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An Unconventional Hiring Team

by Shasta Grifka @ West Washtenaw Business Association

Introduction Something I often hear from business leaders is that they really want to include their team (give them responsibilities and have a structure for accountability), but hiring is quite difficult to hand off. Recognize, though, it would be a mistake to totally divest yourself of the process. Don’t just hand it off. Employ your… Read More»

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Digital Marketing & Content Advantages

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Have you ever heard of a buying cycle? It exists. For online consumers to make any purchasing decisions, there are multiple steps leading up to it. First there is awareness, a person has a problem or a need that must be met. Next comes research as a solution is investigated (online) and sought. Following this […]

The post Digital Marketing & Content Advantages appeared first on Web Design | Managed Websites and SEO Company.

October Educational Seminar - West Washtenaw Business Association

October Educational Seminar - West Washtenaw Business Association


West Washtenaw Business Association

Marketing Your Business Online – Crash Course! We see it every day – entrepreneurs and small business owners like you struggling to get the word out about their work. That’s not your fault … this stuff is hard! You have to balance the demands of what you do so well with the constant need to… Read More»

SEO – Don’t believe everything you read or fall for sales gimmicks.

by mplysiak @ Website Design and Search Engine Optimization – SEO

Every once in a while I get a call from a customer saying they read an article and why aren’t we doing this or I went to website and they scored my website as weak in this area. SEO is very complex and there are very few sources of information that can be considered completely […]

We’re hiring: Technical SEO Analyst position

by Pure Visibility @ Pure Visibility

Pure Visibility is looking for an experienced Technical Search Engine Optimization Analyst to join our growing company. Our team members are committed to providing great, responsive service to clients and coworkers alike. In our open, collaborative work environment, we help and learn from each other proactively—in a world of dynamic digital marketing, knowledge can’t flow quickly enough through cubicle walls.

The post We’re hiring: Technical SEO Analyst position appeared first on Pure Visibility.

First Fridays Ypsilanti

by Visual Compass @ VC Web Design

The post First Fridays Ypsilanti appeared first on VC Web Design.

Recap of Gateway ’17 Event

by Haley Fox @ Logic Solutions

Logic Solutions recently attended Gateway ‘17, an event held by the Chinese eCommerce powerhouse Alibaba in Detroit. The premier North American conference was attended by many well-known names, including Jack ...

Read More

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Korean SEO

Korean SEO


Guru

Korean SEO: have obtained vast marketing experience from the programs I have participated in as part of my studies. I have gained valuable marketing skills, ran

Embrace Abundance: There’s More Where That Came From

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

I can’t deal with people that have a scarcity mindset. I know I’m unfairly judging people, but I can’t help it. When someone shows that they have chosen scarcity over abundance, I politely tune out. You’re either riding for abundance & prosperity, or scarcity & crabs in a bucket. There’s rarely in between, and both ways of thinking ... Read more

Why Is SEO Important For Your Business?

by leadplanmarketing @ LeadPlan Marketing

Search engine optimization (SEO) is the process of on-site and off-site optimization for a website to help increase rankings throughout search engine results. There is a lot involved in the methods of SEO but today’s digital world heavily relies on unique, high-quality content and great social media presence. Business owners can take advantage of SEO […]

The post Why Is SEO Important For Your Business? appeared first on LeadPlan Marketing.

The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

The post The Challenge of Calculating Social Media ROI appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Welcome to Heart to Heart!

by Katie @ Heart to Heart

Welcome and thank you for visiting Heart to Heart Healthcare Training! We thought we would start our first blog post by telling you a little bit about us. We opened in May of 2016 in Ypsilanti, MI as a Certified Nurse Assistant program and CPR/AED/FIRST AID training. We are approved through the State of Michigan […]

The post Welcome to Heart to Heart! appeared first on Heart to Heart.

Customers Invest in You and Your Story

by cjones @ VC Web Design

Every business begins a new year with a renewed sense of hope and ambition. You set new company goals, outline new milestones to hit, strive for higher sales and profits than years past, and you embark on your journey with determination and purpose. But how will you meet these goals….these milestones….these sales?? If you’re striving for new customers in 2015, video can help you get them.

The post Customers Invest in You and Your Story appeared first on VC Web Design.

SEO Strategy: Should You Target Multiple Keywords Per Page?

by Laura Lynch @ build/create studios

What’s the better strategy: targeting multiple keywords per page, or just one? I wanted to tackle a super nerdy question today that gets into some of the nitty-gritty dilemmas at the heart of SEO. Namely: how many keywords should you use on a page? Keyword research is a complicated subject. Finding good target keywords, and... read more

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23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

The post 23 Ideas to Make the Most of Online Marketing for Your Local Business! appeared first on Long Tail Logic - Social Media Management and Search Optimization.

