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Prove you need SEO with simple math

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t...

The post Prove you need SEO with simple math appeared first on DealerOn.

Google’s Major SEO Changes in 2012

by Ali Amirrezvani @ DealerOn

Google is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of.  Here are some of the major changes Google made this past year: Increased Focus on Reputation & Trust Google made algorithm changes to penalize sites that didn’t have credible and relevant content, design, and external...

The post Google’s Major SEO Changes in 2012 appeared first on DealerOn.

Pull Demographic Data from Your Google Analytics

by Chris Deringer @ DealerOn

Almost every month Google provides some new, interesting, beneficial improvement to Google Analytics. In late 2013 Google began providing rich data about the demographics and interests of your website traffic. At DealerOn, we’re always trying to use data to improve the customer experience for our dealers, so I wanted to show you how to use Google Analytics Demographics information so...

The post Pull Demographic Data from Your Google Analytics appeared first on DealerOn.

EP14: Celebrating Featured Snippets Success With Sean Kerrigan

EP14: Celebrating Featured Snippets Success With Sean Kerrigan

by @ SEObits.fm

In this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets.

Rebecca and Sean also discuss Sean’s background, his takeaways from SEO Summit, and how his agency brought SEO in-house so they could craft a strong SEO service offering for their client base.

Podcast Resources

The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

by Glen @ ViperChill

Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? I hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building. I can clarify I did spend […]

6 essential types of SEO Tools for 2017 | Smart Insights

6 essential types of SEO Tools for 2017 | Smart Insights


Smart Insights

Are you using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness

SEO For Photographers: The Complete, Always-Updated Guide

SEO For Photographers: The Complete, Always-Updated Guide


Fuel Your Photos

Ready to rank your photography website higher on Google? Here is Everything you’ll EVER need to know about SEO for photographers!

Why Unscalable Marketing Activities are Best for B2B Companies

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level. Not when you’re selling to smart, educated […]

Does the Google Interstitials Penalty Impact Your SEO Efforts?

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages  that use intrusive pop-up and interstitial ads in mobile search.   Is this the end of those types of ads? Is there a Penalty for […]

The post Does the Google Interstitials Penalty Impact Your SEO Efforts? appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Don’t Ever Make These Dreadful SEO Mistakes!

by admin @ TheBestMedia.com

Search engine optimization is a lot like your credit rating. It’s a long process to build it up, and it can be severely damaged with just a few mistakes. By now, most website owners know that black hat SEO techniques should be avoided. However, there are many SEO errors that can be made without any...

The post Don’t Ever Make These Dreadful SEO Mistakes! appeared first on TheBestMedia.com.

5 Steps to Being an On-Page SEO Pro | Belo Media Group

5 Steps to Being an On-Page SEO Pro | Belo Media Group


Belo Media Group

For business owners looking to increase their SEO ranking, using these five steps to tackle your on-page SEO is a must-do!

Google Explains How Paid Search Auction Works

by Ali Amirrezvani @ DealerOn

Working in a dealership, you have a million more important things to worry about than how Google’s Paid Search Auction works. But your dealership is probably spending thousands of dollars a year on paid search because it’s a proven, high ROI marketing channel for your dealership. Google’s Chief Economist, Hal Varian, just put out a quick, new video updating how...

The post Google Explains How Paid Search Auction Works appeared first on DealerOn.

Make Sure Your Website is Responsive and Adaptive

by Michael DeVito @ DealerOn

  Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on. It’s what makes the aliens in...

The post Make Sure Your Website is Responsive and Adaptive appeared first on DealerOn.

Tips for Car Dealers Taking a Fresh Look at Your SEO

by Ali Amirrezvani @ DealerOn

The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing...

The post Tips for Car Dealers Taking a Fresh Look at Your SEO appeared first on DealerOn.

Breadcrumbs and SEO: A mandatory ingredient in any SEO strategy

by Patrick Coombe @ Elite Strategies

Breadcrumbs can be traced back for decades as a staple in web designs on websites large and small. Over the years, their importance have grown

Sign-Up Open for Logo Design-A-Thon

by Innereactive @ Innereactive

Sign up for Innereactive Media’s Logo Design-a-Thon is now live. Michigan businesses in need of a new or updated logo can fill out an online form to purchase design services for a day in August or September. Availability is on a first come, first-serve basis and depending on the day selected, logo design can range […]

The post Sign-Up Open for Logo Design-A-Thon appeared first on Innereactive.

More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

by Ali Amirrezvani @ DealerOn

While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one?  If I already have one, do I need to actually optimize it?  Is mobile traffic really growing as rapidly as everyone says it is?  Should I be making my car dealership’s mobile website a priority to sell more cars? The answer to...

The post More Reasons Your Car Dealership NEEDS an Optimized Mobile Website appeared first on DealerOn.

DealerOn Speaking Schedule

by Greg Gifford @ DealerOn

The spring conference season is in full swing, and The Beard and the Hair are on the road spreading knowledge about SEO and PPC. This week’s Wednesday Workshop video shares all of the spots where you can check out DealerOn live and learn some in-depth tips to help your dealership kick some butt in 2016. VIDEO TRANSCRIPT Welcome back to...

The post DealerOn Speaking Schedule appeared first on DealerOn.

Local SEO Is About So Much More Than Tools

by DealerOn @ DealerOn

  Hey, check it out, our very own Greg Gifford is on his soapbox again over at Search Engine Land. The topic of the rant? Letting online SEO tools do all the work for you, instead of using them to help you do SEO work.  It’s time to rage against the machine, folks. The computer machine, that is, because the...

The post Local SEO Is About So Much More Than Tools appeared first on DealerOn.

Russ Daniels – How to Reduce Time to Market: From Concept to Results

Russ Daniels – How to Reduce Time to Market: From Concept to Results

by DealerOn Podcasts @ The Dealer Power Hour

  As business leaders, we understand speed and efficiency drive profits. However, there are still challenges to reduce the amount of time to get a car online, fully merchandised. After all, EVERY DAY A CAR ISN’T ONLINE COSTS YOU TIME AND MONEY! Are you getting the most of out of your online inventory and are you measuring the results? In this exciting 1...

Facebook Changes Rules for Landing Tabs

by Acacia Grant @ DealerOn

Looks like Facebook isn’t just pulling the privacy rug out from under its many users, it’s also changing the way small businesses, including most auto dealerships, can use the social media platform.  Previously, Facebook allowed all business pages to create a customized landing tab that visitors would see when visiting your auto dealer’s page.  Facebook has announced that now only...

The post Facebook Changes Rules for Landing Tabs appeared first on DealerOn.

Google Helps Your Dealership “Settle the (Quality) Score”

by Acacia Grant @ DealerOn

Google Adwords is probably one of your dealership’s biggest and most important online marketing investments. Even if your dealership has hired an agency to manage your investment, you should spend 15 minutes to read the information Google just put out on Quality Score. Quality Score (QS) can be one of the more confusing aspects of Google’s Adwords algorithm, but its...

The post Google Helps Your Dealership “Settle the (Quality) Score” appeared first on DealerOn.

Barry Brodsky – How to Get Maximum Profits from Your Trade-in Leads

Barry Brodsky – How to Get Maximum Profits from Your Trade-in Leads

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: 82% of car shoppers have a trade-in. However, 32% of trade-ins offered to car dealers are under-water…and the trend is on the rise. All dealers know how important the trade-in process is to closing more deals. After all, when done right, trade-ins can be a huge revenue stream for the dealership. Conversely, missteps during the appraisal process can...

How You Can Tell If Your Website Has Been Indexed

by admin @ TheBestMedia.com

For a new website, getting indexed by the search engines is top priority. Essentially, it’s the first crucial task towards building your search engine optimization for your site. You’ve already done the majority of the prep work; all of your meta descriptions and alt tags are in place, you have good content on all of...

The post How You Can Tell If Your Website Has Been Indexed appeared first on TheBestMedia.com.

Reputation Management using Social Media

by Acacia Grant @ DealerOn

Social media just seems to keep growing and growing in popularity.  Websites like Twitter and Facebook are continuing to see an increase in both users and businesses that use these websites to market their business.  Unfortunately, with this increase in marketing use comes an increase in imposters.  More and more user accounts are being set up claiming to be the...

The post Reputation Management using Social Media appeared first on DealerOn.

EP15: Protecting Your Website's SEO in a Redesign

EP15: Protecting Your Website's SEO in a Redesign

by @ SEObits.fm

In this week’s podcast episode, Rebecca talks about the importance of protecting the existing SEO when a redesign is done for a website or blog. This is a common problem because many times, developers and DIY website owners forget entirely about SEO and completely lose existing search ranking when the new website or blog goes live.

View show notes and grab the redesign check list on the SEObits.fm website.

9 Ways For Local Business to Acquire Links

by terri @ SEO Chat

Link building has changed a lot over the years. After a pretty brutal crackdown by Google related to linking practices it became clear that a new, more narrow practice was needed to continue taking advantage of this very relevant part of marketing strategy. Thankfully we still have avenues that don’t violate any terms of service, […]

The post 9 Ways For Local Business to Acquire Links appeared first on SEO Chat.

SEO Optimization Tips: Step by Step Guide on How to Write a SEO Optimized Article

SEO Optimization Tips: Step by Step Guide on How to Write a SEO Optimized Article


LiveChat

Don't keep your writing in the sock drawer, let is live across the Internet! Learn the best SEO optimization tips from this step-by-step guide!

We Turned it Up To ‘Eleven’ at Internet Battle Plan XXI

by DealerOn @ DealerOn

  Last week, the Beard (Greg Gifford) and the Hair (Shaun Raines) headed to Atlanta, GA to speak at Internet Battle Plan XXI. If you’ve never heard of it, the IBP conference is hosted by our friend Jim Ziegler of Ziegler SuperSystems and it’s two days packed full of amazing presentations from the top minds in automotive. Like most conferences,...

The post We Turned it Up To ‘Eleven’ at Internet Battle Plan XXI appeared first on DealerOn.

SearchCap: Google AMP updates, SEO content & paid search clicks

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AMP updates, SEO content & paid search clicks appeared first on Search Engine Land.

Get the Most Out of Attending Your Next Tradeshow

by Innereactive @ Innereactive

Going to tradeshows is an important part of business and professional development for most industries, but especially for eye care professionals. Tradeshows and conferences offer continuing education, information on new technology and procedures, and more product information that your brain can hold. With an overwhelming amount of material and demonstrations to soak up, how do […]

The post Get the Most Out of Attending Your Next Tradeshow appeared first on Innereactive.

DealerOn Does NADA 2010

by Acacia Grant @ DealerOn

With the NADA Convention and Expo just around the corner, I wanted to let everyone know the plans DealerOn has for the upcoming weekend in Orlando. We’ll be arriving around noon on Saturday, February 13, and headed back to the cold temperatures of the Washington DC area on Monday, February 15.  During that time, Jeff, Amir, Ali, and Chris will...

The post DealerOn Does NADA 2010 appeared first on DealerOn.

6 Essential WordPress SEO Tips And Tricks | WP Engine Blog

6 Essential WordPress SEO Tips And Tricks | WP Engine Blog


WP Engine

Need advanced tips and tricks for speed and coding optimization? These tips will make for top-notch SEO and help your business rank above the competition.

Google Is Putting PPC Ads on the Bottom of SERP Pages

by Ali Amirrezvani @ DealerOn

One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a  reader, LebSEO Design’s Wissam Dandan.  He has found examples of Google Adwords ads appearing at the bottom of the page for some searches. No one on our search team at DealerOn has come across these examples yet, and  judging by the information I’ve...

The post Google Is Putting PPC Ads on the Bottom of SERP Pages appeared first on DealerOn.

Trust with PPC Advertising

by Acacia Grant @ DealerOn

I recently found an interesting, informal study about search engine advertising (PPC) done by a self-proclaimed “marketing technologist” and wanted to share some of the results with you.  The entire study is available by clicking here. What really caught my notice was the question: “When you avoid the ads for a particular search, what are the reasons why?” Over 40%...

The post Trust with PPC Advertising appeared first on DealerOn.

Have you seen the expanded sitelinks in AdWords?

by Greg Gifford @ DealerOn

In this week’s video, we share information about the new expanded sitelinks that have rolled out in AdWords. Watch and learn about the awesome new feature that will help you convert even more customers!

The post Have you seen the expanded sitelinks in AdWords? appeared first on DealerOn.

Dealership Demographic Targeting

by Acacia Grant @ DealerOn

Knowing how different groups of people use the Internet can help your auto dealership effectively target your online marketing and earn more sales.  When you take the time to segment and understand your market, it becomes easier for your dealership to send the right message to the right people at the right time, resulting in more sales for your dealership....

The post Dealership Demographic Targeting appeared first on DealerOn.

Taking a stand… and how everyone reading this can help

by Josh Ledgard @ KickoffLabs

Today (8/14/2017) we updated the Terms of Service at KickoffLabs to make our stance on hate crystal clear: Hate speech, harassment, bullying, and threats will not be tolerated on the KickoffLabs platform. I’ve included the full text of the update at the bottom of this post. While we believe in free speech we do not believe that…

Read More

The post Taking a stand… and how everyone reading this can help appeared first on KickoffLabs.

Search Engine Optimization for Google’s Caffeine Update

by Acacia Grant @ DealerOn

Now that Google’s search engine update, Caffeine, is live everywhere, a lot of people have questions about how it will impact search engine results, and more specifically, what car dealers can do to better optimize for this update. I wanted to answer both questions, so let’s start with how Caffeine will impact search engine optimization in general.  Caffeine is an...

The post Search Engine Optimization for Google’s Caffeine Update appeared first on DealerOn.

Is Your Digital Advertising Ready for the Holidays?

by DealerOn @ DealerOn

  Winter is coming and so are large consumer appetites1. Consumer trends have always indicated a willingness for deal-hunting at the end of the year. Google’s own data in 2015 showed that mobile queries grew by 52% in the last three months of the year2.  This statistic is even more interesting when you compare it against actual car sales at...

The post Is Your Digital Advertising Ready for the Holidays? appeared first on DealerOn.

EP 11: The Most Important Lesson When Selecting Keywords

EP 11: The Most Important Lesson When Selecting Keywords

by @ SEObits.fm

In this podcast episode, Rebecca shares her number one lesson and rule of thumb for selecting keywords. She walks through the core premise, how she learned it, and why it matters to you and your website.

You can beat Goliath if you work smarter, harder, and with a whole lot more focus.

You can carefully pick the right keywords that will translate into high-quality traffic, but you need to focus on your offering, your target market, existing competition, and search volumes.

Visit SEObits.fm for episode notes and a handy checklist for finding keywords.

SearchCap: Bing Ads max clicks, link building & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads max clicks, link building & Doodles appeared first on Search Engine Land.

Split Your Split Testing

by Michael DeVito @ DealerOn

  Let’s talk some website optimization. Everyone knows that A/B testing (or split testing) is vital to finding out which elements of your site convert best. It’s the fine art of showing your website visitors variables of things like CTAs, banner ads, click-to-call buttons, and more so that you can pick the ones that performs the very best. But, are...

The post Split Your Split Testing appeared first on DealerOn.

How to Use Google Trends for Local Keyword Research

by Nikolay Stoyanov @ NikSto.com

SEO is a profession that is highly dependable on various tools. In fact, it can be regarded as one of the most analytical disciplines. Unlike some other jobs, where you have some sort of a material measurement (such as the money), it is very hard to quantify success for websites. Although very intangible by nature,... Continue reading

The post How to Use Google Trends for Local Keyword Research appeared first on NikSto.com.

New Technology Makes DealerOn Car Dealer Websites 10 Times Faster

by Acacia Grant @ DealerOn

Almost a year and a half ago, Google announced that their search algorithm would begin to include car dealer website load times.  This meant that auto dealerships with slow loading sites would not only lose potential leads from website traffic that “bounced”, but also risked hurting their search engine optimization (SEO) efforts. DealerOn originally built their website platform with this...

The post New Technology Makes DealerOn Car Dealer Websites 10 Times Faster appeared first on DealerOn.

7 Free Tools You Should Use In Your Business

by Charles Ogwyn @ Web Design, Website SEO

There are a ton of great tools online to help your business and your website.  Here are my top 7 favorite free tools that every business should use.  Some of these can be put to use in less than a minute without having to make changes to your website! 1 – Talkwalker Alerts 2 – […]

The post 7 Free Tools You Should Use In Your Business appeared first on Web Design, Website SEO.

DealerOn Digital Dealer 2011

by Acacia Grant @ DealerOn

DealerOn is on the road this week at the Digital Dealer Conference in Orlando, FL. We are excited to talk with dealers in person not only about the great things we’re doing that can help them increase sales and profit, but also to understand the new challenges they’re facing in 2011. One way that we’ll be helping dealers make more...

The post DealerOn Digital Dealer 2011 appeared first on DealerOn.

April’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Ever feel like you can’t keep up with Facebook’s newest analytics tools and features? Worried about discovering a new Google algorithm after it’s too late? We’re here to help. Every month, the ever-dynamic field of digital marketing experiences shake-ups. We track and...

The post April’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

Best Android Phones October 2016 SEO Digital Marketing iPhone Apple Google Samsung - Angus Woodman

Best Android Phones October 2016 SEO Digital Marketing iPhone Apple Google Samsung - Angus Woodman


Angus Woodman

I switched to Android. It was really hard to figure out which phone to buy though. Here's a look at the top contenders and what I actually went with.

How Can Your Dealership Use Google’s New Indexed Page Report?

by Chris Deringer @ DealerOn

By now I’m sure you’ve heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year.  Unfortunately the information on its own is a little vague, and can be difficult to fully use when taken on its own.  For example, a big segment of the data revolves...

The post How Can Your Dealership Use Google’s New Indexed Page Report? appeared first on DealerOn.

Automotive Cash Incentive Alternatives

by Ali Amirrezvani @ DealerOn

For Dealers Who Can’t Use Cash Incentives (Or Want to Try Something New) Online incentives are often what convince hesitant website visitors into actual leads.  While most dealerships use cash incentives, some manufacturers or state governments don’t permit this type of Internet offering.  For example, both Honda and Acura have very strict guidelines about what their dealers can offer, and...

The post Automotive Cash Incentive Alternatives appeared first on DealerOn.

The 10-Minute Guide to Quora Advertising for Marketers

by Raghav Haran @ Single Grain

According to a March 2017 report, eMarketer stated that this year Google will claim about 78% of the total U.S. search ad revenue while 39.1% of digital display ad revenue goes to Facebook in the same demographic. Although these figures may be different in various regions, trends remain similar. This kind of domination may lead you, the […]

The post The 10-Minute Guide to Quora Advertising for Marketers appeared first on Single Grain.

Can Knowing Google’s Market Share Help With Your Dealership Marketing Plan?

by Ali Amirrezvani @ DealerOn

Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it. Most estimates put Google’s search market share...

The post Can Knowing Google’s Market Share Help With Your Dealership Marketing Plan? appeared first on DealerOn.

How We Doubled Our Traffic (Without Writing Any New Blog Posts!)

by Raghav Haran @ Single Grain

When it comes to growing organic traffic, many of us default to just producing more and more blog posts. We think that if we produce enough blog posts, traffic should go up automatically. And it’s true… for the most part. The data supports it. According to HubSpot, your organic traffic could grow exponentially if you […]

The post How We Doubled Our Traffic (Without Writing Any New Blog Posts!) appeared first on Single Grain.

Logo Design Special for West Michigan Businesses

by Innereactive @ Innereactive

Innereactive Media is offering a discount to Michigan businesses in need of a new or updated logo. The full service marketing and design firm will be running a Logo Design-a-Thon event for the months of August and September, creating a new logo every business day at a greatly reduced rate. Prior to the two-month-long event, […]

The post Logo Design Special for West Michigan Businesses appeared first on Innereactive.

Dealership Closings – Can Your Website Compete?

by Acacia Grant @ DealerOn

While I was at the NADA Convention in New Orleans this past weekend, the biggest news I heard was the announcement by General Motors (GM) that they plan to close 400 dealerships yearly until 2012.  According to Left Lane News, the company hasn’t decided what will determine which dealerships will be shut down, but “the automaker will base its decision...

The post Dealership Closings – Can Your Website Compete? appeared first on DealerOn.

5 Steps to Being an On-Page SEO Pro

by Brittany Jones @ Belo Media Group

The post 5 Steps to Being an On-Page SEO Pro appeared first on Belo Media Group.

10 tips for avoiding shady SEO providers

by DealerOn @ DealerOn

Our very own Greg Gifford is at it again, blowing up the internet with his latest post on Search Engine Land. This month, he tackled the ever-present threat of the “shady SEO provider” which sadly, plagues the auto industry. His article highlights 10 tips that you can use to spot these types of shady practices and give you the ability...

The post 10 tips for avoiding shady SEO providers appeared first on DealerOn.

DealerOn Joins the Mitsubishi Diamond Digital Solution Website Program

by DealerOn @ DealerOn

DealerOn, a premier car dealer website and digital marketing provider in the United States and Mitsubishi Motors North America, Inc. (MMNA) jointly announced that DealerOn has officially joined the Mitsubishi Diamond Digital Solutions ("DDS") Website Program, becoming the fourth website provider in the program.

The post DealerOn Joins the Mitsubishi Diamond Digital Solution Website Program appeared first on DealerOn.

Don’t Neglect Your Service Department

by Jeff Clark @ DealerOn

Adapting to a digital marketplace is important when marketing all parts of the automotive industry, but as I pointed out in “Screen Test” at Fixed Ops Journal, it’s especially necessary for your service department. Dealers spend a lot of money on digital advertising to build more leads and sell more cars, but it’s important that you also concentrate on building...

The post Don’t Neglect Your Service Department appeared first on DealerOn.

How to Write Awesome Content For Your Website

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop shares some awesome in-depth tips on how to write amazing content for your dealership’s website. Steve, one of our SEO Managers, was asked to speak at Pubcon Florida last month, and his slides were so awesome, we had to share them here on a Wednesday Workshop video. If you’re writing the content for your dealership’s site,...

The post How to Write Awesome Content For Your Website appeared first on DealerOn.

