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Content Is Still King.

by Robert @ Aqaba Technologies

As a leading Internet Marketing Agency near Detroit, Michigan, Aqaba Technologies has been creating great content for our clients for more than a decade. We are committed to creating strong content for our clients because we understand that ‘Content is Still King’ when it comes to promoting your brand and […]

The post Content Is Still King. appeared first on Aqaba Technologies.

Why Do Small Businesses Need SEO?

by Devin Cooper @ Momentum

SEO is a topic that creates debate in both the marketing world and among small business owners. Some people think that SEO is the same as it was 20 years ago: tricking search engines into delivering content that may or may not help the user. It is true that during the early days of the […]

The post Why Do Small Businesses Need SEO? appeared first on Momentum.

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

The post The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

The post Welcome to the Long Tail Logic Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Pantothen Selects Stone to Redesign Consumer Site

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Pantothen – the all-natural acne solution – selects Stone to redesign successful consumer marketing site . http://www.pantothen.com/

The post Pantothen Selects Stone to Redesign Consumer Site appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions


Logic Solutions

Michigan leading full-service web development & consulting company. Custom website design, responsive design, SEO & social media strategy. Located in Ann Arbor, MI.

Fool Google once, shame on you. Fool them twice, you’re blacklisted!

by cjones @ VC Web Design

At least once a week I get a call from a prospective client that says “I was giving this guy $500 a month because he said he could get me to the top of page one on Google in three months, and I need good SEO.” There are so many things wrong with this statement that I don’t even know where to begin.

The post Fool Google once, shame on you. Fool them twice, you’re blacklisted! appeared first on VC Web Design.

Human Element - Magento Developers & Technology Consultants - Ann Arbor, MI

Human Element - Magento Developers & Technology Consultants - Ann Arbor, MI


Human Element

Human Element is a Magento-certified development agency located in Ann Arbor, Michigan. Our developers work on new eCommerce stores, creative, digital marketing and conversion optimization.

We’re hiring: Technical SEO Analyst position

by Pure Visibility @ Pure Visibility

Pure Visibility is looking for an experienced Technical Search Engine Optimization Analyst to join our growing company. Our team members are committed to providing great, responsive service to clients and coworkers alike. In our open, collaborative work environment, we help and learn from each other proactively—in a world of dynamic digital marketing, knowledge can’t flow quickly enough through cubicle walls.

The post We’re hiring: Technical SEO Analyst position appeared first on Pure Visibility.

Social Media Posting Guide

by John Susko @ Premier Detroit SEO

The following content: (Social Media Posting Guide) was curated from Premier Detroit SEO.

The post Social Media Posting Guide appeared first on Premier Detroit SEO - Southeast Michigan's Top Performing SEO Company.

Home - Transway Data | Web Hosting | Web Design | SEO | Register Domain

Home - Transway Data | Web Hosting | Web Design | SEO | Register Domain


Transway Data | Web Hosting | Web Design | SEO | Register Domain

Establishing an internet presence is no longer an option – it is a must! However, with so many providers offering a variety of options one can easily be overwhelmed. At Transway Data we like to keep things simple. All our plans include unlimited domain parking, sub domains, MySQL databases, and e-mail accounts… all standard! You … Continue reading "Home"

SEO Tips for blog writing.

by Robert @ Aqaba Technologies

The value of posting blog content to your business website is dependent upon many things. These questions help gauge the value of your blog content to your website visitors/blog readers: Is the content that you provide directed at your current and prospective customers — such that the information is unique […]

The post SEO Tips for blog writing. appeared first on Aqaba Technologies.

Password Protection & Importance

by ams-admin @ Advanced Media Solutions | Michigan Website Development

In today’s digital world everything has a password, from important personal information such as credit cards to basic website accounts such as social media. Now with Identity Theft being a very serious crime it is important to protecting all our personal information no matter how insignificant it might feel. So next time you get frustrated … Continue reading Password Protection & Importance

The post Password Protection & Importance appeared first on Advanced Media Solutions | Michigan Website Development.

10 Tips to Gain More Followers

by ams-admin @ Advanced Media Solutions | Michigan Website Development

Promote In-store: Add small signs to your registers or windows letting customers know they can get important info and even discounts by following your page. Offer Incentives: In combination with the above point make sure to give customers a reason to follow your page, such as offering a small discount for followers. Cross-promote your social media accounts: You … Continue reading 10 Tips to Gain More Followers

The post 10 Tips to Gain More Followers appeared first on Advanced Media Solutions | Michigan Website Development.

How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

The post How To Add an Amazon Affiliate Store to a WordPress Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Pure Visibility - Internet Marketing Company in Michigan

Pure Visibility - Internet Marketing Company in Michigan


Pure Visibility

Are you looking to maximize ROI from your digital marketing campaigns? Pure Visibility provides expert SEO, PPC, social media and analytics services.

Google Posts: How to Use Google’s New Feature for Local SEO

by Alicia Zeluff @ Pure Visibility

Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without sinking a lot of time and money into the effort.

The post Google Posts: How to Use Google’s New Feature for Local SEO appeared first on Pure Visibility.

SEO in Wetmore, MI 49895

by Marci Sereno @ Prolific Digital Solutions

Online Marketing Gets You More Customers In today’s business environment, it’s important for entrepreneurs to consider new information and technology tools to enable them to perform business better. The amount of individuals who get the internet on a daily basis is growing each day because of the introduction of various smart gadgets in the market. […]

The post SEO in Wetmore, MI 49895 appeared first on Prolific Digital Solutions.

SEO Strategy: Should You Target Multiple Keywords Per Page?

by Laura Lynch @ build/create studios

What’s the better strategy: targeting multiple keywords per page, or just one? I wanted to tackle a super nerdy question today that gets into some of the nitty-gritty dilemmas at the heart of SEO. Namely: how many keywords should you use on a page? Keyword research is a complicated subject. Finding good target keywords, and... read more

The post SEO Strategy: Should You Target Multiple Keywords Per Page? appeared first on build/create studios.