What Exactly is The Josh Cary Collective [with Video]

by Josh Cary @ Get Found First: A Complete SEO Website for the Professional Pet Sitter

Thank you for the overwhelming support for my new initiative, The Josh Cary Collective. In case you missed my initial post on this, see this post. Many of you are asking “How much is it to join?” And it’s a…

Lead Generation – Extending Beyond Local

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Lead generation can be defined as, the process of identifying and cultivating potential customers for a business’s products or services. It is all about finding unique ways to attract people/prospects to your business. Obtaining contact information from interested parties, can transpire to promote and expand that interest into sales. This organic approach is personal. When […]

The post Lead Generation – Extending Beyond Local appeared first on Web Design | Managed Websites and SEO Company.

How to Spend Your 2018 Franchise Development Marketing Budget

by Ingenex @ Ingenex Digital Marketing

Whether you’re just starting to develop your franchise opportunity or you’ve been offering it to entrepreneurs for years, marketing your franchise no doubt has always been at the forefront of your mind and efforts. But marketing today constantly changes. In fact – we can practically […]

The post How to Spend Your 2018 Franchise Development Marketing Budget appeared first on Ingenex Digital Marketing.

Upcoming @ Pure Visibility: Social Media Workshop Series

by Pure Visibility @ Pure Visibility

We’re excited to announce our newest series of free social media workshop! These four workshops are designed to help small businesses get the most from their social media efforts, whether paid or free.

The post Upcoming @ Pure Visibility: Social Media Workshop Series appeared first on Pure Visibility.

Online Reputation: Advantage or Deterrent?

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Your online reputation IS everything! It all begins from first impressions and progresses from there. Maintaining a good reputation is important for business, and is something we should always be mindful of. How do you handle a subpar reputation online? That’s a tough one! It’s hard to repair, but with diligent work, it can be […]

The post Online Reputation: Advantage or Deterrent? appeared first on Web Design | Managed Websites and SEO Company.

Keystone Media, Google Partner, Adwords Certified

by annie @ Keystone Media

Keystone Media Now a Google Partner with Adwords Search Advertising Certification Keystone Media (Ann Arbor, MI) has offered Google Adwords services to clients for over a decade. Annie Wolock, owner of… read more →

19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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Ypsilanti SEO Company | SEO Firepower

Ypsilanti SEO Company | SEO Firepower


SEO Firepower

Ypsilanti Digital Marketing & SEO Experts. Consistent Results. Proven Rankings. Call Us For a Free Consultation & Website Audit: (844) 238-0065.

Getting on the First Page of Google with Your Web Design

by Adxotic @ Adxotic Online Marketing Services

In our previous post on Why SEO is important to a business, we revealed that 91% of users don’t make it past the first page of Google when searching the web. Improving your search rank is the best method of increasing organic traffic to your website. With 32.5% of all traffic going to the first…

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions

Michigan Web Development, Responsive Website Design, SEO Company | Logic Solutions


Logic Solutions

Michigan leading full-service web development & consulting company. Custom website design, responsive design, SEO & social media strategy. Located in Ann Arbor, MI.

Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

ledog [3:44 PM] just a general FYI for adwords – new ad structure with expanded text (search) ads is 30 / 30 / 80 [3:44] takes a heck of a lot longer to write ads but a greater flexibility /...

The post Google’s Newly Expanded Text AdWord Ads Provide A Use Or Lose Opportunity appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Logic Solutions attends 2017 UM-SJTU Joint Institute Summer Capstone Design Expo

by Haley Fox @ Logic Solutions

On August 9, 2017, University of Michigan-Shanghai Jiao Tong University’s Joint Institute 2017 Summer Design Expo was a smashing success. At the exhibition, students from the Joint Institute presented more ...

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The post Logic Solutions attends 2017 UM-SJTU Joint Institute Summer Capstone Design Expo appeared first on Logic Solutions.

Google Chrome Warnings Coming In October

by Mark Lipowski @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Just the facts…. The Google Chrome browser has a 77% browser market share as of August 2017 per w3schools.com. Google has formally announced that – starting in October 2017 –  they will start showing a ‘Not Secure’ warning on Goole...