Forget about unique content. Try actually BEING local!

by DealerOn @ DealerOn

  We’ve got another helpful article to send your way! The SEO industry is full of changes, and what worked 5 years ago doesn’t necessarily work today. Heck, 2015’s best practices have even changed in 2016, just take a look at the recent Possum, & Penguin updates. Greg Gifford, our Director of Search and Social, has some more tips and...

The post Forget about unique content. Try actually BEING local! appeared first on DealerOn.

Update your holiday hours in Google!

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed. VIDEO TRANSCRIPT And welcome...

The post Update your holiday hours in Google! appeared first on DealerOn.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

AMP becoming a new trend in SEO in 2017?

by dawh @ Handyweb

The post AMP becoming a new trend in SEO in 2017? appeared first on Handyweb.

SEO: Dwelling on Dwell Time (The Hidden Analytics Metric)

by Patrick Coombe @ Elite Strategies

Dwell Time or “dwellz” as the young SEO’s in our office like to call it (ok , no one really calls it that) is a

Choices in How to SEO a Multilingual Site

by GrowMap @ SEO Chat

While growing businesses by expanding to additional countries or languages is a great way to increase your income, it is more complicated than you may realize – especially when it comes to SEO. This site for a southern California criminal defense attorney has content written in English using Google Translate to create pages translated into […]

The post Choices in How to SEO a Multilingual Site appeared first on SEO Chat.

How Expedia’s A/B Test Could Increase Your Leads by 25%

by Amir Amirrezvani @ DealerOn

I think that everyone in a dealer’s internet department would agree that their most important digital asset is their website, and the most important factor in their website’s success is its ability to convert visitors to leads. When I saw that Expedia had published an A/B test in which they dramatically increased conversion rate using the same principals and best...

The post How Expedia’s A/B Test Could Increase Your Leads by 25% appeared first on DealerOn.

WooCommerce 3.0 Major Update Released

by dawh @ Handyweb

The post WooCommerce 3.0 Major Update Released appeared first on Handyweb.

Automotive Blogging

by Acacia Grant @ DealerOn

Just like you, I’m always trying to do what I do better.  I’ve recently been reading The Corporate Blogging Book by Debbie Weil for a bit of a “back to basics” blogging lesson.  I came across a few good reminders, and wanted to share some with you. Blogs are used for so many different purposes, but here are some of...

The post Automotive Blogging appeared first on DealerOn.

How Google Instant Search Could Change SEO

by Acacia Grant @ DealerOn

As I’m sure most people have heard, Google came out with a new feature yesterday that they’re calling Instant Search.  Since the announcement has been all over the Internet, I thought I’d try to explain what Instant Search does and how it can help your car dealer website. Google’s Instant Search resembles their auto-suggest feature, where potential search terms are...

The post How Google Instant Search Could Change SEO appeared first on DealerOn.

PPC Campaign Views

by Acacia Grant @ DealerOn

According to the Google AdWords blog, Google will now show its AdWords users the number of searchers that saw your pay-per-click (PPC) ad, didn’t click on it, but bought from your dealership within 30 days.  Google calls these “View-through Conversions.” This new reporting can be helpful when determining your return on investment (ROI) for your PPC ad campaigns.  By combining...

The post PPC Campaign Views appeared first on DealerOn.

SearchCap: ‘Yext for Food’, Google quality score & Local Ads

by Michelle Robbins @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: ‘Yext for Food’, Google quality score & Local Ads appeared first on Search Engine Land.

Why Your Dealership Should Have a YouTube Channel

by Ali Amirrezvani @ DealerOn

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel. Here’s why: Popularity: YouTube is the world’s largest...

The post Why Your Dealership Should Have a YouTube Channel appeared first on DealerOn.

Scaling Engagement: 5 Strategies to Connect With More Customers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over […]

How to do a content marketing audit in 8-steps (plus, best practices for fixing your content)

by Andy Crestodina @ Orbit Media Studios

It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content audit I’ve ever done. A handful of articles pull in the largest percentage of traffic…

Read More ›

The post How to do a content marketing audit in 8-steps (plus, best practices for fixing your content) appeared first on Orbit Media Studios.

How to Get E-Commerce Customers Coming Back After Their First Purchase

by Sherice Jacob @ The Kissmetrics Marketing Blog

Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where attentive, customer-focused emails come on. Despite some heralding the “death of email” over more modern platforms like texting and social media, good, old-fashioned email remains one of the […]

Scott Empringham – 10 Proven Steps to Dominate Your Next Sales Event

Scott Empringham – 10 Proven Steps to Dominate Your Next Sales Event

by DealerOn Podcasts @ The Dealer Power Hour

  Practical Tools to Get Your Unfair Share of Sales It is believed that the first car dealership opened in June of 1898 in Reading, Pennsylvania…and we’re pretty sure that the first big car sales event was held in July. Yet even after all this time and all of the technological advancements, every dealership sales event still brings the same...

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

EP 3: Quality SEO Starts With Questions

EP 3: Quality SEO Starts With Questions

by @ SEObits.fm

In this podcast episode Rebecca talks about the right questions you need to ask and answer to kick your SEO strategy into high gear. These questions are the heart of her SEO projects and the first step she has in kicking off any SEO efforts with clients.

7 Tips on How to Use Social Media for Market Research

by Adam Coombs @ Unamo Blog

When Dove launched its #SpeakBeautiful campaign in 2016, it relied heavily on social media market research to compile the data it needed for its social media strategy. They analyzed over 5 million social media mentions on Twitter and found that approximately 80% of female users online had experienced negative body shaming comments. What happened next […]

Writing content for your site? Read it out loud [VIDEO]

by Greg Gifford @ DealerOn

The content on your dealership’s website is the most important signal of relevancy for Google. If you want more visibility in local searches, you’ve got to have amazing content – content that answers any questions potential customers might have… Content that makes you stand out from all of your competitors… Content that’s unique, relevant, and useful. Most dealerships have pretty...

The post Writing content for your site? Read it out loud [VIDEO] appeared first on DealerOn.

85 Gnarly Local SEO Tips for Auto Dealers [VIDEO]

by Greg Gifford @ DealerOn

  In case you missed it yesterday, we wanted to share the recording of my epic SEO webinar yesterday. I share 85 Local SEO tips to help your dealership show up better in local searches in Google. You’ll learn about on site optimization, link building, citations, reviews, and social media. I also point out many common mistakes that car dealers...

The post 85 Gnarly Local SEO Tips for Auto Dealers [VIDEO] appeared first on DealerOn.

Using guest authorship to educate your audience and become a thought leader

by Toby Wall @ Gorilla 76

Do you ever read an article or post relevant to your business and wonder who the author is? Are they talking about something you know? Do you know more than they do? Lots of the articles you read in trade publications or industry blogs come from guest authors with expertise in a particular space. So […]

A Different Take on Call Tracking

by Ali Amirrezvani @ DealerOn

I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites.  Typically this isn’t a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won’t be able to keep your NAP the same across the board. Luckily, a call measurement firm,...

The post A Different Take on Call Tracking appeared first on DealerOn.

Automotive Blogging – How To

by Acacia Grant @ DealerOn

I wrote a post last week about the search engine optimization (SEO) stats your dealership needs to track, and wanted to expand a bit.  Your dealership website needs to allow you to track more than just SEO statistics. The 6 things your dealership website provider needs to measure are: Traffic—this should include all sources like organic, paid (PPC), OEM, referring...

The post Automotive Blogging – How To appeared first on DealerOn.

Customers don’t search for you the way you think they do

by Greg Gifford @ DealerOn

In this week’s video, the Beard is back up on his soapbox… Far too often, dealers forget that customers don’t search for them the way that they think they search. It’s easy to get obsessive over ranking reports, but ranking reports don’t really show you a true view of how you show up in local searches. It’s also important to...

The post Customers don’t search for you the way you think they do appeared first on DealerOn.

How to Start a Blog: The Beginner’s Guide to Content Marketing

by Andy Crestodina @ Orbit Media Studios

Beginnings are beautiful. But they’re also scary, confusing and frustrating. There are hundreds of possible first steps in starting a blog and your content marketing efforts. So many decisions to make.

How do I start a blog? Am I doing this…

Read More ›

The post How to Start a Blog: The Beginner’s Guide to Content Marketing appeared first on Orbit Media Studios.

Internal Linking Helps With Car Dealer Search Engine Optimization

by Acacia Grant @ DealerOn

Search engine optimization can be a complicated process, especially since Google is rumored to use over 200 factors when determining how high (or low) your car dealership website ranks on their result pages.  While most people attribute successful SEO to things like keywords, meta tags, and external links, some SEO vendors forget about the importance of internal linking. Internal linking...

The post Internal Linking Helps With Car Dealer Search Engine Optimization appeared first on DealerOn.

51 Profitable SEO Niches to Dominate with Low Competition

by Glen @ ViperChill

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to […]

KickoffLabs 2017 Dashboard Update

by Josh Ledgard @ KickoffLabs

We recently updated the KickoffLabs application with a new dashboard experience. Our goals with this update included: Improve the speed of the application.Simplify the experience for common tasks. Make campaign functionality easier to discover, implement, and manage. We did this a few ways. In addition to speeding up the dashboard with new technology. We made some key changes. Separated…

Read More

The post KickoffLabs 2017 Dashboard Update appeared first on KickoffLabs.

Tips for Auto Dealers to Avoid Email Spam Filters

by Ali Amirrezvani @ DealerOn

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns...

The post Tips for Auto Dealers to Avoid Email Spam Filters appeared first on DealerOn.

Why Your Dealership Isn’t Seeing Engagment on Facebook

by Ali Amirrezvani @ DealerOn

Many businesses struggle with achieving the level of engagement they’d like with their Facebook fans, especially car dealerships.  If your dealership is looking for more comments and interaction on your FB page, check out these potential reasons why your engagement on Facebook is less than you’d like. Inconsistency: Much like blogging, regular posting makes a difference when trying to attract...

The post Why Your Dealership Isn’t Seeing Engagment on Facebook appeared first on DealerOn.

Local SEO Presentation From Confluence Conference

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop video, we’re sharing another recent presentation on Local SEO. I presented at the Confluence Conference in Oklahoma City recently, and this time they filmed my presentation. We’re sharing the video here on the blog so you can see the actual session – it’s almost like you were there! The slides are a little dark in...

The post Local SEO Presentation From Confluence Conference appeared first on DealerOn.

How to make your advertising make more money

by Charles Ogwyn @ Web Design, Website SEO

I was glued to the computer monitor watching the real-time results come in. No, this wasn’t an election, this was business and the stakes were high. I’d convinced my biggest client at that time to make a big change and I was eager to see the results. I was absolutely convinced that the results would be good, but until the results were in, the question would remain: Was this the right thing to do or was this just a waste of time and money? What happened next remains vividly imprinted on my mind more than a decade later.

The post How to make your advertising make more money appeared first on Web Design, Website SEO.

How To Make Your B2B Content Marketing Strategy Work

by Nicole Ciesla @ NiKnack Marketing

The competition is fierce, so how do you stand out with a strong content marketing strategy? Most B2B sales aren’t made in the same way they were made even 10 years ago. Today, the business consumer is smarter, more skeptical, and wants to do his or her own research before speaking with you. You can’t use the same tactics you’d use in a B2C sale. If you’re struggling to make your B2B content marketing strategy work, ask yourself: Have you found the right audience and do you understand their wants? Before you rush out to speak with anyone who fogs

The post How To Make Your B2B Content Marketing Strategy Work appeared first on NiKnack Marketing.

4 Things You Need to Know About the New Google Playbook

by Aurko Chatterjee @ DealerOn

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important, and drive traffic that can actually create incremental business. If you haven’t already seen the New Dealer Playbook from Google, do ask your agency partners or account manager to discuss...

The post 4 Things You Need to Know About the New Google Playbook appeared first on DealerOn.

1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-)

by Karol K. @ NIO

When you look at it, a to-do list shouldn't have a big learning curve. You should just be able to use it right away because in the grand scheme of things, the to-do list itself is not important. It's the tasks that are listed on it that are important.

1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-) | NIO

11 Proven Tips to Create Web Content That Gains Trust and Converts Visitors

by Gill Andrews @ Orbit Media Studios

In real life, you are a confident professional.

You have a firm handshake, a friendly smile and all the answers to impress your future customers, to dispel their doubts and to win their trust.

But on the internet, you are your content.…

Read More ›

The post 11 Proven Tips to Create Web Content That Gains Trust and Converts Visitors appeared first on Orbit Media Studios.

SEO: Adobe Dreamweaver as a Google Ranking Signal

by Patrick Coombe @ Elite Strategies

Within the past few months, we’ve discovered what we believe is one of the most shocking discoveries the SEO community has seen in the last

The Ultimate Guide to YouTube SEO - How To Get More Video Views

The Ultimate Guide to YouTube SEO - How To Get More Video Views


Single Grain

If you approach YouTube SEO the right way, you can reap the benefits of both video marketing and higher search engine rankings. Here's how.

Andrew Diffenderfer – Expert from Google Shares New Data on Today’s Automotive Path to Purchase

Andrew Diffenderfer – Expert from Google Shares New Data on Today’s Automotive Path to Purchase

by DealerOn Podcasts @ The Dealer Power Hour

  Google has done it again! They have just completed a brand new comprehensive study on Today’s Automotive Path to the Purchase! This groundbreaking analysis of online shopper behavior traces the micro-moments of a consumer’s search for their next car and details which influencers are most critical to the process. This is HUGE NEWS! To present material as vital as...

Bobbie Herron – 10 Awesome Customer Experience Strategies You Should be Using

Bobbie Herron – 10 Awesome Customer Experience Strategies You Should be Using

by DealerOn Podcasts @ The Dealer Power Hour

  You may think your dealership has a product or price advantage…but beware! They can be easily duplicated. However, a STRONG CUSTOMER SERVICE CULTURE CAN’T BE COPIED. Furthermore, almost all consumers agree — IT IS THE CUSTOMER EXPERIENCE THAT IS THE ONLY TRUE DIFFERENTIATOR. When it comes to learning about innovative customer service strategies that sell more cars, we called in...

5 free WordPress plugins we use on every website

by dawh @ Handyweb

The post 5 free WordPress plugins we use on every website appeared first on Handyweb.

8 Media Pitch Examples to Help You Get Noticed

by Dmitry Dragilev @ Orbit Media Studios

You’re sick of it, aren’t you?

You’ve spent hours working on subject lines, pored over every word and followed-up religiously.

Yet, your press pitches to journalists and bloggers keep getting rejected.

Getting press is uber-important. A single story in a top publication can…

Read More ›

The post 8 Media Pitch Examples to Help You Get Noticed appeared first on Orbit Media Studios.

EP16: Building Backlinks

EP16: Building Backlinks

by @ SEObits.fm

Do backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks.

Grab the show notes and free backlink checklist at: https://www.seobits.fm/podcast/ep16-building-backlinks/

Massive fine for fake reviews

by Greg Gifford @ DealerOn

This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week, the Beard and I are up...

The post Massive fine for fake reviews appeared first on DealerOn.

SEO Best Practices: On-Page SEO Checklist | Orbit Media Studios

SEO Best Practices: On-Page SEO Checklist | Orbit Media Studios


Orbit Media Studios

On-page SEO is one of many search engine ranking factors. Here are eight SEO best practices for on-page optimization.

Stop abusing your H1 headings

by Greg Gifford @ DealerOn

Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors....

The post Stop abusing your H1 headings appeared first on DealerOn.

Do you have hidden content on your home page?

by Greg Gifford @ DealerOn

Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s video is all about an incredibly important tip, one that will drastically change...

The post Do you have hidden content on your home page? appeared first on DealerOn.

Nail Your On-Page SEO With This Handy Checklist - Clickx

Nail Your On-Page SEO With This Handy Checklist - Clickx


Clickx

Many on-page SEO factors can be easy to forget. Use this checklist to ensure that you're covering all your bases, and effectively optimizing your pages!

7 Little-Known Keyword Research Tips You Didn’t See Coming

by Brad Smith @ SEO Chat

You should work smart, not hard. People over intellectualize things. Keyword research can be hard and time-consuming and mind numbingly boring. It doesn’t have to be, though. In fact, all you need is about twenty minutes. So less than the time you waste on Twitter. And I promise you won’t have to open Excel once. […]

The post 7 Little-Known Keyword Research Tips You Didn’t See Coming appeared first on SEO Chat.

WordPress 4.7.3 Security and Maintenance Update released

by dawh @ Handyweb

The post WordPress 4.7.3 Security and Maintenance Update released appeared first on Handyweb.

David Kain – How to Win Friends and Sell More Cars in 2017 — Be Adorable!

David Kain – How to Win Friends and Sell More Cars in 2017 — Be Adorable!

by DealerOn Podcasts @ The Dealer Power Hour

We are kicking off our 2017 DealerOn Webinar series with a BANG!  Famed automotive trainer David Kain is bringing you a timely topic that will carry you and your dealership all the way through the New Year…and beyond! It all starts with one simple question every salesperson should ask themselves… ARE YOU ADORABLE? No, really…are you? Because successful Automotive Salespeople...

How to create a personal greeting on landing pages for visitors from their own friends!

by Josh Ledgard @ KickoffLabs

It’s no secret that someone is much more likely to become a customer if they discovered your business on the recommendation from a friend. At KickoffLabs we’ve brought that level of word of mouth personalization to your landing pages. You can now have personalized greetings on your landing pages just like the ones Glowforge used…

Read More

The post How to create a personal greeting on landing pages for visitors from their own friends! appeared first on KickoffLabs.

SEO Keynote Presentation From Kain Automotive Workshop

by Greg Gifford @ DealerOn

Want to learn the latest Local SEO tips that will help your dealership get more visibility online in 2016? Check out this video of my keynote presentation at the recent Kain Automotive Workshop in Lexington. I share all the latest Local SEO tips, as well as general tips that will help you with dealership branding and marketing. If you use...

The post SEO Keynote Presentation From Kain Automotive Workshop appeared first on DealerOn.

Dealership Banner Advertising

by Acacia Grant @ DealerOn

Marketing, both online and traditional, is only effective if the intended audience actually pays attention to your message.  It’s also important that your marketing be effective at persuading consumers to purchase from your dealership.  If your marketing efforts aren’t seen by consumers and have an effect on them, you might as well be throwing that money away. Internet banner advertising...

The post Dealership Banner Advertising appeared first on DealerOn.

How 16 Companies are Dominating the World’s Google Search Results

by Glen @ ViperChill

In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in […]

Guy Kawasaki, Digital Summit at Mountain View Speaker, Releases New Book

by Ali Amirrezvani @ DealerOn

Even though the free copies have been exhausted, I’m definitely planning on checking out “What the Plus! Google+ for the Rest of Us” by Guy Kawasaki, before hearing him speak at the Digital Summit at Mountain View, May 7-9. I’ve written before about how Google+ can be used to increase the local SEO for your auto dealer website, as well...

The post Guy Kawasaki, Digital Summit at Mountain View Speaker, Releases New Book appeared first on DealerOn.

How to Improve Customer Satisfaction – Eric Berne’s Three Ego States

by Justyna Polaczyk @ LiveChat

Some time ago, I read a mind-opening book about communication in relationships.

The author also stated was that in all other relationships, we love because we have a reason to do so.

In most cases, we love people because they make us happy.

This simple rule of happy relationships can be extended to every area of our lives. We have relationships with our jobs. Musicians have relationships with their fans. Businesses have relationships with their customers. And we all need good reasons to stay in these relationships.

In this post, I will show you how to give such reasons to your customers and how to improve customer satisfaction. All that thanks to three Eric Berne’s “ego states.”

The post How to Improve Customer Satisfaction – Eric Berne’s Three Ego States appeared first on LiveChat.

Two Things You Should Know About Pictures on Your Website

by Charles Ogwyn @ Web Design, Website SEO

Time and time again I see key pages on a website using pictures the wrong way. Frequently, the pictures are used to make the page more attractive. Attractive is nice – but too often that was as far as the thinking went, and the result is an under-performing page that leaves a lot of money on the table. Most website owners are shocked when they find out about a little change to the pictures on their key pages can make sign-ups and sales jump through the roof. Let’s take a look at 2 tiny little changes that deliver big results.

The post Two Things You Should Know About Pictures on Your Website appeared first on Web Design, Website SEO.

The Weekly Measure: Angular SEO Issues, Instagram Stories & Fonts

The Weekly Measure: Angular SEO Issues, Instagram Stories & Fonts


Vertical Measures

Read the latest and greatest from the digital marketing industry.

March’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Digital marketing changes every day. From the newest Google update to the freshest pay-per-click ad option or Instagram feature, it can be hard to keep up! Thankfully, we’ve done the hard work of finding last month’s top search engine optimization, search engine...

The post March’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

Presentation from Brighton SEO [VIDEO]

by Greg Gifford @ DealerOn

I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal)....

The post Presentation from Brighton SEO [VIDEO] appeared first on DealerOn.

Search Engine Optimization with your Website Vendor

by Acacia Grant @ DealerOn

Auto dealer search engine optimization is one of the most important things when it comes to the success of your car dealership website.  Without it, most of your potential car buyers wouldn’t be able to find your site online.  This is why your dealership website vendor needs to be well-versed in SEO, and be able to educate their dealership clients....

The post Search Engine Optimization with your Website Vendor appeared first on DealerOn.

Presentation: Super Powered SEO Tips for Auto Dealers

by Greg Gifford @ DealerOn

I presented a webinar for Digital Dealer yesterday, and we wanted to share the recording here on our blog. Learn the latest tips to help get your dealership to rank higher in local searches, from on site optimization to off site links and citations. Need help with SEO for your dealership? Let us know! We can help – even if...

The post Presentation: Super Powered SEO Tips for Auto Dealers appeared first on DealerOn.

Ranking Factors Study: Download the Whitepaper and Infographic here

Ranking Factors Study: Download the Whitepaper and Infographic here


Searchmetrics

The most important Ranking Factors for Google.com in a comprehensive analysis: The Searchmetrics study shows how you can achieve top positions in search.

A History of Famous Google Penalties

by Patrick Coombe @ Elite Strategies

Over the past 2 decades there have been a number of high profile Google search penalties. These penalties range from innocent mistakes, to blatant disregard

All About SEO on WordPress.com

All About SEO on WordPress.com


The WordPress.com Blog

We get a lot of questions about SEO here on WordPress.com, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendati…

Marketing Day: AdWords copywriting hacks, an interview with ESL’s CMO & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

EP19: Improve Your Website's SEO With Content Silos

EP19: Improve Your Website's SEO With Content Silos

by @ SEObits.fm

In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization.