WordPress vs Squarespace: What’s Better For Your Ecommerce Website?

by Dusty Henry @ N2Q Consulting

Your store is only as good as your website. So, what are you going to build it on? Squarespace sells itself on convenience and WordPress sells itself on functionality and customizations. But as an ecommerce...

The post WordPress vs Squarespace: What’s Better For Your Ecommerce Website? appeared first on N2Q Consulting.

Is Search Engine Submission Necessary?

by admin @ Detroit SEO Company | RightKey Solutions | MI 3130324-6889

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

An Unconventional Hiring Team

by Shasta Grifka @ West Washtenaw Business Association

Introduction Something I often hear from business leaders is that they really want to include their team (give them responsibilities and have a structure for accountability), but hiring is quite difficult to hand off. Recognize, though, it would be a mistake to totally divest yourself of the process. Don’t just hand it off. Employ your… Read More»

The post An Unconventional Hiring Team appeared first on West Washtenaw Business Association.

Who said the web was fair?

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

How unfair is this…. A prospective customer visits your website for the first time. They notice that the site’s design feels a bit dated. They notice that the website looks ’small’ on their monitor. They notice that the copyright at...

The post Who said the web was fair? appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Search Engine Optimization

Search Engine Optimization


Novocan

Search Engine Optimization

April’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Ever feel like you can’t keep up with Facebook’s newest analytics tools and features? Worried about discovering a new Google algorithm after it’s too late? We’re here to help. Every month, the ever-dynamic field of digital marketing experiences shake-ups. We track and...

The post April’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

Is Your Website the Complete Package?

by Kevin Anger @ Spry Ideas

  Outer Beauty (Design) Let’s start by putting your website in front of a mirror. If the mirror could talk (think Sleeping Beauty), would it...

Benefit of HTTPS for SEO & Hosting

by admin @ Transway Data | Web Hosting | Web Design | SEO | Register Domain

HTTPS Benefits. Secure your data. HTTPS is a secure web protocol commonly used by e-commerce websites to provide secure transactions for its users. Google has been actively advertising to website owners to convert to HTTPS, and has been rewarding secure URLs with a minor SEO boost. This helps website rank higher in Google. HTTPS does … Continue reading "Benefit of HTTPS for SEO & Hosting"

The post Benefit of HTTPS for SEO & Hosting appeared first on Transway Data | Web Hosting | Web Design | SEO | Register Domain.

What is BigCommerce

by ams-admin @ Advanced Media Solutions | Michigan Website Development

Bigcommerce is one of the powerful tools we at Advanced Media Solutions use to create our clients websites. It is important for you to know why we use it and why it’s a great choice for your e-commerce site to be powered by and more importantly what it allows you to do with your store. … Continue reading What is BigCommerce

The post What is BigCommerce appeared first on Advanced Media Solutions | Michigan Website Development.

Optimized Pages

by admin @ Detroit SEO Company | RightKey Solutions | MI 3130324-6889

SEO in La Salle, MI 48145

by Delora Voigt @ Prolific Digital Solutions

Affiliate Marketing Gets You More Customers In today’s business environment, it is necessary for entrepreneurs to take new information and technology tools to help them execute business more proficiently. The volume of those who get the internet on a regular basis is increasing by the day because of the introduction of varied smart gadgets to […]

The post SEO in La Salle, MI 48145 appeared first on Prolific Digital Solutions.

Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

ledog [3:44 PM] just a general FYI for adwords – new ad structure with expanded text (search) ads is 30 / 30 / 80 [3:44] takes a heck of a lot longer to write ads but a greater flexibility /...

The post Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Google Forces Sites to be Responsive

by ams-admin @ Advanced Media Solutions | Michigan Website Development

Google Announced this past February that Google search results will now consider whether a site is mobile-friendly or not in how it ranks sites. This is a huge deal since 100 Billion google search occur each month!  In the announcement they stated; Starting April 21, we will be expanding our use of mobile-friendliness as a ranking … Continue reading Google Forces Sites to be Responsive

The post Google Forces Sites to be Responsive appeared first on Advanced Media Solutions | Michigan Website Development.

2017 Website Design Trends

by Robert @ Aqaba Technologies

As we approach mid-2017, we have noted three trends in Web Design that are popular now, as more and more web design companies are utilizing these design standards for their clients. It is interesting to note that as a Detroit Web Design Agency, Aqaba Technologies has been utilizing each of […]

The post 2017 Website Design Trends appeared first on Aqaba Technologies.

The Top 3 SEO Myths You Probably Still Believe

by Chris Weilinski @

The Top 3 SEO Myths You Probably Still Believe   Understanding the industry of SEO is no easy feat. And if you’ve already decided to work with an SEO company, you probably already know that search engine optimization is paramount to the success of your...

The post The Top 3 SEO Myths You Probably Still Believe appeared first on .

Social Media, SEO, Web Design & Creative Digital Marketing Agency in Seattle

Social Media, SEO, Web Design & Creative Digital Marketing Agency in Seattle


N2Q Consulting

N2Q is a digital marketing agency in Seattle providing social media services, creative marketing tactics, SEO, and responsive web design through Wordpress.

Digital Marketing – Trends for 2017

by Edward Lagodzinski @ EM 360

As a proud Detroit marketing agency, we are constantly surveying the digital marketing landscape for upcoming trends and searching for ways to implement the strategy before our clients’ competition gets to the playing field. From reimagining the thoroughness of website design to analyzing strategy line by line for harnessing a high-end consumer, 2016 led our […]

Farewell | To The Mokma Family

by COTP @ Children of the Promise

This month, the Mokma family will be heading back to the US and we say goodbye to them as missionaries at COTP. It was back in June 2015 that Kevin and Sarah, with their five children, moved down to COTP to embrace the calling to be house parents to children in the Grace House. Along...

The Google Fred Update: What You Need to Know

by Jeff Bickley @

Google always refuses to announce when its latest search engine algorithms will be updated. They instead insist that the algorithm is in a constant process of change and evolution. SEO experts, webmasters and those using SEO to improve their website’s SERPs rely on understanding the...

