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we explain the details about the two major updates released by Google this month. It’s not often that two major updates are pushed out in the same month, so we wanted to explain what’s changed so dealers understand what’s different. What’s been dubbed the Possum update rolled out a few weeks ago, and it’s...

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Understanding the New Google Places

by Webfective Online Solutions LLC. @ SEO Services | Get More Website Traffic | Grand Rapids Michigan

Google recently sent the Internet business community into a frenzy with its announcement that Google Places would no longer be called Google Places.  In addition to its new name – Google Plus Local – the business listing powerhouse will also … Continue reading

Keep Your Dealer Site on the Top of Google’s SERP

by Ali Amirrezvani @ DealerOn

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms. ...

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The Top 10 Videos of 2016

by Greg Gifford @ DealerOn

It’s the last Wednesday Workshop of 2017! To finish up an amazing year, we’re sharing the list of the most-watched Wednesday Workshop videos of 2017: 10. Learn more about the recent Google updates 9. Man on the street interviews from NADA 2016 8. How long does SEO take? 7. Local SEO presentation from Digital Dealer 21 6. Prove you need...

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Come see us at Digital Dealer 21 next week!

by Greg Gifford @ DealerOn

Today’s Wednesday Workshop is a short one, cause we’re prepping for Digital Dealer 21 in Las Vegas next week! Make sure you see Greg speak on Monday afternoon and Shaun on Tuesday afternoon… and come by booth 601 to say hi! Click here to preschedule a demo – you’ll get $50 if you show up for it!

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Business Exposure – You Want It – You Optimize!

by owndomain1 @ Owndomain1.com

Tips to Improve Your Dealership’s Google Places Listing Ranking

by Ali Amirrezvani @ DealerOn

I recently found a great article that discusses very specific things businesses should be doing to help their Google Places Listing improve its ranking.  Bizible, a start-up that makes local marketing software for businesses, conducted a pretty scientific attempt to determine how best to improve the rank of your Google Places Listing. It is also interesting because his is the...

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Installing Google Analytics on Your Dealership Website

by Ali Amirrezvani @ DealerOn

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”.  You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics.  At DealerOn, we have made it a standard part of our process to create a Google Analytics account...

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Google Pagerank Incorporates Twitter Presence

by Acacia Grant @ DealerOn

Not all auto dealers use Twitter as part of their online marketing campaigns.   For those that do or those that are considering it, it’s important to know what criteria Google uses when ranking tweets now that the search engine giant is beginning to integrate real-time search results. According to Amit Singhal, a Google “Fellow,” Google will take into consideration not...

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Google Getting It Right

by SEOteric User @ SEOteric

Google has been rolling out updates and changes for a while now, and every time there is a “significant” update, the web stirs up with analysis and break downs on what the changes are, who got penalized, and what percentage of websites are affected. These changes really affect the SEO industry as a whole and... CONTINUE READING

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New Social Media Features and Layout

by Acacia Grant @ DealerOn

If you are an admin for your dealership’s Facebook Page, you should have received an email regarding an exciting update about the new layout and features available for your Facebook Business Page.  Now, your dealership’s Facebook Page will resemble a personal profile, and allows you to interact through Facebook as your dealership.  Here is an overview of what is changing:...

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Clearing Up the Responsive vs. Adaptive Debate

by Acacia Grant @ DealerOn

Everyone is telling you that your dealership website NEEDS to be responsive…but what does that really mean? Responsive web design means that the same URL and HTML are passed to each website visitor, regardless of what device they are using to view that website.  This is different from adaptive web design which first detects which device is accessing the website,...

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DealerOn Weekly Webinar Winners

by Ali Amirrezvani @ DealerOn

Michael Speigl, Nick Miller, Josh Cole, Steve Duff, and Ashley Lopez were the winners of this week’s webinar prize! Each will a receive an entire year of Dataium’s INSITE Standard tool, a completely independent reporting tool, FREE! Each prize is valued at $1299 – all just for participating in our weekly webinar series! Congratulations to all of our winners –...