A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes.

View the show notes and resources listed at https://www.seobits.fm/podcast/ep19-improve-your-websites-seo-with-content-silos/

What is Customer Service Experience

by Hyun Lee @ LiveChat

The term "customer service" covers a really broad range of support options. A customer might have a question during every step of the buying process, from pre-purchase questions about a product to possible returns after the purchase. They expect good customer service experience and any company should aim to deliver it. In this article, we answer questions like: What exactly does the term "customer service experience" describe, why is it so important and how you can improve it.

The post What is Customer Service Experience appeared first on LiveChat.

Setting Up Local Listings in Search Engines (Besides Google)

by Ali Amirrezvani @ DealerOn

Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places.  While it’s true that a lot, if not most, of your search  traffic comes from Google, it’s still important to make sure your dealership is properly optimized for the other major players as well. Here are directions to set...

The post Setting Up Local Listings in Search Engines (Besides Google) appeared first on DealerOn.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

Google Pagerank Incorporates Twitter Presence

by Acacia Grant @ DealerOn

Not all auto dealers use Twitter as part of their online marketing campaigns.   For those that do or those that are considering it, it’s important to know what criteria Google uses when ranking tweets now that the search engine giant is beginning to integrate real-time search results. According to Amit Singhal, a Google “Fellow,” Google will take into consideration not...

The post Google Pagerank Incorporates Twitter Presence appeared first on DealerOn.

How to Decrease Your Marketing Budget without Hurting Your Business

by Katie Alteri @ Single Grain

One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount […]

The post How to Decrease Your Marketing Budget without Hurting Your Business appeared first on Single Grain.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

by Glen @ ViperChill

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments) it seems that is no longer the case. But what if it was? What if you could analyse any blog and see which […]

[Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

by Karol K. @ NIO

Here are the 95 most spam-filter-visible things to avoid in your newsletter emails. That is unless you don't want them delivered to your subscribers' inboxes.

[Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam | NIO

Could Google’s Latest Algorithm Change Be Affecting Your Dealership?

by Ali Amirrezvani @ DealerOn

Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won’t necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.   While many of these changes are pretty high...

The post Could Google’s Latest Algorithm Change Be Affecting Your Dealership? appeared first on DealerOn.

The Responsive Experience: What Car Buyers Really Want

by Ali Amirrezvani @ DealerOn

Much of what has been published over the last couple of years about responsive website design has surrounded its effect on search rankings. Google has made it very clear that they want, at a minimum, a uniform URL structure that presents the same basic information to people regardless of device. That is at the low end of what they deem...

The post The Responsive Experience: What Car Buyers Really Want appeared first on DealerOn.

6 Amazing Tools to Estimate Your SEO Potential

by Irina Weber @ SEO Chat

Modern marketing is all about data. Forecasts, ROIs, opportunities and revenues are solely sales metrics. Marketing become data-driven and you need tools to derive and evaluate this data.  SEO takes pretty good chunk of the marketing budget and have to be accurately estimated. However,  the ROI for SEO is very hard to predict. There are […]

The post 6 Amazing Tools to Estimate Your SEO Potential appeared first on SEO Chat.

How to Get the Most From Your Dealership YouTube Channel

by Ali Amirrezvani @ DealerOn

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:   Upload Regularly: Just like a blog, YouTube channels that are updated regularly will...

The post How to Get the Most From Your Dealership YouTube Channel appeared first on DealerOn.

Advanced SEO Presentation from Brighton SEO

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video is an awesome one… I was in the UK last month, speaking at one of the biggest SEO conferences in the world. For the first time ever, I did a horror movie theme for the presentation, and it turned out ridiculously awesome. So, kick back – this week’s video is about 24 minutes long, but...

The post Advanced SEO Presentation from Brighton SEO appeared first on DealerOn.

Don’t forget the marketing part of content marketing!

by Greg Gifford @ DealerOn

In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media. We share tips on the right kind of blog posts to write, and lots of helpful information about the social...

The post Don’t forget the marketing part of content marketing! appeared first on DealerOn.

2016 in Review – Fuel Your Photos

by Corey Potter @ Fuel Your Photos

2016 has been a great year for Fuel Your Photos. There have been ups and downs, but overall it has been a year that has proven to me that this is more than just a little project on the side. The community in the Facebook group and in other places online has become like family […]

Designing industrial websites to convert: User flow maps explained

by Randall Zaitz @ Gorilla 76

What makes a good industrial website? What does “good” even mean? Are good websites informative? Are they easy to use? Are they clean and visually appealing? Do visitors find what they’re looking for? Those are all necessary elements for good B2B websites—the flesh that hangs on the bones of your business’s most important asset. But […]

Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts

by Ali Amirrezvani @ DealerOn

It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team.  One of the attendees asked Matt about the Penguin update...

The post Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts appeared first on DealerOn.

Google Changes Algorithm; Affects Top-Heavy Ad Pages

by Ali Amirrezvani @ DealerOn

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It’s being called the “page layout algorithm” and affects sites that “don’t have much content ‘above-the-fold'”, according to Google’s Inside Search blog. We’ve all clicked onto a site only to have to...

The post Google Changes Algorithm; Affects Top-Heavy Ad Pages appeared first on DealerOn.

3 Psychological Techniques that Can Increase Conversion

by Amir Amirrezvani @ DealerOn

I don’t think I’ve ever talked to a dealer that didn’t want to increase the conversion rate on his/her dealership website, but many seem to leave most of the “how” to their website provider. Lead conversion, the act of turning a website visitor into a known contact, essentially boils down to psychology. Knowing how people think and what motivates them to...

The post 3 Psychological Techniques that Can Increase Conversion appeared first on DealerOn.

Google Profiles takes advantage of Identity Searches

by Acacia Grant @ DealerOn

When you meet someone new and you want to find out more information about them, what do you do?  If you’re like a lot of people, you’ll head straight to Google and search for their name.  I would bet that a large number of potential customers perform an Internet search on your dealership after they’ve decided to purchase from you. ...

The post Google Profiles takes advantage of Identity Searches appeared first on DealerOn.

Check out the new AdWords Message Extension

by Shaun Raines @ DealerOn

In this week’s Wednesday Workshop video, we explain the newly released Message Extension in Google AdWords. You can actually get customers to send you a text message directly from your PPC ad in Google search results! Watch the video for all the important details… VIDEO TRANSCRIPT Hello! It’s Shaun and I’m back with another Wednesday Workshop from DealerOn. As many...

The post Check out the new AdWords Message Extension appeared first on DealerOn.

Our Favorite Free SEO Tools for 2017

Our Favorite Free SEO Tools for 2017


LunaMetrics

What’s better than an amazing SEO tool? An amazing SEO tool that’s free. Check out our list of the best free SEO tools for 2017.

Tracking Keywords and Website Analytics

by Acacia Grant @ DealerOn

When optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of the most important) of your SEO efforts.  With average search terms getting longer and longer, and 20-25% of the search terms Google sees are unique (never used before), it is getting more and more difficult...

The post Tracking Keywords and Website Analytics appeared first on DealerOn.

The Ultimate WordPress Site Speed Guide for SEO

by Patrick Coombe @ Elite Strategies

If you’ve been in the SEO game long enough, you’ll know that site speed is a huge factor when it comes to ranking and overall

David Stringer – 7 Priceless Tips that Guarantee HUGE Accessories Profits

David Stringer – 7 Priceless Tips that Guarantee HUGE Accessories Profits

by DealerOn Podcasts @ The Dealer Power Hour

  Q: Have you ever estimated how much “personalization revenue” drives off your lot? A: It’s probably far more than you think. If you are NOT currently offering vehicle personalization, two things are certain: 1. You’re walking away from a lot of money and 2. Your customers will spend their money elsewhere. With the opportunity for diversification, relatively low startup cost,...

10 Cool Sitemap Generator Tools for Your Website

by Nikolay Stoyanov @ NikSto.com

When creating a new site, there are numerous things you have to pay attention to. There is a list of demands by search engines most of which revolving around user experience. You need to create a website that will help visitors find best information possible in least amount of time. In that regard, sitemaps are... Continue reading

The post 10 Cool Sitemap Generator Tools for Your Website appeared first on NikSto.com.

We’re hiring: Technical SEO Analyst position

by Pure Visibility @ Pure Visibility

Pure Visibility is looking for an experienced Technical Search Engine Optimization Analyst to join our growing company. Our team members are committed to providing great, responsive service to clients and coworkers alike. In our open, collaborative work environment, we help and learn from each other proactively—in a world of dynamic digital marketing, knowledge can’t flow quickly enough through cubicle walls.

The post We’re hiring: Technical SEO Analyst position appeared first on Pure Visibility.

How to Test Your Ads BEFORE They Are Published

by Charles Ogwyn @ Web Design, Website SEO

Imagine what it would mean for your business if every piece of your advertising from yellow page and newspaper ads, to flyers and brochures were known to be a proven winner before they were even published. How would it affect your advertising if you knew that your ad couldn’t fail? Is this even possible? Not only is it possible to do this, it’s easier than you think with this one, easy to implement strategy.

The post How to Test Your Ads BEFORE They Are Published appeared first on Web Design, Website SEO.

2 Things You Need to Know About Local SEO in 2017

by Greg Gifford @ DealerOn

  Last week, we packed up the DealerOn van and headed to San Jose to take in the glorious SMX West conference, programmed by our wonderful friends at Search Engine Land. There was a TON of great knowledge about SEO and SEM at the conference, but there were two things in particular that stuck out to me. So, naturally, I...

The post 2 Things You Need to Know About Local SEO in 2017 appeared first on DealerOn.

The 10-Minute Guide to Cold E-mail Campaigns for Marketers

by Raghav Haran @ Single Grain

We’ve all sent a cold e-mail at one point or another – those e-mails that you send to someone with whom you’ve had no prior relationship. Think of it as a much less obtrusive version of a cold call that can also save you from the awkwardness of getting rejected over the phone. Cold e-mails can […]

The post The 10-Minute Guide to Cold E-mail Campaigns for Marketers appeared first on Single Grain.

Influencer Marketing for SEO: How to Build Links with Influencer Outreach

by Michael Quoc @ Single Grain

Influencer marketing burst into the digital sphere a few years ago. It was just in time, as people were increasingly tuning out ads, and brands needed a new way to reach their audience. Since then it’s grown to be a number one marketing strategy for many. You probably already know about some of the benefits […]

The post Influencer Marketing for SEO: How to Build Links with Influencer Outreach appeared first on Single Grain.

What Facebook Watch Will Mean for Marketers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and […]

Copywriting for Landing Pages Part 2: Getting Tactical & Practical

by Josh Ledgard @ KickoffLabs

This is part two of a 3 part series on copywriting for lead generation landing pages. Part one discussed the type of research you should do and questions to ask yourself before you start writing copy. You can read it here.Part two gets more tactical. We’ll cover my own checklist of things to look out for…

Read More

The post Copywriting for Landing Pages Part 2: Getting Tactical & Practical appeared first on KickoffLabs.

Top 6 Social Listening Tools

by Roxana Nasoi @ SEO Chat

Social media platforms are at the forefront of communications, and where most of the leads are being generated. Whenever a small business or enterprise uses social media promotion, it is important for them to be armed with the most sophisticated social media listening services at their fingertips.   SearchTarget defines social media listening, as the process […]

The post Top 6 Social Listening Tools appeared first on SEO Chat.

6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

by Glen @ ViperChill

I would argue that when it comes to making money online, the most important skill you need is not in being able to find untapped niches, knowing how to do A/B testing, creating attractive websites or even having a great ability to write. Instead, the most sought after skill in my eyes is being able […]

Live From Digital Dealer 20 [VIDEO]

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video is coming at you LIVE (sorta) from Digital Dealer 20 in Orlando. Shaun and I took a quick break from the booth to shoot a video in the warm sunny Florida weather – we hope you enjoy! We’ll be back in the office next week with another Wednesday Workshop!

The post Live From Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Choosing the Best Page Builder Solution for Your WordPress Site

by Alyssa Cuda @ WP Engine

Curating content, building pages, and organizing posts are essential aspects of creating an impressively designed WordPress site. Perhaps you have a theme in mind and an idea of how the website will look, but how will you build it? More importantly, will your page-building strategy and your theme-idea be compatible? This informative article will give you [Read More]

The post Choosing the Best Page Builder Solution for Your WordPress Site appeared first on WP Engine.

Facebook’s “Like” Button Added to Inventory Pages

by Acacia Grant @ DealerOn

I wanted to let our dealership website customers know about a new feature designed to increase interaction on your inventory pages.  Dealers now have the option to allow their car dealer website visitors to “Like” a particular vehicle, sending the information to their Facebook account. When your dealership customers click the “Like” button, the page title, URL, thumbnail gallery of...

The post Facebook’s “Like” Button Added to Inventory Pages appeared first on DealerOn.

How to Make Money Online in 2016: An Unexpected Approach

by Glen @ ViperChill

Updated: August 10th 2016 As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. Whether you’re starting a brand new foray into making money online or you’re hoping to take your current income to […]

Jeff Clark: Proven Strategies to Double Your Fixed Ops Profits

Jeff Clark: Proven Strategies to Double Your Fixed Ops Profits

by DealerOn Podcasts @ The Dealer Power Hour

In the US, the Service, Parts and Accessories marketplace is a staggering $300 BILLION per year! Sadly, the majority of that money goes to national service brands like Jiffy Lube and Pep Boys leaving little for Dealerships. Ironically, most dealers enjoy 50% of their overall profit from their Service department yet do absolutely nothing to promote that profit center online....

How To Get Google Review Links After The G+ Update

by Greg Gifford @ DealerOn

I recently wrote an article on Search Engine Land, the foremost website for all things SEO, where I talk about how the recent update separating Google Business pages from Google + has left old review links broken. Don’t freak out, I also share how you can generate new ones. Local Search continues to be wildly important to car dealers. Reviews, in...

The post How To Get Google Review Links After The G+ Update appeared first on DealerOn.

Mike Davenport – How to use Video during Downtime to Increase Sales

Mike Davenport – How to use Video during Downtime to Increase Sales

by DealerOn Podcasts @ The Dealer Power Hour

  YouTube and Facebook can easily be major income producers for car salespeople. If done right, salespeople could earn double digit increases in car sales simply by posting unique videos on these two popular social media sites.  However, most folks don’t utilize one or both correctly, or they make boring videos not worth watching. DO YOU WANT TO KNOW HOW TO MAKE...

The Consequences of AdWords for Dummies [VIDEO]

by Greg Gifford @ DealerOn

Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account...

The post The Consequences of AdWords for Dummies [VIDEO] appeared first on DealerOn.

Perfect Thank You Pages for Photographers – 15 Things To Consider

by Corey Potter @ Fuel Your Photos

If you had to narrow down the purpose of your website to a SINGLE thing, what would that be? For most, the answer should be something like: “my website should convince a potential client to start the process of hiring me by inquiring.” The exact details may vary. Your website may need to do different […]

Social Media Time Savers for Car Dealers

by Ali Amirrezvani @ DealerOn

When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren’t more involved in social media is that they or their teams don’t have the time.  I’m a strong believer in the theory that time is the new money, so I agree that sometimes there just...

The post Social Media Time Savers for Car Dealers appeared first on DealerOn.

5 Common Customer Service Problems and How to Resolve Them

by Justyna Polaczyk @ LiveChat

Working in customer service is like solving jigsaw puzzles. Every case has a different shape, color, and there’s always one perfect place where you can put it.

In the end of your busy day, how does your jigsaw look like?

Is every piece on its place so you can see the whole picture? Or maybe it’s a clustered chaos?

If you’re a great at jigsaw puzzle solving, you should probably stop reading. The rest may learn how to solve the most common customer service problems, and how to make your heroic problem-solving a little bit less heroic.

The post 5 Common Customer Service Problems and How to Resolve Them appeared first on LiveChat.

Which Is the Best To-Do List Manager / Task Manager? Top 5 Tools Compared

by Karol K. @ NIO

A productivity tool does come handy. That's for sure. But which one to use? This is the question we'll answer today. Let's have a look at all 5 tools, their strong and weak sides, their purpose, their level of simplicity, their ease of use, their feature-richness, their GTD-friendliness, and their (assumed) target group of users.

Which Is the Best To-Do List Manager / Task Manager? Top 5 Tools Compared | NIO

Leveraging Google Answer Boxes to Yield SEO Content Ideas

by Patrick Coombe @ Elite Strategies

Google’s Answer Boxes and Featured Snippets are the skinny jeans of SEO right now: they are soooooo in style. In today’s post we’re not going

We Love SEO So Much, We Wrote a Book On It

by DealerOn @ DealerOn

  We’ve been kinda busy. Doing what? Writing a book, of course. We asked our Director of Search and Social, Greg Gifford, what dealers needed to know most when it comes to digital marketing. His answer: “Dealers absolutely need local SEO, not just traditional SEO, to make it in today’s world of online searching.” Local SEO is a more complex...

The post We Love SEO So Much, We Wrote a Book On It appeared first on DealerOn.

View From the Top: SEO Signals

by Greg Gifford @ DealerOn

SEO Is Not a Project – It’s All of Them I want to talk about SEO from a bit of a high level. I share a lot of specific tips & strategies for boosting specific signals for your dealership, but today we’re going to take a step back. A lot of people are disappointed in their SEO efforts because they’re thinking of...

The post View From the Top: SEO Signals appeared first on DealerOn.

Dealership PPC Campaigns

by Acacia Grant @ DealerOn

Almost every auto dealer that tries running a search engine marketing campaign (PPC) on their own ends up making a mistake or two.  Heck, even the PPC veterans make a mistake from time to time.  While occasionally trying something that ends up not being as effective as thought is understandable, some errors happen far too often. Here is a list...

The post Dealership PPC Campaigns appeared first on DealerOn.

How Google Works

by Acacia Grant @ DealerOn

Ever wondered how Google’s search engine works?  This cool info-graphic is definitely worth taking a look at.  While it doesn’t give away the things Google uses to rank sites, it does lend some insight into how the search engine delivers the websites you search for. How Google Works Infographic by the Pay Per Click Blog

The post How Google Works appeared first on DealerOn.

How SEO Services From a Digital Marketing Expert Can Bring More Leads

by Mark Chip @ TheBestMedia.com

Search engine optimization requires some patience, as results will not happen overnight. The good news is that once all of the initial leg work is done and the search engines crawl your website and other social sites, the end result makes it all worth the wait. But, if you’re looking for a quick fix with...

The post How SEO Services From a Digital Marketing Expert Can Bring More Leads appeared first on TheBestMedia.com.

What exactly is a manual SEO audit?

by Patrick Coombe @ Elite Strategies

We get asked quite often: what tools do you do to perform an SEO audit? The short answer: we don’t use any tools. The long

You May Actually WANT a High Bounce Rate!

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/jyg7qsnefy?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate… Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be...

The post You May Actually WANT a High Bounce Rate! appeared first on DealerOn.

Copywriting for Landing Pages Part 1: Before You Write

by Josh Ledgard @ KickoffLabs

This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has been gained over the last 6 years of hosting some amazing (and some not so amazing) lead generation campaigns. We’ve reviewed thousands of pages, know what works, and when you might want to start over.Part…

Read More

The post Copywriting for Landing Pages Part 1: Before You Write appeared first on KickoffLabs.

Jerry Thibeau – How to Fix Your Fixed Operations

Jerry Thibeau – How to Fix Your Fixed Operations

by DealerOn Podcasts @ The Dealer Power Hour

Most dealers enjoy 50% or more of their overall profit directly from their Fixed Ops department, making it far and away the most important of all the profit centers. So it goes without saying, NO ONE can afford to ignore their Fixed Operations and still expect their dealership to remain profitable. DO YOU WANT TO ENSURE YOUR FIXED OPERATIONS IS...

Greg Gifford & Shaun Raines – Beard & Hair – Ask Me Anything!

Greg Gifford & Shaun Raines – Beard & Hair – Ask Me Anything!

by DealerOn Podcasts @ The Dealer Power Hour

  The Bad Boys of Automotive are at it again! DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will close out this summer’s webinar series with a high energy dual presentation on SEO and SEM. This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions....

Website bounce rate – How high is too high?

by Charles Ogwyn @ Web Design, Website SEO

If you’ve spent any time at all looking around in your website analytics, you’ve noticed something called the “Bounce Rate.” If there is only one number that you could pay attention to, this is the one. This simple performance indicator provides powerful insight into what is and isn’t working on your website. In order to receive the full insights that this measure can provide into how well your website is really working, there are a couple of things that you must know. Let’s take a quick look at 3 ways to use the bounce rate to give insight into what’s really happening on your website.

The post Website bounce rate – How high is too high? appeared first on Web Design, Website SEO.

3 Simple Ways To Book A Wedding Today

by Corey Potter @ Fuel Your Photos

Imagine for a minute that you had been given an ultimatum. Let’s say you’re behind on paying your taxes and your business property is being seized. You’re going to loose your camera, lenses and all of your gear in 24 hours UNLESS you can get one new wedding contract signed with a paid deposit before then. […]

Gabrielle Garrison – How to Execute Thumb Stopping Creative on Facebook…Like a Boss!

Gabrielle Garrison – How to Execute Thumb Stopping Creative on Facebook…Like a Boss!

by DealerOn Podcasts @ The Dealer Power Hour

  Traditionally, marketers have leveraged print ads to remind consumers of a brand’s message. But the success of a campaign ultimately hinges on using the right creative in the right sequence to achieve optimal results, whether the metrics for success are driving consumer action or brand awareness.  Now with mobile being the center of discovery, users are scrolling at the...

EP 12: Who Owns Your Digital Destiny?

EP 12: Who Owns Your Digital Destiny?

by @ SEObits.fm

In this podcast episode, Rebecca shares a real-world story about a recent client losing ownership of their digital properties. She talks about how it happened, the issues it caused, and the dangerous situation it has produced. More importantly, she discusses the long-term ramifications this change can have on SEO, the sales funnel, and revenue.

Feature Friday: Geo-fencing

by Michael DeVito @ DealerOn

Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos! In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that...

The post Feature Friday: Geo-fencing appeared first on DealerOn.

