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10 Ways Content Can Improve Your SEO | Spry Ideas

10 Ways Content Can Improve Your SEO | Spry Ideas


Spry Ideas

Get some quick tips on how Content can help improve your SEO. Spry Ideas Creative Services can take your web design and use tools and techniques to build SEO.

Design Stories | Avery Coonley Inspired Fireplace – and More!

by Shasta Grifka @ West Washtenaw Business Association

If you’ve ever been to a Motawi Mega Sale, or any Motawi event for that matter, chances are, you’ve seen Pam Brown. She has also attended our free public tour several times and has brought friends with her, only then to take them to the Ann Arbor District Library to show them the Motawi mural… Read More»

The post Design Stories | Avery Coonley Inspired Fireplace – and More! appeared first on West Washtenaw Business Association.

Michigan SEO Company | Search Engine Optimization & Web Design

Michigan SEO Company | Search Engine Optimization & Web Design


Web Design | Managed Websites and SEO Company

Michigan SEO Services Helping Local Businesses Increase Local Rankings Online. Our experienced SEO team is ready to bolster your online presence today!

Milwaukee Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Milwaukee Shipping & Packaging Supplies Milwaukee shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Milwaukee shipping and packaging supply company serving all of Milwaukee and the United States. We […]

Christine Slocumb Joins The CURE Advisory Board

by Jordan Gallant @ CQ Marketing

Christine Slocumb, President of Clarity Quest Marketing, was recently honored with an invitation to join the CURE Commons Advisory Board! About CURE Commons CURE Innovative Commons is a science and technology incubator located in Southeast Connecticut. CURE offers laboratory space, office rentals, co-working memberships, and meeting spaces. The organization's mission is to promote opportunities for [...]

A Deeper Look at Fibromyalgia and Where to Find Relief

by UCM Social @ Lazar Spinal Care, P.C.

Fibromyalgia (FM) ranks second in the list of most common musculoskeletal conditions, coming in after osteoarthritis. If you have been diagnosed with fibromyalgia or even have suspicions that you may have fibromyalgia, it can be quite frightening. There is little information available, and FM can be hard to diagnose properly. Fibromyalgia is known to cause [...]

The post A Deeper Look at Fibromyalgia and Where to Find Relief appeared first on Lazar Spinal Care, P.C..

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

The post The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Embracing the Google Knowledge Graph

by Rebecca Gill @ Web Savvy Marketing

The Google Knowledge Graph was first introduced in 2012. Since then it has diversified in the types of data presented and it has greatly expanded in usage. It now dominates search results and many people don’t even know what it is. The Knowledge Graph can sound really intimidating, but it really isn’t that scary. It’s a... Read More

The post Embracing the Google Knowledge Graph appeared first on Web Savvy Marketing.

Run an e-Commerce Store? Then Join Me for Life Off Summit

by Rebecca Gill @ Web Savvy Marketing

Lift Off Summit is the perfect education event for e-commerce store owners. This five day event will feature 21 speakers and cover topics ranging from SEO to affiliate management. Why Should You Attend the Lift Off Summit? Great Speakers – This online event has some of the best names in the e-commerce and marketing world. Many of them... Read More

The post Run an e-Commerce Store? Then Join Me for Life Off Summit appeared first on Web Savvy Marketing.

How Well Do You Impress? Reputation Management Online.

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Yes, how well do you impress? What impact do you have on others? How do you know? In today’s digital world, it’s important to know what impression your business has made on others. Not only that, but you need to know what impression others have of your business/services. No doubt you’ve worked hard to build […]

The post How Well Do You Impress? Reputation Management Online. appeared first on Web Design | Managed Websites and SEO Company.

We’re hiring: Technical SEO Analyst position

by Pure Visibility @ Pure Visibility

Pure Visibility is looking for an experienced Technical Search Engine Optimization Analyst to join our growing company. Our team members are committed to providing great, responsive service to clients and coworkers alike. In our open, collaborative work environment, we help and learn from each other proactively—in a world of dynamic digital marketing, knowledge can’t flow quickly enough through cubicle walls.

The post We’re hiring: Technical SEO Analyst position appeared first on Pure Visibility.

User Experience 101: 5 Keys to Success

by Haley Fox @ Logic Solutions

What is User Experience Design? Simply put, it’s the art of putting users first. This essential part of the development process can seem overwhelming and complex, but by keeping these ...

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The post User Experience 101: 5 Keys to Success appeared first on Logic Solutions.

Recap of Gateway ’17 Event

by Haley Fox @ Logic Solutions

Logic Solutions recently attended Gateway ‘17, an event held by the Chinese eCommerce powerhouse Alibaba in Detroit. The premier North American conference was attended by many well-known names, including Jack ...

Read More

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2017 Habitat for Humanity of Huron Valley Honorees

by Karol Chubb @ Habitat for Humanity of Huron Valley

At the 2017 Bid to Build Annual Auction & Celebration, Habitat for Humanity of Huron Valley had the opportunity to honor two incredible community supporters. The Robert L. Whitacre Volunteer Award is awarded to individuals whose spirit and dedication to.....

Better Brainstorming Techniques

by Ingenex @ Ingenex Digital Marketing

What is brainstorming? Simply put, brainstorming is an informal approach to problem solving and critical thinking.  It fosters an open and accepting environment that will generate creative ideas and solutions.  However, it is possible to hold wildly unsuccessful brainstorming sessions… and waste a lot of time.  […]

The post Better Brainstorming Techniques appeared first on Ingenex Digital Marketing.

Mechanical Engineer Opportunity in Troy, MI

by CyberTechAdmin13 @ Cybertech

The post Mechanical Engineer Opportunity in Troy, MI appeared first on Cybertech.

Google Posts: How to Use Google’s New Feature for Local SEO

by Alicia Zeluff @ Pure Visibility

Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without sinking a lot of time and money into the effort.

The post Google Posts: How to Use Google’s New Feature for Local SEO appeared first on Pure Visibility.

Toledo Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Toledo Shipping & Packaging Supplies Toledo shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Toledo shipping and packaging supply company serving all of Toledo and the United States. We […]

5 Ways to Stay Current: Social Media

by Melissa Armstrong @ Ingenex Digital Marketing

If you’re trying to stay at the top of social media trends here in fall 2017, you’re not alone; it does feel ever-changing and overwhelming!  …Even to us, sometimes. But it needn’t feel that nor be that way. Instead, we believe in keeping things real […]

The post 5 Ways to Stay Current: Social Media appeared first on Ingenex Digital Marketing.

