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Website Design Saline Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

As a small business owner in Saline, Michigan you probably have come to realize that it's important to have a website. However, most small business owners in Saline, Michigan are taken back by the initial complexity of creating a website. We wanted to give you a guide to help make the process of creating your [...]

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Michigan Mechanical Services – #1 Mechanical Service Contractor

by Mike Stover @ Manufacturing SEO & Web Design Blog

We’d like to thank Michigan Mechanical Services of Taylor, MI for trusting us with their website redesign. Michigan Mechanical Services is the industry leader for service and repair of industrial equipment. Michigan Mechanical Services is the preferred service contractor for the following industries Steel Manufacturing Metal Stamping Steel Processors Power Generation Auto Manufacturing Mining Oil […]

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4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Print Mail Marketing - Saline, MI.

Process Engineering: rebalancing a mechanical assembly line to increase efficiency and productivity

by Davina McDonnell @ Saline Lectronics

As discussed in previous posts, Saline Lectronics process engineers are the magicians behind the curtains actualizing the ideal manufacturing process for each circuit board assembly that we build. Our process engineers are responsible for optimizing manufacturing operations to help the assembly process flow as smoothly as possible. As process engineers, our team is responsible to “de-bottleneck” areas – in other ...

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The post Process Engineering: rebalancing a mechanical assembly line to increase efficiency and productivity appeared first on Saline Lectronics.

You Might Be Wasting Most of Your Marketing Budget… Here’s Why

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Point blank, if you are spending money on marketing you are doing it wrong. When you learn the smarter way to view your advertising budget, you’ll see instant results. (Don’t feel too bad, I’m a career marketer who only recently got himself together.) Effective marketing dollars are not spent but invested. Let’s take a look at how viewing your budget ... Read more

How to Improve Design of Your Website For Better Use

by Adxotic @ Adxotic Online Marketing Services

Should you improve design for your website? If you aren’t sure, then check this out: Online viewers only need 50 milliseconds to decide whether or not they should leave your website. 94% of the time, these first impressions are actually design related. Website design goes beyond just the appearance of your website, it is also…

Remi’s Rebarks – Tracking Customers with Content Strategy

by Remington Edwards @ Spry Ideas

While Bloodhounds get all the glory for their tracking abilities, many other dog breeds, such as Great Danes are excellent trackers. I take pride in...

Content Optimization: Getting Results with Blogs, Webpages & More

by Katie Gerweck @ Pure Visibility

If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares -- but only if it’s done correctly.

The post Content Optimization: Getting Results with Blogs, Webpages & More appeared first on Pure Visibility.

SEO Website Design: How to Use SEO Elements for Smart Web Design

by Adxotic @ Adxotic Online Marketing Services

Are you a small to medium-sized business thinking about web design and SEO? Your online presence can be a major factor in the growth and success of your business! But do you know how to use SEO elements for smart web design? Or maybe, do you have no idea where to start? We can help! When it…

Search Engine Optimization (SEO) - My Web Maestro

Search Engine Optimization (SEO) - My Web Maestro


My Web Maestro

Search Engine Optimization (SEO) If your website needs to do more than just act as a company brochure, you are likely to start needing to compete for placement in search engines. Learning about, and staying up to date with the practices and policies of the various search engines on the Web takes time and expertise. While there are plenty of … read more

MI-SBDC and Logic Solutions host workshop on mobile app development for non-technical entrepreneurs

by Jennifer Pan @ Logic Solutions

FOR IMMEDIATE RELEASE The Michigan Small Business Development Centers Southeast Region and Logic Solutions, Inc. will host an informative workshop on mobile app development for non-technical entrepreneurs. Livonia, MI – ...

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The post MI-SBDC and Logic Solutions host workshop on mobile app development for non-technical entrepreneurs appeared first on Logic Solutions.

eBay Business Supply Begins B2B Manufacturing & Tool Sales

by Mike Stover @ Manufacturing SEO & Web Design Blog

Another possible sales channel for manufacturing and industrial B2B sales expands eBay Inc. last week announced a significant combining and rebranding of several different eBay business-to-business (B2B) offerings, bringing them all under one umbrella the company calls eBay Business Supply. The eBay B2B offerings now encompassed under eBay Business Supply are: Business & Industrial, SAP […]

The post eBay Business Supply Begins B2B Manufacturing & Tool Sales appeared first on Manufacturing SEO & Web Design Blog.