The post The Google Fred Update: What You Need to Know appeared first on .

5 Things You Should Know About SEO Friendly Web Design

by ams-admin @ Advanced Media Solutions | Michigan Website Development

1. It Needs to be Responsive Websites need to function on any device and on any screen size and that is what responsive design does. though there are many reason for responsive design when we are talking about SEO the biggest reason is because responsive design will increase your rankings on searches. You can read … Continue reading 5 Things You Should Know About SEO Friendly Web Design

The post 5 Things You Should Know About SEO Friendly Web Design appeared first on Advanced Media Solutions | Michigan Website Development.

SEO Basics: Where Do I Start?

by Dusty Henry @ N2Q Consulting

SEO isn’t always friendly to newcomers. Ask a random person on the street what SEO is and what it stands for and you might be met with a blank face. Yet, it’s one of the...

The post SEO Basics: Where Do I Start? appeared first on N2Q Consulting.

Securing WordPress Websites With These Steps

by Metro @ VR Metro LLC Internet Marketing & Services Agency

Security on the web and cyber security is always a hot topic. Seems like almost every day, you hear about some major companies database being hacked. Even major players such as Apple, Sony, or even Target have been hacked at one time, and that is just naming a few. If you own a website, there […]

The post Securing WordPress Websites With These Steps appeared first on VR Metro LLC Internet Marketing & Services Agency.

VR Metro Internet marketing, SEO and web development Michigan

VR Metro Internet marketing, SEO and web development Michigan


VR Metro LLC Internet Marketing & Services Agency

When looking for the best web design companies with Internet marketing and SEO experts talk to VR Metro in Michigan providing local and U.S. web development

SEO in Detroit, MI 48268

by Jamima Grasso @ Prolific Digital Solutions

Website Marketing Gets You More Customers In the current business environment, it is important for entrepreneurs to take new information and technology tools to assist them to perform business more effectively. The number of individuals who get the internet each day is growing by the day with thanks to the introduction of various smart gadgets […]

The post SEO in Detroit, MI 48268 appeared first on Prolific Digital Solutions.

Recap of Gateway ’17 Event

by Haley Fox @ Logic Solutions

Logic Solutions recently attended Gateway ‘17, an event held by the Chinese eCommerce powerhouse Alibaba in Detroit. The premier North American conference was attended by many well-known names, including Jack ...

Read More

The post Recap of Gateway ’17 Event appeared first on Logic Solutions.

What the Peanuts Can Teach Us About Content Strategy

by Robin Porter @ Spry Ideas

When you think of content strategy, comic strips probably don’t come to mind. But, why not? This week marked the 67th anniversary of the beloved...

Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

The post Everything You Need to Know Before Advertising Through Social Media appeared first on Long Tail Logic - Social Media Management and Search Optimization.

The power of SEO

by admin @ Novocan

It’s hard to keep up with the rapidly changing trends of social media and content marketing. This is especially true for small business owners who have enough on their plate as it is. Search engine optimization, or SEO, is one of those terms thrown around by marketing managers to their clients, that most do not […]

The post The power of SEO appeared first on Novocan.

Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

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Why is Search Engine Optimization Important to a Business?

by Adxotic @ Adxotic Online Marketing Services

Why is Search Engine Optimization Important to a Business? Search engine optimization, often abbreviated as SEO, refers to the variety of techniques that Internet marketers use to make sure a certain page ranks highly on a search engine results page (SERP). In other words, the aim is to ensure that if a person using Google…

SEOTraverseCity|Traverse City Web Design-SEO-Internet Marketing

SEOTraverseCity|Traverse City Web Design-SEO-Internet Marketing


Michigan SEO Experts|Proven Internet Marketing Strategies|Expert Web Design|SEO Consulting

Organic Search Engine Optimization|Online Reputation Management|231-680-0624. Internet Marketing-E Commerce-Amazon.|Penalty Recovery|Traverse City MI Based

Right language, to the right people

by Robert @ Aqaba Technologies

In last week’s post, we took a look at effective content marketing strategies that Aqaba Technologies utilizes and put into practice every day for our customers and partners. We discussed the value of combining strong content marketing strategies with solid technical SEO practices to provide the powerful duo of ‘content […]

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Our Review of the Best Managed WordPress Hosting Provider

by Jeff Bickley @

You’ve invested thousands of dollars on a world-class website, have gone through the involved process of critiquing every detail as it relates to the design, technical details, and content. You’ve optimized your site for the search engines, and are ready to introduce/reintroduce your new website...

The post Our Review of the Best Managed WordPress Hosting Provider appeared first on .

Social Media Marketing, SEO, SEM, and Blogging

Social Media Marketing, SEO, SEM, and Blogging


Lawrence Technology Services & PC Pickup

Lawrence Technology Services has years of success using Social Media Marketing, SEO, and Blogging and we want to use our experience to help you.

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

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How to know if your SEO company is the one

by Pure Visibility @ Pure Visibility

If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, buying links, and guarantees of #1 rankings top...

The post How to know if your SEO company is the one appeared first on Pure Visibility.

How to Improve Design of Your Website For Better Use

by Adxotic @ Adxotic Online Marketing Services

Should you improve design for your website? If you aren’t sure, then check this out: Online viewers only need 50 milliseconds to decide whether or not they should leave your website. 94% of the time, these first impressions are actually design related. Website design goes beyond just the appearance of your website, it is also…

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

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SEO in Calumet, MI 49913

by Fredra Angeram @ Prolific Digital Solutions

Online Marketing Gets You More Customers With the current economic business environment, it is crucial for entrepreneurs to take new information and technology tools to help them carry out business more proficiently. The amount of those who connect to the internet every day is growing by the day thanks to the introduction of several smart […]

The post SEO in Calumet, MI 49913 appeared first on Prolific Digital Solutions.

Back-to-Back: How Backlinks Can Still Bolster Your SEO Strategy

by Dusty Henry @ N2Q Consulting

Before we get into SEO, let’s talk about rap beefs. A long, long time ago in the ancient era of 2015, a feud began. Canadian rapper Drake found himself under fire. Philadelphia rapper Meek Mill...