Advanced SEO Presentation from SearchLove

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is PACKED with awesome, advanced tips on Local SEO. Last month, I spoke at SearchLove in Boston – one of the most prestigious SEO conferences in the US. They invite the top experts in SEO, PPC, and online marketing to share advanced tips, and my session was one of the highest rated sessions at the conference!...

The post Advanced SEO Presentation from SearchLove appeared first on DealerOn.

EP 4: Don't Be a Marketer, Be a Servant

EP 4: Don't Be a Marketer, Be a Servant

by @ SEObits.fm

In today's podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market. Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it illustrates the importance of "serving" your website visitor and how it can produce big SEO results.

Find the Right PPC Provider for You

by Acacia Grant @ DealerOn

Car dealers that use pay-per-click advertising for their dealership website often turn to a managed service.  If your car dealership is ready to turn your PPC campaign over, or you’re just looking to get started with PPC, here are some things you should look for when determining which car dealer PPC manager is best for your dealership. It’s so important...

The post Find the Right PPC Provider for You appeared first on DealerOn.

6 Ways To Optimize Your Content for Local

by DealerOn @ DealerOn

  Today, we’re going to get a little technical with it. We’re talking about optimizing your website for local signals, and we’ve got 6 specific spots on your website to focus on. If you didn’t know that having a solid Local SEO strategy was crucial to your visibility in the search engines, then you might want to read this article...

The post 6 Ways To Optimize Your Content for Local appeared first on DealerOn.

Step-by-Step Guide to Performing a Content Audit

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Content audits can be very powerful and restorative, yet many content marketers and SEOs underestimate it, be it for its complexity, or its rather lengthy process. But if you want your content to perform, you should run a content audit from time to time.      It’s like those annual physical exams you take at […]

The post Step-by-Step Guide to Performing a Content Audit appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

10 Reasons Businesses Should Use Video Marketing for Brand Growth

by NiKnack Marketing @ NiKnack Marketing

Livestreaming video. 360-degree video. Crowdsourced social video. The ways business owners can use video are many

The post 10 Reasons Businesses Should Use Video Marketing for Brand Growth appeared first on NiKnack Marketing.

Finding the critical few in your business and why it matters

by Charles Ogwyn @ Web Design, Website SEO

We sure have come a long way since the days when an odometer -style counter was a popular and accepted method to count how many times a webpage was viewed. Back then, looking at your stats was pretty simple. The information that is available for website owners about what is happening in terms of the people visiting their website has grown almost exponentially over the past decade. All this has left most website owners feeling a bit overwhelmed when it comes to looking at and making sense of their website statistics. If you’re really into that sort of thing, you could spend days pouring over all of the interesting information that Google Analytics provides about your website. But who has time for that? For most busy website owners, the challenge becomes how to quickly see and understand what matters most. Let’s look at 3 steps to separating the interesting information from the truly valuable information so that you can quickly see what’s working and what’s not on your website.

The post Finding the critical few in your business and why it matters appeared first on Web Design, Website SEO.

Maximizing Service Department Offerings

by Ali Amirrezvani @ DealerOn

Promote Your Service Dept. to Increase Revenue According to the National Auto Dealers Association in 2007, 46% of the total dealership operating profits was brought in by service departments. Successfully plugging your service bay could up this percentage by giving you two sources of additional revenue: an immediate increase from customers spending more of their service dollars with you, and...

The post Maximizing Service Department Offerings appeared first on DealerOn.

7 Ways Video Helps Inbound Marketing

by Emily Cleary @ Single Grain

Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is […]

The post 7 Ways Video Helps Inbound Marketing appeared first on Single Grain.

Website Conversion 101: CTAs

by Mike Somerville @ DealerOn

I’ve talked before about the importance of a well-optimized site, examining specific elements of your website like the homepage. Well, today we’re talking about the all-important Call-To-Action (CTA). To help you determine if your CTAs are doing their job, I put together a 5-question litmus test that you can try out today. Go ahead, take ’em for a spin.  If...

The post Website Conversion 101: CTAs appeared first on DealerOn.

Mike Davenport: How to Close & Deliver 3 Cars in 1 Day

Mike Davenport: How to Close & Deliver 3 Cars in 1 Day

by DealerOn Podcasts @ The Dealer Power Hour

YUP! The title says it all! We’re going to dedicate a full hour to show you, in detail, how rock star car salesman Mike “The Louisville Chevy Dude” Davenport does just that. He should know! He does a hat trick about 5 times a month on average! To most people in the car biz it seems like a herculean feat...

Get These SEO Steps Into Your Routine - Copter Labs

Get These SEO Steps Into Your Routine - Copter Labs


Copter Labs

There is a lot that goes into SEO, but these SEO steps are something every website own should build into his or her routine when adding new posts or pages.

EP 10: Key Takeaways for Buying and Selling SEO Services

EP 10: Key Takeaways for Buying and Selling SEO Services

by @ SEObits.fm

In today’s podcast episode, Rebecca tells a real-world story about mismatched expectations in buying and selling SEO services. She walks you through a situation she recently encountered, explains why she takes complete ownership for the issue, and then closes with some key takeaways for anyone buying or selling SEO services.

5 Next Level Video Strategies to Sell More Cars

5 Next Level Video Strategies to Sell More Cars

by DealerOn Podcasts @ The Dealer Power Hour

Studies have proven that video added to an email gives a far more emotionally compelling message and video added to a dealer website boosts engagement by providing virtual test drives. In fact, there has been a 220% increase in year over year growth in auto video watch time. So if car shoppers love watching auto videos and car shoppers only visit 1.2 dealerships before buying...

Automotive Domain Mastery and Ownership

by Acacia Grant @ DealerOn

Since DealerOn’s core service is our website product, we work with hundreds of dealers’ domains every day, and consider ourselves fairly expert in this area.  Dealers and their IT people may not always have much experience in this area– for most online companies, the only time you need to worry about your domain is when you register or renew it,...

The post Automotive Domain Mastery and Ownership appeared first on DealerOn.

The Best SEO Conferences to Attend in 2016 [VIDEO]

by Greg Gifford @ DealerOn

It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016. We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best...

The post The Best SEO Conferences to Attend in 2016 [VIDEO] appeared first on DealerOn.

The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know


Neil Patel

A lot has changed in the world of search engine optimization. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines, but keywords are still essential. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling …

Priority SEO Pages for Auto Dealerships

by Ali Amirrezvani @ DealerOn

If you’re doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:   Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your...

The post Priority SEO Pages for Auto Dealerships appeared first on DealerOn.

Introduction to using Google AdWords for Lead Generation

by Mike Nicklas @ KickoffLabs

Search advertising is a great way to get in front of your customers, generate leads, or test interest in new business ideas. Users show intent that they recognize there is a problem and may already be searching for a solution you can provide. This makes search advertising very powerful because you are able to get…

Read More

The post Introduction to using Google AdWords for Lead Generation appeared first on KickoffLabs.

The Top 10 Videos of 2016

by Greg Gifford @ DealerOn

It’s the last Wednesday Workshop of 2017! To finish up an amazing year, we’re sharing the list of the most-watched Wednesday Workshop videos of 2017: 10. Learn more about the recent Google updates 9. Man on the street interviews from NADA 2016 8. How long does SEO take? 7. Local SEO presentation from Digital Dealer 21 6. Prove you need...

The post The Top 10 Videos of 2016 appeared first on DealerOn.

Digital Insights Monthly: September 2017

by Alyssa Cuda @ WP Engine

Digital marketing is never static. That’s where Velocitize comes as a handy asset. A publication dedicated to informing you about today’s digital landscape, Velocitize keeps you in the know with all the trends in marketing today. Here’s this month’s recap of articles that can help fuel your digital success. Read on for the latest on [Read More]

The post Digital Insights Monthly: September 2017 appeared first on WP Engine.

How to Measure the Success of Your SEO Efforts

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

SEO, like business and life, is all about constant improvement – and improvement is only possible when something can be measured.   Measuring SEO, however, is often easier said than done.   There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity […]

The post How to Measure the Success of Your SEO Efforts appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Crawl budget: What Does it Mean and How to Optimize it?

by Nikolay Stoyanov @ NikSto.com

Most people have heard of Googlebot, crawling and indexing. Still, it is a topic that is rarely discussed and is usually taken for granted. Nevertheless, it does play a role when it comes to SEO and increasing traffic. In order for content to be crawled, indexed and presented to users in Google, the search engine needs... Continue reading

The post Crawl budget: What Does it Mean and How to Optimize it? appeared first on NikSto.com.

Automotive Mobile Searchers Convert…Fast

by Ali Amirrezvani @ DealerOn

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category. One of the most important things found in this study, in my opinion, is that roughly half of the mobile automotive searchers were “looking to...

The post Automotive Mobile Searchers Convert…Fast appeared first on DealerOn.

An important note about moving locations

by Greg Gifford @ DealerOn

In this week’s video, we talk about the importance of updating all of your online listings to reflect your new address whenever your dealership moves to a new location. It’s important for SEO, but it’s important for customer service too. Watch the video to learn why… VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn. This week’s gonna be...

The post An important note about moving locations appeared first on DealerOn.

Scott Pechstein – Texting Do’s, Don’ts & Compliance

Scott Pechstein – Texting Do’s, Don’ts & Compliance

by DealerOn Podcasts @ The Dealer Power Hour

  Texting is huge! In fact, it is the preferred primary means of communication among today’s consumers.  So why don’t more dealerships HAVE A TEXTING PROCESS THAT HELPS DRIVE SHOWROOM VISITS AND, ULTIMATELY, MORE CAR SALES? Want to learn how to convert your website visitors into showroom visits with a solid texting strategy? One that initiates inbound texts, assists with legal compliance (you can’t...

SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations appeared first on Search Engine Land.

Download SEO in a Day - The SEO Agency Killer

Download SEO in a Day - The SEO Agency Killer


Wiideman Consulting Group

Get the Free SEO eBook that agencies and SEO Experts hope you will never read. Steve Wiideman is giving all the secrets to higher search engine ranking free!

Facebook Changes Promotion Restrictions

by Acacia Grant @ DealerOn

Since many of our social media car dealerships use contests on Facebook as a way of gathering more “likes” for their page, I wanted to help keep you up to date on the changes Facebook is making regarding contests on their platform. In the past, any auto dealership looking to run a promotion (“sweepstakes, contest, competition, or other similar offering”)...

The post Facebook Changes Promotion Restrictions appeared first on DealerOn.

The Best Tips on How to Use Twitter For SEO - TheBestMedia.com

The Best Tips on How to Use Twitter For SEO - TheBestMedia.com


TheBestMedia.com

Here are some handy tips on how to use Twitter for search engine optimization:   Use an Appropriate Account/Username Your Twitter account name will show up in your URL, so try to include your most relevant keyword, as search engine crawlers will pick up on this. It should reflect your offered services or site name....

You can still learn from our speakers…

by Greg Gifford @ DealerOn

The year’s almost over, but you’ve still got time to learn amazing tips from our expert speakers… In this week’s Wednesday Workshop, we list the remaining events we’ll be attending in November and December. You’ve still got several chances to learn the latest tips from several of our experts to help you finish out the year strong and roll in...

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The Importance of a Good Reputation

by Shaun Raines @ DealerOn

Level Set Justin Bieber, Miley Cyrus, Charlie Sheen, Celebrities, Politicians, Musicians and… BUSINESSES.  If this is the first time you’ve heard that your business reputation is important you should consider early retirement.  Okay, maybe that’s a bit harsh, but the truth still suggests 99.999% of those reading this understand the critical importance of a good business reputation. Why Is Reputation...

The post The Importance of a Good Reputation appeared first on DealerOn.

Blogging SEO: How to optimize your blog post to rank like a champion

by Andy Crestodina @ Orbit Media Studios

Search engine optimization and content marketing are one and the same. You can’t do SEO without content. No content? No rankings. And blogging is the cornerstone of content marketing. That’s why it’s so important to know how to optimize a…

Read More ›

The post Blogging SEO: How to optimize your blog post to rank like a champion appeared first on Orbit Media Studios.

Chatbot Marketing: Is It the Strategy of the Future ?

by Adrian Cojocariu @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

There’s a big hype going on about chatbots. If you’ve heard of them but aren’t quite sure what exactly they are or how they work, you’re in the right place.   This article will explain what chatbots are and how they can help you take your digital marketing to the next level. I’m not using “to […]

The post Chatbot Marketing: Is It the Strategy of the Future ? appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Have You Seen the Manifesto? & Here’s Why “Online Business Advice for Normal People” Is So Scarce on the Web

by Karol K. @ NIO

Have you noticed how difficult it is to find simple and short advice on the web these days? I mean, wherever you look, all you see are "ultimate guides" for this or that. And although I love in-depth advice as much as the next guy, it's becoming really hard to keep up with the online world.

Have You Seen the Manifesto? & Here’s Why “Online Business Advice for Normal People” Is So Scarce on the Web | NIO

Automotive Market Segmenting

by Ali Amirrezvani @ DealerOn

Dealership Market Segmentation 101 One of our most visited blog posts talks about using market segmentation and customer profiles to attract used car buyers.  The study was pretty general, and split pre-owned car buyers into only four categories.  Since there seems to be an interest in the concept of market segmentation, I wanted to give a brief, simplified overview of...

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How to Optimize a Single Page for Multiple Keywords

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Increasing the rankings of your website has been a heavy lifting task…since forever.  And you have a lot of keywords and phrases that you’re going after for a chance of showing up in top 10 results in Google.   Not once has it happened to you to think that you’ve created the best piece of […]

The post How to Optimize a Single Page for Multiple Keywords appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Google Image Search: What Should You Know in 2017?

by Nikolay Stoyanov @ NikSto.com

I usually focus on written content when it comes to SEO. This is the main part of my marketing strategy and the thing that works best for my blog (or at least I think so). Still, there are a lot of people who work with images and will always prefer ranking in Google search engine... Continue reading

The post Google Image Search: What Should You Know in 2017? appeared first on NikSto.com.

Restaurant marketing: how to do SEO | ResDiary

Restaurant marketing: how to do SEO | ResDiary


ResDiary

Take the stress out of SEO. Keep reading to find out how you can rank #1 on Google listings, and get more people visiting your website.

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

by Glen @ ViperChill

You’ve probably noticed over the years that I’m not a big fan of talking about my own finances. I have close friends and family who read this blog and as they don’t share their current wealth with me (I don’t really want to know), I would rather not share mine with them. However, I do […]

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

How to Create Intriguing Content for a Boring Industry

by Nikolay Stoyanov @ NikSto.com

No matter what we think about our profession or the way we see it, the fact remains that most of us work in a boring niche. This is in fact the biggest problem when creating content. While you may think that plain numbers and lengthy paragraphs describing an issue are awesome, most visitors will disagree.... Continue reading

The post How to Create Intriguing Content for a Boring Industry appeared first on NikSto.com.

SEO: Content Cruft Cleanup Case Study

by Patrick Coombe @ Elite Strategies

If you’ve been paying attention to a lot of the case studies in various SEO blogs, you’ll see more and more articles about content pruning,

Content Silos and Blog Posts

by DealerOn @ DealerOn

  When you’ve got new content to add to your website, where does it go? If your answer was, “Our blog,” then you might want to reconsider. Why? Because that kind of site structure isn’t always the best for SEO purposes, and there’s a much better strategy.  That’s right, we’re talking about using silos to group & store content on your...

The post Content Silos and Blog Posts appeared first on DealerOn.

Sean Stapleton – 5 Steps to Creating Your Biggest Competitive Advantage

Sean Stapleton – 5 Steps to Creating Your Biggest Competitive Advantage

by DealerOn Podcasts @ The Dealer Power Hour

  Keeping a dealership running on all cylinders with happy customers coming back for more is quite a demanding task. Dealerships need all the help they can get. ARE YOU LOOKING FOR THE MOST EFFECTIVE ADVANTAGE OVER YOUR COMPETITION? Yeah, you are. For such an important topic, we called in the BIG GUNS! When it comes to creating sustainable competitive...

How to Perform On-page SEO Google Will Surely Love

by Nikolay Stoyanov @ NikSto.com

Although most bloggers focus on off-page factors such as links, it is undeniable that on-page SEO ranking signals can easily skyrocket your blog. This becomes more obvious as the time goes by and sites start focusing on quality of their content more than ever. So what’s so great about on-page optimization? Well, first of all... Continue reading

The post How to Perform On-page SEO Google Will Surely Love appeared first on NikSto.com.

Test, Test, Test Your Local SEO Strategy Out

by Greg Gifford @ DealerOn

Want to know one of my secrets to staying ahead in Local SEO? Don’t believe everything I say. What do I mean by that? Well, it’s important to use industry research, knowledge, case studies, and best practices when putting your Local SEO strategy together. But you can’t just rely on other people’s research, even if they happen to be experts....

The post Test, Test, Test Your Local SEO Strategy Out appeared first on DealerOn.

14 Image Optimization Tips You Need to Know

14 Image Optimization Tips You Need to Know


Search Engine Journal

Your visual content must be optimized for your customers and search engines. Use these image optimization tips to maximum findability and speed.

Let’s Make 2017 the Year of Honest Reviews!

by DealerOn @ DealerOn

  Well, 2017 is upon us and our fearless Director of Search and Social, Greg Gifford, has got some more best SEO best practices for us. He wrote a helpful little article over at Search Engine Land, and it’s all about how to manage your business’s online reviews. The problem is that plenty of folks still have less-than-best practices when it...

The post Let’s Make 2017 the Year of Honest Reviews! appeared first on DealerOn.

Is Your Dealership Taking Advantage of Google’s Mobile Ads?

by Ali Amirrezvani @ DealerOn

It is almost hard to comprehend how fast mobile Internet usage is growing.  According to Google, more smartphones were sold last year than PCs.  It’s predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated...

The post Is Your Dealership Taking Advantage of Google’s Mobile Ads? appeared first on DealerOn.

Will Google’s Trusted Store Be Just Another Push for Reviews?

by Ali Amirrezvani @ DealerOn

Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores.  This new service is designed to make it “easy for online shoppers to identify stores that provide an excellent online shopping experience.” I have to wonder how closely...

The post Will Google’s Trusted Store Be Just Another Push for Reviews? appeared first on DealerOn.

SearchCap: Capitalizing on Google Tag Manager, Google My Business & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Capitalizing on Google Tag Manager, Google My Business & more appeared first on Search Engine Land.

New Social Media Features and Layout

by Acacia Grant @ DealerOn

If you are an admin for your dealership’s Facebook Page, you should have received an email regarding an exciting update about the new layout and features available for your Facebook Business Page.  Now, your dealership’s Facebook Page will resemble a personal profile, and allows you to interact through Facebook as your dealership.  Here is an overview of what is changing:...

The post New Social Media Features and Layout appeared first on DealerOn.

EP 5: Competitive Research is Good for the SEO Soul

EP 5: Competitive Research is Good for the SEO Soul

by @ SEObits.fm

In this podcast episode Rebecca talks about the importance of competitive research and how it plays a critical role within the SEO process. Rebecca performs this task at the start of any new SEO project and she revisit it multiple times per year for her own websites.

Welcome Email Series: How to Engage Prospects Immediately

by Barry Feldman @ Orbit Media Studios

True or false?

Email is the most personal, engaging and effective media in the digital era.

I want to say “True” is the correct answer, however, I’d have to amend the question by changing “email is” to “email can be.”

You see, email can be your most…

Read More ›

The post Welcome Email Series: How to Engage Prospects Immediately appeared first on Orbit Media Studios.

Can psychology really help you sell more cars?

by Amir Amirrezvani @ DealerOn

  I’ve always been intrigued with how the brain works, especially when considering the psychology behind decision-making. Whether it’s using psychology to push an agenda, persuade people or utilized to sell, it’s fascinating. Arizona State Professor of Psychology and Marketing, Dr. Robert Cialdini, wrote the book Influence: The Psychology Of Persuasion and it truly opened my eyes. I credit his...

The post Can psychology really help you sell more cars? appeared first on DealerOn.

All DealerOn Sites Updated to Serve Over HTTPS

by DealerOn @ DealerOn

As of Friday, August 4, we’re excited to announce that all DealerOn websites have been updated to serve over HTTPs. This change creates a faster, more secure environment that also assists website rankings on search engines. HTTPS sites prevent intruders from doctoring with data—such as geography, IP address and device type—that transfers from DealerOn sites to user browsers. “We strive...

The post All DealerOn Sites Updated to Serve Over HTTPS appeared first on DealerOn.

Voice search – is your dealership ready?

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop should scare a lot of you… Seriously! Hardly anyone is considering voice search, and how the rise of non-typed searches will change the way people look for local car dealerships. Have you thought about how you need to prepare for searches on Siri, Alexa, Cortana, or Google Home? Has your SEO provider thought about it, and...

The post Voice search – is your dealership ready? appeared first on DealerOn.

EP 6: When Everything in SEO Falls Apart

EP 6: When Everything in SEO Falls Apart

by @ SEObits.fm

In episode four Rebecca talked about the perfect storm of SEO and how great it was when everything came together. Today she talks about the exact opposite situation, and in doing so, she shares a story of when everything fell horribly apart.

We’ve got magical plans for NADA 2017

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/stk414al03?embedType=async&videoFoam=true&videoWidth=500 Welcome to the first Wednesday Workshop video of 2017! NADA is coming soon – we’ll all be down in New Orleans in just a few short weeks… This week’s video walks you through all of our awesome plans so you’ll be sure to catch everything! VIDEO TRANSCRIPT Welcome to the first Wednesday Workshop video of 2017! I’m reporting to...

The post We’ve got magical plans for NADA 2017 appeared first on DealerOn.

List of Google+ Tips and Tricks for Auto Dealers

by Ali Amirrezvani @ DealerOn

Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included).  Here’s a list of links/sites that we’ve put together. The Google+ Project: A demo from Google that is pretty informative, but doesn’t explore...

The post List of Google+ Tips and Tricks for Auto Dealers appeared first on DealerOn.

Squeezing More Value Out Of Your Most Important SEO Landing Pages

Squeezing More Value Out Of Your Most Important SEO Landing Pages


Search Engine Land

Key landing pages not performing as well as you'd hoped? Check out columnist Tom Demers' helpful guide to getting the most out of your best content.

