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3 Easy Ways to Enhance Your Email Marketing Results

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,… [Read More]

The post 3 Easy Ways to Enhance Your Email Marketing Results appeared first on Allegra Marketing Print Mail - Port Huron, MI.

4 Tips for Creating Engaging B2B Content

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share… [Read More]

The post 4 Tips for Creating Engaging B2B Content appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Strategic Use of Images in Search Engine Optimization

by admin @ SEPROC

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

The Ripple Effect: How to be An Everyday Innovator

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than… [Read More]

The post The Ripple Effect: How to be An Everyday Innovator appeared first on Allegra Marketing Print Mail - Port Huron, MI.

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SEO in Belleville, MI 48111

by Indira Arrow @ Prolific Digital Solutions

Affiliate Marketing Gets You More Customers With the current economic business environment, it is necessary for entrepreneurs to consider new information and technology tools to help them carry out business more effectively. The amount of those who get the internet on a regular basis is growing by the day with thanks to the introduction of […]

The post SEO in Belleville, MI 48111 appeared first on Prolific Digital Solutions.

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by Delora Voigt @ Prolific Digital Solutions

Affiliate Marketing Gets You More Customers In today’s business environment, it is necessary for entrepreneurs to take new information and technology tools to help them execute business more proficiently. The volume of those who get the internet on a regular basis is increasing by the day because of the introduction of varied smart gadgets to […]

The post SEO in La Salle, MI 48145 appeared first on Prolific Digital Solutions.

Incorporation of Company Branding and SEO

by admin @ SEPROC

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

5 Techniques to Improve Email Open Rates

by Tiffany Moss @ Web – Allegra Marketing Print Mail – Port Huron, MI

With email marketing, you have a fast and affordable way to stay top of mind with existing customers and reach new audiences. One of the first hurdles email marketers need to overcome to connect with their subscribers is motivating the “open.” With inboxes full of competing messages, getting busy people to open your email so… [Read More]

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Step Up Your Swag to Build Brand Awareness

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out… [Read More]

The post Step Up Your Swag to Build Brand Awareness appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Online Print Ordering Cuts Waste, Ensures Consistent Marketing

by Tiffany Moss @ Web – Allegra Marketing Print Mail – Port Huron, MI

Sometimes called online print ordering, e-procurement or W2P, many small and mid-sized businesses (SMBs) are calling web-to-print a smarter way to go. In today’s business environment, changes occur at rapid pace that, at times, can make bulk printing inefficient. In a Chief Marketing Officer Council study, 78% of marketers reported having a closet or warehouse… [Read More]

The post Online Print Ordering Cuts Waste, Ensures Consistent Marketing appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Goodwill is Good for Business

by Tiffany Moss @ Web – Allegra Marketing Print Mail – Port Huron, MI

Sponsorships, donations, pro bono services, discounts and volunteering. These are just a few of the ways through which small and mid-sized business owners can begin to build a profile as a good neighbor in the community. Your customers will love you for it, too. A recent Cone Communications study says nearly nine out of 10… [Read More]

The post Goodwill is Good for Business appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Hashtags Turn 10: 3 Tips to Use Them Effectively

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.… [Read More]

The post Hashtags Turn 10: 3 Tips to Use Them Effectively appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Keeping Up With SEO

by admin @ Blog | ReStyle Marketing

Accepted SEO (Search Engine Optimization) practices seem to be constantly evolving, and it seems there are more changes to come in 2015. It used to be that everyone picked a keyword or small group of keywords that they wanted to show up for, and loaded the content on the site with those words in order to show up on search engines. Thanks to something called the Panda Algorithm, search engines […]

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by Kathy Lottero @ Prolific Digital Solutions

Online Marketing Gets You More Customers In today’s business environment, it is important for entrepreneurs to look at new information and technology tools to help them accomplish business more proficiently. The number of people that get the internet on a daily basis is growing each day thanks to the introduction of several smart gadgets in […]

The post SEO in Mayfield, MI 49666 appeared first on Prolific Digital Solutions.

SEO in Wetmore, MI 49895

by Marci Sereno @ Prolific Digital Solutions

Online Marketing Gets You More Customers In today’s business environment, it’s important for entrepreneurs to consider new information and technology tools to enable them to perform business better. The amount of individuals who get the internet on a daily basis is growing each day because of the introduction of various smart gadgets in the market. […]

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SEO in Kinross, MI 49752

by Starlene peterson @ Prolific Digital Solutions

Website Marketing Gets You More Customers In the current business environment, it is crucial for entrepreneurs to adopt new information and technology tools to assist them to perform business better. The quantity of people that connect to the internet on a daily basis is increasing every day because of the introduction of several smart gadgets […]

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Fall in Love with Promotional Products

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)… [Read More]

The post Fall in Love with Promotional Products appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Business Marketing Solutions at Your Fingertips

by Kelly Reeves @ Web – Allegra Marketing Print Mail – Port Huron, MI

Whether you have multiple locations, hundreds of documents that need to be accessed by multiple people, or documents that require frequent updates, you know how difficult it can be to manage all of your printed materials, keep them up-to-date, and make them available to all members within your organization. According to InfoTrends, 15-25% of print… [Read More]

The post Business Marketing Solutions at Your Fingertips appeared first on Allegra Marketing Print Mail - Port Huron, MI.