The post Back-to-Back: How Backlinks Can Still Bolster Your SEO Strategy appeared first on N2Q Consulting.

How Can Sporting Goods Retailers Immerse Their Customers?

by Edward Lagodzinski @ EM 360

Harnessing the attention of the millennial generation has been a difficult objective for many brands over the last half a decade. The millennial attention span is small, making effective messaging especially crucial. Marketers have only a few seconds or a few lines to grab this young mindset and make consumers fatefully curious in that brand’s […]

Not Showing in Local Search Results? Here’s How to Change That

by Edward Lagodzinski @ EM 360

In 2017, it is vital that you optimize your website for location. As more entrepreneurs and small business owners enter industries, marketplaces become overcrowded and vying for audience attention becomes a competition. It is more important than ever to pinpoint your consumer and do everything in your marketing power to impress and win them over. […]

Advanced Media Solutions | Michigan Web Developement

Advanced Media Solutions | Michigan Web Developement


Advanced Media Solutions | Michigan Website Development

We are a different kind of digital marketing agency, we form a perfect creative harmony that interacts seamlessly in the development of websites.

Customers Invest in You and Your Story

by cjones @ VC Web Design

Every business begins a new year with a renewed sense of hope and ambition. You set new company goals, outline new milestones to hit, strive for higher sales and profits than years past, and you embark on your journey with determination and purpose. But how will you meet these goals….these milestones….these sales?? If you’re striving for new customers in 2015, video can help you get them.

The post Customers Invest in You and Your Story appeared first on VC Web Design.

SEO Services Company | Local SEO Services | Detroit, MI | EM360 Digital

SEO Services Company | Local SEO Services | Detroit, MI | EM360 Digital


EM360Digital

EM360 offers expert SEO Services, Local SEO Services and Video Search Engine Optimization for your business. Call our Michigan SEO company today and boost your rankings!

Digital Marketing Specialist

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Digital Marketing Specialist This posting is for a part-time position Stone Interactive Group is looking for an out-going, energetic, part-time Digital Marketing Specialist. The ideal candidate will be active on social media and must have exceptional phone skills. Responsibilities include...

The post Digital Marketing Specialist appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

SEO in Willis, MI 48191 | Prolific Digital Solutions

SEO in Willis, MI 48191 | Prolific Digital Solutions


Prolific Digital Solutions

Website Marketing Gets You More Customers In the current business environment, it is crucial for entrepreneurs to consider new information and technology tools to enable them to execute business more proficiently. The amount of those who get the internet on a regular basis is increasing everyday due to the introduction of various smart gadgets to …

Are You Getting The Most Out Of Your Business Website?

by John Susko @ Premier Detroit SEO

The following content: (Are You Getting The Most Out Of Your Business Website?) was curated from Premier Detroit SEO.

Websites are the digital storefronts and facades of the 21st century. Yet, the rules for how and why people see your storefront are vastly different from the rules of a physical storefront. You can"t just plant your store in some prime location and rely on walk-by and drive-by traffic. You...

The post Are You Getting The Most Out Of Your Business Website? appeared first on Premier Detroit SEO - Southeast Michigan's Top Performing SEO Company.

Remi’s Rebarks – Overcoming Your Content Marketing Fears

by Remington Edwards @ Spry Ideas

Given my size, you would think that not much scares me, but you’d be wrong. I’m frightened by little dogs with big snarls (it’s about...

Google, SSL Certificates, and SEO: What You Should Know

by Laura Lynch @ build/create studios

What Google’s new SSL policy means for your website. You’re probably already familiar with SSL certification from looking at URLs in your address bar. Secure websites are those that begin with HTTPS rather than the standard HTTP. As you can probably surmise, the “S” stands for “secure.” Meanwhile, SSL stands for Secure Sockets Layer, and... read more

The post Google, SSL Certificates, and SEO: What You Should Know appeared first on build/create studios.

Making the move to Slack

by admin @ Novocan

At Novocan we are migrating communication with all partners and customers to Slack.  Slack is a messenger system that will allow us to better communicate with our customers. Every customer will have access to a chat room with team members that can address their concerns immediately.  We kindly ask that all questions and concerns be […]

The post Making the move to Slack appeared first on Novocan.

SEO in Belleville, MI 48111

by Indira Arrow @ Prolific Digital Solutions

Affiliate Marketing Gets You More Customers With the current economic business environment, it is necessary for entrepreneurs to consider new information and technology tools to help them carry out business more effectively. The amount of those who get the internet on a regular basis is growing by the day with thanks to the introduction of […]

The post SEO in Belleville, MI 48111 appeared first on Prolific Digital Solutions.

How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

The post How To Add an Amazon Affiliate Store to a WordPress Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

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23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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Getting on the First Page of Google with Your Web Design

by Adxotic @ Adxotic Online Marketing Services

In our previous post on Why SEO is important to a business, we revealed that 91% of users don’t make it past the first page of Google when searching the web. Improving your search rank is the best method of increasing organic traffic to your website. With 32.5% of all traffic going to the first…

Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design

by Emily Drier @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has begun work on a new website design for Magis Fundraising, an Ohio-based fundraising management company. The site is scheduled to launch Summer of 2010.

The post Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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A Year of Goodbyes

by COTP @ Children of the Promise

As 2016 began, my husband, Seth, and I knew it would be a year of change for the Joy house. Up to this point, it had been us and our seven kids since October 2013. During that time, we were a family. We said bedtime prayers. We did good morning kisses. We wiped away tears....

Preparing for the Holidays: It’s Not Too Early!

by Jeff Bickley @

The holidays can be a cash cow if you begin planning early. Of course, it’s hard to transition your mind from the summer heat to winter-time festivities, but failure to do so will cost your business untold thousands in lost opportunities. Whether yours is a brick...