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See Greg Gifford at Affiliate Summit West 2016 in Vegas!

by DealerOn @ DealerOn

Our very own Search Expert, Greg Gifford, is not only speaking, but keynote speaking at the Affiliate Summit West 2016, Tuesday, January 12, 2016 at Paris Las Vegas. Greg is a regular speaker at search, social, and automotive conferences all over the world; he’s speaking at brightonSEO in England later this month. Not only is he incredibly knowledgeable, he has...

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We’ve got magical plans for NADA 2017

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/stk414al03?embedType=async&videoFoam=true&videoWidth=500 Welcome to the first Wednesday Workshop video of 2017! NADA is coming soon – we’ll all be down in New Orleans in just a few short weeks… This week’s video walks you through all of our awesome plans so you’ll be sure to catch everything! VIDEO TRANSCRIPT Welcome to the first Wednesday Workshop video of 2017! I’m reporting to...

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Which Social Media Option Is Right For My Business?

by Jon Rzepecki @ Grand Rapids Web Design by Valorous Circle

Over 25 percent of the world’s population is on Facebook. Add a billion YouTubers, 700 million Instagram handles and 328 million Twitter users sharing 140-character thoughts and all of these social media options can seem overwhelming.

The post Which Social Media Option Is Right For My Business? appeared first on Grand Rapids Web Design by Valorous Circle.

Google’s Major SEO Changes in 2012

by Ali Amirrezvani @ DealerOn

Google is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of.  Here are some of the major changes Google made this past year: Increased Focus on Reputation & Trust Google made algorithm changes to penalize sites that didn’t have credible and relevant content, design, and external...

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Google Helps Your Dealership “Settle the (Quality) Score”

by Acacia Grant @ DealerOn

Google Adwords is probably one of your dealership’s biggest and most important online marketing investments. Even if your dealership has hired an agency to manage your investment, you should spend 15 minutes to read the information Google just put out on Quality Score. Quality Score (QS) can be one of the more confusing aspects of Google’s Adwords algorithm, but its...

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Why Should I Use Google Adwords? [VIDEO]

by Ed Nyberg @ HometownLocal

The post Why Should I Use Google Adwords? [VIDEO] appeared first on HometownLocal.

Car Buyer Incentivizing

by Ali Amirrezvani @ DealerOn

Get Creative with Your Dealership’s Incentives I’m sure it’s no surprise that high gas prices are causing most Americans to cut back in other areas of their life, especially in those things considered as luxury items.  Edmunds.com recently conducted a survey showing that 95% of Americans are changing their lifestyle due to the recent increase in gas prices. Ever wonder...

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Kitchens that Embrace Openness and Raw Materials

by woodways @ Woodways

Whether it’s small details or full cabinetry raw materials, like exposed hardwood, are having a moment in kitchen design. These 4 kitchen featured on Houzz focus on different styles that achieve the concept. We like how it can be used in a variety of ways, either city living or in a cozy neighborhood. New This […]

Mat Koenig – How to be Socially AWESOME in 2017!

Mat Koenig – How to be Socially AWESOME in 2017!

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: Most dealerships are doing social marketing wrong. It’s true! And it is very likely that your dealership is one of them. Furthermore, those online missteps are costing your dealership a lot in money, time, effort, man hours and sales.  It’s 2017! It’s time you finally got serious about your social marketing program! ARE YOU READY TO LEARN HOW TO...

Simple Tips for PPC Conversion Optimization

by Amir Amirrezvani @ DealerOn

If your dealership is running pay per click campaigns as a part of your online marketing mix, one of your main goals is probably to maximize the number of sales or service leads for the dealership.  The potential complexity of running numerous, simultaneous PPC campaigns can be overwhelming, even if you have an expert managing your efforts. Whether or not...

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Video Killed the Social Media Star

by David Veldt @ Interactually

In this case, we can pinpoint the exact video that did it, too. WARNING: If you can stomach this until the 3:24 mark, things are about to get much worse. Wow.  

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Facebook Video Spam/Scam Removal Step 3

by mplysiak @ Website Design and Search Engine Optimization – SEO

Step 3 Now finally goto your wall and click the arrow next to the post and select report/mark as spam:

Google Selects DealerOn as Premier Partner

by DealerOn @ DealerOn

  As of today, we’re very excited to announce that DealerOn has officially qualified for, and will receive, a Premier Badge in the Google Partners Program. This is the pinnacle of recognition from Google for companies that focus on delivering exemplary AdWords results for their clients. “There are some milestones that, as a company, you’re just flat-out excited to have...