SEO in Grand Blanc, MI 48439

by Mandie Viggiani @ Prolific Digital Solutions

Online Marketing Gets You More Customers In today’s business environment, it’s important for entrepreneurs to adopt new information and technology tools to help them execute business more efficiently. The amount of people that access the internet every day is growing by the day with thanks to the introduction of varied smart gadgets in to the […]

The post SEO in Grand Blanc, MI 48439 appeared first on Prolific Digital Solutions.

4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Web – Allegra Marketing Print Mail – Port Huron, MI

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Marketing Print Mail - Port Huron, MI.

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by Jamima Grasso @ Prolific Digital Solutions

Website Marketing Gets You More Customers In the current business environment, it is important for entrepreneurs to take new information and technology tools to assist them to perform business more effectively. The number of individuals who get the internet each day is growing by the day with thanks to the introduction of various smart gadgets […]

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4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

The post 4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan appeared first on Allegra Marketing Print Mail - Port Huron, MI.

The Key to Successful Web Marketing: Take it One Step at a Time

by morganb @ Web – Allegra Marketing Print Mail – Port Huron, MI

The importance businesses place on web marketing is growing daily; according to marketing giant Hubspot, 61 percent of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. With complicated, multi-pronged initiatives across your website, local listings and social media, it’s easy for busy small business owners looking to… [Read More]

The post The Key to Successful Web Marketing: Take it One Step at a Time appeared first on Allegra Marketing Print Mail - Port Huron, MI.

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Affiliate Marketing Gets You More Customers In the current business environment, it is important for entrepreneurs to take new information and technology tools to help them perform business more effectively. The volume of people that connect to the internet every day is increasing everyday because of the introduction of varied smart gadgets in the market. […]

The post SEO in Galien, MI 49113 appeared first on Prolific Digital Solutions.

Four Tips for Winning with Whitepapers

by Andrea @ Web – Allegra Marketing Print Mail – Port Huron, MI

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises.

The post Four Tips for Winning with Whitepapers appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Absolute Links vs. Relative Links – SEO Value

by admin @ SEPROC

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

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Is Search Engine Submission Necessary?

by admin @ SEPROC

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

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by Mina Jammalamadaka @ Prolific Digital Solutions

Affiliate Marketing Gets You More Customers In the present business environment, it’s important for entrepreneurs to adopt new information and technology tools to assist them to perform business more effectively. The amount of people that connect to the internet on a daily basis is growing every day due to the introduction of countless smart gadgets […]

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by Fredra Angeram @ Prolific Digital Solutions

Online Marketing Gets You More Customers With the current economic business environment, it is crucial for entrepreneurs to take new information and technology tools to help them carry out business more proficiently. The amount of those who connect to the internet every day is growing by the day thanks to the introduction of several smart […]

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3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail… [Read More]

The post 3 Ways to Build the Perfect List for Your Next Direct Mail Campaign appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct… [Read More]

The post Simple Ways to Personalize Your Multi-Channel Marketing Campaigns appeared first on Allegra Marketing Print Mail - Port Huron, MI.

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by Tiffany Moss @ Web – Allegra Marketing Print Mail – Port Huron, MI

Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. In fact, Google revealed that 97% of consumers use the web to search for local businesses. Consider these simple tips to boost your… [Read More]

The post Simple Ideas to Improve your Online Presence appeared first on Allegra Marketing Print Mail - Port Huron, MI.

Mobile-friendly Website is a Marketer’s Must-have

by Tiffany Moss @ Web – Allegra Marketing Print Mail – Port Huron, MI

If you haven’t yet optimized your website for smartphone users, you risk losing customers. Potentially a lot of them. Why? Google reports that Web searches performed on mobile devices are now more common than those conducted on tablets and desktop computers. To satisfy these on-the-go shoppers, you’ll need to meet their need for speed. Research… [Read More]

The post Mobile-friendly Website is a Marketer’s Must-have appeared first on Allegra Marketing Print Mail - Port Huron, MI.

4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Allegra Marketing Print Mail – Port Huron, MI

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Marketing Print Mail - Port Huron, MI.

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SEO in Fort Gratiot, MI 48059 | Prolific Digital Solutions

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Prolific Digital Solutions

Website Marketing Gets You More Customers With the current economic business environment, it is important for entrepreneurs to take new information and technology tools to enable them to carry out business better. The number of people that connect to the internet each day is growing every day with thanks to the introduction of countless smart …

The Importance of Anchor Text in Back-links

by admin @ SEPROC

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

9 Tips for Landing Page Design That Drive More Conversions

by Kelly Reeves @ Web – Allegra Marketing Print Mail – Port Huron, MI

Today’s competitive business environment demands a multi-channel approach to even the most traditional marketing campaigns. Seasoned multi-channel marketers have learned the value of a marrying a print channel, like direct mail, with digital assets to improve response rates. According to the Direct Marketing Association, 22% of marketers report using some sort of online tracking capability,… [Read More]

The post 9 Tips for Landing Page Design That Drive More Conversions appeared first on Allegra Marketing Print Mail - Port Huron, MI.

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