Upcoming @ Pure Visibility: Social Media Workshop Series

by Pure Visibility @ Pure Visibility

We’re excited to announce our newest series of free social media workshop! These four workshops are designed to help small businesses get the most from their social media efforts, whether paid or free.

The post Upcoming @ Pure Visibility: Social Media Workshop Series appeared first on Pure Visibility.

Getting on the First Page of Google with Your Web Design

by Adxotic @ Adxotic Online Marketing Services

In our previous post on Why SEO is important to a business, we revealed that 91% of users don’t make it past the first page of Google when searching the web. Improving your search rank is the best method of increasing organic traffic to your website. With 32.5% of all traffic going to the first…

Recap of Gateway ’17 Event

by Haley Fox @ Logic Solutions

Logic Solutions recently attended Gateway ‘17, an event held by the Chinese eCommerce powerhouse Alibaba in Detroit. The premier North American conference was attended by many well-known names, including Jack ...

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Website Design Bedford Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Choosing a content management system within Bedford, Michigan can be daunting, but we're here to guide with innovation! We want to give you some insight on making the right choice. WHAT YOU SHOULD LOOK FOR: • Support- With open source content management systems you could be restricted to basic product patches. However, the CMS could possibly [...]

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An Unconventional Hiring Team

by Shasta Grifka @ West Washtenaw Business Association

Introduction Something I often hear from business leaders is that they really want to include their team (give them responsibilities and have a structure for accountability), but hiring is quite difficult to hand off. Recognize, though, it would be a mistake to totally divest yourself of the process. Don’t just hand it off. Employ your… Read More»

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Search Engine Optimization Blogging

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic. But how can you make your blog worth …

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DesignHub Develops New Website for Oberon Technologies

by Chris Kochmanski @ DesignHub, Inc.

DesignHub has designed and developed the new website for Oberon Technologies, Inc., the Michigan-based provider of systems integration, consulting, and implementation services for content creation, management, publishing, and delivery. DesignHub’s services to Oberon Technologies included site planning, design of the user … Continue reading

Hashtags Turn 10: 3 Tips to Use Them Effectively

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.… [Read More]

The post Hashtags Turn 10: 3 Tips to Use Them Effectively appeared first on Allegra Print Mail Marketing - Saline, MI.

Pure Visibility - Internet Marketing Company in Michigan

Pure Visibility - Internet Marketing Company in Michigan


Pure Visibility

Are you looking to maximize ROI from your digital marketing campaigns? Pure Visibility provides expert SEO, PPC, social media and analytics services.

AA Tanks – Hydropneumatic Tanks NEW SITE LAUNCH

by Mike Stover @ Manufacturing SEO & Web Design Blog

AA Tanks – Hydropneumatic Tanks Launches Leading Edge Website. Being the foremost authority in industrial tanks; AA Tanks has always lead in new technology. They proved this yet again with the launch of a new website. We first started working with AA Tanks 13 years ago on their very first website. This new website is their […]

The post AA Tanks – Hydropneumatic Tanks NEW SITE LAUNCH appeared first on Manufacturing SEO & Web Design Blog.

What the Peanuts Can Teach Us About Content Strategy

by Robin Porter @ Spry Ideas

When you think of content strategy, comic strips probably don’t come to mind. But, why not? This week marked the 67th anniversary of the beloved...

Client Testimonial: Vie Fitness & Spa

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

I just got an email from one of my favorite clients, Heather Co-Owner of Vie Fitness & Spa. Yes, all of our clients are favorites, but I know they’d admit that their businesses aren’t always as fun and exciting as Vie. 🙂 I’ve personally taken a very hands on approach with Vie, mixing quite a ... Read more

Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

ledog [3:44 PM] just a general FYI for adwords – new ad structure with expanded text (search) ads is 30 / 30 / 80 [3:44] takes a heck of a lot longer to write ads but a greater flexibility /...

The post Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

MC Hammer Cares About Web Analytics. You Should Too.

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

From You Can’t Touch This to a profound love for web analytics, MC Hammer has had quite a journey in life. But I have to admit his excitement about web analytics is well founded. Without numbers you won’t know how...

The post MC Hammer Cares About Web Analytics. You Should Too. appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

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4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

The post 4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan appeared first on Allegra Print Mail Marketing - Saline, MI.

Website Design Dexter Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Small businesses within Dexter, Michigan can benefit from a custom website design in many ways. But first, we want to elaborate on why it's important to have a professional website design team work for you. Most clients we work with always have the question, "Why do I need to pay for a website design when [...]