The post Google Chrome Warnings Coming In October appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Panda…What do you mean? Google has a Panda?

by michiganseopro @ Michigan SEO PRO

The post Panda…What do you mean? Google has a Panda? appeared first on Michigan SEO PRO.

Facebook Gives Option for Video Instead of Cover Photo

by admin @ Triad Marketing Solutions

Facebook recently launched the ability for business pages to use video instead of a single cover photo. This is a further indication of the impact that videos are having on branding and marketing strategies. Instead of being limited to just...

The post Facebook Gives Option for Video Instead of Cover Photo appeared first on Triad Marketing Solutions.

Content Optimization: Getting Results with Blogs, Webpages & More

by Katie Gerweck @ Pure Visibility

If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares -- but only if it’s done correctly.

The post Content Optimization: Getting Results with Blogs, Webpages & More appeared first on Pure Visibility.

Who is a Good Client for Overflow Marketing?

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Wondering if working together might be a good idea? We’d love to speak with you and discuss having you apply to one of our programs, but first let’s take a look at who makes a good client for working with Overflow. We only work with second stage companies that are successful, but looking for more ... Read more

MC Hammer Cares About Web Analytics. You Should Too.

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

From You Can’t Touch This to a profound love for web analytics, MC Hammer has had quite a journey in life. But I have to admit his excitement about web analytics is well founded. Without numbers you won’t know how...

The post MC Hammer Cares About Web Analytics. You Should Too. appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

How to Use Email Segmentation in Your Marketing Strategy

by Laura Lynch @ build/create studios

Splitting your email lists into more targeted segments can improve your results. Email marketing is still a key strategy for many businesses—B2B and B2C alike. It’s a great way to stay front-of-mind with your customers, educate them about your products or your industry, help them find solutions to their business needs, and update them about... read more

The post How to Use Email Segmentation in Your Marketing Strategy appeared first on build/create studios.

Web Design | SEO | PPC | Web Flux – Michigan Marketing Company

Web Design | SEO | PPC | Web Flux – Michigan Marketing Company


Web Flux Marketing

Professional Michigan-based SEO/Website-Design Company with PPC Agency-Managment Service. Proven 1st-page results in Metro Detroit and Ann Arbor markets! ?

You Might Be Wasting Most of Your Marketing Budget… Here’s Why

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Point blank, if you are spending money on marketing you are doing it wrong. When you learn the smarter way to view your advertising budget, you’ll see instant results. (Don’t feel too bad, I’m a career marketer who only recently got himself together.) Effective marketing dollars are not spent but invested. Let’s take a look at how viewing your budget ... Read more

Detroit, Michigan

by Jason Heien @ Mindchip Industries | Detroit Website Developer

Look who just won $100 @bedrockdetroit gift card from @TitleSourceTech! The @wahlgrooming Man of #Detroit! #depictthed #qltechcon17 #ilovemi

Not So Pure Michigan……

by cjones @ VC Web Design

“It is critical that the michigan.org website echoes to the emotional appeal of the Pure Michigan advertising campaign, while offering visitors the tools to move from inspiration to execution and plan a trip to Michigan,” said Dave Lorenz, Vice President of Travel Michigan. “This michigan.org redesign will play a key role in our continued efforts to drive awareness and grow the number of visitors to our state.”

The post Not So Pure Michigan…… appeared first on VC Web Design.

Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

The post Everything You Need to Know Before Advertising Through Social Media appeared first on Long Tail Logic - Social Media Management and Search Optimization.

5 Ways to Stay Current: Social Media

by Melissa Armstrong @ Ingenex Digital Marketing

If you’re trying to stay at the top of social media trends here in fall 2017, you’re not alone; it does feel ever-changing and overwhelming!  …Even to us, sometimes. But it needn’t feel that nor be that way. Instead, we believe in keeping things real […]

The post 5 Ways to Stay Current: Social Media appeared first on Ingenex Digital Marketing.

Michigan Inbound Marketing Agency – The Whole Brain Group

Michigan Inbound Marketing Agency – The Whole Brain Group


Michigan Inbound Marketing Agency | The Whole Brain Group

Marketing plans for manufacturing companies developed by our Michigan-based team. HubSpot agency partners specializing in digital marketing and web design.

Fool Google once, shame on you. Fool them twice, you’re blacklisted!

by cjones @ VC Web Design

At least once a week I get a call from a prospective client that says “I was giving this guy $500 a month because he said he could get me to the top of page one on Google in three months, and I need good SEO.” There are so many things wrong with this statement that I don’t even know where to begin.

The post Fool Google once, shame on you. Fool them twice, you’re blacklisted! appeared first on VC Web Design.