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Automotive Government Rescue

by Acacia Grant @ DealerOn

http://www.whitehouse.gov/the_press_office/Remarks-by-the-President-on-the-American-Automotive-Industry-3/30/09/ I’m sure a lot of our readers watched, listened to, or have read the speech given by President Obama, especially if you sell GM or Chrysler. He spoke very strongly about the government’s lack of desire to run an auto company.  The President also made it very clear that “We cannot, and must not, and we will not let...

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Check out the new AdWords Message Extension

by Shaun Raines @ DealerOn

In this week’s Wednesday Workshop video, we explain the newly released Message Extension in Google AdWords. You can actually get customers to send you a text message directly from your PPC ad in Google search results! Watch the video for all the important details… VIDEO TRANSCRIPT Hello! It’s Shaun and I’m back with another Wednesday Workshop from DealerOn. As many...

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Staying Alive and Relevant on the Web!

by owndomain1 @ Owndomain1.com

We’re coming to Chicago!

by Greg Gifford @ DealerOn

This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll...

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Google Local Search

by Acacia Grant @ DealerOn

Google has done a great job making their search results better and more effective for the car buyers that use their search engine, especially when it comes to local search.  As it stands now, those who search Google for a term like “Ford dealership” or “used Nissan dealer” will see local results for these terms, even if a city isn’t...

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SEO Presentation from Digital Dealer 20 [VIDEO]

by Greg Gifford @ DealerOn

Download the slides here Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely...

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Stop Your Dealership From Missing Mobile PPC Leads

by Ali Amirrezvani @ DealerOn

When you’re looking for a local business on your phone, how often are you in a position to write down a phone number, and then call?   It’s much easier to click the number of the business and have your phone call automatically – it seems obvious.  Did you know that less than 40% of car dealer’s PPC ads use this...

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Facebook Allows Ad Targeting by Zip Code

by Ali Amirrezvani @ DealerOn

Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city).  In order to drill down even further, Facebook now allows users to target their ads by zip code as well. When creating your Facebook ad, just add the zip codes that you would like to target.  Unlike...

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Dealership Demographic Targeting

by Acacia Grant @ DealerOn

Knowing how different groups of people use the Internet can help your auto dealership effectively target your online marketing and earn more sales.  When you take the time to segment and understand your market, it becomes easier for your dealership to send the right message to the right people at the right time, resulting in more sales for your dealership....

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Website Conversion 101: Banner Blindness

by Mike Somerville @ DealerOn

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming more and more popular and necessary. But what exactly is banner blindness? It’s when site visitors either...

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Google Announces Mobile Website Guidelines and Recommendations, Finally!

by Ali Amirrezvani @ DealerOn

It’s official!  At SMX Advanced in Seattle, WA this morning, Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google. Google recommends building your mobile site with a responsive design approach.  This means that your mobile site uses the same URL as your main site, and serves the same HTML,...

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Tips for Auto Dealer Press Releases (And Why You Should Use Them)

by Ali Amirrezvani @ DealerOn

While many dealers see press releases as a marketing strategy for larger companies, it can be (and is) a valuable and worthwhile strategy for auto dealerships as well.  It’s a great way to get news about your company out both locally and nationally.  Press releases can make their way into both local and national news sources, helping your dealership brand...

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Forgiveness > Permission

by David Veldt @ Interactually

“It’s easier to ask forgiveness than it is to get permission.” – Grace Hopper These words have given innovators, entrepreneurs and visionaries across the world the justification (not that they needed it) to take bold risks and test new waters with relative uncertainty. Originating from...

The post Forgiveness > Permission appeared first on Interactually.