Can you have too much Local SEO content?

by Greg Gifford @ DealerOn

My monthly column over at Search Engine Land is back in full force for the summer, and today we’re talking about dumping too much content onto your website. What am I talking about? Well, content is super important to your Local SEO strategy, but it’s not a catch-all cure that will immediately boost your rankings. Problem is, I’ve been seeing more...

The post Can you have too much Local SEO content? appeared first on DealerOn.

Easy SEO Tips To Start Implementing Today - KickoffLabs

Easy SEO Tips To Start Implementing Today - KickoffLabs


KickoffLabs

How do you get found through an Internet search? In this post, we’re sharing our top SEO tips that you can start doing right away (and they’re easy).

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

by Glen @ ViperChill

You’ve probably noticed over the years that I’m not a big fan of talking about my own finances. I have close friends and family who read this blog and as they don’t share their current wealth with me (I don’t really want to know), I would rather not share mine with them. However, I do […]

Google Local Search

by Acacia Grant @ DealerOn

Google has done a great job making their search results better and more effective for the car buyers that use their search engine, especially when it comes to local search.  As it stands now, those who search Google for a term like “Ford dealership” or “used Nissan dealer” will see local results for these terms, even if a city isn’t...

The post Google Local Search appeared first on DealerOn.

See the Beard and the Hair LIVE

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share all of the upcoming events where you can see the Beard and the Hair live and in person… They’re both out on the road sharing awesome knowledge nuggets about SEO, PPC, and digital marketing in general. If you’re at any of these events, make sure you find the DealerOn team and say “hi”...

The post See the Beard and the Hair LIVE appeared first on DealerOn.

How a Simple Productivity Tool Helped Create the World’s Best Marketing Blog

by Glen @ ViperChill

Today’s blog post will reveal my biggest goal for 2016, nine niche ideas with huge potential and the most effective productivity technique I’ve used over the last few years. Let’s begin by talking about the productivity technique which is often referred to as the Pomodoro Method. If you’ve followed any kind of productivity guide online […]

How Your Dealership Can Use Google+ To Increase Local SEO

by Ali Amirrezvani @ DealerOn

A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching could benefit your car dealership’s...

The post How Your Dealership Can Use Google+ To Increase Local SEO appeared first on DealerOn.

HTTP vs HTTPS: What’s the Future of Modern Web and SEO

by Nikolay Stoyanov @ NikSto.com

Switching from HTTP to HTTPS is definitely among the hot topics of 2017. If your haven’t migrated from HTTP to HTTPS protocol this article is definitely for you. I bet you’re wondering if adding security to your domain will have any benefits. Will it improve your SEO? Will it make your visitors happier? I will answer... Continue reading

The post HTTP vs HTTPS: What’s the Future of Modern Web and SEO appeared first on NikSto.com.

Click or Brick?

by DealerOn @ DealerOn

Do you “click” to buy things online? Or do you physically go to a “brick”-and-mortar store to do your shopping? There’s no denying that e-commerce has been gaining momentum over the years, and in some areas, it’s completely eclipsed traditional storefront sales. GameStop is one of the largest video gaming retailers in the industry, and they’ve had to deal with the...

The post Click or Brick? appeared first on DealerOn.

Holiday AdWords Tips [VIDEO]

by Greg Gifford @ DealerOn

It’s that time of year again… The holiday season is upon us. It might be the most important time all year to make sure you’re spending your AdWords budget wisely. This week’s Wednesday Workshop video shares several tips that will help you make the most of this year’s holiday season. VIDEO TRANSCRIPT Welcome back to the DealerOn Wednesday workshop. Does...

The post Holiday AdWords Tips [VIDEO] appeared first on DealerOn.

Supercharge WordPress Management with Perfect Dashboard

by David Vogelpohl @ WP Engine

WP Engine powers WordPress digital experiences for brands around the world. Part of our platform includes the ability to use solutions that help increase revenue or improve your workflow. Perfect Dashboard is a solution specifically optimized for the WP Engine platform which gives you an all-in-one interface for all your WordPress sites to manage plugin [Read More]

The post Supercharge WordPress Management with Perfect Dashboard appeared first on WP Engine.

Introduction to Advertising for Lead Generation

by Mike Nicklas @ KickoffLabs

Lead generation and obtaining new customers are two of the most important things your business needs to do. KickoffLabs makes the process of lead generation easy, but you still need to drive targeted traffic to your landing pages. There are several channels you can use to drive traffic such as organic search, social media, and…

Read More

The post Introduction to Advertising for Lead Generation appeared first on KickoffLabs.

The Six Degrees of Automotive SEO [VIDEO]

by Greg Gifford @ DealerOn

Last week, I presented at Digital Dealer 19 in Las Vegas. Even though I got interrupted (twice!) by a fire alarm, the presentation was a huge hit with attendees. We wanted to share the presentation with everyone out there who wasn’t able to attend the conference, so we’re posting it here as this week’s Wednesday Workshop video. Since it’s a...

The post The Six Degrees of Automotive SEO [VIDEO] appeared first on DealerOn.

DealerOn’s New Director of Search and Social

by Greg Gifford @ DealerOn

Hey, I’m Greg, the new Director of DealerOn’s SEO department. I’m a big fan of video, so we’ll be sharing lots of video content moving forward – and here’s our first video… Important Links: My Search Engine Land ComicCon Post Register for my Digital Dealer Webinar Register for my DealerOn Webinar VIDEO TRANSCRIPT Hey – I’m Greg Gifford, DealerOn’s new...

The post DealerOn’s New Director of Search and Social appeared first on DealerOn.

DealerOn HTML5 Compliancy

by Acacia Grant @ DealerOn

Over the past few weeks, we’ve had a few of our auto dealer website clients have asked what we are doing to keep up with the advances with HTML 5.  Since it seems to be a topic of concern for multiple dealers, I wanted to share what DealerOn is working on. First, most people that are asking about HTML 5...

The post DealerOn HTML5 Compliancy appeared first on DealerOn.

Sean Stapleton – Step Up Your SEM Game with Critical Strategies that Deliver

Sean Stapleton – Step Up Your SEM Game with Critical Strategies that Deliver

by DealerOn Podcasts @ The Dealer Power Hour

  Over the last few years, more dealerships have delved into SEM and increased their digital savviness. However, that means the online automotive landscape is now more saturated, the ad space has become more crowded and listing pages more competitive (and expensive). If you’re using the same SEM strategies from even just a year ago, you’re going to see a...

Simple Tips for PPC Conversion Optimization

by Amir Amirrezvani @ DealerOn

If your dealership is running pay per click campaigns as a part of your online marketing mix, one of your main goals is probably to maximize the number of sales or service leads for the dealership.  The potential complexity of running numerous, simultaneous PPC campaigns can be overwhelming, even if you have an expert managing your efforts. Whether or not...

The post Simple Tips for PPC Conversion Optimization appeared first on DealerOn.

Takeaways From The 2017 Summit: The Future Is Open

by Alyssa Cuda @ WP Engine

Last week, tech visionaries, digital creatives, and enterprise WordPress experts came together to share ideas and learn from one another at the 2017 WP Engine Agency Summit. The information, projects, and ideas shared across this year’s Summit were powerful and immense. Attendees had the opportunity to learn about groundbreaking trends in the tech space, the shift [Read More]

The post Takeaways From The 2017 Summit: The Future Is Open appeared first on WP Engine.

WordPress 4.8.2 Security and Maintenance Update released

by dawh @ Handyweb

The post WordPress 4.8.2 Security and Maintenance Update released appeared first on Handyweb.

Customer Experience Management: What Is It All About

by Olga Kolodynska @ LiveChat

We often hear about great social actions companies made to deliver great customer experience.
For example, interacting bus stops with free stuff or life–changing gifts from ATM at TD Bank.

They make our lives more interesting and fun but let’s not forget: what matters the most is the way all employees interact with customers on a daily basis.

To create great experiences you need an overall customer experience strategy. It will help you plan, deliver and measure your actions.

Before you start reading, make some tea and cover yourself with a nice blanket – what better way to start creating great experiences than by having one on your own, right?

The post Customer Experience Management: What Is It All About appeared first on LiveChat.

Elise Kephart – How to Win Over the Most Difficult Customers

Elise Kephart – How to Win Over the Most Difficult Customers

by DealerOn Podcasts @ The Dealer Power Hour

  Some customers go online and ask only about pricing.  Heck, some of them don’t even give real phone numbers and/or leave only email.  Or maybe you’ve sent a quote to a customer and they never respond back. Or, when they do finally respond back – they bought elsewhere.  SO FRUSTRATING! Does any of this sound familiar? Let’s be real!...

EP 1: SEO is a Journey and Not a Destination

EP 1: SEO is a Journey and Not a Destination

by @ SEObits.fm

In this podcast episode Rebecca talks about the fundamentals of quality SEO and what matters in today's world of online marketing. She starts with a Google quote that is the basis of her SEO strategy and then proceeds to discuss the top five points she would like listeners to remember about search engine optimization.

Keep Your Dealer Site on the Top of Google’s SERP

by Ali Amirrezvani @ DealerOn

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms. ...

The post Keep Your Dealer Site on the Top of Google’s SERP appeared first on DealerOn.

The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

by Glen @ ViperChill

Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? I hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building. I can clarify I did spend […]

An Easy, Step-by-Step Plan for Local Link Building

by Greg Gifford @ DealerOn

Last month, my column over in Search Engine Land focused on tactical strategies for building local links. It’s easy enough to have the theory down, or even know where you want to draw your local links from, but I’ve had a lot of people asking an even simpler question. What is the actual, step-by-step process to building local links? So...

The post An Easy, Step-by-Step Plan for Local Link Building appeared first on DealerOn.

All in One SEO Pack

All in One SEO Pack


WordPress.org

The original SEO plugin for WordPress, downloaded over 30,000,000 times since 2007.

Design for the Device

by Michael DeVito @ DealerOn

  Website design is about more than just having the sleekest, flashiest thing on the market, it’s about functionality. Above all, your site has to be useable, and that’s even more critical for your mobile site. I’ve talked before about mobile optimization and different tips & tricks for boosting optimization. A lot of people tend to think that the “mobile”...

The post Design for the Device appeared first on DealerOn.

Google PPC Quality Score

by Acacia Grant @ DealerOn

Google assigns (and continually tweaks) Quality Scores to the websites and landing pages used by customers who purchase ads on their search results pages.  Quality Scores are a frequent topic of conversation in the search engine marketing circle, but are they really that important? The short answer is definitively YES!  Quality Scores affect how much you pay per click as...

The post Google PPC Quality Score appeared first on DealerOn.

EP13: Why SEO Masterminds Can Boost Your Marketing Efforts

EP13: Why SEO Masterminds Can Boost Your Marketing Efforts

by @ SEObits.fm

In this podcast episode, Rebecca talks about her experience with mastermind groups and how her perception of them changed once she participated in two groups as an attendee. She also announces two SEO masterminds that she is leading in October and November of this year.

If you are unfamiliar with masterminds, they are small groups of like-minded people that meet regularly to promote learning, action plans, problem solving, execution, and accountability.

Rebecca’s two SEO mastermind groups will each meet for six weeks. Each group is limited to only 10 people, so interested parties do need to apply so as possible.

Email Signup Forms: The 3 Factors in Boosting your Email Signup Form

by Andy Crestodina @ Orbit Media Studios

To be successful at email marketing, you need to grow your list of email subscribers. To grow your list of subscribers, you need a great email signup form. The growth of your email list depends on how you design that…

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The post Email Signup Forms: The 3 Factors in Boosting your Email Signup Form appeared first on Orbit Media Studios.

6 Do's and Don'ts for Creating a Robust SEO Strategy

6 Do's and Don'ts for Creating a Robust SEO Strategy


NiKnack Marketing

Creating an SEO strategy can be a complicated process. In order to start seeing better results, follow these six do's and don'ts.

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

The Key to Local SEO

by DealerOn @ DealerOn

  Everybody wants a great relationship with their clients, but it’s not always easy when your clients (or your bosses) don’t understand local SEO and the incredible amount of work it takes to optimize a website. If you ask our Director of Search and Social, Greg Gifford, it’s because most of us in the SEO business are so entrenched in...

The post The Key to Local SEO appeared first on DealerOn.

Yoast SEO: the #1 WordPress SEO Plugin • Yoast

Yoast SEO: the #1 WordPress SEO Plugin • Yoast


Yoast

Yoast SEO is the most complete WordPress SEO plugin. It handles the technical optimization of your site & assists with optimizing your content.

Hurricanes Escalate US Climate Change Debate on Social Media

by Natalie Severt @ Unamo Blog

Is it wrong to discuss climate change during climate disasters? Scott Pruitt, the Administrator at the Environmental Protection Agency (EPA), says that it is. He told CNN in a phone interview that it’s “misplaced” to “focus on the cause and effect of the storm” during the storm. So, did anyone listen to him? Apparently not. […]

Web Design and SEO Services - Mullingar, Co. Westmeath - Ireland

Web Design and SEO Services - Mullingar, Co. Westmeath - Ireland


Handyweb

Responsive Web Design in Ireland - Ecommerce, SEO Services, Social Media Management, Hosting, Promotional Videos. Ask for a quote!

Auto Dealer Websites Need a Mobile Version. Period.

by Acacia Grant @ DealerOn

Auto dealer websites need to have a separate, mobile version of their site, plain and simple.  Here’s why: Over 73 million people were mobile web users in 2009, a number that is expected to almost double by 2013. According to a study by Neilson, mobile Internet usage is increasing by 30% each year. Google has a separate search engine index...

The post Auto Dealer Websites Need a Mobile Version. Period. appeared first on DealerOn.

EP 8: The Evolution of SEO

EP 8: The Evolution of SEO

by @ SEObits.fm

In this podcast episode, Rebecca talks about the evolution of SEO and how these shifts in 2016 and 2017 have brought her back to loving SEO and wanting to teach the world about search engine optimization.

She discusses the technology shifts that occurred in 2016 and the first half of 2017. In doing so she explains why these shifts mattered to her and her interaction with search engine optimization and clients.

SEO is a moving target. To be successful at it, website developers and business owners need to stay up to date with the changes and make sure they are evolving with the industry and the world.

5 Ways to Optimize Your Social Pages for SEO | Innereactive

5 Ways to Optimize Your Social Pages for SEO | Innereactive


Innereactive

How you craft your social pages still matters for SEO and there are five easy ways for you to optimize your social pages to boost your digital reputation.

Make Your B2B Content Marketing Strategy Work By Educating

by Nicole Ciesla @ NiKnack Marketing

Short-form sales copy and content tends not to do very well in a B2B sale. The reason is because business consumers tend to be more educated. According to an Accenture study, 94% of B2B buyers conduct online research at some point in the buying process. They’re looking for in-depth information about what it is you’re selling. In other words, they want to know all the “ins and outs.”  However, don’t lead with a sales pitch. Instead, identify their problems and then educate them on a general solution through your content marketing strategy. Don’t immediately assume your prospect wants your solution though. They

The post Make Your B2B Content Marketing Strategy Work By Educating appeared first on NiKnack Marketing.

A few truths about SEO

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share a few simple truths about SEO. Things can get incredibly complicated, and it’s hard to keep the big picture in mind when you’re digging into specific strategies. This week’s video helps point out the important truths to keep in mind, so you’ll head down the right path with the right expectations. VIDEO TRANSCRIPT...

The post A few truths about SEO appeared first on DealerOn.

Where to Find WP Engine During Austin Startup Week

by Jonathan McNamara @ WP Engine

Austin Startup Week is once again upon us! In the next five days, more than 100 events showcasing the best and brightest in Austin’s startup scene will take place across the city. Interested in networking? Looking for a great party? Ready to be inspired? Your time is now. With all the excitement, you may be [Read More]

The post Where to Find WP Engine During Austin Startup Week appeared first on WP Engine.

How long does SEO take?

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results. We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how...

The post How long does SEO take? appeared first on DealerOn.

Go beyond Google Analytics and use data to educate your clients

by Expert commentator @ Smart Insights

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations.   The issue is most companies are only given the basic facts of their data without the what’s, how’s, and …..

EP 9: Celebrating SEO Success With Sara Dunn

EP 9: Celebrating SEO Success With Sara Dunn

by @ SEObits.fm

In this week’s podcast episode Rebecca chats with Sara Dunn and performs a post SEO Bootcamp check-in.

The two talk about Sara’s prior SEO knowledge, her experience at SEO Bootcamp, and how this SEO education shifted her web development business and the search traffic of her clients.

Sara details her misperceptions about SEO prior to Bootcamp and how shifting these thoughts helped her make significant headway on her client’s website.

DealerOn Joins Kia Digital Certified Solution Program

by DealerOn @ DealerOn

“We are extremely excited to begin helping even more Kia dealerships dominate their local markets”, said Ali Amirrezvani, DealerOn’s CEO and President. “Though we already have a great track record of helping Kia dealers dramatically increase their website leads, now we can offer our best products and services as a part of Kia’s official co-op package. For dealers that take...

The post DealerOn Joins Kia Digital Certified Solution Program appeared first on DealerOn.

WP Engine Fall All Hands 2017 In Photos

by Alyssa Cuda @ WP Engine

WP Engine celebrated two All Hands in both Limerick, Ireland and Austin, Texas this past month. All-Hands is a bi-annual event where the company meets to engage, collaborate, and get to know employees from different offices. This was the first year that WP Engine held two all hands: one for the UK and one for the [Read More]

The post WP Engine Fall All Hands 2017 In Photos appeared first on WP Engine.

How To Do Barnacle SEO [VIDEO]

by Greg Gifford @ DealerOn

Have you ever noticed that a ton of directories and 3rd party sites show up in a lot of the automotive searches in your city? That’s one of the results of last summer’s Pigeon update. While all of your competitors are still sitting around whining about the fact that there are fewer spots on page one of Google than ever...

The post How To Do Barnacle SEO [VIDEO] appeared first on DealerOn.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

DealerOn, Dataium, and Digital Dealer Webinar on Website Conversion Rate Optimization

by Ali Amirrezvani @ DealerOn

I’m so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer). A typical dealer implementing the full spectrum...

The post DealerOn, Dataium, and Digital Dealer Webinar on Website Conversion Rate Optimization appeared first on DealerOn.

Video SEO Basics: Infographic by @Shakr - SEO Chat

Video SEO Basics: Infographic by @Shakr - SEO Chat


SEO Chat

The fact is that video allows you to tap into the second largest search engine (YouTube), helps increase conversion rates, makes your brand stand out in Google search, and make your visitors engage more with your content, both on your site and on social media channels.

Practical Landing Page Design – Part 1

by Lauralee @ KickoffLabs

Lauralee is the Web Designer at KickoffLabs. She has a background in Human-Computer Interaction and has spent the last 10 years making websites easy to use. This is part 1 of a 2 part series. Here is Part 2. If you would have asked me two years ago if I thought creating a beautiful landing…

Read More

The post Practical Landing Page Design – Part 1 appeared first on KickoffLabs.

An awesome mobile experience is a MUST

by Shaun Raines @ DealerOn

Your dealership absolutely HAS to have an awesome mobile experience to succeed in today’s mobile-first world. In this week’s Wednesday Workshop video, Shaun shares some important stats about mobile usage and explains why it’s absolutely vital that your dealership’s mobile experience is fast and simple. VIDEO TRANSCRIPT Welcome back to another Wednesday workshop from DealerOn. This week we’re talking about…...

The post An awesome mobile experience is a MUST appeared first on DealerOn.

Why All Startups Should Focus on SEO and Content Marketing | AudienceBloom

Why All Startups Should Focus on SEO and Content Marketing | AudienceBloom


AudienceBloom

Inbound marketing is all the rage. Writers, business owners, and professional marketers everywhere have tried to cash in on the strategy and have professed

Are Your Dealership Emails Mobile Ready? They Need to Be…

by Ali Amirrezvani @ DealerOn

Your dealership customers aren’t just using their mobile devices to find your car dealer website, they are also using them to read the emails you send.  A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011.  This is a 36 percent gain...

The post Are Your Dealership Emails Mobile Ready? They Need to Be… appeared first on DealerOn.

Simple Ways to Get Started with Content Marketing Metrics [Content Matters Episode 29]

by Andy Crestodina @ Orbit Media Studios

Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics.

Listen to “Content Matters: Content Marketing” on Spreaker.

In…

Read More ›

The post Simple Ways to Get Started with Content Marketing Metrics [Content Matters Episode 29] appeared first on Orbit Media Studios.

Three Powerful Reasons Why Your Hosting Choice Must Be On Target

by Deborah Anderson @ SEO Chat

How do you decide if a web host is a good choice? Are disk storage features and bandwidth still important? Choosing a web host for your site is almost more of an art than a science. But, there is also a methodology to it all. It is a matter of you defining the process that […]

The post Three Powerful Reasons Why Your Hosting Choice Must Be On Target appeared first on SEO Chat.

EP 7: Enterprise SEO Needs a Top Down Approach

EP 7: Enterprise SEO Needs a Top Down Approach

by @ SEObits.fm

In this podcast episode Rebecca talks about enterprise SEO and the need for a top down approach. Rebecca also discusses the need for an executive champion and how this champion can help support the SEO process and make sure the organization is backing it.

Practical Landing Page Design – Part 2

by Lauralee @ KickoffLabs

Lauralee is the Web Designer at KickoffLabs. She has a background in Human-Computer Interaction and has spent the last 10 years making websites easy to use. This is part 2 of a 2 part series. If you haven’t read Part 1 yet read it first and then come back here. In Part 1 I talked…

Read More

The post Practical Landing Page Design – Part 2 appeared first on KickoffLabs.

SEO and Social Media

by Innereactive @ Innereactive

Some experts have said that if content is king, distribution is queen. Building SEO and gaining credibility for your website is only possible if you create and optimize good content. There are other things you can do to distribute your content on social media and other channels, and ways that you can set up your […]

The post SEO and Social Media appeared first on Innereactive.

DealerOn Receives Dealer Marketing Magazine’s Technology Leadership Award

by DealerOn @ DealerOn

DealerOn Presented with Best Website Design Award DealerOn Inc. is the recipient of the Best Auto Dealer Website Design award as a part of Dealer Marketing Magazine’s Technology Leadership Awards. These awards will be presented during the 2013 National Automobile Dealers Association (NADA) Convention & Expo in Orlando, Florida. “Winning this award is especially important and meaningful” said Ali Amirrezvani,...