Effective Content Marketing

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Content marketing is being utilized more often these days. This is true for prominent organizations, small businesses, and one-person shop owners all around the world. Why? Because it works!  An official definition for content marketing is: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a […]

The post Effective Content Marketing appeared first on Web Design | Managed Websites and SEO Company.

Digital Marketing Specialist

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Digital Marketing Specialist This posting is for a part-time position Stone Interactive Group is looking for an out-going, energetic, part-time Digital Marketing Specialist. The ideal candidate will be active on social media and must have exceptional phone skills. Responsibilities include...

The post Digital Marketing Specialist appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Recent Google Algorithm Updates (ICYMI)

by Melissa Armstrong @ Ingenex Digital Marketing

Ah, Google: so open and transparent. Yet so secretive! When it comes to changes to its algorithm, the search engine can be mysterious and sneaky, tweaking that algorithm incrementally (sometimes) yet at other times making a huge announcement and hullabaloo regarding massive changes. (Remember Panda?) […]

The post Recent Google Algorithm Updates (ICYMI) appeared first on Ingenex Digital Marketing.

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

The post Welcome to the Long Tail Logic Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

The Pursuit of Happy Pets: How Jamie Migdal of FetchFind Keeps Sane in a Stressful Environment

by Josh Cary @ Get Found First: A Complete SEO Website for the Professional Pet Sitter

A conversation between Josh Cary and Jamie Migdal You know those people who you chat with and you feel that conversation just flows? And you both literally speak the same language? Well, that’s how I feel about our guest today.…

Theodore Levin United States Courthouse

by Jason Heien @ Mindchip Industries | Detroit Website Developer

Detroit's #hallofjustice #depictthed #visitdetroit #agameoftones #lovethed #detroit #michigrammers #raw_capture #igers_detroit #igersmidwest #michigan #visitmichigan #candiddetroit #depictthed #raw_capture #seenindetroit #puredetroit #mittenaddiction #mittenstatelove #ig_ometry #symmetricalmonsters

Pure Visibility - Internet Marketing Company in Michigan

Pure Visibility - Internet Marketing Company in Michigan


Pure Visibility

Are you looking to maximize ROI from your digital marketing campaigns? Pure Visibility provides expert SEO, PPC, social media and analytics services.

barix clinics of michigan | Medical Centers in 135 S Prospect St - Ypsilanti MI - Reviews - Photos - Phone Number

barix clinics of michigan | Medical Centers in 135 S Prospect St - Ypsilanti MI - Reviews - Photos - Phone Number


BirdEye

37 reviews of barix clinics of michigan from Ypsilanti, MII had the sleeve done on April 4. 2017 and am down 78 pounds so far. Best thing I ever did. Loved this place. Staff is so friendly and sweet. Dr. Pop is WONDERFUL and my nutritionist Tina is Great.

Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design

by Emily Drier @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has begun work on a new website design for Magis Fundraising, an Ohio-based fundraising management company. The site is scheduled to launch Summer of 2010.

The post Magis Fundraising, an Ohio Fundraising Management Company, selects Stone for Website Design appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Gallery Post Format

by admin @ 1stM Realtors

Competently harness enterprise vortals via revolutionary e-tailers. Monotonectally recaptiualize one-to-one relationships whereas ubiquitous core competencies. Proactively actualize proactive methodologies after process-centric mindshare. Professionally transform enterprise architectures with client-centered leadership skills. Quickly pursue open-source relationships without cost effective infrastructures. Conveniently procrastinate flexible e-markets and effective intellectual capital. Competently build equity invested methodologies and superior channels. Efficiently […]

Detroit, Michigan

by Jason Heien @ Mindchip Industries | Detroit Website Developer

"The #wind that carries your name puts the finishing touches on the picture of our life, painted in all the hues of #love." -@mindchip #Detroit #lovequotes #depictthed #lovethed #beardsofinstagram #beard #tattoo #sleevetattoo #wind #igers_detroit #coffee Photo: @mcucks

Argo Canoe Livery

by Jason Heien @ Mindchip Industries | Detroit Website Developer

Nothing like floating on a #kayak and taking in everything #michigan has to offer. #visitmichigan #depictthed #puremichigan #mittenstate #greatlakesstate #river #water #annarbor

Search Engine Optimization – Climbing the SERP’s

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

What is SEO? Search Engine Optimization is an internet, digital, marketing strategy that considers how search engines work and what people search for day to day. It strives to get information out and traffic in. SEO helps to improve the volume and quality of traffic to websites. It complements other tactics such as social media […]

The post Search Engine Optimization – Climbing the SERP’s appeared first on Web Design | Managed Websites and SEO Company.