Google Local Services will help grow your business!

by Webfective Online Solutions LLC. @ SEO Services | Get More Website Traffic | Grand Rapids Michigan

Why Google Local Services More and more business owners are beginning to realize that incorporating Google local services into their marketing plans will generally yield a steady flow of leads into their business. With the huge surge of consumers using … Continue reading

Grand Rapids Small Business and Nonprofit SEO | GreenCup

Grand Rapids Small Business and Nonprofit SEO | GreenCup


GreenCup

Search Engine Optimization is important for small businesses and nonprofit organizations. Our quarterly analysis pairs well with PPC and Google Grants.

Coming Soon: A New Look for Top Of The List

by Top Of The List @ Top Of The List

March, 2015 —After 9 years of helping businesses achieve their online marketing goals, Top Of The List has decided to premier a new, updated look to its brand. Top Of The List owner Beverly Mapes has been working with Scott Osborne of Sauce, a new advertising agency in Holland, Michigan, and Anne Marie Church of […]

The post Coming Soon: A New Look for Top Of The List appeared first on Top Of The List.

Don’t Neglect Your Service Department

by Jeff Clark @ DealerOn

Adapting to a digital marketplace is important when marketing all parts of the automotive industry, but as I pointed out in “Screen Test” at Fixed Ops Journal, it’s especially necessary for your service department. Dealers spend a lot of money on digital advertising to build more leads and sell more cars, but it’s important that you also concentrate on building...

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Setting Up Local Listings in Search Engines (Besides Google)

by Ali Amirrezvani @ DealerOn

Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places.  While it’s true that a lot, if not most, of your search  traffic comes from Google, it’s still important to make sure your dealership is properly optimized for the other major players as well. Here are directions to set...

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Could Google’s Latest Algorithm Change Be Affecting Your Dealership?

by Ali Amirrezvani @ DealerOn

Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won’t necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.   While many of these changes are pretty high...

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My Google Back Links Disappeared from Webmaster Tools Overnight

by mplysiak @ Website Design and Search Engine Optimization – SEO

I visited google webmaster tools last night to find that 80% of my back links have disappeared. At first I couldn’t help but to feel ill. Then I realized after clicking on more (below the most linked sites) that there were a few new options. Download this table Download more sample links Download latest links […]

Can psychology really help you sell more cars?

by Amir Amirrezvani @ DealerOn

  I’ve always been intrigued with how the brain works, especially when considering the psychology behind decision-making. Whether it’s using psychology to push an agenda, persuade people or utilized to sell, it’s fascinating. Arizona State Professor of Psychology and Marketing, Dr. Robert Cialdini, wrote the book Influence: The Psychology Of Persuasion and it truly opened my eyes. I credit his...

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Changes to Google Desktop SERP

by Beverly Mapes @ Top Of The List

The SERP (search engine result pages) that everyone sees after querying a term on Google have recently changed significantly. The changes have quite an impact on both PPC and organic search. For both organic and PPC, the maximum number of positions on the first page of Google have decreased. This means there is even more […]

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Topgolf Scottsdale: Closing Out Strong

by DealerOn @ DealerOn

  2016 is drawing to a close, and we just had our last Topgolf event for this year in Scottsdale, AZ. If you didn’t get the memo, it happened last Wednesday, December 7, and it featured the top minds from DealerOn, Google, and ELEAD1ONE. By this point, of course, word about DealerOn’s Event Series had spread among the automotive world,...

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Google Browser Size Tool

by Acacia Grant @ DealerOn

It can be easy for ISM’s to forget that not everyone has the fastest Internet connections or the biggest monitors when looking at their auto dealer website. In order to maximize the power of your dealership website’s calls to action, inventory links, and specials, try using the Google Browser Size tool. This webtool allows you to enter the URL of...

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Managing Your PPC

by Acacia Grant @ DealerOn

Last week I wrote about ways auto dealerships looking to have their pay-per-click ad campaign managed by a vendor can find the best partner that best fits their goals.  I realize that not every auto dealership will decide to go that route, so I’ve found some tips for car dealers looking to manage their own PPC accounts. You have to...

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Trust with PPC Advertising

by Acacia Grant @ DealerOn

I recently found an interesting, informal study about search engine advertising (PPC) done by a self-proclaimed “marketing technologist” and wanted to share some of the results with you.  The entire study is available by clicking here. What really caught my notice was the question: “When you avoid the ads for a particular search, what are the reasons why?” Over 40%...