The post DealerOn Receives Dealer Marketing Magazine’s Technology Leadership Award appeared first on DealerOn.

Test Your Mobile Website with Google’s GoMo

by Ali Amirrezvani @ DealerOn

Google, in an effort to help small businesses ensure they have effective mobile websites, has launched “GoMo”.  This website (http://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn’t quite up to par. I really like the option...

The post Test Your Mobile Website with Google’s GoMo appeared first on DealerOn.

The 4 ways people use your website and what you should do about it

by Charles Ogwyn @ Web Design, Website SEO

I know some people who hate asking for directions and will avoid it until they have exhausted all other alternatives. Finally, embarrassed and forced to admit to themselves that they can’t find their way, they stop for directions. At the other end of the spectrum are those who ask for directions before they even start driving. Regardless of which category you most identify with, both groups have one thing in common – no one likes the feeling that comes with being lost or looking for something and not finding it. The same holds true online. When people can’t find what they’re looking for on one website, they go looking for it elsewhere. Let’s take a look at the four ways that people seek information on websites and how you can best help them find what they are looking for.

The post The 4 ways people use your website and what you should do about it appeared first on Web Design, Website SEO.

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

by Zach Bulygo @ The Kissmetrics Marketing Blog

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads […]

Is SEO Search Engine Manipulation?

by Innereactive @ Innereactive

Google is currently involved in an ongoing legal case with a company that is seeking damages after Google banned many of their websites for “search engine manipulation.” This has many business owners worried that they may accidentally be manipulating search engines by performing SEO, but is this a concern? Google doesn’t so much “ban” websites […]

The post Is SEO Search Engine Manipulation? appeared first on Innereactive.

SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Insights Engine Project, Instant AMP label & Google Express appeared first on Search Engine Land.

Differentiate Your Way to Better Mobile Ads

by Michael DeVito @ DealerOn

  Your dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device. Hopefully, your dealership has begun to invest in mobile PPC and SEO. However, if you’re treating those campaigns exactly like your traditional campaigns, you’re probably not getting as high of a return as you could. Is...

The post Differentiate Your Way to Better Mobile Ads appeared first on DealerOn.

Toronto Google Ranking Experts Launch New Website Specializing in Video Marketing

by admin @ TheBestMedia.com

Toronto Google Ranking Experts Launch New Website Specializing in Video Marketing Toronto’s Google marketing agency, TheBestMedia.com, has recently launched their new website offering even more digital marketing solutions to their clients. Along with the website overhaul, they have also expanded their Toronto video marketing services offering video production & promotion, and video ranking, making them the...

The post Toronto Google Ranking Experts Launch New Website Specializing in Video Marketing appeared first on TheBestMedia.com.

Eric Bolster Joins DealerOn as Director of Sales

by DealerOn @ DealerOn

Today, DealerOn, the leading website provider to car dealers, announces the hiring of Eric Bolster Jr. as their new Director of Sales. Most recently, Bolster worked as an Executive Sales Manager at DealerSocket after the acquisition of DealerFire. Jeff Clark, DealerOn’s Chief Sales Officer, said, “With such rapid growth, it was clear that DealerOn needed someone with a strong history...

The post Eric Bolster Joins DealerOn as Director of Sales appeared first on DealerOn.

Topgolf (The Colony) Recap: Golfing & Learning

by Greg Gifford @ DealerOn

The DealerOn Event Series rolled through Dallas last week, taking over Topgolf The Colony and packing the house. Our powerhouse set of speakers wowed dealers from across DFW (and some amazing attendees from Canada and Ohio), with content specifically tailored to sell more cars at their dealerships. Google took the stage first, dropping the kind of knowledge that only Google...

The post Topgolf (The Colony) Recap: Golfing & Learning appeared first on DealerOn.

Micro-Moments: Get There Early (and bring pics!)

by DealerOn @ DealerOn

Last week, we talked about Google’s “micro-moments” and how a typical automotive shopper uses their phone or computer to move further in the purchasing funnel. As they learn more about the car they’re interested in, customer research gets more and more detailed. We’ve all heard the Google mantra, “Be there, be useful, and be quick.” But after reading this blog...

The post Micro-Moments: Get There Early (and bring pics!) appeared first on DealerOn.

8 Myths About WordPress, Busted [White Paper]

by Alyssa Cuda @ WP Engine

There are many opinions about WordPress and its functionality. However, WordPress has evolved and matured in its 14 years of life. Misconceptions about WordPress, although they may have been true at one point, are often simply myths. It’s important to separate fact from fiction to understand the tremendous capabilities of the world’s most popular CMS in [Read More]

The post 8 Myths About WordPress, Busted [White Paper] appeared first on WP Engine.

Content Marketing is Changing SEO: 3 Tips to Boost Your Traffic

by Pratik Dholakiya @ SEO Chat

Content marketing is the future of marketing and there is no doubt about it. By leveraging content you can sell (your products and services) without actually selling. Write a killer blog post or tweet and you can create a huge amount of awareness among your targeted audience. Content marketing has become an integral part of […]

The post Content Marketing is Changing SEO: 3 Tips to Boost Your Traffic appeared first on SEO Chat.

Is Your Car Dealership Using the Latest Google Analytics Code?

by Ali Amirrezvani @ DealerOn

In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics.  Google Analytics 5 includes a complete user interface re-design which allows users to create multiple dashboards, more easily search across multiple accounts, create custom reports (and goals), and Analytics Intelligence, a tool that allows for automatic alerts....

The post Is Your Car Dealership Using the Latest Google Analytics Code? appeared first on DealerOn.

Google Places Listing Deduplication

by Acacia Grant @ DealerOn

Have you ever gone to add your auto dealer website to Google Places only to find someone else has already claimed and verified it?  We run into this from time to time while setting up listings, and recently found this information on what to do. First, make sure no one in your dealership has already taken the initiative to set...

The post Google Places Listing Deduplication appeared first on DealerOn.

Rage Against the Machine: Getting Your PPC Automation Straight

by Shaun Raines @ DealerOn

In the wonderful world of PPC, we’ve all come to know and love (to some degree) automation services. For most of us, using automation with our paid search efforts has made life easier. But, while it can certainly make your PPC campaigns run more efficiently, it can also waste money at a pretty alarming rate if not set up correctly. Now,...

The post Rage Against the Machine: Getting Your PPC Automation Straight appeared first on DealerOn.

5 ways big data analytics can help your business

by Expert commentator @ Smart Insights

More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase. Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing …..

CL WP Info

by Carlos Longarela @ WordPress Plugins

Show us information about WordPress install, PHP, Database and Hosting Server

The Ultimate Guide to Ecommerce SEO in 2017

The Ultimate Guide to Ecommerce SEO in 2017


The BigCommerce Blog

The ROI from a good ecommerce SEO strategy is unparalleled across the web. Here is everything you need to know to get your brand to Page 1.

How Negative SEO Affects Your Brand & What To Do If You Get Attacked

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

If you don’t have any competitors, there’s no need to read this article. But just in case you do, then you’d better not miss it! Why’s that, you might wonder?   Well… it’s because often times, unethical competitors prefer to blow in somebody else’s candle so that they can shine brighter. Instead of working more […]

The post How Negative SEO Affects Your Brand & What To Do If You Get Attacked appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Google’s Panda Update Hits Press Release Effectiveness

by Acacia Grant @ DealerOn

Many small businesses, including car dealerships, use press releases as a way to add to their search engine optimization. In fact, 3 years ago, DealerOn even recommended dealerships use a press release strategy. However, with Google’s recent algorithm changes, press release sites no longer have the search engine benefits they once did, unless and until they are able to fix...

The post Google’s Panda Update Hits Press Release Effectiveness appeared first on DealerOn.

Dealership Grammar

by Acacia Grant @ DealerOn

There are always classes in school that make you wonder, “When will I ever need to know this?”  For me, that class was English.  Have you ever needed to know when to use a past participle, or what a homonym is?  Neither have I…but the more I write and get involved online (conducting business via email, writing this blog, participating...

The post Dealership Grammar appeared first on DealerOn.

Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.

by Michael DeVito @ DealerOn

Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of visitors will leave a site that takes more than three seconds to load, which means you don’t have...

The post Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It. appeared first on DealerOn.

A Chance to Give Yelp Your Input

by Chris Deringer @ DealerOn

Yelp has been making a lot of news recently.  Yesterday they announced that they have rolled out a new feature that alerts a business when Yelp detects that their company is receiving multiple reviews from the same IP address (for instance the IP at your dealership).  Just to remind everyone, Yelp’s official stance from their blog is “we encourage businesses...

The post A Chance to Give Yelp Your Input appeared first on DealerOn.

Coming to NADA? Check this out…

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop is a short one, cause we know that everyone’s getting ready for NADA in New Orleans. DealerOn will be there in full force, so make sure you check out the video to see when our team will be presenting, and come see us at booth 1611 to say hi (we’ll have a full bar!) and check...

The post Coming to NADA? Check this out… appeared first on DealerOn.

Using DeepCrawl for Forensic SEO Audits

Using DeepCrawl for Forensic SEO Audits


DeepCrawl

Using DeepCrawl for Forensic SEO Audits

PPC Tip – Use Micro Ad Groups

by Shaun Raines @ DealerOn

Most PPC accounts are set up in a way that saves lots of time – but saving time isn’t your goal! This week’s Wednesday Workshop explains why the “every keyword in one ad group” strategy isn’t a great idea… and then explains why “micro ad groups” are the right way to set up your account. If your dealership does any...

The post PPC Tip – Use Micro Ad Groups appeared first on DealerOn.

What Can You Do With Great Rankings, But Low Website Traffic?

by Ali Amirrezvani @ DealerOn

Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google’s search results, they are happy.  While search engine page ranking is an important part of every dealership’s online marketing efforts, what happens if your auto dealer website is showing up on page...

The post What Can You Do With Great Rankings, But Low Website Traffic? appeared first on DealerOn.

Inheriting an SEO Penalty from Another SEO Company

by Patrick Coombe @ Elite Strategies

In the past few years, we’ve encountered a number of scenarios where we start working with a new client, and 2-3 months later the client

Here’s a Handy Roadmap for Anyone Scared of WordPress

by Karol K. @ NIO

Let's not fool ourselves here ... WordPress is a complicated thing. And no matter what most tutorials on the web try to say, getting a good grasp on it does take some time indeed. So what I want to show you today is a slightly different approach to WordPress.

Here’s a Handy Roadmap for Anyone Scared of WordPress | NIO

Your Social Media Followers More Likely to Buy

by Acacia Grant @ DealerOn

It seems like everyone is telling auto dealers that they NEED to have a social media presence; if they don’t, they are only missing out on sales and exposure.  Well, according to a recent study from the market research firm Chadwick Martin Bailey and iModerate Research Technologies, “they” are right. Over 1500 consumers were surveyed, and the majority said they...

The post Your Social Media Followers More Likely to Buy appeared first on DealerOn.

The Most Important Question To Ask In Local SEO

by DealerOn @ DealerOn

  Over at Search Engine Land, we have another helpful guest blog post from Greg Gifford, DealerOn’s Director of Search and Social. The topic of Local SEO is oh-so-important to businesses trying to rank in their geographic areas, so don’t miss out if your dealership is having trouble beating out the local competition. The question of the day is, “Why...

The post The Most Important Question To Ask In Local SEO appeared first on DealerOn.

Don’t miss our awesome sessions at Digital Dealer next week!

by Greg Gifford @ DealerOn

We’re heading to Digital Dealer next week! If you’re going to be there, you’ve got to come by booth 305 to say hi – and you don’t wanna miss the awesome sessions from the Beard and the Hair. We share all the important details in this week’s Wednesday Workshop video VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from DealerOn!...

The post Don’t miss our awesome sessions at Digital Dealer next week! appeared first on DealerOn.

Mean Tweets – NADA 2017 Edition

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop, we’re bringing back one of our most popular videos of last year – vendors and dealers reading mean tweets. While we were at NADA in New Orleans, we grabbed a few dealers and vendors and had them read mean tweets that other people had written about them… And the results were hilarious. Watch and laugh...

The post Mean Tweets – NADA 2017 Edition appeared first on DealerOn.

23 Most Important SEO Tasks You Should Validate Now

23 Most Important SEO Tasks You Should Validate Now


SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Don't let your SEO work catch dust! Follow these highly effective SEO tasks and watch your site's performance grow.

10 Local Link Building Tips for 2016

by Greg Gifford @ DealerOn

  My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver. For this month, rather than just talk about why it’s important...

The post 10 Local Link Building Tips for 2016 appeared first on DealerOn.

Customer Satisfaction in a Down Economy

by Acacia Grant @ DealerOn

Every dealership is after the (often) illusive repeat customers.  With people buying less often, earning the loyalty of the customers you do sell to can pay off.  Once you’ve earned the business of repeat customers, the next step is to turn them into evangelists—those who recommend your dealership and ultimately send more sales into your showroom. These types of customers...

The post Customer Satisfaction in a Down Economy appeared first on DealerOn.

As a Local Business, You Have to Own Your Own Back Yard

by DealerOn @ DealerOn

  This week on our blog, we’ve got another solid post over at Search Engine Land from our Director of Search and Social, Greg Gifford. The topic? Being the king of your own back yard before moving to your neighbor’s yard. In SEO terms, that means ranking for your local area before trying to outrank your competitors in nearby cities. Now,...

The post As a Local Business, You Have to Own Your Own Back Yard appeared first on DealerOn.

DealerOn Auto Dealership Customers Win Dataium Website Performance Awards

by DealerOn @ DealerOn

DealerOn, the premier automotive dealer website company, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for January 2013.  Dataium uses various performance metrics collected from over 12,000 participating auto dealer websites to recognize dealerships and their website providers for their online performance.  Adamson West won Dataium’s most prestigious metrics-based award, the Auto Shopper...

The post DealerOn Auto Dealership Customers Win Dataium Website Performance Awards appeared first on DealerOn.

Lead Follow Up Times

by Ali Amirrezvani @ DealerOn

Connect Almost Instantly to Your Internet Leads Studies show that Internet leads expect to receive a response from a dealership more quickly than ever.  According to the CapGemini’s Cars Online 07/08 report, 34% of Internet leads want a response within 4 hours, 8% want an instantaneous response, and almost 50% are willing to wait up to 24 hours. Why not...

The post Lead Follow Up Times appeared first on DealerOn.

How Lucidchart Used Kissmetrics to Drive Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Lucidchart, a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and […]

Expert from Microsoft Discusses the True Value of Search

Expert from Microsoft Discusses the True Value of Search

by DealerOn Podcasts @ The Dealer Power Hour

Each day, millions of people use their computers and handheld devices to check out the worldwide web….several times a day….sometimes for hours at a stretch.  And whether it’s for research or shopping or just surfing, there’s no denying that search has become essential to, well, everyone! It is more important than ever to recognize the value of SEO and the impact it...

Come see us at Digital Dealer 22 next week!

by Greg Gifford @ DealerOn

Heading to Digital Dealer 22 in Tampa next week? This week’s video shares all the info about the awesome speaking sessions you’ll need to be sure to see. We’ve even got the first ever DOUBLE SESSION, and it’s going to be all about Local SEO. Come see us at booth 411 if you’re gonna be in Tampa – we’d love...

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Advanced SEO Presentation from Digital Dealer 21

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/hptkoenf3t?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch… I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared...

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Tips to Improve Your Dealership’s Google Places Listing Ranking

by Ali Amirrezvani @ DealerOn

I recently found a great article that discusses very specific things businesses should be doing to help their Google Places Listing improve its ranking.  Bizible, a start-up that makes local marketing software for businesses, conducted a pretty scientific attempt to determine how best to improve the rank of your Google Places Listing. It is also interesting because his is the...

The post Tips to Improve Your Dealership’s Google Places Listing Ranking appeared first on DealerOn.

SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides

by Michelle Robbins @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides appeared first on Search Engine Land.

Guest Blogging Service For Link Building? Read This First!

by Nikolay Stoyanov @ NikSto.com

SEO experts often say that top notch content is the most relevant aspect of your website. While it is relatively easy to create a well working blog, your posts are what differentiates you from other websites. They are the basis of your future link building process. Quality content will help you get more traffic. It... Continue reading

The post Guest Blogging Service For Link Building? Read This First! appeared first on NikSto.com.

YouTube SEO For Photographers – A Video SEO Challenge

by Corey Potter @ Fuel Your Photos

I’ve talked about videos being powerful for SEO before, but today I’d like to issue a simple challenge so that you’ll be motivated to take action! But first, let me give you a few quick reasons for using YouTube to improve your SEO. Right now, YouTube is wide open in most photography markets, even for […]

Google +1: Now in PPC Ads and Affecting Search Engine Ranking

by Ali Amirrezvani @ DealerOn

I’ve been seeing the Google +1 button appearing on more and more websites since it was released a few months ago.  Recently, I’ve even seen it as an option for paid search ads. If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad. This seems to be...

The post Google +1: Now in PPC Ads and Affecting Search Engine Ranking appeared first on DealerOn.

Social Media Must-Do’s for Auto Dealers

by Ali Amirrezvani @ DealerOn

The amount of “best practices” and “tips” involved with social media marketing can be overwhelming to say the least (and yes, I’m guilty of sharing my own).  In the last couple months, I’ve received emails with “99 Tools for Social Media Marketing”, “5 Top Tips For Successful Social Media Marketing”, “8 Hot Social Media Tips From Eight Industry Experts”, and...

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6 Tips To Make Your Reviews Better

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop shares 6 tips to help make your reviews better in 2017. I’ve been doing a lot of SEO audits with our NADA follow-ups, and we’ve seen a disturbing trend – lots of dealers are faking their reviews! We talk about fake reviews in this week’s video, and share several tips to help make your reviews more...

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See Greg Gifford at Affiliate Summit West 2016 in Vegas!

by DealerOn @ DealerOn

Our very own Search Expert, Greg Gifford, is not only speaking, but keynote speaking at the Affiliate Summit West 2016, Tuesday, January 12, 2016 at Paris Las Vegas. Greg is a regular speaker at search, social, and automotive conferences all over the world; he’s speaking at brightonSEO in England later this month. Not only is he incredibly knowledgeable, he has...

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Use Twitter to Contact Google My Business Support!

by DealerOn @ DealerOn

  Instead of talking about the usual (websites, SEO, PPC, and optimization), we thought you might like to know about this cool trick for contacting Google My Business. It comes from our Director of Search and Social, Greg Gifford. He wrote about it first over at Search Engine Land, where you can read the article in its entirety.  Want to...

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How to get 10 results from Google Autosuggest

by Greg Gifford @ DealerOn

This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads. Our favorite keyword research tool...

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Can Hot Wheels help you sell more cars?

by Shaun Raines @ DealerOn

In this week’s Wednesday Workshop, Shaun shares his Hot Wheels story… If you’ve ever seen him speak at a conference or 20 group, you’ve heard the story – but if you haven’t, it’s incredibly insightful. We don’t want to spoil the story, so you’ll have to watch the video and learn his incredibly creative way of connecting with customers that...

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How To Claim Your Business in GMB and Improve Your Local Search Results

by Mark Chip @ TheBestMedia.com

With the majority of the population using online tools to find what they’re looking for, it’s evident that local search for businesses has become increasingly important.   If your business is not already appearing in Google’s local search results, you can be sure that your competitors are. Google My Business (GMB) is a directory that...

The post How To Claim Your Business in GMB and Improve Your Local Search Results appeared first on TheBestMedia.com.

SEO Tips for Car Dealers Looking Ahead

by Ali Amirrezvani @ DealerOn

Google+ has been promoted lately by many in the SEO industry as a “must-do” for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on the cutting edge.   Here are a couple of additional things your car...

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2017 Local Search Ranking Factors

by Greg Gifford @ DealerOn

The 2017 Local Search Ranking Factors were just released last week at the MozCon Local conference in Seattle, and this week’s video shares all the details! Watch and see how the factors have changed since last year’s study, so you’ll know how you need to adjust your SEO strategy for 2017! VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop from...

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6 Local Marketing Lessons Learned at San Diego ComicCon

by DealerOn @ DealerOn

  Our new Director of Search and Social Greg Gifford was lucky enough to attend ComicCon in San Diego a few weeks ago (we’re all pretty jealous). He’s also a columnist for Search Engine Land, and his latest article shares 6 important local marketing lessons from ComicCon. He uses actual examples from the vendors at ComicCon to point out the...

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The Secret to Writing Awesome Local Content

by DealerOn @ DealerOn

  Do you read your web content out loud before hitting “publish?” This week, Greg Gifford has another blog post for us over at Search Engine Land asking this very question. The fact of the matter is that even though content signals from your website are arguably the most important part of your local SEO strategy, not many websites actually have quality content. In fact,...

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WordPress Weekly Digest: 10/9/17

by Alyssa Cuda @ WP Engine

Every week brings fresh updates and news in the world of WordPress. This week we talk easy ways to keep your WordPress site secure, how to tell if it has been hacked, a guide to caching and more! Doc Pop’s News Drop: National Cyber security awareness month Doc talks 4 simple, easily incorporated ways to keep [Read More]

The post WordPress Weekly Digest: 10/9/17 appeared first on WP Engine.

Have you checked your mobile landing pages lately?

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the...

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How to Leverage Behavioral Analytics In Your Growth Strategy

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone […]

DealerOn Accepts Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards

by DealerOn @ DealerOn

Ali and Amir were so proud to accept our award for Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards for the Ideal Nissan website, presented by Jason Ezell!   Find Out More…

The post DealerOn Accepts Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards appeared first on DealerOn.

Dealer Website Conversion Factors

by Acacia Grant @ DealerOn

The conversion rate of a dealership’s website is the most commonly used metric to measure the success of a website’s success at generating leads.  Conversion rates are usually expressed as the percentage of traffic that submits a lead to your website.  Obviously, the higher the conversion rate, the better it is for your auto dealership. Most analytics tools calculate conversion...

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5 Tools to Create SEO-Friendly Content Step-by-Step

by Anna Rud @ Single Grain

Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics […]

The post 5 Tools to Create SEO-Friendly Content Step-by-Step appeared first on Single Grain.