March’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Digital marketing changes every day. From the newest Google update to the freshest pay-per-click ad option or Instagram feature, it can be hard to keep up! Thankfully, we’ve done the hard work of finding last month’s top search engine optimization, search engine...

The post March’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

MSAA General Membership Meeting: Thursday, November 2nd, 8am @ Conor O’Neills – Retail Showcase!

by msaa @ Main Street Ann Arbor

The MSAA November General Membership Meeting is our annual retail showcase. Participating retailers present holiday gift ideas and any other special holiday promotions. Familiarize your neighbors to help them guide customers to your store, or just come to see all the great local gift ideas the Main Street area has to offer!

Keystone Media, Google Partner, Adwords Certified

by annie @ Keystone Media

Keystone Media Now a Google Partner with Adwords Search Advertising Certification Keystone Media (Ann Arbor, MI) has offered Google Adwords services to clients for over a decade. Annie Wolock, owner of… read more →

Monroe MI Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Monroe MI Shipping & Packaging Supplies Monroe MI shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Monroe shipping and packaging supply company serving all of Monroe and the United […]

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

The post Welcome to the Long Tail Logic Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

How to Build and Maintain Brand Loyalty

by Jordan Gallant @ CQ Marketing

Establishing a tradition of loyalty amongst your consumers will help guarantee your company’s success now and for years to come. It is critical that your business focuses on building and maintaining this loyalty, so it establishes a devoted customer base that will consistently buy from your business, refer your business to friends and family, and [...]

Traverse City MI Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Traverse City MI Shipping & Packaging Supplies Traverse City MI shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Traverse City shipping and packaging supply company serving all of Traverse […]

Illinois Decatur SEO 62526

by Norri Sarkisian @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

The post Illinois Decatur SEO 62526 appeared first on cliQthru Marketing.

Google, SSL Certificates, and SEO: What You Should Know

by Laura Lynch @ build/create studios

What Google’s new SSL policy means for your website. You’re probably already familiar with SSL certification from looking at URLs in your address bar. Secure websites are those that begin with HTTPS rather than the standard HTTP. As you can probably surmise, the “S” stands for “secure.” Meanwhile, SSL stands for Secure Sockets Layer, and... read more

The post Google, SSL Certificates, and SEO: What You Should Know appeared first on build/create studios.

A Week of SEO Blunders

by Rebecca Gill @ Web Savvy Marketing

SEO blunders can happen to even the most well intentioned companies. This last week I encountered two cases of multiple SEO mistakes that happened to companies I know well. Seeing it happen to people I like is hard. Having a Come to Jesus SEO moment with people I’m professionally and emotionally invested in is even... Read More

The post A Week of SEO Blunders appeared first on Web Savvy Marketing.

Firm Attorneys Attend Event at the DIA

by Adam Root @ Mitzel Law Group PLC

Attorneys Dennis Mitzel and Richard Zmijewski attended the Financial and Estate Planning Council of Metro Detroit (FEPCMD) meeting held at the Detroit Institute of Arts (DIA) on Tuesday, September 23, 2014.  Graham W. J. Beal, Director of the DIA, spoke to FEPCMD members about current...

An Uncommon Approach Gives Promise to Back Pain Sufferers

by Dr. Bill Davis @ Lazar Spinal Care, P.C.

Back pain is an extremely common condition that doesn't discriminate.  It affects both men and women as well as those who sit a lot for work and those who work on their feet.  It can affect young and old alike.  Of course, the best-case scenario is preventing back pain from occurring through exercise, proper nutrition, [...]

The post An Uncommon Approach Gives Promise to Back Pain Sufferers appeared first on Lazar Spinal Care, P.C..

Google Chrome Warnings Coming In October

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Just the facts…. The Google Chrome browser has a 77% browser market share as of August 2017 per w3schools.com. Google has formally announced that – starting in October 2017 –  they will start showing a ‘Not Secure’ warning on Goole...

The post Google Chrome Warnings Coming In October appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Effective Content Marketing

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Content marketing is being utilized more often these days. This is true for prominent organizations, small businesses, and one-person shop owners all around the world. Why? Because it works!  An official definition for content marketing is: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a […]

The post Effective Content Marketing appeared first on Web Design | Managed Websites and SEO Company.

Remi’s Rebarks – The Importance of Tails (and Long-Tail Keywords)

by Remington Edwards @ Spry Ideas

Tails are very important to dogs. Not only do they communicate our mood, but tails are also used for balance and some dogs even use...

Panda…What do you mean? Google has a Panda?

by michiganseopro @ Michigan SEO PRO

The post Panda…What do you mean? Google has a Panda? appeared first on Michigan SEO PRO.

Illinois Rockford SEO 61108

by Caryn Belaoussof @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

The post Illinois Rockford SEO 61108 appeared first on cliQthru Marketing.

StudioPress Sites: The Who, What, and Why

by Rebecca Gill @ Web Savvy Marketing

This month the Rainmaker Digital team is rolling out a brand new offering called “StudioPress Sites and holy cow they might just have something special here. I’ve long been a fan of StudioPress and the Genesis Framework and was even a beta user for Genesis back in the day. When the Rainmaker Platform arrived I dug into... Read More

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Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

The post Everything You Need to Know Before Advertising Through Social Media appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Content Marketing Evolved

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

We have become an information driven society! Obtaining any data is right at our fingertips. And we are in control of driving search and identifying what it is we seek. Timing is everything! If we have to wait beyond seconds, we simply move on. Opportunities won and lost when timing is involved. Content informs us […]

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Who said the web was fair?

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

How unfair is this…. A prospective customer visits your website for the first time. They notice that the site’s design feels a bit dated. They notice that the website looks ’small’ on their monitor. They notice that the copyright at...

The post Who said the web was fair? appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Swimming the Extra Mile

by Karol Chubb @ Habitat for Humanity of Huron Valley

One man swimmer, Brent Flewelling, is catching the current to swim 7 miles across the Straits of Mackinac and raise $10,000 for Habitat for Humanity of Huron Valley. Brent is set to swim on August 12 at dawn. He will.....

Santa’s Mailbox: November 24 – December 17

by msaa @ Main Street Ann Arbor

Merchants in the Main Street area have decided to once again fund a direct mail route from Ann Arbor to the North Pole! Santa’s mailbox will be open for wish lists on Friday, November 24th, in front of Conor O’Neill’s (318 S. Main St.). All letters received by December 17th will be answered. Please remember [...]