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Winning Answer from the DealerOn Webinar with Bill Wittenmyer, VP of ELEAD One

by Ali Amirrezvani @ DealerOn

Katie Wagner, ISM at Swant Graber Chevrolet-Dodge-Ram-Ford, was the winner of a 500 name GoldDigger Campaign Gift Certificate, valued at $1750, during today’s weekly DealerOn webinar.  The prize was donated by ELEAD One – they also lent us their VP, Bill Wittenmyer, to present CRM strategies dealerships can use to maximize their profits. Listeners were asked to share the most...

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Dealership Lead Nurturing

by Acacia Grant @ DealerOn

According to the 2008 Cobalt Automotive eShopper Experience Study, the “traditional” dealership gives up on a lead after three days, no longer actively pursuing them as an in-market buyer.  This just doesn’t make sense, considering that J.D. Powers reports in their 2008 New Autoshopper.com Study that those in market for a new vehicle begin using the Internet to research their...

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Do Your Website Designer And Your Search Engine Optimizer Get Along? SEO Company Atlanta Leads Near Me ® Makes A Truce

by ryanburton @ Leads Near Me Inc

Does your website’s user experience designer have to fight with your search engine optimizer over the kind of website design that is finally decided on? Here are a few areas in which friction might occur and suggestions on what you should do. Using social sharing buttons A great deal of choice doesn’t always make for...

The post Do Your Website Designer And Your Search Engine Optimizer Get Along? SEO Company Atlanta Leads Near Me ® Makes A Truce appeared first on Leads Near Me Inc.

How to Make Your Content Even Better

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop video, we continue on the same subject of writing amazing content for your dealership’s website. Last week we shared a tip that helps come up with amazing content, and this week the tip will help you make sure the content is written well. It’s a simple tip – just read your content out loud! If...

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What Gets One of Our Partners Out of Bed

by Nathan Messelink @ Thinkbox Creative

The answer to this question has become the most cliche answer I can think of, but it’s true. When I helped start Thinkbox’s current iteration over ten years ago, it was myself and Travis, our […]

The post What Gets One of Our Partners Out of Bed appeared first on Thinkbox Creative.

Details about the latest Google update

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we share updated info about Google’s latest update to its search algorithm. Back in September, Google rolled out (the unfortunately named) Possum Update, which changed several elements of local search results. My friend Joy Hawkins (one of the smartest Local SEO experts out there – go follow Joy on Twitter) has done extensive research...

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Google Trends @ Your Inbox

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

In April, Google announced a great new feature that wil [...]

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What’s up with Google’s Mobile First Index?

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update. A Google representative shared several important tidbits about the update, including when we should...

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Google is Moving Away from Google+ for Business Reviews. Your Current Online Reviews and Local Listings will be Affected.

by Ed Nyberg @ HometownLocal

Google announced late last year that they were introducing a “new redesigned” Google+. This is their fourth attempt at gaining additional market exposure in an otherwise crowded arena. First launched...

The post Google is Moving Away from Google+ for Business Reviews. Your Current Online Reviews and Local Listings will be Affected. appeared first on HometownLocal.

Advanced SEO Presentation from Brighton SEO

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video is an awesome one… I was in the UK last month, speaking at one of the biggest SEO conferences in the world. For the first time ever, I did a horror movie theme for the presentation, and it turned out ridiculously awesome. So, kick back – this week’s video is about 24 minutes long, but...

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Tips for Auto Dealerships Using Facebook Paid Ads

by Ali Amirrezvani @ DealerOn

Facebook has been working hard to come up with a reliable, profitable revenue stream for a while now, and part of that effort is their Paid Ad program. For dealerships that use them well, paid ads on Facebook can be a great addition to your dealership’s online marketing program. Here are some tips: Target Well: Users provide so much personal...

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Is Your Digital Advertising Ready for the Holidays?

by DealerOn @ DealerOn

  Winter is coming and so are large consumer appetites1. Consumer trends have always indicated a willingness for deal-hunting at the end of the year. Google’s own data in 2015 showed that mobile queries grew by 52% in the last three months of the year2.  This statistic is even more interesting when you compare it against actual car sales at...