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SEO Website Design: How to Use SEO Elements for Smart Web Design

by Adxotic @ Adxotic Online Marketing Services

Are you a small to medium-sized business thinking about web design and SEO? Your online presence can be a major factor in the growth and success of your business! But do you know how to use SEO elements for smart web design? Or maybe, do you have no idea where to start? We can help! When it…

d.Diversified And Stone Partner To Launch Next-Generation Website

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

d.Diversified – Michigan’s innovative staffing company – partners with Stone to launch it’s next-generation website. http://www.ddiversified.com/

The post d.Diversified And Stone Partner To Launch Next-Generation Website appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

My Big Crazy Family

by COTP @ Children of the Promise

Too often when people see my family, they think we are all crazy, or pity me for the family I have. Even a stranger asked me once if there was something wrong with me too! Looking at my family, we do look crazy. A white man and his wife, who has only one leg and...

Small Business SEO Investment to Increase 20% in 2017

by admin @ Transway Data | Web Hosting | Web Design | SEO | Register Domain

Small Business SEO Investment to increase 20%+ in 2017 Let Transway Data make a difference! Over half (52%) of small businesses in the US invested in search engine optimization (SEO) in 2016, and 74% expect to do so in 2017, according to new research from Clutch, a leading B2B research and reviews firm. In addition, … Continue reading "Small Business SEO Investment to Increase 20% in 2017"

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Master Your Off-Page SEO

by Robert @ Aqaba Technologies

Off-page Search Engine Optimization (SEO) is a strategy that emphasizes content creation, the building of relationships and off-line credibility, and link creation to support and optimize the experience for your business’ prospects as well as for search engines. Off-page SEO can be a valuable strategy that supports your business’ on-site […]

The post Master Your Off-Page SEO appeared first on Aqaba Technologies.

Reputation of a developer

by admin @ Novocan

Web, software and app developers have established a weak reputation among IT professionals, CTO’s, CIO’s and other IT managers.  Often time developers over promise and under deliver; sometimes they don’t have the team in place to deliver on the scope of the project or they underestimated the cost and skill it takes to complete. In […]

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Google Chrome Warnings Coming In October

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Just the facts…. The Google Chrome browser has a 77% browser market share as of August 2017 per w3schools.com. Google has formally announced that – starting in October 2017 –  they will start showing a ‘Not Secure’ warning on Goole...

The post Google Chrome Warnings Coming In October appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Stone Launches New Website Design for Hyundai

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has launched the new HATCI site for HMG (Hyundai Motor Group), a top five global OEM. HATCI is HMG’s design, technology and engineering headquarters for North America. Stone helped to properly showcase Hyundai America Technical Center as...

The post Stone Launches New Website Design for Hyundai appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Free Backlink Generators: Are They Good for SEO?

by Devin Cooper @ Momentum

Are Free Backlink Creators Good or Bad for SEO? If you are working on building your company’s digital profile, you already know that search engine optimization is going to be a major factor in your goals. You will want to rank highly for keywords and phrases that are relevant to your business. If you know […]

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3 Reasons Your SEO Campaign May Not Be Successful

by Chris Weilinski @

  Most people who have businesses on the web know that SEO, or search engine optimization, is essential to promote your site properly and get it to the top of the search engine results. This effort matters — especially when you consider that 75% of...

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SEO Experts Know Great Content is Only Part of a Successful SEO Campaign

by Colby Richards @

SEO has quickly matured from what was often initially perceived as Internet hocus-pocus into a necessary and measurable strategy in successful marketing and advertising. Television might still reign supreme as far as revenue, but there’s an increasingly strong argument to be made that digital/online marketing...

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THE NEED FOR A WEBSITE IN THE AGE OF APPS

by admin @ Novocan

In a world where seemingly everything is moving towards mobile technology and mobile apps, is there a need for a business to have a website?  The answer is simple; your business needs a website more than ever.  Apps by nature are easier, quicker and more robust.  However apps take up a lot of memory space […]

The post THE NEED FOR A WEBSITE IN THE AGE OF APPS appeared first on Novocan.

Content Optimization: Getting Results with Blogs, Webpages & More

by Katie Gerweck @ Pure Visibility

If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares -- but only if it’s done correctly.

The post Content Optimization: Getting Results with Blogs, Webpages & More appeared first on Pure Visibility.

Top 5 Best SEO Tools For Small Businesses

by Devin Cooper @ Momentum

SEO is a process that can take months of time and extensive effort. In the beginnings of SEO, many people created their own tools to help them analyze websites and search engines. Now, there are many professional tools that have been developed with the intention of making the SEO process easier. With hundreds of SEO […]

The post Top 5 Best SEO Tools For Small Businesses appeared first on Momentum.

The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

The post The Challenge of Calculating Social Media ROI appeared first on Long Tail Logic - Social Media Management and Search Optimization.

19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

The post 19 Keys to The Perfect On-Page SEO! appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem

by Eric Lynch @ build/create studios

There are agencies all over the Internet either promising rankings results (the ones you obviously should run from) or at least can show that they’ve done the work to increase a company’s search term rankings. The latter is perfectly fine, and we do it. Reputable SEO agencies should show their work. But there’s a slight... read more

The post Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem appeared first on build/create studios.

Remi’s Rebarks – The Importance of Tails (and Long-Tail Keywords)

by Remington Edwards @ Spry Ideas

Tails are very important to dogs. Not only do they communicate our mood, but tails are also used for balance and some dogs even use...

Remi’s Rebarks – Tracking Customers with Content Strategy

by Remington Edwards @ Spry Ideas

While Bloodhounds get all the glory for their tracking abilities, many other dog breeds, such as Great Danes are excellent trackers. I take pride in...

Incorporating Video into Your Web Design

by Corianne Burton @ N2Q Consulting

Video continues to get bigger and bigger. It’s gone from being a great way to pass the time on YouTube with funny cat videos to becoming a vital tool for businesses and marketers. As you...

The post Incorporating Video into Your Web Design appeared first on N2Q Consulting.