Digital Marketing for Your Kickstarter Campaign

by Melissa Armstrong @ Ingenex Digital Marketing

As a startup, you may have tried to use the power of family, friends and even strangers to help fund your enterprise via crowdfunding. It has become so popular that several online platforms offer startups, nonprofits, and other fund-raisers marketing and fundraising management help. The […]

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Register for April’s SEO Summit

by Rebecca Gill @ Web Savvy Marketing

SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving... Read More

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19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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Are you a Problem Solver or a Problem Finder?

by Jordan Gallant @ CQ Marketing

I recently went to a presentation by Daniel Pink at the University of Michigan’s Ross School of Business. Daniel was the principal speechwriter for former Vice President Al Gore. He is now a public speaker, editor, podcaster and best-selling author. He presented on the topic, “The Mind of the Future: How to Survive an Outsourced, [...]

Digital Marketing Specialist

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Digital Marketing Specialist This posting is for a part-time position Stone Interactive Group is looking for an out-going, energetic, part-time Digital Marketing Specialist. The ideal candidate will be active on social media and must have exceptional phone skills. Responsibilities include...

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Bloomington IL VIP Security Firm

by Executive Security Michigan @

Bloomington VIP Security Firm Serving the entire state: Raven’s experienced Bloomington Illinois VIP Security operators provide high-end VIP security services and personal VIP security in Bloomington and the surrounding areas. Our Bloomington VIP security agents are active duty or former police officers and military personnel working as armed field agents. If you are looking for […]

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d.Diversified And Stone Partner To Launch Next-Generation Website

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

d.Diversified – Michigan’s innovative staffing company – partners with Stone to launch it’s next-generation website. http://www.ddiversified.com/

The post d.Diversified And Stone Partner To Launch Next-Generation Website appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

What the Peanuts Can Teach Us About Content Strategy

by Robin Porter @ Spry Ideas

When you think of content strategy, comic strips probably don’t come to mind. But, why not? This week marked the 67th anniversary of the beloved...

Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

ledog [3:44 PM] just a general FYI for adwords – new ad structure with expanded text (search) ads is 30 / 30 / 80 [3:44] takes a heck of a lot longer to write ads but a greater flexibility /...

The post Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Neck Pain: Understanding It Better and Caring for It Properly

by UCM Social @ Lazar Spinal Care, P.C.

Neck pain varies greatly from mild and annoying to excruciating and painfully limiting movement. Some neck pain dissipates after a day or two, while others experience neck pain on a regular basis. If neck pain is associated with other symptoms, it may suggest a more serious underlying problem that needs attention. What are these symptoms? [...]

The post Neck Pain: Understanding It Better and Caring for It Properly appeared first on Lazar Spinal Care, P.C..

Illinois Valmeyer SEO 62295

by Kalina Koller @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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Illinois Chicago SEO 60614

by Devonne Neugeboren @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

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Keystone Media is NEF Featured Stakeholder Member

by annie @ Keystone Media

Keystone Media has been selected the New Enterprise Forum’s (NEF) featured Stakeholder member for July 2016. The NEF mission is to link entrepreneurs with management expertise, joint venture partners, business… read more →

SEO Companies In Michigan | Ann Arbor

SEO Companies In Michigan | Ann Arbor


Web Flux Marketing

Michigan SEO Companies selection can be difficult. Web Flux takes a strategic Geo Targeted approach when tackling your Local SEO Rankings.

Stone Launches New Site for ImageVision, Inc.

by Louis Davis @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone is proud to announce the launch of a new responsive website for Texas-based ImageVision, Inc., a manufacturer of steel control room furniture for industrial, commercial, and security applications. In a press release, ImageVision CEO and Founder Dave Renfro said that, “We take tremendous...

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Is Your Website the Complete Package?

by Kevin Anger @ Spry Ideas

  Outer Beauty (Design) Let’s start by putting your website in front of a mirror. If the mirror could talk (think Sleeping Beauty), would it...

How to Use Email Segmentation in Your Marketing Strategy

by Laura Lynch @ build/create studios

Splitting your email lists into more targeted segments can improve your results. Email marketing is still a key strategy for many businesses—B2B and B2C alike. It’s a great way to stay front-of-mind with your customers, educate them about your products or your industry, help them find solutions to their business needs, and update them about... read more

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Keep Your Website Healthy With a Support Plan from Michael the Tech Guy

by Josh Sholder @ Michael the Tech Guy

For a small business website to remain healthy, it requires ongoing maintenance. This maintenance consists of updating existing content, adding new content, blog post creation, WordPress/theme/plugin updates, and regular backups of your site. By keeping the content fresh you give your visitors something new each time they browse your site. Updating WordPress and performing regular […]

Habitat for Humanity of Huron Valley Raises Walls on New Home

by Karol Chubb @ Habitat for Humanity of Huron Valley

ANN ARBOR, MI (September 28, 2017) – Habitat for Humanity of Huron Valley (Habitat Huron Valley) will be raising the walls of a new home on Oct. 6, 2017, for the first time in 4 years. Mitsubishi Motors R&D America.....

The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

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New Federal Law May Require Amending LLC Operating Agreements

by Richard Zmijewski @ Mitzel Law Group PLC

The Bipartisan Budget Act of 2015  was signed by the President Obama on November 2, 2015 which changes the law involving partnership audits conducted by the IRS for tax years beginning after Dec. 31, 2017.  This will affect those limited liability companies that are taxed as...

Contact our Michigan Marketing Agency

Contact our Michigan Marketing Agency


CQ Marketing

Contact Our Michigan Marketing Agency Ann Arbor, Michigan Marketing Services 877-887-7611 information@clarityqst.com 118 S. Main St. Ann Arbor, MI 48104 Send us your questions or request a quote for marketing services.We will get back to you soon.

Michigan Website Design and SEO | Web Savvy Marketing

Michigan Website Design and SEO | Web Savvy Marketing


Web Savvy Marketing

Web Savvy Marketing is a Michigan website design firm that specializes in WordPress web design, premium Genesis themes, and SEO consulting.

Firm Attorneys Selected as 2016 Super Lawyers

by Richard Zmijewski @ Mitzel Law Group PLC

Attorneys Dennis Mitzel and Richard Zmijewski were again recognized as the best lawyers in Michigan.  Dennis Mitzel was selected as a Super Lawyer in the practice area of Estate Planning & Probate.  Dennis has been nominated and appeared on this list since 2006.  Richard Zmijewski...