How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest

by Pure Visibility @ Pure Visibility

SEO professionals, social media strategists, and site analysts alike can sympathize with the struggle of unordered data lists. Despite the promise and allure of “all-in-one” data aggregators, many multivariable data reports require the use of multiple tools and websites in conjunction.

The post How to Use INDEX MATCH in Excel to Give Copy & Paste a Rest appeared first on Pure Visibility.

Client Testimonial: Vie Fitness & Spa

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

I just got an email from one of my favorite clients, Heather Co-Owner of Vie Fitness & Spa. Yes, all of our clients are favorites, but I know they’d admit that their businesses aren’t always as fun and exciting as Vie. 🙂 I’ve personally taken a very hands on approach with Vie, mixing quite a ... Read more

23 Ideas to Make the Most of Online Marketing for Your Local Business!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

4 General Online Marketing Tips to Get Started With Make Sure Your Company Website is Set Up for Conversion Converting means that you turned a visitor into a customer. The first thing to look for is an efficient website: good-looking, non-aggressive to visitors (no wild pop-up appearances or heavy flash use), user-friendly (the information is easily found), finished (no half-done pages), and a precise purpose that is consistent with the purpose of the company. Add a Blog to Your Website Blogging is a real asset to your website. Not only will it bring in surprising traffic from social sharing and search engines, but it will help create a link between you and your customers. It gives a more “human” touch to your business and no one should ignore that. Keep an Eye on the Enemy In his Art of War, Sun Tzu quoted an ancient Chinese proverb: “Know yourself, know your enemy, and you shall win a hundred battles without loss”. That is true for every business around our planet. Competition is good, competition leads to innovation. Take advantage of it! Look at your competitors and learn from their mistakes as much as you learn from their success.  How are they managing their online marketing? How efficient is their social media management? How high are they ranked in Google for the same keywords you use in your own website? Think “Long-Term” Effort Search Engine Optimization (SEO), marketing and community-related actions take a long time to become efficient. You build your reputation and your community with time: give your customers a chance to get to know you and your business. If you don’t want to have a long-term vision, you should be planting turnips, not doing online marketing. Keep calm and carry on with your efforts.   4 Essential Local Content Marketing Steps Make Your Content as Local as Your Business Is Your website and your blog should often refer to what you do in the specific area you are working in. If you are local, prove it!  This will pay dividends when it comes to your local search ranking. Schedule Frequent Blog Entries Having a blog is nice. But you know what is even nicer? Having a useful blog. You can easily cultivate a following for your articles as long as you post content that is related to your business or area on a regular basis. Pick some ideas HERE to boost your blog’s traffic. If you always publish the same day of the week, people will start expecting your publications. For example, this theatre in Ann Arbor uses a blog and posts an article at least once a week. Start a Customer Newsletter As long as you don’t send one 3 times a day, newsletters are often welcomed by customers. Once a month might fit perfectly, as it keeps your clients aware of your presence without annoying them. It’s a nice way to create another link between you and your clients. You can show your newest products, promote your latest blog entry, distribute your latest offer, or advertise upcoming events. Use Pictures … A Lot! Pictures of your staff, your local business, or even regular clients help create a human relationship between your company and your customers. Using real pictures in your website and through your social media network shows everyone that your company is not only a business but a human adventure. You are local: touch people by showing them local things! A famous local person comes into your business? Take a picture and share it! Everything you can do to make your customers feel like you care about them as human beings is great and worth a lot of effort. For example, this Café in Ann Arbor uses a lot of pictures taken on its location. We can see real customers enjoying their meals, and the trust given to the website is therefore increased.   4 Ways to Link Online and Offline Marketing Leverage Calls to Action Online that will Link to Offline Actions A “call to action” is an invitation for visitors to take a specific action. It can be following you on social media, joining a group, or printing a coupon. The visitor becomes an actor, and he is now linked to your company through this “call to action”. You can use this concept to make your customers take online actions that will have offline repercussions. Let’s say you own a restaurant, a “call to action” could be to ask visitors to complete a quick survey about their favorite meal in the restaurant, and they will win a 20% discount on their next meal. You made the customer take an action towards you, you made him remember what he liked about your restaurant, and you incited him to come back! Use Local Online Advertising With Google, Facebook or even Stumbleupon you can target people in a very specific area. If you want only people living in your town to see your ad, you can make that happen! You could even advertise only to people searching on cell phones in your area. Local online advertising can be very effective and is affordable: you invest only in the precise traffic you want! Use Tools to Bring Offline Visitors Online and Vice Versa Linking online and offline marketing is easier and much more important than you could think. You can help achieve that by using various tools, such as QR codes. They link your online and offline marketing for anyone who has a smart phone, and they cost nothing! Why should we avoid something free that may help? Learn more about how to use QR codes in your marketing. Include your social icons in all your brochures and posters, or even on the front door of your business! Make sure every customer is aware of the benefits of joining your online community. Do not hesitate in taking pictures of some customers (with their permission, obviously) and using them in your social networks. It links the “real” with the “virtual”. Transform Paper-Based Loyalty Cards into an Online Benefit If you […]