DealerOn Is Now a Mazda Digital Certified Program Partner

by DealerOn @ DealerOn

We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services. “We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven...

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Ranking reports don’t show SEO success

by Greg Gifford @ DealerOn

This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership....

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How to Use PPC Impression Share

by Shaun Raines @ DealerOn

If Google AdWords were a piece of juicy pie, your impression share would be the size of your dealership’s slice… Tracking impression share is important, since it shows exactly how much you’re showing up in local searches. If you’re not measuring how big your slice of pie is, you won’t know if it could (or should) be bigger! Watch our...

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How to do a quick citation check

by Greg Gifford @ DealerOn

Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear. This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources...

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SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.

SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.


Marketing Land

Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The ag

Check out our new Local SEO Guide

by Greg Gifford @ DealerOn

Grab a copy of our SEO guide today! Download the guide now In this week’s Wednesday Workshop video, we talk about the release of our new book about Local SEO… OK, so it’s an e-book, and we’re not done writing it yet – but the first section is finished, and we’re releasing it as a stand-alone guide! The first section...

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Back To School: Local Link Building

by DealerOn @ DealerOn

  How to Build Local Links with School Partnerships The end of the school year is here again. While children across the country salivate for the impending arrival of summer, new link opportunities are in full bloom. Building links through partnerships with local schools and universities is nothing new to the world of Local SEO, but linkbuilders have often fallen...

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EP18: SEO for Developers & Expert Advice from Carrie Dils

EP18: SEO for Developers & Expert Advice from Carrie Dils

by @ SEObits.fm

In this week's podcast episode. Rebecca is joined by her good friend Carrie Dils.

The two spend the session chatting about the importance of freelancers understanding the nuances of SEO for developers.

Carrie and Rebecca have co-hosted two SEO Bootcamp workshops and Carrie also wrote four-part blog post series called 30 Days to Better SEO. Carrie utilizes her SEO knowledge and breaks it down into bite-size pieces for developers.

Read the show notes: https://www.seobits.fm/podcast/ep18-seo-for-developers-expert-advice-from-carrie-dils/

Winning Answer from the DealerOn Webinar with Bill Wittenmyer, VP of ELEAD One

by Ali Amirrezvani @ DealerOn

Katie Wagner, ISM at Swant Graber Chevrolet-Dodge-Ram-Ford, was the winner of a 500 name GoldDigger Campaign Gift Certificate, valued at $1750, during today’s weekly DealerOn webinar.  The prize was donated by ELEAD One – they also lent us their VP, Bill Wittenmyer, to present CRM strategies dealerships can use to maximize their profits. Listeners were asked to share the most...

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Details about the latest Google update

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we share updated info about Google’s latest update to its search algorithm. Back in September, Google rolled out (the unfortunately named) Possum Update, which changed several elements of local search results. My friend Joy Hawkins (one of the smartest Local SEO experts out there – go follow Joy on Twitter) has done extensive research...

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8 Simple AdWords mistakes you can easily avoid

by Expert commentator @ Smart Insights

Prevent costly errors with AdWords by not falling foul of these classic AdWords mistakes Google AdWords is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up …..

WP Engine Gears Up For WordCamp Dublin

by Alyssa Cuda @ WP Engine

Employees from WP Engine are excited to announce that they will be joining other WordPress enthusiasts at WordCamp Dublin this weekend, October 14-15th, 2017. This is the first ever WordCamp for the city of Dublin. The event will be held at DCU Business School and will include 250 attendees, 2 speaking stages, sponsors, catering facilities and [Read More]

The post WP Engine Gears Up For WordCamp Dublin appeared first on WP Engine.

Title Tag Best Practices for Your Car Dealership Website

by Ali Amirrezvani @ DealerOn

Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.  ...

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How to Write SEO Friendly Blog Posts – The Complete Checklist

by Adrian Cojocariu @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Writing for SEO purposes can be difficult and time consuming. However, it’s time well spent, as SEO helps us rank better in the search engines.   How do you write an SEO-friendly blog post, you might ask? Using a step-by-step SEO checklist, of course! By the end of this article, you’ll know exactly how to write search […]

The post How to Write SEO Friendly Blog Posts – The Complete Checklist appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Car Buyer Incentivizing

by Ali Amirrezvani @ DealerOn

Get Creative with Your Dealership’s Incentives I’m sure it’s no surprise that high gas prices are causing most Americans to cut back in other areas of their life, especially in those things considered as luxury items.  Edmunds.com recently conducted a survey showing that 95% of Americans are changing their lifestyle due to the recent increase in gas prices. Ever wonder...

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SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land.

Have Google Check Your Mobile Site for Speed & Usability

by Acacia Grant @ DealerOn

Google’s announcement yesterday about the launch of their new PageSpeed Insights’ User Experience rules is really driving home the importance of usability and site speed on your mobile website.  They’ve previously discussed how important the speed at which your website loads (both desktop and mobile) is to their algorithm – site speed can impact the ranking of a website on...

The post Have Google Check Your Mobile Site for Speed & Usability appeared first on DealerOn.

What successful social campaigns really focus on.

by Charles Ogwyn @ Web Design, Website SEO

Are you looking for the “Easy” button that will make the Internet work for you and grow your business? Unfortunately too many businesses are laboring under a fundamental misconception that Social Media is the “Easy” button that they’ve been waiting for. There are lots of examples of business who are using social very successfully to generate a lot of growth, but there are two fundamental approaches to social. One way adds value to the business and the other way always brings disappointment.

The post What successful social campaigns really focus on. appeared first on Web Design, Website SEO.

What’s up with Google’s Mobile First Index?

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update. A Google representative shared several important tidbits about the update, including when we should...

The post What’s up with Google’s Mobile First Index? appeared first on DealerOn.

Charlotte Web Design - Web Design, Website SEO

Charlotte Web Design - Web Design, Website SEO


Web Design, Website SEO

Top Charlotte web design company. Clients around the country rave about our service and the highly successful websites we develop based on their needs.

Uncreative Naming Is Better

by Angus @ Angus Woodman

I would always try to come up with creative names. Here's why I've stopped doing that.

The post Uncreative Naming Is Better appeared first on Angus Woodman.

SEO Friendly CMS Checklist - Factors and Infographic

SEO Friendly CMS Checklist - Factors and Infographic


International SEO Consultant, Author & Speaker | Aleyda Solis

Take a look at the most important factors to take into consideration to choose a SEO friendly CMS for your site.

Everything You Need to Know About Local Link Building

Everything You Need to Know About Local Link Building

by DealerOn Podcasts @ The Dealer Power Hour

By now, everyone understands that showing up in search results is absolutely vital to the success of your business. However, most dealerships don’t make use of one of the most valuable SEO strategies…Link Building! It’s time to GET FIRED UP ABOUT LOCAL SEARCH AND START A COMPREHENSIVE LINK BUILDING STRATEGY! Wanna know how? This 1 hour webinar will provide you with a link building roadmap...

Video SEO Basics: Infographic by @Shakr - SEO Chat

Video SEO Basics: Infographic by @Shakr - SEO Chat


SEO Chat

The fact is that video allows you to tap into the second largest search engine (YouTube), helps increase conversion rates, makes your brand stand out in Google search, and make your visitors engage more with your content, both on your site and on social media channels.

Changing Ad Formats: The future of mobile search

by Aurko Chatterjee @ DealerOn

  In May 2015, Google announced a flurry of new ad formats emphasizing what it called “moments” and officially launched them today. Amidst this, it also launched what are dubbed automotive ads – a rich, immersive ad format that has been showing up with increasing frequency over the last few months and almost certainly will impact how you need to...

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Wednesday Workshop – Questions and Answers

by Greg Gifford @ DealerOn

For this week’s Wednesday Workshop, we’re answering some fan mail. Who knew that the Beard and the Hair had so many fans? Most importantly, we answer questions about what we’re doing at NADA this weekend – so make sure you check out the video and learn all about the awesomeness we have planned… VIDEO TRANSCRIPT In this week’s Wednesday Workshop...

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How Can Blogger Outreach Service Help Your Site SEO?

by Nikolay Stoyanov @ NikSto.com

When we talk about best ways to do SEO for your blog, we usually focus on number and quality of links. This shouldn’t be surprising given they are the most relevant factor for Google search engine. This gave rise to link building as one of the most popular online services. Have in mind that there... Continue reading

The post How Can Blogger Outreach Service Help Your Site SEO? appeared first on NikSto.com.

One Free Underpants Year

by Angus @ Angus Woodman

Take an entire year off, use that time to learn about investing, and you can end up with the same amount or more money in the end.

The post One Free Underpants Year appeared first on Angus Woodman.

6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead)

by Today's Industry Insider @ The Kissmetrics Marketing Blog

You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time. These are the things that you think matter, but don’t. In other words, you can track them, but don’t rely […]

Site Not Ranking as Well as You’d Like? Check With Google

by Ali Amirrezvani @ DealerOn

If you aren’t happy with the way your dealership website is performing in terms of search engine results (and you aren’t violating Google’s webmaster guidelines), you can ask Google to “reconsider” your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam. Over the years, Google has improved...

The post Site Not Ranking as Well as You’d Like? Check With Google appeared first on DealerOn.

The most important question to ask for SEO

by Greg Gifford @ DealerOn

http://dealeron-1.wistia.com/medias/qg56y9vp1d?embedType=async&videoFoam=true&videoWidth=907 In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing… VIDEO TRANSCRIPT Welcome...

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Jennifer Suzuki – How to Give Awesome Sales Team Training in only 10 Minutes a Day!

Jennifer Suzuki – How to Give Awesome Sales Team Training in only 10 Minutes a Day!

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: EMPLOYEE TURNOVER IS WORSENING According to the 2016 NADA Dealership Workforce Study, retention is on a steep decline with 67% of dealership employees leaving before 3 years.  Experts attribute this staggering statistic to lack of training, knowledge and/or coaching at the dealership level. DO YOU WANT TO REDUCE TURNOVER, RETAIN GOOD EMPLOYEES, AND SEE PEOPLE THRIVE IN A LONG-LASTING CAREER AT YOUR DEALERSHIP?...

How to Make Money Online in 2016: An Unexpected Approach

by Glen @ ViperChill

Updated: August 10th 2016 As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. Whether you’re starting a brand new foray into making money online or you’re hoping to take your current income to […]

Are you using mobile preferred ads? [VIDEO]

by Shaun Raines @ DealerOn

This week’s Wednesday Workshop video covers mobile ads for PPC. IF you handle your own AdWords account at the dealership, you’ll definitely want to watch and make sure you’re using these incredibly effective ad types. If you use a vendor instead, you’ll still want to watch, because you’ll want to be sure your vendor is using the most up to...

The post Are you using mobile preferred ads? [VIDEO] appeared first on DealerOn.

Learn SEO: Guide to Learning Search Engine Optimization

Learn SEO: Guide to Learning Search Engine Optimization


Elite Strategies

A full guide to learning SEO, covering concepts including on-page SEO, off-page SEO, mobile friendliness, schema markup, and backlinking.

6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

by Glen @ ViperChill

I would argue that when it comes to making money online, the most important skill you need is not in being able to find untapped niches, knowing how to do A/B testing, creating attractive websites or even having a great ability to write. Instead, the most sought after skill in my eyes is being able […]

40 Marketing Newsletters You Will Want in Your Inbox

40 Marketing Newsletters You Will Want in Your Inbox

by Eva Nastrut @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Marketing newsletters can always be a good topic to start a fiery debate. There are two parties involved, and both of them are right! Newsletters are helpful, necessary, engaging, and most of the times free – yes. But, at the same time, they can be annoying, intrusive, spammy, and often irrelevant to our daily interests – […]

The post 40 Marketing Newsletters You Will Want in Your Inbox appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Google Posts: How to Use Google’s New Feature for Local SEO

by Alicia Zeluff @ Pure Visibility

Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without sinking a lot of time and money into the effort.

The post Google Posts: How to Use Google’s New Feature for Local SEO appeared first on Pure Visibility.

Google Blended Search

by Acacia Grant @ DealerOn

Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page? This is being referred to as blended search, and it is showing up more and more on search engine result pages. Blended search gives your auto dealer...

The post Google Blended Search appeared first on DealerOn.

15 Simple Questions to Ask Your Homepage (and every top page on your site)

by Andy Crestodina @ Orbit Media Studios

Click! The page loads. A visitor has landed on your website. What happens next? One of these two things:

The page succeeds. The visitor falls in love, goes deeper into the site, subscribes or becomes a lead.
The page fails. The visitor…

Read More ›

The post 15 Simple Questions to Ask Your Homepage (and every top page on your site) appeared first on Orbit Media Studios.

Automotive Trust Building

by Ali Amirrezvani @ DealerOn

Use Your Dealer Website to Earn the Trust of Prospects Many people are hesitant to give up their contact information online, especially to auto dealerships.  They are concerned about things like identity theft and email SPAM.  Because of these fears, getting a visitor to raise their hand can be difficult.  Diminishing the fears that many have about providing their contact...

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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO


Social

A beginner's guide to SEO – what SEO is, how it works and what factors affect search.

Google: SEO is Not Spam

by Ali Amirrezvani @ DealerOn

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy. According to Matt Cutts, the head of Google’s web spam fighting team, his...

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Boost Your Holiday Sales: SEO Tips & Social Media Tricks for Black Friday and Cyber Monday

by FSC Interactive @ FSC Interactive

Here are six SEO tips and social media tricks to start implementing today that will keep the virtual cash register ringing all year long.

The post Boost Your Holiday Sales: SEO Tips & Social Media Tricks for Black Friday and Cyber Monday appeared first on FSC Interactive.

Dealership Long-Tail SEO Searches

by Acacia Grant @ DealerOn

A recent study by Comscore finds that the “average” search term entered into Google continues to get longer and longer.  As it stands, the average search term contains just over 3 words, and this increase in the length of search terms doesn’t appear to be slowing. This makes search engine optimization (SEO) even more important than ever for your auto...

The post Dealership Long-Tail SEO Searches appeared first on DealerOn.

Are you REALLY thinking mobile first?

by Greg Gifford @ DealerOn

“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting...

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Tappable sitelinks are here! How will this affect your advertisements?

by Shaun Raines @ DealerOn

Sitelinks are a Google AdWords staple. They take users to specific pages within your site, allowing searchers to find exactly what they’re looking for. I’ve always been a big fan of them for a number of reasons; dealerships who use sitelinks take-up more ad space, and more importantly, sitelinks allow dealers to precisely focus their ads. Recently, Google updated their...

The post Tappable sitelinks are here! How will this affect your advertisements? appeared first on DealerOn.

Google Adwords and Your Brand

by Chris Deringer @ DealerOn

  A couple weeks ago, I spoke with the Internet Director for a huge dealer group whose website/SEM provider had told him NOT TO BUY his dealership name on Google. I was stunned. I thought that everyone by now understands that dealers absolutely MUST be buying their dealership’s name (and any/all variants of their name). But because this prominent provider...

The post Google Adwords and Your Brand appeared first on DealerOn.

3 Ways You Can Use Sales Automation to Convert More Leads into Meetings

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. The problem […]

Is Your Website Undermining Your Business?

by Charles Ogwyn @ Web Design, Website SEO

Frank thought things were going so well. His in-person conversation with the prospective client went terrific. Things just “clicked” and he was looking forward to working with this client. Then he got the phone call. The prospective client had decided to use Frank’s competitor. Price wasn’t the issue. As they talked, Frank learned that his website had just cost him a $250,000 sale! The lesson is very instructive and relates to a costly problem that many businesses have, but are unaware of.

The post Is Your Website Undermining Your Business? appeared first on Web Design, Website SEO.

Three Easy Ways to Start Building Local Links

by DealerOn @ DealerOn

  This post was written by our Search and Social Team Manager, Steve Shackelford. To hear his recent webinar, “SEO for Noobs,” click this link. So, you’ve decided to start building local links. Welcome to the wide, wonderful world of competitive link building. The good news: your dealership is probably already doing a lot of great things that are helping...

The post Three Easy Ways to Start Building Local Links appeared first on DealerOn.

Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site

by DealerOn @ DealerOn

  5 Things That Don’t Go On Your Mobile Site (and 5 Things that Do) If you’ve been living under a rock, then you might not know that people are starting to use their mobile devices for browsing websites more than they use their desktops. That’s right, all that information and data, shrunk down onto a tiny phone or tablet screen....

The post Should It Stay or Should It Go? A Guide to What Goes On Your Mobile Site appeared first on DealerOn.

Google+ Mistakes Your Dealership May Be Making

by Ali Amirrezvani @ DealerOn

Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).  I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships. Like all other social media sites, not posting on a regular basis can hurt your...

The post Google+ Mistakes Your Dealership May Be Making appeared first on DealerOn.

Don’t Neglect This Basic SEO Factor

by Acacia Grant @ DealerOn

There are thousands of things to manage in each and every dealership, including your dealer website.  So much attention is devoted to leads, conversion rate, vehicle detail pages, etc., that sometimes it’s easy to forget one of the most basic SEO factors for your website – the speed at which it loads. According to KISSmetrics, 47% of consumers expect a...

The post Don’t Neglect This Basic SEO Factor appeared first on DealerOn.

15 SEO Tips and Tricks for Small Businesses

15 SEO Tips and Tricks for Small Businesses


FSC Interactive

Optimizing your website to get found by Google and other search engines is a must. Here are 15 SEO tips and tricks for small business owners.

How to Use Yesterday’s Data to Sell More Cars Today

How to Use Yesterday’s Data to Sell More Cars Today

by DealerOn Podcasts @ The Dealer Power Hour

The ultimate goal of every Dealer is to turn greater profits and increase market share. However, you can’t win without first knowing what you’ve been losing. CRM & DMS data is incomplete and one-dimensional and only shows the effectiveness of your own sales. But what if you could see into the sales trends of competing dealers or brands in your market? How many customers did you lose within a certain...

5 handy WordPress plugins for your blog • Yoast

5 handy WordPress plugins for your blog • Yoast


Yoast

If you have a WordPress blog, you are probably using plugins. In this post, I'll point you to 5 handy WordPress plugins you could use!

Gabrielle Garrison: How to Sell Cars and Advertise on Facebook Like a Boss

Gabrielle Garrison: How to Sell Cars and Advertise on Facebook Like a Boss

by DealerOn Podcasts @ The Dealer Power Hour

Facebook is far and away the most popular social networking site in the world and when they made advertising opportunities available to businesses a few years ago it left many dealerships wondering… CAN YOU ACTUALLY ACHIEVE REAL BUSINESS RESULTS WITH FACEBOOK ADVERTISING? The answer is absolutely YES! To find out How to Sell Cars and Advertise on Facebook Like a...

6 Do’s and Don’ts for Creating an SEO Strategy

by NiKnack Marketing @ NiKnack Marketing

Creating an SEO strategy can be a complicated process. With so many different pieces that need to come together flawlessly

The post 6 Do’s and Don’ts for Creating an SEO Strategy appeared first on NiKnack Marketing.

Google Places New Bulk Listing Management Tool

by Ali Amirrezvani @ DealerOn

Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome to create and manage more than one Places account.  To help their users, Google Places has created a new Bulk Listing Management Tool. This new tool allows your dealership to edit one or more listing,...

The post Google Places New Bulk Listing Management Tool appeared first on DealerOn.

How to Optimize the SEO of Your Landing Pages to Rank in Google’s Top 10

by GrowMap @ SEO Chat

For the ideal customers, the landing page creates that first impression. It initiates their interactions with your business. Of course, there are several ways visitors can arrive at your landing pages. These include social media, display advertising, product launch direct referrals, and, more importantly, search engines (primarily Google). If you want visitors to take the […]

The post How to Optimize the SEO of Your Landing Pages to Rank in Google’s Top 10 appeared first on SEO Chat.

WP Engine Development Best Practices: Tools, Tips, and Tricks To Be More Agile [Webinar]

by Alyssa Cuda @ WP Engine

As a developer, it’s your job to get the most out of your digital experience platform. At WP Engine, we know you want the know-how on everything our platform has to offer. In this webinar, we will walk you through everything WP Engine including setup and migration, workflows, setting up your local development environment, building [Read More]

The post WP Engine Development Best Practices: Tools, Tips, and Tricks To Be More Agile [Webinar] appeared first on WP Engine.

18 Drupal SEO modules - and tools for better findability in Google

18 Drupal SEO modules - and tools for better findability in Google


Blog OpenLucius

Search engine optimization (SEO) has always been important, but in recent years its importance seems to have increased significantly. We were more often dealing with Drupal SEO implementations than in previous years. Many of the implementations contained overlapping components. Below we will discuss the most important ones:

Search Marketing Takeaways: 3 Things I Learned at Pubcon That Will Separate the Winners from the Losers in 2017

by Siobhan Lidon @ FSC Interactive

These 3 key tactics will transform your SEO, paid search and paid social strategies in 2017. Learn how to stand out from the pack and get more traffic.

The post Search Marketing Takeaways: 3 Things I Learned at Pubcon That Will Separate the Winners from the Losers in 2017 appeared first on FSC Interactive.

SEO Presentation from the Innovative Dealer Summit [VIDEO]

by Greg Gifford @ DealerOn

Check out our presentation from last week’s Innovative Dealer Summit in Denver, Colorado. We kicked the show off with an entertaining and informative keynote session about Local SEO. As always, we wanted to share the video here on the blog so that everyone has access to the awesome tips.

The post SEO Presentation from the Innovative Dealer Summit [VIDEO] appeared first on DealerOn.

How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest

by Pure Visibility @ Pure Visibility

SEO professionals, social media strategists, and site analysts alike can sympathize with the struggle of unordered data lists. Despite the promise and allure of “all-in-one” data aggregators, many multivariable data reports require the use of multiple tools and websites in conjunction.

The post How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest appeared first on Pure Visibility.

Gabrielle Garrison – How to Sell Cars and Advertise on Facebook Like a Boss 2.0

Gabrielle Garrison – How to Sell Cars and Advertise on Facebook Like a Boss 2.0

by DealerOn Podcasts @ The Dealer Power Hour

  Facebook is far and away the most popular social networking site in the world and when they made advertising opportunities available to businesses a few years ago it left many dealerships wondering… CAN YOU ACTUALLY ACHIEVE REAL BUSINESS RESULTS WITH FACEBOOK ADVERTISING? The answer is absolutely YES! To find out How to Sell Cars and Advertise on Facebook Like...