Keystone Media, Google Partner, Adwords Certified

by annie @ Keystone Media

Keystone Media Now a Google Partner with Adwords Search Advertising Certification Keystone Media (Ann Arbor, MI) has offered Google Adwords services to clients for over a decade. Annie Wolock, owner of… read more →

Keystone Media is NEF Featured Stakeholder Member

by annie @ Keystone Media

Keystone Media has been selected the New Enterprise Forum’s (NEF) featured Stakeholder member for July 2016. The NEF mission is to link entrepreneurs with management expertise, joint venture partners, business… read more →

Does my website need to be upgraded?

by ams-admin @ Advanced Media Solutions | Michigan Website Development

  This is a question we receive on a regular basis so we put together a short list of questions that can help you decide what actions are needed.  If you can answer “yes” to any of these questions, it might be time to take action. 1. Is your website more than 4-5 years old? If your … Continue reading Does my website need to be upgraded?

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Strategic Use of Images in Search Engine Optimization

by admin @ Detroit SEO Company | RightKey Solutions | MI 3130324-6889

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

SEO in Galien, MI 49113

by Mercy Provan @ Prolific Digital Solutions

Affiliate Marketing Gets You More Customers In the current business environment, it is important for entrepreneurs to take new information and technology tools to help them perform business more effectively. The volume of people that connect to the internet every day is increasing everyday because of the introduction of varied smart gadgets in the market. […]

The post SEO in Galien, MI 49113 appeared first on Prolific Digital Solutions.

How to Integrate SEO in the Web Design Process.

by Robert @ Aqaba Technologies

Is your business planning a new website? If so, this is the best time to create an SEO strategy that can be implemented at the same time as your new website is being designed and built. As both a Detroit Web Design and a Detroit SEO Company, we work with […]

The post How to Integrate SEO in the Web Design Process. appeared first on Aqaba Technologies.

Marriage Equality Achieves Top Google Keyword Ranking for State Of Michigan

by annie @ Keystone Media

Keystone Media was selected by the National Marriage Challenge, Dec. 2014, to raise awareness (and funds) for the DeBoer v Snyder legal case. This was one of the lead court cases… read more →

We’re not bragging – We’re just being honest.

by Robert @ Aqaba Technologies

As a Detroit web design company that creates innovative, effective websites for a host of high-performing manufacturing and non-manufacturing businesses. Aqaba Technologies strives to not only stay ahead of the curve but also to define the curve. Aqaba’s goal is to bring the most innovative, most effective design platforms to […]

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What You Should Be Receiving from Your Marketing Company

by Dusty Henry @ N2Q Consulting

What makes for good marketing? That’s a pretty lofty question, huh? However, it’s not as ambiguous as you might think. There are concrete factors that differentiate great marketing from passable efforts. If you’re about to...

The post What You Should Be Receiving from Your Marketing Company appeared first on N2Q Consulting.

Logic Solutions attends 2017 UM-SJTU Joint Institute Summer Capstone Design Expo

by Haley Fox @ Logic Solutions

On August 9, 2017, University of Michigan-Shanghai Jiao Tong University’s Joint Institute 2017 Summer Design Expo was a smashing success. At the exhibition, students from the Joint Institute presented more ...

Read More

The post Logic Solutions attends 2017 UM-SJTU Joint Institute Summer Capstone Design Expo appeared first on Logic Solutions.

Google’s New Attribution Software. In Review

by Robert @ Aqaba Technologies

At Google’s Marketing Next conference, the company introduced a new free tool that offers marketers a clearer picture of the success of their marketing efforts — Google Attribution. The tool helps users to examine the role that different marketing strategies and initiatives play in customer purchasing decisions. The roll out […]

The post Google’s New Attribution Software. In Review appeared first on Aqaba Technologies.

How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest

by Pure Visibility @ Pure Visibility

SEO professionals, social media strategists, and site analysts alike can sympathize with the struggle of unordered data lists. Despite the promise and allure of “all-in-one” data aggregators, many multivariable data reports require the use of multiple tools and websites in conjunction.

The post How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest appeared first on Pure Visibility.

11 Tips to Writing a Successful Blog

by ams-admin @ Advanced Media Solutions | Michigan Website Development

Businesses today  focus much of their marketing on Website Optimization, Google Ads, and Social Media Campaigns, but many times forget to spend the time to make a successful blog.  So here are 11 tips that will help your blog become a powerful marketing tool to help convert followers into customers.     1) A Blog should be part of … Continue reading 11 Tips to Writing a Successful Blog

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6 SEO Strategies That Still Work In 2017

by Robert @ Aqaba Technologies

As Search Engines change and evolve over time, we know that our SEO strategies must also adapt and engage in tactics that are rewarded by Search Engines As a Detroit SEO Company, Aqaba Technologies understands that navigating the ever-changing SEO landscape can be a challenge for SEO professionals, website owners, and […]

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Michigan Business Events July 2017

by Zan Moinet @ Momentum

July 2017 Business Events 2017 Southwest Detroit: SWOT City Bilingual Open Office Hours: (Horas de Consulta Bilingüe) Attention all entrepreneurs with a business idea for the Southwest Detroit area! Discuss your ideas with an expert to gain valuable insight and direction on how to secure funding and turn your ideas into reality with this bilingual […]

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Detroit Web Design & Digital Marketing Agency | Trademark Productions

Detroit Web Design & Digital Marketing Agency | Trademark Productions


Trademark Productions

Trademark Productions is the premiere Detroit web design, development & digital marketing agency, since 1997. See what sets us apart!

Michigan Business Events August 2017

by Momentum @ Momentum

August 2017 Business Events Leadership Enrichment Council Join executive director of Leadership Oakland, Nancy Maurer as she shares some of her best secrets to build leadership skills and also to take the chance to network with like-minded individuals at this free event. Nancy will also cover “the Four Wheel Alignment For Your Life: The Model” […]

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Detroit SEO & Web Design

Detroit SEO & Web Design


Adxotic Online Marketing Services

DETROIT SEO EXPERTS DETROIT WEB DESIGN A Search Engine Optimization and Web Design firm for Detroit WEB DESIGN SEO 0CLIENTS 01ST PAGE RANKINGS 0+YEARS EXPERIENCE 0+LEADS GENERATED DETROIT SEO IS A …

Remi’s Rebarks – A Content Strategy for Making Friends and Customers

by Remington Edwards @ Spry Ideas

Believe it or not, some dogs (and people) are afraid of me. It’s true. My new buddy, Winnie, a sweet little Chihuahua, was initially very...