The post 23 Ideas to Make the Most of Online Marketing for Your Local Business! appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Detroit SEO & Web Design

Detroit SEO & Web Design


Adxotic Online Marketing Services

DETROIT SEO EXPERTS DETROIT WEB DESIGN A Search Engine Optimization and Web Design firm for Detroit WEB DESIGN SEO 0CLIENTS 01ST PAGE RANKINGS 0+YEARS EXPERIENCE 0+LEADS GENERATED DETROIT SEO IS A …

5 Ingredients for a Successful Blog

by leadplanmarketing @ LeadPlan Marketing

A successful blog is like a good cookie; it needs the right ingredients for it to be perfect. If an ingredient is missing from the batch, then your cookies (blog) won’t be successful. Below we’ve laid out five ingredients to make your blog so good you’ll have people begging for a second helping. The Right […]

The post 5 Ingredients for a Successful Blog appeared first on LeadPlan Marketing.

Content Marketing Evolved

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

We have become an information driven society! Obtaining any data is right at our fingertips. And we are in control of driving search and identifying what it is we seek. Timing is everything! If we have to wait beyond seconds, we simply move on. Opportunities won and lost when timing is involved. Content informs us […]

The post Content Marketing Evolved appeared first on Web Design | Managed Websites and SEO Company.

Marriage Equality Achieves Top Google Keyword Ranking for State Of Michigan

by annie @ Keystone Media

Keystone Media was selected by the National Marriage Challenge, Dec. 2014, to raise awareness (and funds) for the DeBoer v Snyder legal case. This was one of the lead court cases… read more →

Free Stuff for Improving your Facebook Ads

by Martin Smith @ Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Today I found a few free Facebook related offers that I just had to share. A Facebook Ads training course, image template, and a Facebook Messenger Wordpress plugin. Only free for a limited time, so grab them while you can. Free Facebook Ads Measurement Course Andrew Tweito of Funnel Boom was the featured guest on the ... Read more

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

The post The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Michigan SEO Company with Guaranteed ROI | Detroit SEO

Michigan SEO Company with Guaranteed ROI | Detroit SEO


Overflow Marketing Solutions | Digital Growth Hacking Marketing Agency With Real Results

Discover 5 Secrets for Hiring The Right SEO Agency Watch this video and in 5 minutes you'll know 5 things SEO &amp; Lead Generation Agencies won't tell you. Like, why so many of their clients never

Why is Search Engine Optimization Important to a Business?

by Adxotic @ Adxotic Online Marketing Services

Why is Search Engine Optimization Important to a Business? Search engine optimization, often abbreviated as SEO, refers to the variety of techniques that Internet marketers use to make sure a certain page ranks highly on a search engine results page (SERP). In other words, the aim is to ensure that if a person using Google…