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Can Someone Please Explain Bounce Rate?

by SEOteric User @ SEOteric

One of the most common questions we get when looking at Google Analytics data is “What is Bounce Rate?“. Bounce rate is a tricky little metric that can be deceiving at first glance. Let’s go ahead and define a “Bounce” as “when a web site visitor only views a single page on a website, that... CONTINUE READING

The post Can Someone Please Explain Bounce Rate? appeared first on SEOteric.

When Should You Start Up a Google AdWords Campaign For Your Company?

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

You’re excited about how your company is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products.   1.  Customer Demand The first ingredient is customer demand. If your Seattle customers are not searching for your product or service in Google, …

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How to do a quick citation check

by Greg Gifford @ DealerOn

Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear. This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources...

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"Optimize Your Online Presence" – Webinar Recap and Slides

by Ali Amirrezvani @ DealerOn

Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix.  For those that couldn’t make the webinar, I wanted to share some of the highlights from his presentation and provide a link to the slides and audio as well. Amir provided a quick overview of how a dealer can immediately...

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Gabrielle Garrison – How to Sell Cars and Advertise on Facebook Like a Boss 2.0

Gabrielle Garrison – How to Sell Cars and Advertise on Facebook Like a Boss 2.0

by DealerOn Podcasts @ The Dealer Power Hour

  Facebook is far and away the most popular social networking site in the world and when they made advertising opportunities available to businesses a few years ago it left many dealerships wondering… CAN YOU ACTUALLY ACHIEVE REAL BUSINESS RESULTS WITH FACEBOOK ADVERTISING? The answer is absolutely YES! To find out How to Sell Cars and Advertise on Facebook Like...

Massive fine for fake reviews

by Greg Gifford @ DealerOn

This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, the Beard and I are up...

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David Kain – How to Win Friends and Sell More Cars in 2017 — Be Adorable!

David Kain – How to Win Friends and Sell More Cars in 2017 — Be Adorable!

by DealerOn Podcasts @ The Dealer Power Hour

We are kicking off our 2017 DealerOn Webinar series with a BANG!  Famed automotive trainer David Kain is bringing you a timely topic that will carry you and your dealership all the way through the New Year…and beyond! It all starts with one simple question every salesperson should ask themselves… ARE YOU ADORABLE? No, really…are you? Because successful Automotive Salespeople...

Google Is A Gossip Queen

by David Veldt @ Interactually

Oh, Google.  I know you mean well, but sometimes you just try too hard and come across like a real Chatty Cathy. Even worse, a Chatty Cathy Know-It-All. I’ve got your back, though. The semantic web is to blame. In your quest to gain a...

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Choosing an SEO Company

by ryanburton @ Leads Near Me Inc

So you have decided that you would like to be #1 on Google for your best keywords. That’s great. Get in line. Google is brilliant. Google is helpful. Google is also difficult to penetrate from a ranking perspective. But increasing your relevance on Google is possible and is something that you should be working on...

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Custom Doors Created For YOU By YOU

by woodways @ Woodways

Woodways offers the ultimate customization when it comes to your cabinetry. From finishes, wood species, materials and styles there isn’t anything you can’t create with the help of our talented designers. When choosing your dream door profile you can select one that we have already designed, or create your own! Choose between flat or raised […]

Google’s Recent Map Pack Update [VIDEO]

by Greg Gifford @ DealerOn

You’ve probably noticed the recent update to the map pack on Google’s local search results. We all had a collective freak-out when we saw that the traditional 7-pack had been replaced by the new 3-pack that doesn’t show addresses or phone numbers. Even worse, a click on a pack listing now leads to the new Local Finder page, where competitors...

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Live From Digital Dealer 20 [VIDEO]

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video is coming at you LIVE (sorta) from Digital Dealer 20 in Orlando. Shaun and I took a quick break from the booth to shoot a video in the warm sunny Florida weather – we hope you enjoy! We’ll be back in the office next week with another Wednesday Workshop!

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Expert from Facebook Answers Your Questions

Expert from Facebook Answers Your Questions

by DealerOn Podcasts @ The Dealer Power Hour

If you didn’t attend the original webinar, How to Sell Cars and Advertise on Facebook Like a Boss 2.0, here’s what you missed. Gabrielle Garrison returned for another power session on Facebook advertising, and it was AMAZING! A few months ago, she hosted a webinar on the same topic, and it was so popular, we had her come back to give some...