Ann Arbor MI Organic SEO Services-Drive Traffic to Your Site

Ann Arbor MI Organic SEO Services-Drive Traffic to Your Site


Michigan SEO Experts|Proven Internet Marketing Strategies|Expert Web Design|SEO Consulting

You found this page using the Power of SEO looking for Ann Arbor MI SEO Service Companies. We drive traffic to your website via Organic SEO best practices.

Wisconsin Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Wisconsin Shipping & Packaging Supplies Wisconsin shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Wisconsin shipping and packaging supply company serving all of Wisconsin and the United States. We […]

Michigan Inbound Marketing Agency - Ingenex Digital Marketing

Michigan Inbound Marketing Agency - Ingenex Digital Marketing


Ingenex Digital Marketing

Inbound Marketing Agency and Hubspot Partner Agency focused on Inbound Marketing for Higher Ed, Franchise, B to B, Startups and more in Ann Arbor, Michigan

Recent Google Algorithm Updates (ICYMI)

by Melissa Armstrong @ Ingenex Digital Marketing

Ah, Google: so open and transparent. Yet so secretive! When it comes to changes to its algorithm, the search engine can be mysterious and sneaky, tweaking that algorithm incrementally (sometimes) yet at other times making a huge announcement and hullabaloo regarding massive changes. (Remember Panda?) […]

The post Recent Google Algorithm Updates (ICYMI) appeared first on Ingenex Digital Marketing.

Indianapolis Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Indianapolis Shipping & Packaging Supplies Indianapolis shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Toledo shipping and packaging supply company serving all of Indianapolis and the United States. We […]

Columbus Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Columbus Shipping & Packaging Supplies Columbus shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Columbus shipping and packaging supply company serving all of Columbus and the United States. We […]

Midnight Madness: Friday, December 1st

by msaa @ Main Street Ann Arbor

A holiday tradition in downtown Ann Arbor! Stores open late! Holiday Sales! Santa Claus and Miss Washtenaw County will be roaming the sidewalks in the Main Street area, along with various outdoor entertainers and performances, from 7-9pm. Don’t miss these great holiday deals from your favorite downtown businesses!! Full list of participating businesses and their [...]

Why We Use Lynda.com For Our Continued Education

by Michael Murphy @ Michael the Tech Guy

Why We Use Lynda.com At Michael the Tech guy, we realized continued education had to be built into the foundation of our business. The two main obstacles we faced were class affordability and flexibility. After some trial and error, we have found lynda.com to be the perfect training solution for our website design business.   […]

Digital Marketing Training in Ann Arbor,MI-USA|Eduscil

Digital Marketing Training in Ann Arbor,MI-USA|Eduscil


Eventbrite

Digital Marketing Certified Associate TrainingThe course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook. It includes Mimic Pro simulations to augment the concepts learned via virtual experience.Eduscil is conducting 4 days Digital Marketing Training in all major cities in United States.Register for this 4 day Digital Marketing training (Live Virtual classroom training course-Instructor Led), spread over one weekday and clear the Digital Marketing Exam from an expert trainer. Features of Digital Marketing Training: Online Interactive classroom training session spread over one weekends/weekdaysSimulated Digital Marketing practice testAnswers and explanations for all the practice questionsLearn from an Digital Marketing expert TrainerGet 32 Contact Hours PDU certificateExamination fees included100% Digital Marketing Exam pass back guaranteeCase studies in the classroom training sessionLife time access to Digital Marketing recorded sessionGlobal Approvals and AccreditationConvenient classroom and online coursesCourses conducted across the globe For more information about our Digital Marketing training, please e-mail support@eduscil.com or Call Now! On +1 (713) 239 3167 | +1 (713) 239 3241We also deliver onsite training for corporate groups. Contact us for group/corporate discount.5.00% for 3-4 people10.00% for 5-9 people15.00% for 10 and above peopleVisit us at Digital Marketing Training to know more about our certification training courses in Program Management, ITIL, IT Service Management, Quality Management, Agile, Scrum, and related fields.We conduct Digital Marketing Training courses in Phoenix, Charlotte, Minneapolis, Boston, Chicago, Houston, Phoenix, Chicago, Washington, Los Angeles, Washington, Indianapolis, Dallas, San Diego, Baltimore and Richmond around USA... Please visit us at http://www.eduscil.com/ to know more about our professional certification training courses in India and across the globe.Please Contact Eduscil Solutions LLC:E-mail: support@eduscil.com or tony@eduscil.comWebsite: www.eduscil.comCall Us Now!: USA: +1 (713) 239 3167 | +1 (713) 239 3241

Logic Solutions attends 2017 UM-SJTU Joint Institute Summer Capstone Design Expo

by Haley Fox @ Logic Solutions

On August 9, 2017, University of Michigan-Shanghai Jiao Tong University’s Joint Institute 2017 Summer Design Expo was a smashing success. At the exhibition, students from the Joint Institute presented more ...

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The Ark – Where Music Lives

by msaa @ Main Street Ann Arbor

The Ark, 316 S. Main Street, is Ann Arbor’s nonprofit home for acoustic music. Considered one of the top music clubs in the world, The Ark is renowned for the quality and breadth of its programming. The Ark is an intimate 400-seat club presenting performers who fall into the wide-ranging genres of folk and roots [...]

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

The post Welcome to the Long Tail Logic Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

How to Get Sciatica Relief – One Simple Solution in Ann Arbor, MI

by UCM Social @ Lazar Spinal Care, P.C.

Sciatica is not easy to cope with and is unable to be ignored. The sciatic nerve begins in the lower back and travels through the buttocks, branching off into each leg. Sciatica is known for pain, tingling, and burning along the pathway of the nerve, and it often gets worse when one stands, squats, or [...]

The post How to Get Sciatica Relief – One Simple Solution in Ann Arbor, MI appeared first on Lazar Spinal Care, P.C..

Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem

by Eric Lynch @ build/create studios

There are agencies all over the Internet either promising rankings results (the ones you obviously should run from) or at least can show that they’ve done the work to increase a company’s search term rankings. The latter is perfectly fine, and we do it. Reputable SEO agencies should show their work. But there’s a slight... read more

The post Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem appeared first on build/create studios.

Getting Maximum Exposure with Video SEO on YouTube

by Rebecca Gill @ Web Savvy Marketing

I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is – an SEO superpower. Once I moved past my avoidance, I dug into video... Read More

The post Getting Maximum Exposure with Video SEO on YouTube appeared first on Web Savvy Marketing.

Illinois Waterloo SEO 62298

by Angelle Allman @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

The post Illinois Waterloo SEO 62298 appeared first on cliQthru Marketing.