The Challenge of Calculating Social Media ROI

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

Social Media ROI has a well earned reputation of being hard to calculate.  A quick Google search, for example, reveals dozens of articles on the subject without much of a consensus on the solution.  Search Amazon and you’ll find books on the subject that end up being more about implementing social media strategies than actually measuring their impact.  This difficulty and disagreement stems from two facts.  First, the traditional formula displayed on the right often doesn’t appear to work due to the nebulous nature of the gains social media provides.  Second, social media marketing provides quite a few diverse benefits that vary depending on the particular case.  In the end, the most difficult aspect of calculating the ROI of social media is identifying the wide variety of benefits. Unlike most marketing methods that generate a single measurable return such as sales or traffic, social media can provide a wide variety of less tangible benefits.  For example, common benefits include direct and referral traffic, direct sales, ad impressions, customer service savings, brand equity, market intelligence, and improved search engine ranking.  To be fair, it is beyond me to calculate the particular value of some of these benefits — brand equity for example.  Most benefits, though, are quite measurable, despite occasionally being a challenge. Lets look at sales.  Quite a few regular activities in social marketing generate sales, directly or indirectly.  Coupons or promotions cause immediate sales.  Responses to customers can encourage purchases and retain customers after bad experiences.  Insightful or fun posts that get shared can generate new customers who later buy, and can drive traffic to your website.  Once again, the solution is to segment.  Value customer interaction just as you would in your contact center.  Apply your website’s conversion rate to traffic generated.  Use unique coupon codes on social media so you can separate it from the same promotion elsewhere.  Simply calculate the value of each type of interaction separately. A lot of marketers end up focusing on traffic as the primary objective of social media marketing.  This is a reasonable approach for a number of reasons.  While there are a number of effects of social media marketing that don’t result in additional website traffic (like customer service and branding), the great majority do.  Also, focusing on traffic removes outside factors that can affect the sales impact of marketing on social media — conversion rate in particular.  In the end, though, it comes back to figuring out what applies to your particular business.  Determine what needs to be measured, and actually measuring becomes much simpler.

The post The Challenge of Calculating Social Media ROI appeared first on Long Tail Logic - Social Media Management and Search Optimization.

MI-SBDC and Logic Solutions host workshop on mobile app development for non-technical entrepreneurs

by Jennifer Pan @ Logic Solutions

FOR IMMEDIATE RELEASE The Michigan Small Business Development Centers Southeast Region and Logic Solutions, Inc. will host an informative workshop on mobile app development for non-technical entrepreneurs. Livonia, MI – ...

Read More

The post MI-SBDC and Logic Solutions host workshop on mobile app development for non-technical entrepreneurs appeared first on Logic Solutions.

How Well Do You Impress? Reputation Management Online.

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Yes, how well do you impress? What impact do you have on others? How do you know? In today’s digital world, it’s important to know what impression your business has made on others. Not only that, but you need to know what impression others have of your business/services. No doubt you’ve worked hard to build […]

The post How Well Do You Impress? Reputation Management Online. appeared first on Web Design | Managed Websites and SEO Company.

SEO: What Google is Looking for and Techniques to Employ

by leadplanmarketing @ LeadPlan Marketing

For around 25 years, people in the SEO world have been searching and scouring for ways to improve organic search rankings. Much like most of the world has, SEO has evolved immensely in the last quarter century. The evolution of SEO has been led by companies like Google and Yahoo. In the early days of […]

The post SEO: What Google is Looking for and Techniques to Employ appeared first on LeadPlan Marketing.

How to Improve Design of Your Website For Better Use

by Adxotic @ Adxotic Online Marketing Services

Should you improve design for your website? If you aren’t sure, then check this out: Online viewers only need 50 milliseconds to decide whether or not they should leave your website. 94% of the time, these first impressions are actually design related. Website design goes beyond just the appearance of your website, it is also…

Welcome to the Long Tail Logic Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

With development of longtaillogic.com finishing up in the next couple weeks, this blog will begin to see some heavy use.  We plan on explaining a great deal of what we do on this blog, in addition to providing news and analysis of the growth of our field.  Please subscribe if you’re interested in social media marketing, content marketing, and search engine optimization.  While we always desire feedback, it is particularly useful to us while we’re getting started.  Please don’t hesitate to leave a comment or send us an e-mail!  

The post Welcome to the Long Tail Logic Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Stone Launches New Website Design for Hyundai

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone Interactive Group has launched the new HATCI site for HMG (Hyundai Motor Group), a top five global OEM. HATCI is HMG’s design, technology and engineering headquarters for North America. Stone helped to properly showcase Hyundai America Technical Center as...

The post Stone Launches New Website Design for Hyundai appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Detroit, Michigan

by Jason Heien @ Mindchip Industries | Detroit Website Developer

Thank you @onetoughnerd for choosing me to be one of the #26for26 honored to represent #Detroit and more importantly our #greatlakesstate and #michigan #depictthed #lovethed #saynicethingsaboutdetroit #detroit_insider #detroit_igers #mittenstate #mittenaddiction #puremichigan #michigrammers #candiddetroit #grooming #visitmichigan #mittenstatelove #mensgrooming #menshealth

Detroit, Michigan

by Jason Heien @ Mindchip Industries | Detroit Website Developer

Quick chat with @JDFarner CEO of @QuickenLoans about being the @wahlgrooming Man of #Detroit #visitdetroit #depictthed #grooming #beardsofinstagram #barber #barbershop #beard #moustache #beardgang #beardsofinsta #mensgrooming #beardtrim #wahl #menstyle #saynicethingsaboutdetroit #detroitusa #puredetroit #michigrammers #ilovemi #lovethed #hair #getgroomed

April’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Ever feel like you can’t keep up with Facebook’s newest analytics tools and features? Worried about discovering a new Google algorithm after it’s too late? We’re here to help. Every month, the ever-dynamic field of digital marketing experiences shake-ups. We track and...