Not So Pure Michigan……

by cjones @ VC Web Design

“It is critical that the michigan.org website echoes to the emotional appeal of the Pure Michigan advertising campaign, while offering visitors the tools to move from inspiration to execution and plan a trip to Michigan,” said Dave Lorenz, Vice President of Travel Michigan. “This michigan.org redesign will play a key role in our continued efforts to drive awareness and grow the number of visitors to our state.”

The post Not So Pure Michigan…… appeared first on VC Web Design.

Utilizing Facebook Groups to Build Community

by Corianne Burton @ N2Q Consulting

Back in the early days of the Internet, message boards were key. Social media was still a vague concept not fully implemented, so these forums were the best place to engage with ideas with like-minded...

The post Utilizing Facebook Groups to Build Community appeared first on N2Q Consulting.

Missionary Update

by COTP @ Children of the Promise

Children of the Promise has been blessed to have Kirk, Christina and family serving with us on the ground in Haiti for nearly 4 years!  During this time, God has grown and flourished our ministry beyond anything we expected.  The Vander Pol family has been and continues to be a key piece to the work...

Momentum: Michigan Web Design & SEO Company

Momentum: Michigan Web Design & SEO Company


Momentum

Web Design - Michigan based website design and SEO company that helps businesses grow with proven digital marketing, SEO, and web design services.

Secret To Running A Successful B2B Advertising Campaign

by John Susko @ Premier Detroit SEO

The following content: (Secret To Running A Successful B2B Advertising Campaign) was curated from Premier Detroit SEO.

These days, running a successful business to business advertising campaign has become a multifaceted affair. Marketers are not only tasked with putting out their digital feelers to find the latest and greatest search engine optimization techniques but they have to make ads effective enough that they"ll turn into sales. But how...

The post Secret To Running A Successful B2B Advertising Campaign appeared first on Premier Detroit SEO - Southeast Michigan's Top Performing SEO Company.

March’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Digital marketing changes every day. From the newest Google update to the freshest pay-per-click ad option or Instagram feature, it can be hard to keep up! Thankfully, we’ve done the hard work of finding last month’s top search engine optimization, search engine...

The post March’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

How To Keep Up To Date With SEO Trends

by Devin Cooper @ Momentum

The SEO world changes very rapidly. It is estimated that Google makes major algorithm changes at least every 6 months, with smaller ones occurring more frequently throughout the year. The strategies that work now may no longer be relevant in 10, or even 5 years. It is important to keep informed about SEO changes because […]

The post How To Keep Up To Date With SEO Trends appeared first on Momentum.

Do Web Designers Need To Know About SEO?

by Chris Weilinski @

  Some professional and experienced web designers might think that search engine optimization is best left to the SEO experts, but that is not, in fact, the case. Once a site is registered with search engines, those search engines send off little feelers, or “spiders,”...

The post Do Web Designers Need To Know About SEO? appeared first on .

Michigan's #1 Professional SEO Company - Premier Detroit SEO

Michigan's #1 Professional SEO Company - Premier Detroit SEO


Premier Detroit SEO

Our Professional SEO Company can get your website to the top of Google and increase internet marketing traffic within 90 days. No obligation Free SEO Analysis! We send new clients to you via expert-level SEO Services. We are SEO Experts based in Detroit Michigan and we'll work with you to achieve & exceed your goals.

10 Ways Content Can Improve Your SEO | Spry Ideas

10 Ways Content Can Improve Your SEO | Spry Ideas


Spry Ideas

Get some quick tips on how Content can help improve your SEO. Spry Ideas Creative Services can take your web design and use tools and techniques to build SEO.

User Experience 101: 5 Keys to Success

by Haley Fox @ Logic Solutions

What is User Experience Design? Simply put, it’s the art of putting users first. This essential part of the development process can seem overwhelming and complex, but by keeping these ...

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Creative Ideas for Recruiting on Social Media

by Edward Lagodzinski @ EM 360

Job-seekers find themselves amidst a sea of competition. No matter the position they’re vying for, an unfathomable number of fellow applications are up for the same title. It’s a tough search and an even harder win. As high as the pressure is for applicants, it’s intense for companies, too. HR not only needs to find […]

Upcoming @ Pure Visibility: Social Media Workshop Series

by Pure Visibility @ Pure Visibility

We’re excited to announce our newest series of free social media workshop! These four workshops are designed to help small businesses get the most from their social media efforts, whether paid or free.

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Free App Offer

by admin @ Novocan

Every week customers come to us with great ideas for apps or software, many of the customers have already thought through all the development obstacles and marketing strategies. Unfortunately cost often prevents many of these great ideas from coming to market!  At Novocan we would like to offer a helping hand by building an application at […]

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How to Use Email Segmentation in Your Marketing Strategy

by Laura Lynch @ build/create studios

Splitting your email lists into more targeted segments can improve your results. Email marketing is still a key strategy for many businesses—B2B and B2C alike. It’s a great way to stay front-of-mind with your customers, educate them about your products or your industry, help them find solutions to their business needs, and update them about... read more

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Stone Launches New Site for ImageVision, Inc.

by Louis Davis @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone is proud to announce the launch of a new responsive website for Texas-based ImageVision, Inc., a manufacturer of steel control room furniture for industrial, commercial, and security applications. In a press release, ImageVision CEO and Founder Dave Renfro said that, “We take tremendous...