Illinois Mc Leansboro SEO 62859

by Janaya Konheim @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

The post Illinois Mc Leansboro SEO 62859 appeared first on cliQthru Marketing.

How to Make Content Distribution Part of Your Marketing Plan

by Laura Lynch @ build/create studios

How to use distribution channels like LinkedIn and Medium in your content strategy. So you’ve made progress with your content marketing. You have a blog going, you share your posts on a few social media platforms, and you’re seeing some results. But you want to see more. Blogging is the bread and butter of any... read more

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The Ultimate Website Redesign SEO Checklist

by Rebecca Gill @ Web Savvy Marketing

This week I had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition. Right away I replied that this was a fabulous question. We then chatted... Read More

The post The Ultimate Website Redesign SEO Checklist appeared first on Web Savvy Marketing.

Search Engine Optimization – Climbing the SERP’s

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

What is SEO? Search Engine Optimization is an internet, digital, marketing strategy that considers how search engines work and what people search for day to day. It strives to get information out and traffic in. SEO helps to improve the volume and quality of traffic to websites. It complements other tactics such as social media […]

The post Search Engine Optimization – Climbing the SERP’s appeared first on Web Design | Managed Websites and SEO Company.

Champaign IL VIP Security Firm

by Executive Security Michigan @

Champaign VIP Security Firm Serving the entire state: Raven’s experienced Champaign Illinois VIP Security operators provide high-end VIP security services and personal VIP security in Champaign and the surrounding areas. Our Champaign VIP security agents are active duty or former police officers and military personnel working as armed field agents. If you are looking for […]

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19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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Online Reputation: Advantage or Deterrent?

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Your online reputation IS everything! It all begins from first impressions and progresses from there. Maintaining a good reputation is important for business, and is something we should always be mindful of. How do you handle a subpar reputation online? That’s a tough one! It’s hard to repair, but with diligent work, it can be […]

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Remi’s Rebarks – Tracking Customers with Content Strategy

by Remington Edwards @ Spry Ideas

While Bloodhounds get all the glory for their tracking abilities, many other dog breeds, such as Great Danes are excellent trackers. I take pride in...

Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

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10 Simple Ways to Spark Creativity

by Jordan Gallant @ CQ Marketing

Humans are creatures of habit, and we tend to stick to consistent daily work routines. By challenging yourself in small ways, you can wake up your creative side and come up with fresh ideas! Here are ten simple ways to spark creative energy: Try something you've never done before Find links between seemingly unrelated things Go [...]

Raising Walls For the Hickman Family’s Future Home

by Karol Chubb @ Habitat for Humanity of Huron Valley

On Oct. 6, 2017, Habitat Huron Valley raised the walls of a new home for the first time in 4 years. Mitsubishi Motors R&D America (Mitsubishi) employees volunteered between 9am – 4pm to raise the walls on the Hickman Family’s.....

Michigan Inbound Marketing Agency – The Whole Brain Group

Michigan Inbound Marketing Agency – The Whole Brain Group


Michigan Inbound Marketing Agency | The Whole Brain Group

Marketing plans for manufacturing companies developed by our Michigan-based team. HubSpot agency partners specializing in digital marketing and web design.

SEO Strategy: Should You Target Multiple Keywords Per Page?

by Laura Lynch @ build/create studios

What’s the better strategy: targeting multiple keywords per page, or just one? I wanted to tackle a super nerdy question today that gets into some of the nitty-gritty dilemmas at the heart of SEO. Namely: how many keywords should you use on a page? Keyword research is a complicated subject. Finding good target keywords, and... read more

The post SEO Strategy: Should You Target Multiple Keywords Per Page? appeared first on build/create studios.

Work Abroad

by huronvalley @ Habitat for Humanity of Huron Valley

Click here to support our journey to Guatemala! Did you know that for every home that Habitat renovates in Washtenaw County, we sponsor one abroad? That means that your support not only helps families right here in our community, but.....

Why Every Business Should Be Concerned About Online Reviews

by Michael Murphy @ Michael the Tech Guy

At Michael the Tech Guy we push the importance of online review and recommendation management to all of our customers; both current and prospective. The speculative ship has passed when it comes to a successful businesses taking a proactive approach to their online reviews – it is docked in the harbor and is here to […]

Content Optimization: Getting Results with Blogs, Webpages & More

by Katie Gerweck @ Pure Visibility

If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares -- but only if it’s done correctly.

The post Content Optimization: Getting Results with Blogs, Webpages & More appeared first on Pure Visibility.

Remi’s Rebarks – Overcoming Your Content Marketing Fears

by Remington Edwards @ Spry Ideas

Given my size, you would think that not much scares me, but you’d be wrong. I’m frightened by little dogs with big snarls (it’s about...

Detroit Bodyguard Service

by Executive Security Michigan @

Detroit Bodyguard Service Serving the entire state: Raven’s experienced Detroit Michigan Bodyguards provide high-end close protection bodyguard services and personal VIP security in Detroit and the surrounding areas. Our Detroit bodyguard agents are active duty or former police officers and military personnel working as armed field agents. If you are looking for the best bodyguard […]

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Keystone Redesigns CPI Data Website

by annie @ Keystone Media

Keystone Media announces the launch of a newly redesigned website for CPI Data. The new CPI Data website is the second website Keystone has designed for them. The new responsive… read more →

Announcing SEObits – A New SEO Podcast

by Rebecca Gill @ Web Savvy Marketing

Many years ago I had a friend suggest I launch a podcast. I dismissed it and dismissed the idea each time someone else mentioned the same idea to me. In my mind there were tons of podcasts in the WordPress industry and I just didn’t want to be another one. Then over the 18 months... Read More

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MI-SBDC and Logic Solutions host workshop on mobile app development for non-technical entrepreneurs

by Jennifer Pan @ Logic Solutions

FOR IMMEDIATE RELEASE The Michigan Small Business Development Centers Southeast Region and Logic Solutions, Inc. will host an informative workshop on mobile app development for non-technical entrepreneurs. Livonia, MI – ...

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Ann Arbor SEO | cliQthru Digital & Search Engine Marketing Firm

Ann Arbor SEO | cliQthru Digital & Search Engine Marketing Firm


cliQthru Marketing

Ann Arbor Search Engine Optimization | Call Us 312.248.7078 | Generate More Customers For Your Business And Increase Your ROI

Lazar Spinal Care Takes Unique Approach to Fibromyalgia Care

by UCM Social @ Lazar Spinal Care, P.C.