Dealer Website Page Load Time

by Acacia Grant @ DealerOn

Most auto dealerships have already realized that when their car dealer website takes too long to load, a lot of web users will click off and find what they are looking for on a different car dealership’s website. Just in case the potential loss in sales hasn’t been incentive enough to ensure your dealer site loads quickly, Matt Cutts of...

The post Dealer Website Page Load Time appeared first on DealerOn.

Generating Referrals and Effective Followup

by Acacia Grant @ DealerOn

Everyone wants referrals, but a lot of salespeople are reluctant to ask for them.  It can be off-putting to some customers, and there seems to be a sense that if a referral comes without having to ask for it, it is more “deserved.”  There is nothing wrong with asking for a referral from customers that are satisfied after doing business...

The post Generating Referrals and Effective Followup appeared first on DealerOn.

Content Optimization: Getting Results with Blogs, Webpages & More

by Katie Gerweck @ Pure Visibility

If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares -- but only if it’s done correctly.

The post Content Optimization: Getting Results with Blogs, Webpages & More appeared first on Pure Visibility.

Change to Google’s Quality Score Algorithm Affects Car Dealers

by Ali Amirrezvani @ DealerOn

For those out that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight. According to Jonathan Alferness, director of product management on Google’s ad quality team,...

The post Change to Google’s Quality Score Algorithm Affects Car Dealers appeared first on DealerOn.

How to Build Trust With Service Customers From the Start

by Acacia Grant @ DealerOn

The fixed operations department in the average dealership generates over 50% of a typical dealer’s  gross profit, according to NADA. Since this is where you make most of your money, it’s important that you do everything you can to turn each and every visitor to your service lanes into loyal, return customers. While your fixed ops staff may have a...

The post How to Build Trust With Service Customers From the Start appeared first on DealerOn.

SEO Website Audit: Step by Step Guide to Site Analysis | NikSto.com

SEO Website Audit: Step by Step Guide to Site Analysis | NikSto.com


NikSto.com

Do you know how to perform technical SEO audits? This comprehensive SEO audit checklist will lead you through the process step by step.

SearchCap: Google short videos, AdWords scripts & IoT for local search

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google short videos, AdWords scripts & IoT for local search appeared first on Search Engine Land.

SEO Presentation from Digital Dealer 20 [VIDEO]

by Greg Gifford @ DealerOn

Download the slides here Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely...

The post SEO Presentation from Digital Dealer 20 [VIDEO] appeared first on DealerOn.

Tips for Avoiding Over-Optimization Penalties on Your Dealership Website

by Ali Amirrezvani @ DealerOn

Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to “level the playing field”.  While many auto dealer websites shouldn’t have an issue with this (your site provider should not only be up to date on Google’s latest algorithm changes, but make sure your...

The post Tips for Avoiding Over-Optimization Penalties on Your Dealership Website appeared first on DealerOn.

How a Simple Productivity Tool Helped Create the World’s Best Marketing Blog

by Glen @ ViperChill

Today’s blog post will reveal my biggest goal for 2016, nine niche ideas with huge potential and the most effective productivity technique I’ve used over the last few years. Let’s begin by talking about the productivity technique which is often referred to as the Pomodoro Method. If you’ve followed any kind of productivity guide online […]

Craig Lockerd – 7 Ways to Recruit,Train and Retain Top Talent for Your Dealership

Craig Lockerd – 7 Ways to Recruit,Train and Retain Top Talent for Your Dealership

by DealerOn Podcasts @ The Dealer Power Hour

Hiring and Training the right employees can make a huge difference in any organization! The smartest Dealers and Managers know that their most valuable assets at their dealership(s) are in their personnel. But how do you find, recruit, train and retain top automotive talent? During this information packed 1 hour webinar, Craig Lockerd will take you through the 7 best...

Upcoming @ Pure Visibility: Social Media Workshop Series

by Pure Visibility @ Pure Visibility

We’re excited to announce our newest series of free social media workshop! These four workshops are designed to help small businesses get the most from their social media efforts, whether paid or free.

The post Upcoming @ Pure Visibility: Social Media Workshop Series appeared first on Pure Visibility.

How Brand Monitoring Can Support Your Search Optimization Strategy

by Roxana Nasoi @ SEO Chat

SEO isn’t just about optimizing your own content to be easily found by people performing search queries directly in search engines or social media platforms. More sweat is involved to ensure your brand is facing its audience correctly and competently. As many know, social media plays a significant role in how consumers perceive brands and […]

The post How Brand Monitoring Can Support Your Search Optimization Strategy appeared first on SEO Chat.

Mat Koenig – How to be Socially AWESOME in 2017!

Mat Koenig – How to be Socially AWESOME in 2017!

by DealerOn Podcasts @ The Dealer Power Hour

  FACT: Most dealerships are doing social marketing wrong. It’s true! And it is very likely that your dealership is one of them. Furthermore, those online missteps are costing your dealership a lot in money, time, effort, man hours and sales.  It’s 2017! It’s time you finally got serious about your social marketing program! ARE YOU READY TO LEARN HOW TO...

Automotive Domain Extensions

by Acacia Grant @ DealerOn

True to its nature, the Internet is changing again.  2012 should see the emergence of new domain suffixes like .eco, .love, and .god.  And of course, this isn’t without some controversy.  This will open a ton of possible domains, which could either make the Internet more intuitive (you’d know what type of site you were going to if it have...

The post Automotive Domain Extensions appeared first on DealerOn.

DealerOn at Digital Dealer in Orlando

by Acacia Grant @ DealerOn

DealerOn’s team had a great time and a fantastic experience at Digital Dealer in Orlando! We had a chance to talk and socialize with current and potential clients, show off what the company has been working on, and of course, have much more fun than should be allowed. While we didn’t take nearly as many pictures as we meant to,...

The post DealerOn at Digital Dealer in Orlando appeared first on DealerOn.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

How 16 Companies are Dominating the World’s Google Search Results

by Glen @ ViperChill

In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in […]

ORM and SERP Sculpting: A Reputation Management Tactic for 2017

by Patrick Coombe @ Elite Strategies

Without question, one of the most anxiety provoking tasks we do as SEO’s is online reputation management. In addition to the normal deadlines and tasks

You Need to Test the New Google Ad Platform Now

by Chris Deringer @ DealerOn

  You might have missed it, but in late September, Google announced a potentially revolutionary new Adwords marketing channel that they’ve named Customer Match. Google is giving dealers the ability to sell and service more cars by getting more value out of an asset they already own – their existing customer lists. Historically, Google’s business model has been serving ads...

The post You Need to Test the New Google Ad Platform Now appeared first on DealerOn.

51 Profitable SEO Niches to Dominate with Low Competition

by Glen @ ViperChill

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to […]

How to Cure Writer’s Block When Creating Content for Your Website

by admin @ TheBestMedia.com

Do you find yourself running out of ideas when creating content? We all know that the search engines love fresh content and SEO relies heavily on it. The problem is that writing content, especially if you write daily, can be mentally exhausting. For many of us, there comes a point where you feel as though...

The post How to Cure Writer’s Block When Creating Content for Your Website appeared first on TheBestMedia.com.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized keywords. These factors include: Google […]

Copywriting for Landing Pages Part 3: Launch and Contest Pages

by Josh Ledgard @ KickoffLabs

This is part 3 of a 4 part series that shares the best copywriting advice we’ve ever written. Part 1 talked about doing the proper research with some general rules. Part 2 got really practical with specific rules, guidance and examples. Part three will tackle the special case of copywriting for contest pages. Don’t forget…

Read More

The post Copywriting for Landing Pages Part 3: Launch and Contest Pages appeared first on KickoffLabs.

Website Conversion 101

by Mike Somerville @ DealerOn

  You know what’s cool? Having a website that shows how awesome you are. Even cooler than that? Having a website that gets clicks & conversions. Ice Cube may have been All About the Benjamins, but if you’re hoping to do some business on your website, then you need to be All About the Conversions. What is it? So what...

The post Website Conversion 101 appeared first on DealerOn.

6 Steps to the Frictionless Customer Experience (FCX)

6 Steps to the Frictionless Customer Experience (FCX)

by DealerOn Podcasts @ The Dealer Power Hour

Today’s automotive shoppers make the choice of who they want to do business with long before they step foot in a dealership. That’s why creating a Frictionless Customer Experience (FCX) is The Ultimate Dealership Competitive Advantage. By “Frictionless” we don’t mean just “good” customer service, or shorter sales process. It’s much more than that. Today’s customers – particularly millennials – want their buying experiences...

The Dental SEO Expert Advice Dentists Need

by GrowMap @ SEO Chat

When people search for a product on their mobile phones, 18% of those searches result in a sale somewhere on that very day. Fifty percent of people who use their smartphones for a local search will visit a store that day. The same is true of 34% of users who search locally on their tablets […]

The post The Dental SEO Expert Advice Dentists Need appeared first on SEO Chat.

How to know if your SEO company is the one

by Pure Visibility @ Pure Visibility

If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, buying links, and guarantees of #1 rankings top...

The post How to know if your SEO company is the one appeared first on Pure Visibility.

Expert from Google Discusses Google’s Automotive Retail Dealer Playbook!

Expert from Google Discusses Google’s Automotive Retail Dealer Playbook!

by DealerOn Podcasts @ The Dealer Power Hour

Google just launched its first Automotive Retail Dealer Playbook! What does that mean for you? Well, to put it bluntly… EVERY DEALER NEEDS TO KNOW ABOUT GOOGLE’S AUTOMOTIVE RETAIL DEALER PLAYBOOK!!! We’re not messing around! For such an important topic we have invited an expert from Google to give us all the deets. In this jaw-dropping 1 hour webinar, Kelly McNearney,...

13 Advanced Link Building Strategies You (Probably) Haven’t Used

by Glen @ ViperChill

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments) it seems that is no longer the case. But what if it was? What if you could analyse any blog and see which […]

Tweet or Tweet Not, There is No Try

by Shaun Raines @ DealerOn

If you’re new to Twitter, let me be the first one to welcome you to 2007. Actually, Twitter officially launched in the summer of 2006, and has steadily grown into a social network with 255 million active monthly users. Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers. Think about that....

The post Tweet or Tweet Not, There is No Try appeared first on DealerOn.

The biggest mistake on auto dealer websites – and how to avoid it

by Shaun Raines @ DealerOn

Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer… Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely...

The post The biggest mistake on auto dealer websites – and how to avoid it appeared first on DealerOn.

New Tool to Spot Google Algorithm Updates in Real Time

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

We are constantly striving to improve and renew our tools. In a business environment that transforms exponentially, reinventing ourselves is not just an aspiration, it’s our job.   We are very proud to share with you cognitiveSEO’s newest tool named Signals. What is this tool doing? Keeping your online business safe. How? By monitoring the SERPs […]

The post New Tool to Spot Google Algorithm Updates in Real Time appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Using Google Analytics to Understand Your Mobile Traffic

by Acacia Grant @ DealerOn

As of March 2014, the average car dealer website gets more traffic from mobile devices (including laptops) than from desktop computers.  Many of the dealers that we work with have no idea how their traffic breaks down between desktop, laptop, tablet, and phone.  They are used to visiting their dealership’s website on a desktop computer at the dealership or from...

The post Using Google Analytics to Understand Your Mobile Traffic appeared first on DealerOn.

PPC Presentation From Digital Dealer 20 [VIDEO]

by Shaun Raines @ DealerOn

Download the slides here, This week’s Wednesday Workshop video is a recording of my rockin’ presentation from Digital Dealer 20 in Orlando. As always, we wanted to share it here on our blog so everyone could have access to the info. The presentation’s about 25 minutes long, and it’s filled with awesome tips to help you take your PPC up...

The post PPC Presentation From Digital Dealer 20 [VIDEO] appeared first on DealerOn.

10 handy SEO setup tips for new sites | GorillaHub

10 handy SEO setup tips for new sites | GorillaHub


GorillaHub

Use this handy checklist and make sure your site has the SEO basics covered

MINI USA Selects DealerOn as Certified Website & Digital Advertising Provider

by DealerOn @ DealerOn

This is exciting news for both MINI USA and DealerOn, as they gain an industry leader in the world of digital marketing & advertising, and we gain a new opportunity to elevate dealerships across the country. MINI USA’s unique customer base will benefit from our knowledge team of website builders & optimizers, as well as our paid search experts, and...

The post MINI USA Selects DealerOn as Certified Website & Digital Advertising Provider appeared first on DealerOn.

13 Analytics Reports You Should be Using (But Probably Aren’t)

by Johnathan Dane @ Orbit Media Studios

There’s a saying in political campaigns: Yard signs don’t vote.

They’re good for name recognition, but at the end of the day, they aren’t really moving the needle. They don’t get up on Election Day and wait in line to punch…

Read More ›

The post 13 Analytics Reports You Should be Using (But Probably Aren’t) appeared first on Orbit Media Studios.

Curtis Nixon – 6 Steps to Increase your Fixed Ops CSI

Curtis Nixon – 6 Steps to Increase your Fixed Ops CSI

by DealerOn Podcasts @ The Dealer Power Hour

  It’s not an understatement to say that many dealerships struggle to maintain a high Fixed Ops CSI. Striking that delicate balance between making the customer happy and making a great profit is an incredible challenge. WOULD YOU LIKE TO INCREASE YOUR FIXED OPS CSI? Heck yeah you would! For this important topic, we brought in consumer engagement and CSI analytics heavy hitter...

Local SEO vs. Traditional SEO

by Greg Gifford @ DealerOn

Did you know that Google treats some businesses differently than others? In this week’s Wednesday Workshop video, we explain how Local SEO is different from Traditional SEO… using pizza. Watch the video and learn an incredibly simple way to demonstrate how Google serves up local search results, even if a city isn’t included in the search query. Since Google treats...

The post Local SEO vs. Traditional SEO appeared first on DealerOn.

We’re headed to Vegas for Digital Dealer 23! You coming?

by DealerOn @ DealerOn

The post We’re headed to Vegas for Digital Dealer 23! You coming? appeared first on DealerOn.

You’ve got to own your dealership’s backyard

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town. It’s important to own your own backyard before you go after your neighbor’s. With the recent updates...

The post You’ve got to own your dealership’s backyard appeared first on DealerOn.

Car Dealer Websites Need to Embrace Blended Search SEO

by Acacia Grant @ DealerOn

Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and web search, all on one page?  This is being referred to as blended search, and it is showing up more and more on search engine result pages.  Blended search gives your auto dealer...

The post Car Dealer Websites Need to Embrace Blended Search SEO appeared first on DealerOn.

Take Control of your Facebook Places

by Ali Amirrezvani @ DealerOn

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well. If you haven’t noticed this yet, Facebook Places allows users to “check-in” through their mobile phones, letting their friends (and businesses) know where they are. It’s designed to compete with Foursquare, a...

The post Take Control of your Facebook Places appeared first on DealerOn.

The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks […]

Website Conversion 101: Banner Blindness

by Mike Somerville @ DealerOn

You’ve heard of the blind leading the blind, but maybe you haven’t heard of the blind ignoring your web banners. It may not be a global epidemic, but it’s a problem every website owner should be aware of, especially since banners are becoming more and more popular and necessary. But what exactly is banner blindness? It’s when site visitors either...

The post Website Conversion 101: Banner Blindness appeared first on DealerOn.

Increasing Dealer Website Conversion

by Acacia Grant @ DealerOn

On Tuesday, I wrote about how website design, content, navigation, and technical problems can affect your auto dealership website conversion rate.  Your online marketing efforts can also affect the rate at which traffic on your car dealer website converts into leads.  Here’s how: Keyword Selection (SEO & PPC): People who use search engines expect to find websites that are related...

The post Increasing Dealer Website Conversion appeared first on DealerOn.

Building Backlinks | SEObits.fm Podcast

Building Backlinks | SEObits.fm Podcast


www.seobits.fm

Do backlinks still matter? Yep, they do and in this week's podcast episode, Rebecca covers the various methods of building backlinks.

Cory Mosley – The 3 Mistakes Killing Your Online Sales (& How to Fix Them)

Cory Mosley – The 3 Mistakes Killing Your Online Sales (& How to Fix Them)

by DealerOn Podcasts @ The Dealer Power Hour

  If you are like most Dealers, then you spend a lot of time, money and energy vying for the attention of online car shoppers. However, the majority of dealers are plagued by 3 LARGE PROBLEMS THAT ARE DOING SERIOUS HARM TO THEIR ONLINE SALES. Fortunately, a little know-how can help you avoid these common pitfalls and get you back...

Website Conversion 101: In-Site Search Options

by Mike Somerville @ DealerOn

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your search widget. You have a lot of choices when it comes to your in-site search options, so...

The post Website Conversion 101: In-Site Search Options appeared first on DealerOn.

Quality Score Targeting Keywords

by Acacia Grant @ DealerOn

Google’s Quality Score play a big role in determining how much your dealership pays for your pay per click (PPC) ad campaign and the location of your ad on the search results page.  The higher the Quality Score, the less your dealership has to pay for the same location on the results page.  Since Quality Score is determined by the...

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Everything You Need To Know About Augmented Reality and its Impact on SEO

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

The SEO industry will always vary according to trends, and the rise of AR will definitely be course-changing for the SEO specialists and their content strategies.   An emerging field of technology, augmented reality or AR  seems to be somehow of a buzzword nowadays. Rumor has it that augmented reality is limitless and has enormous […]

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Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and […]

How to Use Google Analytics Reports to Speed Up Your Website

by Chris Deringer @ DealerOn

We all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings.  Google has made it very clear that one of the most important factors in determining where your dealership’s website content ranks on Google is the speed at which that page loads for their users.  Google has stressed that...

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SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more appeared first on Search Engine Land.

FREE Advanced Digital Marketing Workshop presented by DealerOn

by Ali Amirrezvani @ DealerOn

If you’re in the Minneapolis area, I’d like to officially invite you to a FREE Advanced Digital Marketing Workshop presented by DealerOn. After a continental breakfast at 9:30am, this complimentary workshop will offer 2 sessions designed to dramatically increase dealership profits in both the Internet Department and the Fixed Operations side. EVENT DETAILS: Date: March 16, 2012 Time: 9:30am –...

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How to Rank YouTube Videos

How to Rank YouTube Videos


Quick Sprout

If you spend any time at all searching in Google, you've probably noticed YouTube videos dominating the first page. If you've ever wondered how you can get your

We’re coming to Chicago!

by Greg Gifford @ DealerOn

This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll...

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Topgolf Scottsdale: Closing Out Strong

by DealerOn @ DealerOn

  2016 is drawing to a close, and we just had our last Topgolf event for this year in Scottsdale, AZ. If you didn’t get the memo, it happened last Wednesday, December 7, and it featured the top minds from DealerOn, Google, and ELEAD1ONE. By this point, of course, word about DealerOn’s Event Series had spread among the automotive world,...

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EP 2: Successful SEO Requires a Structured Process

EP 2: Successful SEO Requires a Structured Process

by @ SEObits.fm

In this episode, Rebecca reviews her SEO process and talks about the importance of establishing structure within online marketing. Rebecca's SEO process is broken down into three core stages. These are research, planning, and execution.

The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors


Search Engine Land

Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right com

Marketing Day: Chrome ad blocking, Google extends olive branch to publishers & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Noah John – How to Move More Metal with Predictive Analytics

Noah John – How to Move More Metal with Predictive Analytics

by DealerOn Podcasts @ The Dealer Power Hour

  Just in case you hadn’t heard, PREDICTIVE ANALYTICS ARE THE HOTTEST THING IN THE AUTOMOTIVE INDUSTRY RIGHT NOW! When car buyers “kick the tires” on your website, every online action drops hints on what car they will eventually buy. Gathering and measuring the right analytics, will allow you to more accurately predict which cars will sell in the next few days… and which...

9 Mobile-friendly Tools You Should Check Your Site With

by Nikolay Stoyanov @ NikSto.com

Being mobile friendly is one of the most important things for Google search engine in 2017. Given that majority of users access the web through mobile devices, it comes as a no surprise that you will have to have a responsive design on your site. This change was in the making for quite some time.... Continue reading

The post 9 Mobile-friendly Tools You Should Check Your Site With appeared first on NikSto.com.

How to Discover the Best Keywords

by Charles Ogwyn @ Web Design, Website SEO

With an annual salary of $185,000 in 1907, (that would be over 4.5 million in today’s dollars) Claude Hopkins was among the highest paid advertisers in the country. His work turned a number of small companies into big businesses, and in at least one case he is credited with creating an entire industry. His enormous success was in part due to the fact that he knew just the right words to use. He knew which words would resonate most with his prospective customers and, just as importantly, which ones would not. Imagine knowing just the right words to attract more customers to your website. Knowing the right words is easy when you know where to look.

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Your Auto Dealership and Facebook’s Community Pages

by Acacia Grant @ DealerOn

Facebook Community pages have been a “new” feature for about four months, yet many people and businesses don’t know much about them.  Essentially, Facebook uses Community Pages to gather information from across their platform, creating a sort of wiki of information, even including information from Wikipedia when appropriate.   According to the social network, “Community Pages are meant to be the...

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Interviews from Digital Dealer 22

by Greg Gifford @ DealerOn

In this week’s Wednesday Workshop, we’re back with more interviews from the floor of Digital Dealer 22 in Tampa. Last week we asked for a single awesome tip… This week we had a bit more fun. Check out the video – you’ll get a few laughs… and don’t forget to check back next week for another Wednesday Workshop from DealerOn.

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Why you Should be A/B Testing

by DealerOn @ DealerOn

  There has been some buzz around the conversion topic lately. Most internet marketers should know that conversion rate optimization (CRO) is important to their efforts online. Whether you think website conversion rate per form submission is the ultimate measuring stick for website performance or if you have a difference of opinion to what is measured as a conversion. We...

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How Last Week’s Google Update Impacts Your Dealership

by Ali Amirrezvani @ DealerOn

In an effort to further optimize local search results, Google has begun rolling out a new tweak to its algorithm that some in the SEO community have tentatively labeled Pigeon. Dealer’s need to be aware of these changes because the Pigeon update is designed to improve local search listings for businesses (like car dealers). According to Barry Schwartz at Search...

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