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Absolute Links vs. Relative Links – SEO Value

by admin @ Detroit SEO Company | RightKey Solutions | MI 3130324-6889

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

2017 Social Media Trends – Key Factors To Drive Your Channels

by Edward Lagodzinski @ EM 360

Every year, we watch social media evolve, changing the way brands market to consumers, how consumers interact with brands and lastly, how social media advertising affects the optimization of posting habits. In 2016, we no longer considered social media a fad. Instead, we embraced it as the preferred communicative method in younger generations. Snapchat gave […]

Incorporation of Company Branding and SEO

by admin @ Detroit SEO Company | RightKey Solutions | MI 3130324-6889

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

God Knows | A Flood Story

by COTP @ Children of the Promise

It was 1:30 in the morning Sunday morning when Mme Desil and her family knew they needed to leave their house. They didn’t have much time and quickly grabbed some clothes in a couple suitcases to take to higher ground. Their house is not covered well, so as it rained everything was getting wet from the rain coming down...

Ann Arbor WordCamp: Effective Websites Presentation

by annie @ Keystone Media

On Saturday October 15, 2016 Annie Wolock presented her approach for creating effective websites at Ann Arbor’s WordCamp. Her 15 minute lightning talk relayed the questions one asks to improve… read more →

Your Software Should Have A Mobile App

by admin @ Novocan

Almost all noteworthy businesses depend on software for their day to day operations.  Everything from accounting to project management is usually managed by software.  Make no mistake about it, software is the backbone of the business world and it will continue to be. A recent trend has developed in the software industry however.  Many businesses […]

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10 Ways To Stop Wasting Money On AdWords

by Joel Tiemeyer @ Momentum

The fact is, if you are spending money on AdWords, you are wasting money on AdWords. We all are. There are innumerable settings to be optimized, ad text to be tested, and new features constantly being rolled out by Google. If you’re not a professional who spends all their time in AdWords, it’s hard to […]

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MC Hammer Cares About Web Analytics. You Should Too.

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

From You Can’t Touch This to a profound love for web analytics, MC Hammer has had quite a journey in life. But I have to admit his excitement about web analytics is well founded. Without numbers you won’t know how...

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23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

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What is WordPress

by ams-admin @ Advanced Media Solutions | Michigan Website Development

WordPress is one of the powerful tools we at Advanced Media Solutions use to create our clients websites. It is important for you to know why we use it and why it’s a great choice for your site to be powered by and more importantly what it allows you to do with your site.   … Continue reading What is WordPress

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SEO in Grand Blanc, MI 48439

by Mandie Viggiani @ Prolific Digital Solutions

Online Marketing Gets You More Customers In today’s business environment, it’s important for entrepreneurs to adopt new information and technology tools to help them execute business more efficiently. The amount of people that access the internet every day is growing by the day with thanks to the introduction of varied smart gadgets in to the […]

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SEO in Kinross, MI 49752

by Starlene peterson @ Prolific Digital Solutions

Website Marketing Gets You More Customers In the current business environment, it is crucial for entrepreneurs to adopt new information and technology tools to assist them to perform business better. The quantity of people that connect to the internet on a daily basis is increasing every day because of the introduction of several smart gadgets […]

The post SEO in Kinross, MI 49752 appeared first on Prolific Digital Solutions.

SEO in Mayfield, MI 49666

by Kathy Lottero @ Prolific Digital Solutions

Online Marketing Gets You More Customers In today’s business environment, it is important for entrepreneurs to look at new information and technology tools to help them accomplish business more proficiently. The number of people that get the internet on a daily basis is growing each day thanks to the introduction of several smart gadgets in […]

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October Educational Seminar - West Washtenaw Business Association

October Educational Seminar - West Washtenaw Business Association


West Washtenaw Business Association

Marketing Your Business Online – Crash Course! We see it every day – entrepreneurs and small business owners like you struggling to get the word out about their work. That’s not your fault … this stuff is hard! You have to balance the demands of what you do so well with the constant need to… Read More»

SEO in Southfield, MI 48086

by Mina Jammalamadaka @ Prolific Digital Solutions

Affiliate Marketing Gets You More Customers In the present business environment, it’s important for entrepreneurs to adopt new information and technology tools to assist them to perform business more effectively. The amount of people that connect to the internet on a daily basis is growing every day due to the introduction of countless smart gadgets […]

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Email Anarchy ft. Alex Beaudin

Email Anarchy ft. Alex Beaudin

by @ Step 3: Lessons learned in business, professionalism, and life.

Inbox Zero is dead, Long Live Email Anarchy Or something. Remember when you got AOL in the mid nineties and the flush of excitement hearing that weird voice say “You’ve Got Mail” would bring?  So much so that they even made a bloody movie about it?  No one feels that way about email any more.... read more

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MI-SBDC and Logic Solutions host workshop on mobile app development for non-technical entrepreneurs

by Jennifer Pan @ Logic Solutions

FOR IMMEDIATE RELEASE The Michigan Small Business Development Centers Southeast Region and Logic Solutions, Inc. will host an informative workshop on mobile app development for non-technical entrepreneurs. Livonia, MI – ...

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Jim Kovalak Excavating Inc | Contractors in 10262 Willow Rd - Willis MI - Reviews - Photos - Phone Number

Jim Kovalak Excavating Inc | Contractors in 10262 Willow Rd - Willis MI - Reviews - Photos - Phone Number


BirdEye

20 reviews of Jim Kovalak Excavating Inc from Willis, MII hired these guys to pump out our septic tanks, and due to a mistake that they made, I had to pay $400 for them to find our septic tanks that they installed. The permit that they submitted when they

Landing Page Do’s & Don’ts

by ams-admin @ Advanced Media Solutions | Michigan Website Development

What are landing pages? A Landing page is typically used with a pay-per-click ad campaign to encourage your visitor to do something very specific, such as fill out request form or buy a product. The Don’ts Unclear call-to-action Too many options Asking for too much information Too much text Visual Distractions The Do’s Have one clear … Continue reading Landing Page Do’s & Don’ts

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Michigan Inbound Marketing Agency – The Whole Brain Group

Michigan Inbound Marketing Agency – The Whole Brain Group


Michigan Inbound Marketing Agency | The Whole Brain Group

Marketing plans for manufacturing companies developed by our Michigan-based team. HubSpot agency partners specializing in digital marketing and web design.

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