Fibromyalgia is a condition that is on the rise.  It is characterized by widespread body aches and pains, extreme fatigue, poor sleep, and mental cloudiness.  It is most common among women who are young to middle-aged, though it can certainly occur in men and children. Research on fibromyalgia suggests that it is a pain sensitivity [...]

The post Lazar Spinal Care Takes Unique Approach to Fibromyalgia Care appeared first on Lazar Spinal Care, P.C..

Fibromyalgia and Central Sensitization

by UCM Social @ Lazar Spinal Care, P.C.

Fibromyalgia is a chronic condition that causes widespread pain and tenderness along with extreme fatigue and sleep issues.  It is 7 times more common among women and typically occurs in younger to middle-aged women.  When you are dealing with a chronic pain condition, it can affect nearly every facet of life such as self-care, the [...]

The post Fibromyalgia and Central Sensitization appeared first on Lazar Spinal Care, P.C..

Organic Strategy to Improve SEO Ranking

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

The public conducts numerous searches online and offline to obtain both goods and services, and they are doing so now more than ever. Individuals have more opportunities to execute them as well. They can type or talk these days to find what they need to know. Some online searches are with the intention to find […]

The post Organic Strategy to Improve SEO Ranking appeared first on Web Design | Managed Websites and SEO Company.

Illinois Peoria SEO 61601

by Angelle Allman @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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MSAA General Membership Meeting: Thursday, October 5th, 8am @ Conor O’Neill’s

by msaa @ Main Street Ann Arbor

MAIN STREET AREA ASSOCIATION MEMBERSHIP MEETING SUMMARY October 5th, 2017 Those present: Tom Murray and Caroline Kaganov, Conor O’Neill’s; Rita Jourdan, Cherry Republic; Ron Stevens, Small Business Development Center; Becky Ashcraft, Ann Arbor Area Transportation Authority; Doug Martelle, Jamie Giordano and Brad Paddock, Ann Arbor Police Department; Mark Passerini, Om of Medicine; Carl Ent and [...]

New Features on the HIMSS Exhibit Floor

by Brian Shilling @ CQ Marketing

HIMSS is promising some new, innovative learning opportunities on the show floor this year in Las Vegas. Are you gearing up for HIMSS18? There's lots to do before the big show! Stay on track with our Countdown to HIMSS: Marketing Survival Guide. Check out this aerial time lapse of the building of HIMSS17.

An Unconventional Hiring Team

by Shasta Grifka @ West Washtenaw Business Association

Introduction Something I often hear from business leaders is that they really want to include their team (give them responsibilities and have a structure for accountability), but hiring is quite difficult to hand off. Recognize, though, it would be a mistake to totally divest yourself of the process. Don’t just hand it off. Employ your… Read More»

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Digital Marketing & Content Advantages

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Have you ever heard of a buying cycle? It exists. For online consumers to make any purchasing decisions, there are multiple steps leading up to it. First there is awareness, a person has a problem or a need that must be met. Next comes research as a solution is investigated (online) and sought. Following this […]

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Illinois Sailor Springs SEO 62879

by Lauryn Corsano @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

The post Illinois Sailor Springs SEO 62879 appeared first on cliQthru Marketing.

.NET Developer Ann Arbor

by CyberTechAdmin13 @ Cybertech

The post .NET Developer Ann Arbor appeared first on Cybertech.

Retaining & Growing Your Customer Base Through User Experience (UX)

by annie @ Keystone Media

New Speaking Engagement on UX Annie Wolock will speak at the Meetup: eCommerce Ann Arbor on ‘Retaining & Growing Your Customer Base Through User Experience‘ The Details: Wednesday, April 20, 2016… read more →

Search Engine Optimization (SEO) | Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer

Search Engine Optimization (SEO) | Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer


Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer

SEO - Our team provides Search Engine Optimization (SEO) to help your website achieve top rankings in Google Searches and in other major search engines.

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions


Logic Solutions

Michigan leading full-service web development & consulting company. Custom website design, responsive design, SEO & social media strategy. Located in Ann Arbor, MI.

Pantothen Selects Stone to Redesign Consumer Site

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Pantothen – the all-natural acne solution – selects Stone to redesign successful consumer marketing site . http://www.pantothen.com/

The post Pantothen Selects Stone to Redesign Consumer Site appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Chicago Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Chicago Shipping & Packaging Supplies Chicago shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Chicago shipping and packaging supply company serving all of Chicago and the United States. We […]

April’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Ever feel like you can’t keep up with Facebook’s newest analytics tools and features? Worried about discovering a new Google algorithm after it’s too late? We’re here to help. Every month, the ever-dynamic field of digital marketing experiences shake-ups. We track and...

The post April’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

Lead Generation – Extending Beyond Local

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Lead generation can be defined as, the process of identifying and cultivating potential customers for a business’s products or services. It is all about finding unique ways to attract people/prospects to your business. Obtaining contact information from interested parties, can transpire to promote and expand that interest into sales. This organic approach is personal. When […]

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Getting Started with Marketing Automation

by Chris Slocumb @ CQ Marketing

A phased strategic approach for small to mid-sized companies While marketing automation (MA) systems and workflows are a regular part of most enterprise marketing departments, many small to mid-market companies have been slow to adopt MA. The reason most companies give for stalling is not the cost of these systems, but how daunting even [...]

MC Hammer Cares About Web Analytics. You Should Too.

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

From You Can’t Touch This to a profound love for web analytics, MC Hammer has had quite a journey in life. But I have to admit his excitement about web analytics is well founded. Without numbers you won’t know how...

The post MC Hammer Cares About Web Analytics. You Should Too. appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Ann Arbor WordCamp: Effective Websites Presentation

by annie @ Keystone Media

On Saturday October 15, 2016 Annie Wolock presented her approach for creating effective websites at Ann Arbor’s WordCamp. Her 15 minute lightning talk relayed the questions one asks to improve… read more →

Upcoming @ Pure Visibility: Social Media Workshop Series

by Pure Visibility @ Pure Visibility

We’re excited to announce our newest series of free social media workshop! These four workshops are designed to help small businesses get the most from their social media efforts, whether paid or free.

The post Upcoming @ Pure Visibility: Social Media Workshop Series appeared first on Pure Visibility.

The Shifting World of SEO in 2016 and 2017

by Rebecca Gill @ Web Savvy Marketing

In 2016 I fell back in love with SEO. I truly did and I didn’t even notice it happening until late in the year. A large part of this transformation was because I saw an increasing need to help people understand what SEO is and why it matters. I spent a great deal of time... Read More

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Is Your Website Responsive or Broken?