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Is Online Privacy Even a Thing Anymore?

by webmaestro @ My Web Maestro

Quick answer: not really. In today’s Internet embedded world, it’s literally amazing (in the original definition and sense of the word) what can be known about you. If you’re a small business owner, you’re probably in a bit of a “middle of the fence” zone on the issue… on one hand, you’re a person. Likely a person who doesn’t like … read more

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Embrace Abundance: There’s More Where That Came From

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

I can’t deal with people that have a scarcity mindset. I know I’m unfairly judging people, but I can’t help it. When someone shows that they have chosen scarcity over abundance, I politely tune out. You’re either riding for abundance & prosperity, or scarcity & crabs in a bucket. There’s rarely in between, and both ways of thinking ... Read more

Who is a Good Client for Overflow Marketing?

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Wondering if working together might be a good idea? We’d love to speak with you and discuss having you apply to one of our programs, but first let’s take a look at who makes a good client for working with Overflow. We only work with second stage companies that are successful, but looking for more ... Read more

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

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10 Ways Content Can Improve Your SEO | Spry Ideas

10 Ways Content Can Improve Your SEO | Spry Ideas


Spry Ideas

Get some quick tips on how Content can help improve your SEO. Spry Ideas Creative Services can take your web design and use tools and techniques to build SEO.

Job Opening: Manufacturing General 

by Davina McDonnell @ Saline Lectronics

Looking to work for a technologically-advanced electronic contract manufacturer? We’re hiring! We are currently looking for hard-working and dependable individuals, as well as detail oriented, for a variety of openings on both first and second shifts. Current open positions are for both experienced PCB assembly technicians as well as entry-level candidates. Openings include machine operators, set-up and cycle counting personnel, ...

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Grow Your Own Training Programs

by Davina McDonnell @ Saline Lectronics

Originally published in i-Connect007’s SMT Magazine May Issue here. Introduction With more than 3,000,000 baby boomers retiring, or getting ready to do so, the manufacturing industry is bleeding out—losing talented, skilled, and experienced workers. Without a transfusion of new, even semi-skilled talent, many manufacturing companies are at a loss on how to best recruit the future workforce. Saline Lectronics, an ...

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Logic Solutions attends 2017 UM-SJTU Joint Institute Summer Capstone Design Expo

by Haley Fox @ Logic Solutions

On August 9, 2017, University of Michigan-Shanghai Jiao Tong University’s Joint Institute 2017 Summer Design Expo was a smashing success. At the exhibition, students from the Joint Institute presented more ...

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The post Logic Solutions attends 2017 UM-SJTU Joint Institute Summer Capstone Design Expo appeared first on Logic Solutions.

23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

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Remi’s Rebarks – A Content Strategy for Making Friends and Customers

by Remington Edwards @ Spry Ideas

Believe it or not, some dogs (and people) are afraid of me. It’s true. My new buddy, Winnie, a sweet little Chihuahua, was initially very...

Keystone Media is NEF Featured Stakeholder Member

by annie @ Keystone Media

Keystone Media has been selected the New Enterprise Forum’s (NEF) featured Stakeholder member for July 2016. The NEF mission is to link entrepreneurs with management expertise, joint venture partners, business… read more →

April’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Ever feel like you can’t keep up with Facebook’s newest analytics tools and features? Worried about discovering a new Google algorithm after it’s too late? We’re here to help. Every month, the ever-dynamic field of digital marketing experiences shake-ups. We track and...

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The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

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19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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HVF Partners Launches New Website, Designed and Developed by DesignHub

by Chris Kochmanski @ DesignHub, Inc.

HVF Partners, the wholesale lending division of Huron Valley Financial, Inc., has launched their new website, designed and developed by DesignHub, Inc. Huron Valley Financial is a full-service mortgage banker based in Arbor, Michigan. Since the company’s founding in 1997, … Continue reading

Website Help Monroe Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

As a website owner in Monroe, Michigan, it’s critical to make sure your website doesn’t fall victim to duplicate content! A majority of people running their own website do not understand that search engines trying to index them dislike duplicate content. The key is to manage the duplicate content before it becomes a bigger concern. [...]

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How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

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October Educational Seminar - West Washtenaw Business Association

October Educational Seminar - West Washtenaw Business Association


West Washtenaw Business Association

Marketing Your Business Online – Crash Course! We see it every day – entrepreneurs and small business owners like you struggling to get the word out about their work. That’s not your fault … this stuff is hard! You have to balance the demands of what you do so well with the constant need to… Read More»

Remi’s Rebarks – Overcoming Your Content Marketing Fears

by Remington Edwards @ Spry Ideas

Given my size, you would think that not much scares me, but you’d be wrong. I’m frightened by little dogs with big snarls (it’s about...