Top Small Businesses Around the Country

by ryanburton @ Leads Near Me Inc

No matter what part of the country you call home, chances are the small business community is the heart of the region. Small business owners are responsible for the lion’s share of job creation in this country, making them valued employers and vital members of the local community. In the 2015 calendar year alone, small...

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DealerOn Event Series: Digital Strategy Summit

by Ali Amirrezvani @ DealerOn

Here’s the deal. We’re going to take you right to the source…the source of digital excellence, that is. We’re pleased to announce that our next Topgolf event is OFFICIALLY on the books. DealerOn’s signature Digital Strategy Summit is going to be held in Chicago, on August 2, at Topgolf Wood Dale! We’re partnering with Google once again, to bring you a...

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Trending| Large Luxe Kitchens

by woodways @ Woodways

There are a lot of elements that make a kitchen luxurious. However, of the millions of kitchens featured in magazines and websites like houzz.com, many have one thing in common… size. A large kitchen doesn’t necessarily mean it is top end, but most do have more room for special appliances, design details, and lots of […]

QR Code Marketing Best Practices

by Ali Amirrezvani @ DealerOn

Some of DealerOn’s car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing.  While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going...

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6 Ways To Optimize Your Content for Local

by DealerOn @ DealerOn

  Today, we’re going to get a little technical with it. We’re talking about optimizing your website for local signals, and we’ve got 6 specific spots on your website to focus on. If you didn’t know that having a solid Local SEO strategy was crucial to your visibility in the search engines, then you might want to read this article...

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Natural (Organic) VS Sponsored Ads (PPC) Traffic

by owndomain1 @ Owndomain1.com

Reputation Management using Social Media

by Acacia Grant @ DealerOn

Social media just seems to keep growing and growing in popularity.  Websites like Twitter and Facebook are continuing to see an increase in both users and businesses that use these websites to market their business.  Unfortunately, with this increase in marketing use comes an increase in imposters.  More and more user accounts are being set up claiming to be the...

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Are you REALLY thinking mobile first?

by Greg Gifford @ DealerOn

“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting...

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New Technology Makes DealerOn Car Dealer Websites 10 Times Faster

by Acacia Grant @ DealerOn

Almost a year and a half ago, Google announced that their search algorithm would begin to include car dealer website load times.  This meant that auto dealerships with slow loading sites would not only lose potential leads from website traffic that “bounced”, but also risked hurting their search engine optimization (SEO) efforts. DealerOn originally built their website platform with this...

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Sean Stapleton – Step Up Your SEM Game with Critical Strategies that Deliver

Sean Stapleton – Step Up Your SEM Game with Critical Strategies that Deliver

by DealerOn Podcasts @ The Dealer Power Hour

  Over the last few years, more dealerships have delved into SEM and increased their digital savviness. However, that means the online automotive landscape is now more saturated, the ad space has become more crowded and listing pages more competitive (and expensive). If you’re using the same SEM strategies from even just a year ago, you’re going to see a...

Are you using mobile preferred ads? [VIDEO]

by Shaun Raines @ DealerOn

This week’s Wednesday Workshop video covers mobile ads for PPC. IF you handle your own AdWords account at the dealership, you’ll definitely want to watch and make sure you’re using these incredibly effective ad types. If you use a vendor instead, you’ll still want to watch, because you’ll want to be sure your vendor is using the most up to...

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Local SEO Is About So Much More Than Tools

by DealerOn @ DealerOn

  Hey, check it out, our very own Greg Gifford is on his soapbox again over at Search Engine Land. The topic of the rant? Letting online SEO tools do all the work for you, instead of using them to help you do SEO work.  It’s time to rage against the machine, folks. The computer machine, that is, because the...

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Color Psychology in Branding and Design

by Marysa Opala @ SWELL

The Basics of Color Psychology Understanding the basics of color psychology can benefit your brand in many ways. Whether you’re looking to build your brand, improve user experience or boost conversion rates, the role of color is paramount as you make your branding and design decisions! As a matter of fact, studies show that 62-90% of […]

The post Color Psychology in Branding and Design appeared first on SWELL.