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

In today’s digital world, we have information at our fingertips, and many styles for our fingers to do the walking. Whether we use a desktop, laptop, tablet, or smartphone, we can search just about any time and any place. Websites can appear on any of these platforms, but may not be easy to view and […]

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Illinois Broadlands SEO 61816

by Ana Principato @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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Traverse City Bodyguard Service

by Executive Security Michigan @

Traverse City Bodyguard Service Serving the entire state: Raven’s experienced Traverse City Michigan Bodyguards provide high-end close protection bodyguard services and personal VIP security in Traverse City and the surrounding areas. Our Traverse City bodyguard agents are active duty or former police officers and military personnel working as armed field agents. If you are looking […]

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Mitzel Moderates Seminar on Tax Considerations for Estates and Trusts

by Adam Root @ Mitzel Law Group PLC

Attorney Dennis Mitzel will moderate and present at the Institute of Continuing Legal Education (ICLE) seminar: Post-Death Tax Planning and Preparing Fiduciary, Estate, and Gift Tax Returns. Seminar attendees will learn the nuts and bolts of the various tax returns filed for an estate. Dennis’...

Schaumburg IL VIP Security Firm

by Executive Security Michigan @

Schaumburg VIP Security Firm Serving the entire state: Raven’s experienced Schaumburg Illinois VIP Security operators provide high-end VIP security services and personal VIP security in Schaumburg and the surrounding areas. Our Schaumburg VIP security agents are active duty or former police officers and military personnel working as armed field agents. If you are looking for […]

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23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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Lansing Bodyguard Service

by Executive Security Michigan @

Lansing Bodyguard Service Serving the entire state: Raven’s experienced Lansing Michigan Bodyguards provide high-end close protection bodyguard services and personal VIP security in Lansing and the surrounding areas. Our Lansing bodyguard agents are active duty or former police officers and military personnel working as armed field agents. If you are looking for the best bodyguard […]

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Going Up! We’ve been invited to be part of Google Elevator

by Linda Girard @ Pure Visibility

I’m excited and honored to announce that I’ve been invited to take part in Elevator, Google’s new and exclusive business accelerator program for select Google Partner businesses. We’ve been working on so many things here at Pure Visibility, the opportunity couldn’t come at a better time!

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4 eCommerce Lessons to Take Away from Amazon’s Prime Day Success

by Jennifer Pan @ Logic Solutions

Amazon’s third annual Prime Day on July 11, 2017 was a smashing success. What started off as a birthday celebration event on July 15, 2015, Amazon Prime Day is quickly ...

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The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

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Marriage Equality Achieves Top Google Keyword Ranking for State Of Michigan

by annie @ Keystone Media

Keystone Media was selected by the National Marriage Challenge, Dec. 2014, to raise awareness (and funds) for the DeBoer v Snyder legal case. This was one of the lead court cases… read more →

Illinois Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Illinois Shipping & Packaging Supplies Illinois shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Illinois shipping and packaging supply company serving all of Illinois and the United States. We […]

The What and Why of Google Search Console

by Rebecca Gill @ Web Savvy Marketing

Google Search Console is a must have account for owners of blogs and websites. It is critical for SEO because it helps webmasters understand Google’s view of their website or blog. And the great tools inside Google Search Console don’t stop at reporting. Google also provides multiple data points and suggestions for resolving issues you... Read More

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The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

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Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS?

by Rebecca Gill @ Web Savvy Marketing

Until recently, I hadn’t thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. I’m a WordPress girl after all, and in my head, WordPress is the only option. But recently, my private Facebook group has received a number of questions asking about SEO and... Read More

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50 Cabinets in 8 Years

by Karol Chubb @ Habitat for Humanity of Huron Valley

In August 2017, Habitat for Humanity of Huron Valley (Habitat Huron Valley) installed its 50th cabinet set from its partnership with Habitat for Humanity of Michigan and Michigan Department of Corrections (MDOC). The 50 cabinets Habitat Huron Valley have installed.....

Remi’s Rebarks – A Content Strategy for Making Friends and Customers

by Remington Edwards @ Spry Ideas

Believe it or not, some dogs (and people) are afraid of me. It’s true. My new buddy, Winnie, a sweet little Chihuahua, was initially very...

The Best SEO is Human-Based SEO

by Rebecca Gill @ Web Savvy Marketing

This last weekend I the pleasure of speaking at WordCamp Miami. While I was fortunate enough to participate on two business panels, my main presentation was a solo one focused on search engine optimization. If you’d like to review my presentation, you can download the presentation on Sideshare, as well as view the livestream video... Read More

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The Train is A Coming!

by smart @ Lime Tutoring

Vestibulum lacinia aliquam justo, a elementum sem. Ut blandit maximus erat, et vehicula erat. Fusce eleifend mollis fringilla. Donec ante risus, feugiat eu magna ac, ullamcorper iaculis ipsum. Donec vel ante non lacus finibus finibus id ac elit. Donec auctor…

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Effective Websites Workshop

by annie @ Keystone Media

Improve Your Website’s Results Presented by: Annie Wolock, Keystone Media Effective websites not only attract more traffic but they convert that traffic into leads and sales. Plus, they measurably improve… read more →

Understanding the Role of the Spine in Vertigo

by UCM Social @ Lazar Spinal Care, P.C.

Vertigo is a relatively common condition that leaves the affected person feeling as if the world is spinning around them.  It is estimated that as many as 69 million Americans have experienced some form of vestibular condition that's associated with vertigo.  This can have an impact on day-to-day activities and overall quality of life.  A [...]

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Email Anarchy ft. Alex Beaudin

Email Anarchy ft. Alex Beaudin

by @ Step 3: Lessons learned in business, professionalism, and life.

Inbox Zero is dead, Long Live Email Anarchy Or something. Remember when you got AOL in the mid nineties and the flush of excitement hearing that weird voice say “You’ve Got Mail” would bring?  So much so that they even made a bloody movie about it?  No one feels that way about email any more.... read more

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Join Me at SEO Bootcamp OKC!

by Rebecca Gill @ Web Savvy Marketing

This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and... Read More

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How to know if your SEO company is the one

by Pure Visibility @ Pure Visibility

If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, buying links, and guarantees of #1 rankings top...

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Migraines and Sleep – An Important Relationship

by UCM Social @ Lazar Spinal Care, P.C.

Migraines can really sap a person’s energy. Even for a person without them, if you’ve had a busy, exhausting day, you may often feel that you can’t wait to crawl into your comfy bed and go to sleep. Most people recognize that sleep is vital to the proper function of the human body and brain. [...]