Keeping your WordPress plugins up to date

by webmaestro @ My Web Maestro

WordPress is a very powerful and convenient tool for your website to live in. However, if you let the software get too old, it can also become a very easy way for hackers to compromise your website. To increase the odds that you will avoid spam, viruses, and embarrassing defacement, be sure to keep up to date. The main WordPress … read more

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Process Engineering: process optimization and process control solutions to improve accuracy

by Davina McDonnell @ Saline Lectronics

As highlighted in our previous post, Saline Lectronics’ process engineers are the magicians behind the curtains actualizing the ideal manufacturing process for each circuit board assembly that we build. This group is not only responsible for creating systems for new projects, but they also work to improve and optimize current processes in order to increase efficiency as well as overall ...

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Stone Launches New Site for ImageVision, Inc.

by Louis Davis @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone is proud to announce the launch of a new responsive website for Texas-based ImageVision, Inc., a manufacturer of steel control room furniture for industrial, commercial, and security applications. In a press release, ImageVision CEO and Founder Dave Renfro said that, “We take tremendous...

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d.Diversified And Stone Partner To Launch Next-Generation Website

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

d.Diversified – Michigan’s innovative staffing company – partners with Stone to launch it’s next-generation website. http://www.ddiversified.com/

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4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ web presence – Allegra Print Mail Marketing – Saline, MI

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

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How Google Rates Websites For “Quality”.

by Mike Stover @ Manufacturing SEO & Web Design Blog

New SEO Guidelines! Real live people are judging the quality of your website for Google.   Google contracts thousands of people part-time to visit sites, evaluate them, and then include that information in Google’s search algorithm. Search Quality Raters Search Quality Raters are given actual searches to conduct, drawn from real searches that happen on […]

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Milan Area Schools Selects DesignHub to Develop and Place “Schools of Choice” Ads

by Chris Kochmanski @ DesignHub, Inc.

Milan Area Schools has selected DesignHub to develop the media plan and creative concepts for the Southeast Michigan school district’s “Schools of Choice” advertising for the 2017-18 school year. DesignHub has assisted MAS with creative and marketing services for the past … Continue reading

Website Design and Development Monroe Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Servicing Monroe Michigan for web design and development is important to us. Our professionally staffed team knows website design and development. We specialize in WordPress, Joomla, and Drupal Content Management Systems. We also offer website maintenance for Monroe Michigan businesses. This includes but not limited to PHP, JavaScript programming, website marketing consulting and branding [...]

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How to Use Email Segmentation in Your Marketing Strategy

by Laura Lynch @ build/create studios

Splitting your email lists into more targeted segments can improve your results. Email marketing is still a key strategy for many businesses—B2B and B2C alike. It’s a great way to stay front-of-mind with your customers, educate them about your products or your industry, help them find solutions to their business needs, and update them about... read more

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Saline Lectronics: Seamless and intelligent electronics manufacturing

by Davina McDonnell @ Saline Lectronics

Originally posted by Mlive here.  Saline Lectronics, the premier electronics manufacturing and PCB assembly provider in Michigan, has a secret weapon — Smart Factory Lectronics 4.0. This intentionally designed production floor is made up of intelligent machines working together to create a unified production system and seamless electronics manufacturing experience. What are the benefits of the Smart Factory? • Intelligent ...

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Social Media Mania

by webmaestro @ My Web Maestro

As if it wasn’t hard enough finding time to keep your website up to date, now everybody is telling you to create and post to a bunch of social media sites, too. Not enough time in the day, amiright? Like many things, there’s no black and white easy to determine approach to this. That being said, I would like to make … read more

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4 Tips for Creating Engaging B2B Content

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share… [Read More]

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Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

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Estate Sales 48176 - Saline, MI Estate Auctions | EstateSales.org

Estate Sales 48176 - Saline, MI Estate Auctions | EstateSales.org


EstateSales.org

View photos and descriptions of 22 estate sales & auctions happening this week near Saline, Michigan 48176. New estate sales every week.

Behind the curtain – a look inside Saline Lectronics’ process engineering improvements

by Davina McDonnell @ Saline Lectronics

We’re incredibly fortunate at Saline Lectronics – a wide variety of clients trust us to assemble their electronic products. We assemble everything from large military black boxes to intelligent IoT devices. We’ve optimized our organization in such a way that we can successfully adapt to this varied customer base and remain proactive to their ever-changing needs and demands. Our team ...