Tips for Avoiding Over-Optimization Penalties on Your Dealership Website

by Ali Amirrezvani @ DealerOn

Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to “level the playing field”.  While many auto dealer websites shouldn’t have an issue with this (your site provider should not only be up to date on Google’s latest algorithm changes, but make sure your...

The post Tips for Avoiding Over-Optimization Penalties on Your Dealership Website appeared first on DealerOn.

Dealer Website Conversion Factors

by Acacia Grant @ DealerOn

The conversion rate of a dealership’s website is the most commonly used metric to measure the success of a website’s success at generating leads.  Conversion rates are usually expressed as the percentage of traffic that submits a lead to your website.  Obviously, the higher the conversion rate, the better it is for your auto dealership. Most analytics tools calculate conversion...

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Greg Gifford & Shaun Raines – Beard & Hair – Ask Me Anything!

Greg Gifford & Shaun Raines – Beard & Hair – Ask Me Anything!

by DealerOn Podcasts @ The Dealer Power Hour

  The Bad Boys of Automotive are at it again! DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will close out this summer’s webinar series with a high energy dual presentation on SEO and SEM. This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions....

Interviews from Digital Dealer 22

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we’re back with more interviews from the floor of Digital Dealer 22 in Tampa. Last week we asked for a single awesome tip… This week we had a bit more fun. Check out the video – you’ll get a few laughs… and don’t forget to check back next week for another Wednesday Workshop from DealerOn.

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PPC Tip – Use Micro Ad Groups

by Shaun Raines @ DealerOn

Most PPC accounts are set up in a way that saves lots of time – but saving time isn’t your goal! This week’s Wednesday Workshop explains why the “every keyword in one ad group” strategy isn’t a great idea… and then explains why “micro ad groups” are the right way to set up your account. If your dealership does any...

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SEO website content -> More than just rank

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

Keywords alone will not get you results. Our Michigan S [...]

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The Difference Between SEO & SEM

by Erica @ Brassy | Michigan SEO Company | Traverse City & Grand Rapids

While both search engine optimization (SEO) and search [...]

The post The Difference Between SEO & SEM appeared first on Brassy | Michigan SEO Company | Traverse City & Grand Rapids.

Video Tech Trends 2017

by Corey Bowman @ DVS

What are the hottest video tech trends for 2017? Our resident video guru, Corey Bowman, introduces and explains what they mean for your business.

The post Video Tech Trends 2017 appeared first on DVS.

The Importance of a Good Reputation

by Shaun Raines @ DealerOn

Level Set Justin Bieber, Miley Cyrus, Charlie Sheen, Celebrities, Politicians, Musicians and… BUSINESSES.  If this is the first time you’ve heard that your business reputation is important you should consider early retirement.  Okay, maybe that’s a bit harsh, but the truth still suggests 99.999% of those reading this understand the critical importance of a good business reputation. Why Is Reputation...

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Mean Tweets – NADA 2017 Edition

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop, we’re bringing back one of our most popular videos of last year – vendors and dealers reading mean tweets. While we were at NADA in New Orleans, we grabbed a few dealers and vendors and had them read mean tweets that other people had written about them… And the results were hilarious. Watch and laugh...

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Holiday AdWords Tips [VIDEO]

by Greg Gifford @ DealerOn

It’s that time of year again… The holiday season is upon us. It might be the most important time all year to make sure you’re spending your AdWords budget wisely. This week’s Wednesday Workshop video shares several tips that will help you make the most of this year’s holiday season. VIDEO TRANSCRIPT Welcome back to the DealerOn Wednesday workshop. Does...

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New HometownLocal Resource Center & Support Portal [VIDEO]

by Ed Nyberg @ HometownLocal

The post New HometownLocal Resource Center & Support Portal [VIDEO] appeared first on HometownLocal.

The Consequences of AdWords for Dummies [VIDEO]

by Greg Gifford @ DealerOn

Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account...

The post The Consequences of AdWords for Dummies [VIDEO] appeared first on DealerOn.

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