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Toyota Takes On Two

by Karol Chubb @ Habitat for Humanity of Huron Valley

In celebration of Toyota Motor North America Research and Development (TMNA R&D) 40th Anniversary here in Michigan, TMNA R&D is sponsoring the future homes of two single moms, Adriana Ponce and Tiffany Cole. Ponce and 6-year-old daughter Ysela moved to.....

Grand Rapids Bodyguard Service

by Executive Security Michigan @

Grand Rapids Bodyguard Service Serving the entire state: Raven’s experienced Grand Rapids Michigan Bodyguards provide high-end close protection bodyguard services and personal VIP security in Grand Rapids and the surrounding areas. Our Grand Rapids bodyguard agents are active duty or former police officers and military personnel working as armed field agents. If you are looking […]

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Mitzel Interviewed by Crain’s Detroit Business

by Adam Root @ Mitzel Law Group PLC

Attorney Dennis Mitzel was recently interviewed for an article discussing pending tax law changes by Crain’s Detroit Business. The article, Coming Tax Changes May Spur Early Gifting, Business Transfers, discusses the impending drop in the lifetime estate/gift tax exemption to $1.1 million from $5.12 million...

Have You Been Listening to SEObits.fm?

by Rebecca Gill @ Web Savvy Marketing

In June I launched a new SEO podcast called SEObits.fm and before I realized it, the summer flew by and twelve episodes have been recorded and published. In case you missed them, here is a list of what I’ve chatted about each week: EP 1: SEO is a Journey and Not a Destination EP 2:... Read More

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Pure Visibility - Internet Marketing Company in Michigan

Pure Visibility - Internet Marketing Company in Michigan


Pure Visibility

Are you looking to maximize ROI from your digital marketing campaigns? Pure Visibility provides expert SEO, PPC, social media and analytics services.

Walker Family Home Dedication

by Karol Chubb @ Habitat for Humanity of Huron Valley

Habitat for Humanity of Huron Valley hosted the Walker Family’s house dedication on Tuesday, Aug. 22. The house was fully sponsored by NSK Americas, Inc. (NSK), a longtime partner of Habitat Huron Valley. Since 2007, NSK, a global supplier of.....

Firm Attorneys Selected by Super Lawyers

by Adam Root @ Mitzel Law Group PLC

Attorneys Dennis Mitzel and Richard Zmijewski were again recognized as the best lawyers in Michigan.  Dennis Mitzel was selected as a Super Lawyer in the practice area of Estate Planning & Probate.  Dennis has been nominated and appeared on this list since 2006.  Richard Zmijewski...

Illinois Madison SEO 62060

by Cosette Feli @ cliQthru Marketing

Finding and deciding on the right SEO company can be worrisome and confusing. There is so much on the line, including your investment and your time. You want your money to be effective in earning you rankings online and your competitors are passing you by each second you wait. Each day that passes your competition is[...]

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Ann Arbor Bodyguard Service

by Executive Security Michigan @

Ann Arbor Bodyguard Service Serving the entire state: Raven’s experienced Ann Arbor Michigan Bodyguards provide high-end close protection bodyguard services and personal VIP security in Ann Arbor and the surrounding areas. Our Ann Arbor bodyguard agents are active duty or former police officers and military personnel working as armed field agents. If you are looking […]

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SEO Competitive Research Is Vital to Your Marketing Efforts

by Rebecca Gill @ Web Savvy Marketing

SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both... Read More

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23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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Aurora IL VIP Security Firm

by Executive Security Michigan @

Aurora VIP Security Firm Serving the entire state: Raven’s experienced Aurora Illinois VIP Security operators provide high-end VIP security services and personal VIP security in Aurora and the surrounding areas. Our Aurora VIP security agents are active duty or former police officers and military personnel working as armed field agents. If you are looking for […]

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Home - Lazar Spinal Care, P.C. - Upper Cervical Chiropractor in Ann Arbor

Home - Lazar Spinal Care, P.C. - Upper Cervical Chiropractor in Ann Arbor


Lazar Spinal Care, P.C.

If you’re ready to live your fullest life, visit Dr. Jonathan Lazar, Upper Cervical Chiropractor in Ann Arbor, at Lazar Spinal Care, P.C.

Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design

by Emily Drier @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has begun work on a new website design for Magis Fundraising, an Ohio-based fundraising management company. The site is scheduled to launch Summer of 2010.

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How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest

by Pure Visibility @ Pure Visibility

SEO professionals, social media strategists, and site analysts alike can sympathize with the struggle of unordered data lists. Despite the promise and allure of “all-in-one” data aggregators, many multivariable data reports require the use of multiple tools and websites in conjunction.

The post How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest appeared first on Pure Visibility.

Indiana Shipping & Packaging Supplies

by Michigan Packaging Co @ Performance Packaging Supply Michigan

PERFORMANCE PACKAGING IS LOCATED IN SOUTHEAST MICHIGAN, AND SERVES THE ENTIRE USA. Indiana Shipping & Packaging Supplies Indiana shipping and packaging supply company. Your one stop shop for all your janitorial shipping & packaging supply needs. We are a premier Indiana shipping and packaging supply company serving all of Indiana and the United States. We […]

Is Your Social Audience Listening?

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Social media marketing is effective, affordable, and it doesn’t matter whether it involves a large company or a small one. The goal is to place an effective message in front of your targeted audience, generate engagement, and then track and measure it all. It is important to always keep focused on the company’s goals and […]

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How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

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How to Spend Your 2018 Franchise Development Marketing Budget

by Ingenex @ Ingenex Digital Marketing

Whether you’re just starting to develop your franchise opportunity or you’ve been offering it to entrepreneurs for years, marketing your franchise no doubt has always been at the forefront of your mind and efforts. But marketing today constantly changes. In fact – we can practically […]

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Rockford IL VIP Security Firm

by Executive Security Michigan @

Rockford VIP Security Firm Serving the entire state: Raven’s experienced Rockford Illinois VIP Security operators provide high-end VIP security services and personal VIP security in Rockford and the surrounding areas. Our Rockford VIP security agents are active duty or former police officers and military personnel working as armed field agents. If you are looking for […]

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Stone Launches New Website Design for Hyundai

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has launched the new HATCI site for HMG (Hyundai Motor Group), a top five global OEM. HATCI is HMG’s design, technology and engineering headquarters for North America. Stone helped to properly showcase Hyundai America Technical Center as...

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