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2017 is Coming Fast… Have You Made Any New Year’s Resolutions?

by webmaestro @ My Web Maestro

Most of us have done it. Figured out something we wanted to change, swore to change it during a fun, champagne filled evening with friends, and promptly forgotten about it within a week flat. I’m not going to offer any inspired words of encouragement to help you get through your next attempt at personal growth… you’re on your own there. … read more

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Website Development Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Trying to create a personal brand within Michigan is easier than you thought. With the technology we have today anyone can find more information about you on the internet. However, you want that information to be precise, informative, and built on a solid foundation. WordPress can cover all three of those attributes and do much [...]

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How to know if your SEO company is the one

by Pure Visibility @ Pure Visibility

If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, buying links, and guarantees of #1 rankings top...

The post How to know if your SEO company is the one appeared first on Pure Visibility.

Why is Search Engine Optimization Important to a Business?

by Adxotic @ Adxotic Online Marketing Services

Why is Search Engine Optimization Important to a Business? Search engine optimization, often abbreviated as SEO, refers to the variety of techniques that Internet marketers use to make sure a certain page ranks highly on a search engine results page (SERP). In other words, the aim is to ensure that if a person using Google…

Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design

by Emily Drier @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has begun work on a new website design for Magis Fundraising, an Ohio-based fundraising management company. The site is scheduled to launch Summer of 2010.

The post Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions


Logic Solutions

Michigan leading full-service web development & consulting company. Custom website design, responsive design, SEO & social media strategy. Located in Ann Arbor, MI.

DesignHub Helps Launch Four Websites for Evigia Systems and Related Businesses

by Chris Kochmanski @ DesignHub, Inc.

DesignHub has helped Evigia Systems, Inc. launch two new websites: one for its flagship business in technology and solutions for the Internet of Things (IoT); and the other for the company’s EVX-Micro business unit, which develops custom sensors and sensing … Continue reading

Best Manufacturing Website Designs 2016 Michigan Edition | Manufacturing SEO & Web Design Blog

Best Manufacturing Website Designs 2016 Michigan Edition | Manufacturing SEO & Web Design Blog


Manufacturing SEO & Web Design Blog

So what makes a great manufacturing website? Here are the criteria. 1. Strong and clear message Your manufacturing website design is your best chance to make a lasting impression to your customers. What is the first thing visitors see when they come to your website? Do they understand your site’s purpose? In order to have …

Saline SEO Company | SEO Firepower

Saline SEO Company | SEO Firepower


SEO Firepower

Saline Digital Marketing & SEO Experts. Consistent Results. Proven Rankings. Call Us For a Free Consultation & Website Audit: (844) 238-0065.

Remi’s Rebarks – The Importance of Tails (and Long-Tail Keywords)

by Remington Edwards @ Spry Ideas

Tails are very important to dogs. Not only do they communicate our mood, but tails are also used for balance and some dogs even use...

Stone Launches New Website Design for Hyundai

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has launched the new HATCI site for HMG (Hyundai Motor Group), a top five global OEM. HATCI is HMG’s design, technology and engineering headquarters for North America. Stone helped to properly showcase Hyundai America Technical Center as...

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Detroit SEO & Web Design

Detroit SEO & Web Design


Adxotic Online Marketing Services

DETROIT SEO EXPERTS DETROIT WEB DESIGN A Search Engine Optimization and Web Design firm for Detroit WEB DESIGN SEO 0CLIENTS 01ST PAGE RANKINGS 0+YEARS EXPERIENCE 0+LEADS GENERATED DETROIT SEO IS A …

Google Posts: How to Use Google’s New Feature for Local SEO

by Alicia Zeluff @ Pure Visibility

Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without sinking a lot of time and money into the effort.

The post Google Posts: How to Use Google’s New Feature for Local SEO appeared first on Pure Visibility.

Saline Lectronics Promotes Jeff Riedel to Executive Vice President

by Davina McDonnell @ Saline Lectronics

SALINE, MI ― July 2017 ― Saline Lectronics Inc., a leading electronics contract manufacturer, is pleased to announce the promotion of Jeff Riedel as its Executive Vice President of Operations and Continuous Improvements. Within this new role, Riedel will be able to further expand and accurately monitor the effectiveness of Lectronics’ lean initiative. “Our lean initiative has proved to provide ...

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Digital Marketing Specialist

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Digital Marketing Specialist This posting is for a part-time position Stone Interactive Group is looking for an out-going, energetic, part-time Digital Marketing Specialist. The ideal candidate will be active on social media and must have exceptional phone skills. Responsibilities include...

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SEO and Blogging

SEO and Blogging


Ann Arbor Real Estate Talk

We read,worry and obsess so much over SEO,(Search Engine Optimization) but is it necessary? Here is a fantastic video I found by Matt Cutts, Google WebMaster that cuts to the chase on optimizing your sites. It was just published in April 2011 so up to date information and hopefully will take your stress level down …

Step Up Your Swag to Build Brand Awareness

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out… [Read More]

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WordPress 4.6 Released

by webmaestro @ My Web Maestro

WordPress 4.6 has been released, named “Pepper Adams” in honor of jazz baritone saxophonist Park Frederick “Pepper” Adams III (the different versions have been named after jazz artists.)  A lot of the changes are under the hood where you might not notice, but some of the things that may stand out to you include: Streamlined Updates – when you update, install, … read more

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Quality Manager

by Davina McDonnell @ Saline Lectronics

Looking to work for a technologically-advanced electronic contract manufacturer? We’re hiring! We are currently looking to add a Quality Manager partner to our quality team. If you have experience in managing quality processes and systems within a manufacturing environment, we want you to apply. Requirements: The Quality Manager must have a minimum of a Bachelor’s degree and 4+ years of ...

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Best Manufacturing Website Designs 2016 Michigan Edition

by Mike Stover @ Manufacturing SEO & Web Design Blog

So what makes a great manufacturing website? Here are the criteria. 1. Strong and clear message Your manufacturing website design is your best chance to make a lasting impression to your customers. What is the first thing visitors see when they come to your website? Do they understand your site’s purpose? In order to have […]

The post Best Manufacturing Website Designs 2016 Michigan Edition appeared first on Manufacturing SEO & Web Design Blog.

March’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Digital marketing changes every day. From the newest Google update to the freshest pay-per-click ad option or Instagram feature, it can be hard to keep up! Thankfully, we’ve done the hard work of finding last month’s top search engine optimization, search engine...

The post March’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

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When Should You Start Up a Google AdWords Campaign For Your Company?

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

You’re excited about how your company is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products.   1.  Customer Demand The first ingredient is customer demand. If your Seattle customers are not searching for your product or service in Google, …

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Keystone Media, Google Partner, Adwords Certified

by annie @ Keystone Media

Keystone Media Now a Google Partner with Adwords Search Advertising Certification Keystone Media (Ann Arbor, MI) has offered Google Adwords services to clients for over a decade. Annie Wolock, owner of… read more →

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail… [Read More]

The post 3 Ways to Build the Perfect List for Your Next Direct Mail Campaign appeared first on Allegra Print Mail Marketing - Saline, MI.

Chrome’s Upcoming Security Warning For Websites That Use Forms

by Mike Stover @ Manufacturing SEO & Web Design Blog

Google To Block Visitors To Websites Like Yours Starting In October! Chrome to show Security Warnings To Those Sites That Use Contact or RFQ Forms and Do Not Have An SSL Certificate In Place.   Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on […]

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We’re hiring: Technical SEO Analyst position

by Pure Visibility @ Pure Visibility

Pure Visibility is looking for an experienced Technical Search Engine Optimization Analyst to join our growing company. Our team members are committed to providing great, responsive service to clients and coworkers alike. In our open, collaborative work environment, we help and learn from each other proactively—in a world of dynamic digital marketing, knowledge can’t flow quickly enough through cubicle walls.

The post We’re hiring: Technical SEO Analyst position appeared first on Pure Visibility.

Process Engineering: Improvements available through multi-faceted manufacturing tools

by Davina McDonnell @ Saline Lectronics

Saline Lectronics’ process engineers are responsible for the design, operation, control and optimization of all electronic manufacturing processes. Our team of process engineers work in collaboration to design new, innovative processes for first time build assemblies. They also work to modify and improve current builds and systems. Thoroughly examining all stages of the electronic manufacturing process to improve quality, throughput ...

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The post Process Engineering: Improvements available through multi-faceted manufacturing tools appeared first on Saline Lectronics.

Pantothen Selects Stone to Redesign Consumer Site

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Pantothen – the all-natural acne solution – selects Stone to redesign successful consumer marketing site . http://www.pantothen.com/

The post Pantothen Selects Stone to Redesign Consumer Site appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Michigan SEO Company with Guaranteed ROI | Detroit SEO

Michigan SEO Company with Guaranteed ROI | Detroit SEO


Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Discover 5 Secrets for Hiring The Right SEO Agency Watch this video and in 5 minutes you'll know 5 things SEO &amp; Lead Generation Agencies won't tell you. Like, why so many of their clients never

The Train is A Coming!

by smart @ Lime Tutoring

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Michigan Inbound Marketing Agency – The Whole Brain Group

Michigan Inbound Marketing Agency – The Whole Brain Group


Michigan Inbound Marketing Agency | The Whole Brain Group

Marketing plans for manufacturing companies developed by our Michigan-based team. HubSpot agency partners specializing in digital marketing and web design.

SEOTraverseCity|Traverse City Web Design-SEO-Internet Marketing

SEOTraverseCity|Traverse City Web Design-SEO-Internet Marketing


Michigan SEO Experts|Proven Internet Marketing Strategies|Expert Web Design|SEO Consulting

Organic Search Engine Optimization|Online Reputation Management|231-680-0624. Internet Marketing-E Commerce-Amazon.|Penalty Recovery|Traverse City MI Based

The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

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Dr. Neil Kinra, DDS | Dentists in 146 S Industrial Dr - Saline MI - Reviews - Photos - Phone Number

Dr. Neil Kinra, DDS | Dentists in 146 S Industrial Dr - Saline MI - Reviews - Photos - Phone Number


BirdEye

2 reviews of Dr. Neil Kinra, DDS from Saline, MIDr. Kinra's Office & StaffEase of scheduling urgent appointments : 4.6 Star (5 responses)Office environment, cleanliness, comfort, etc. : 4.8 Star (5 responses)Staff friendliness and courteousness

Google Chrome Warnings Coming In October

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Just the facts…. The Google Chrome browser has a 77% browser market share as of August 2017 per w3schools.com. Google has formally announced that – starting in October 2017 –  they will start showing a ‘Not Secure’ warning on Goole...

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The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

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SEO Strategy: Should You Target Multiple Keywords Per Page?

by Laura Lynch @ build/create studios

What’s the better strategy: targeting multiple keywords per page, or just one? I wanted to tackle a super nerdy question today that gets into some of the nitty-gritty dilemmas at the heart of SEO. Namely: how many keywords should you use on a page? Keyword research is a complicated subject. Finding good target keywords, and... read more

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Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct… [Read More]

The post Simple Ways to Personalize Your Multi-Channel Marketing Campaigns appeared first on Allegra Print Mail Marketing - Saline, MI.

Domain SEO Service – EXPIRATION OFFER NOTIFICATION

by webmaestro @ My Web Maestro

It’s funny (ok not really) how even when they include legally required text about the message being an “offer” and “solicitation” they can still use CAPS and other methods to make you focus on the scary words to drive action. The email below attempts to get you to click and make an online payment, and not doing so “may result … read more

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Web Design & Development | Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer

Web Design & Development | Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer


Graham Systems LLC Ann Arbor Web Design / Michigan Website Developer

Web Design - Your website is your company’s greatest marketing tool, and our expert team of web designers and developers will help bring your ideas to life.

Howell Brighton MI Website Design

by Valentino Web Design LLC @ Valentino Web Design LLC

Search Engine Ranking Factors Howell Brighton Michigan Here are some SEO elements that are extremely significant to your online success in Howell Brighton Michigan: Links Links and PageRank are one and the same. PageRank is the link analysis algorithm used by Google. This algorithm takes in consideration quantities of links from or to your website. [...]

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23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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Marriage Equality Achieves Top Google Keyword Ranking for State Of Michigan

by annie @ Keystone Media

Keystone Media was selected by the National Marriage Challenge, Dec. 2014, to raise awareness (and funds) for the DeBoer v Snyder legal case. This was one of the lead court cases… read more →

Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

The post Everything You Need to Know Before Advertising Through Social Media appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Email Anarchy ft. Alex Beaudin

Email Anarchy ft. Alex Beaudin

by @ Step 3: Lessons learned in business, professionalism, and life.

Inbox Zero is dead, Long Live Email Anarchy Or something. Remember when you got AOL in the mid nineties and the flush of excitement hearing that weird voice say “You’ve Got Mail” would bring?  So much so that they even made a bloody movie about it?  No one feels that way about email any more.... read more

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Website Blast From the Past

by webmaestro @ My Web Maestro

Most days I hate to admit how long I’ve been in the website making business. Though sometimes it can be fun, like when I can say “I remember the browser wars, those were different times.” (Said in my best “old man” voice.) Looking at old websites is kind of like looking at pictures from your old school year book… it’s … read more

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Ann Arbor WordCamp: Effective Websites Presentation

by annie @ Keystone Media

On Saturday October 15, 2016 Annie Wolock presented her approach for creating effective websites at Ann Arbor’s WordCamp. Her 15 minute lightning talk relayed the questions one asks to improve… read more →

The Ripple Effect: How to be An Everyday Innovator

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than… [Read More]

The post The Ripple Effect: How to be An Everyday Innovator appeared first on Allegra Print Mail Marketing - Saline, MI.

Website Design Saline Michigan | Valentino Web Design LLC

Website Design Saline Michigan | Valentino Web Design LLC


Valentino Web Design LLC

Website Design Saline Michigan, small business website, how to create online presence.

The Mario Effect Creates Lectronics Buzz

by Davina McDonnell @ Saline Lectronics

Originally published in SMTToday magazine. A quick google search of “pcb assembly” gives 949,000 results. It’s an oversaturated market with most players offering similar services and capabilities. Each contract manufacturer (CM) is vying to stand out in this competitive landscape. Ironically, most of the messaging from these CM’s looks the same. In order to even show up in pertinent web ...

Read More

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3 Easy Ways to Enhance Your Email Marketing Results

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,… [Read More]

The post 3 Easy Ways to Enhance Your Email Marketing Results appeared first on Allegra Print Mail Marketing - Saline, MI.

Human Element - Magento Developers & Technology Consultants - Ann Arbor, MI

Human Element - Magento Developers & Technology Consultants - Ann Arbor, MI


Human Element

Human Element is a Magento-certified development agency located in Ann Arbor, Michigan. Our developers work on new eCommerce stores, creative, digital marketing and conversion optimization.

Is Your Website the Complete Package?

by Kevin Anger @ Spry Ideas

  Outer Beauty (Design) Let’s start by putting your website in front of a mirror. If the mirror could talk (think Sleeping Beauty), would it...

19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest

by Pure Visibility @ Pure Visibility

SEO professionals, social media strategists, and site analysts alike can sympathize with the struggle of unordered data lists. Despite the promise and allure of “all-in-one” data aggregators, many multivariable data reports require the use of multiple tools and websites in conjunction.

The post How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest appeared first on Pure Visibility.

Website Design Ann Arbor Michigan

by Valentino Web Design LLC @ Valentino Web Design LLC

Website design in Ann Arbor Michigan can be daunting. However, we have come up with some good ways to leverage SEO and getting found online. If you’re already an established website and are generating traffic by getting found, the next objective is to keep that traffic on your website. What you don’t want is a [...]

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Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem

by Eric Lynch @ build/create studios

There are agencies all over the Internet either promising rankings results (the ones you obviously should run from) or at least can show that they’ve done the work to increase a company’s search term rankings. The latter is perfectly fine, and we do it. Reputable SEO agencies should show their work. But there’s a slight... read more

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Who said the web was fair?

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

How unfair is this…. A prospective customer visits your website for the first time. They notice that the site’s design feels a bit dated. They notice that the website looks ’small’ on their monitor. They notice that the copyright at...

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Free Stuff for Improving your Facebook Ads

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Today I found a few free Facebook related offers that I just had to share. A Facebook Ads training course, image template, and a Facebook Messenger Wordpress plugin. Only free for a limited time, so grab them while you can. Free Facebook Ads Measurement Course Andrew Tweito of Funnel Boom was the featured guest on the ... Read more

DesignHub Selected to Develop Website Promoting Evigia Systems’ IoT Solutions

by Chris Kochmanski @ DesignHub, Inc.

Evigia Systems, Inc. of Ann Arbor, Michigan has selected DesignHub to design and develop a new website to help promote Evigia’s specialized technology, expertise, and solutions for their customers’ applications of the Internet of Things (IoT). We’ve just begun work … Continue reading

User Experience 101: 5 Keys to Success

by Haley Fox @ Logic Solutions

What is User Experience Design? Simply put, it’s the art of putting users first. This essential part of the development process can seem overwhelming and complex, but by keeping these ...

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Google, SSL Certificates, and SEO: What You Should Know

by Laura Lynch @ build/create studios

What Google’s new SSL policy means for your website. You’re probably already familiar with SSL certification from looking at URLs in your address bar. Secure websites are those that begin with HTTPS rather than the standard HTTP. As you can probably surmise, the “S” stands for “secure.” Meanwhile, SSL stands for Secure Sockets Layer, and... read more

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Fall in Love with Promotional Products

by Tiffany Moss @ Allegra Print Mail Marketing – Saline, MI

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)… [Read More]

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