The post April’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

Google, SSL Certificates, and SEO: What You Should Know

by Laura Lynch @ build/create studios

What Google’s new SSL policy means for your website. You’re probably already familiar with SSL certification from looking at URLs in your address bar. Secure websites are those that begin with HTTPS rather than the standard HTTP. As you can probably surmise, the “S” stands for “secure.” Meanwhile, SSL stands for Secure Sockets Layer, and... read more

The post Google, SSL Certificates, and SEO: What You Should Know appeared first on build/create studios.

Detroit, Michigan

by Jason Heien @ Mindchip Industries | Detroit Website Developer

#beardgang @qltechnology @qlcareers With @wahlgrooming Man of #Detroit heading to #qlawards17 #beardsofinstagram #beardo #tattoo #depictthed #lovethed #motorcity #visitdetroit

Google Posts: How to Use Google’s New Feature for Local SEO

by Alicia Zeluff @ Pure Visibility

Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without sinking a lot of time and money into the effort.

The post Google Posts: How to Use Google’s New Feature for Local SEO appeared first on Pure Visibility.

March’s Biggest SEO News, SEM Updates, and Social Media Buzz

by Pure Visibility @ Pure Visibility

Digital marketing changes every day. From the newest Google update to the freshest pay-per-click ad option or Instagram feature, it can be hard to keep up! Thankfully, we’ve done the hard work of finding last month’s top search engine optimization, search engine...

The post March’s Biggest SEO News, SEM Updates, and Social Media Buzz appeared first on Pure Visibility.

How to know if your SEO company is the one

by Pure Visibility @ Pure Visibility

If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, buying links, and guarantees of #1 rankings top...

The post How to know if your SEO company is the one appeared first on Pure Visibility.

Is Your Website Responsive or Broken?

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

In today’s digital world, we have information at our fingertips, and many styles for our fingers to do the walking. Whether we use a desktop, laptop, tablet, or smartphone, we can search just about any time and any place. Websites can appear on any of these platforms, but may not be easy to view and […]

The post Is Your Website Responsive or Broken? appeared first on Web Design | Managed Websites and SEO Company.

Page Rank in Layman’s Terms

by mplysiak @ Website Design and Search Engine Optimization – SEO

Page rank is a very important aspect of SEO. Search engines rank pages based on their relevance, uniqueness, and importance. A number of factors go into determining this including: The content contained within each page and across the website The structure of the content and code The use of internal links The number and relevance […]

Digital Marketing for Your Kickstarter Campaign

by Melissa Armstrong @ Ingenex Digital Marketing

As a startup, you may have tried to use the power of family, friends and even strangers to help fund your enterprise via crowdfunding. It has become so popular that several online platforms offer startups, nonprofits, and other fund-raisers marketing and fundraising management help. The […]

The post Digital Marketing for Your Kickstarter Campaign appeared first on Ingenex Digital Marketing.

Who said the web was fair?

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

How unfair is this…. A prospective customer visits your website for the first time. They notice that the site’s design feels a bit dated. They notice that the website looks ’small’ on their monitor. They notice that the copyright at...

The post Who said the web was fair? appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

19 Keys to The Perfect On-Page SEO!

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

What is On-Page SEO and Why is it So Important? On-page SEO consists of ensuring the details search engines (such as Google, Bing or Yahoo) look for in your webpage’s content are set up ideally. It encompasses everything from the URL to the titles of the images you are using: basically any detail that will be registered by search engines when they index your site and try to determine both what your page is about, and how valuable your page is to searchers of that topic. If you want your page, blog, article, or website to be ranked #1 on Google, this is something you must consider.   12 Things to Check for On-Page Optimization   Research and Define Your Targeted Keyword The first step in the process is finding the keywords you want to be ranked for. You will put all your efforts onto those precise keywords, so choose wisely! You will increase your chances of ranking highly if your keywords are not used a lot by other websites.  Also, if there is high demand for your precise keywords, you’ll receive more traffic when you succeed in ranking. How is this possible? Fortunately, you can check the competitiveness of keywords with various online tools, such as Google Adwords, Semrush or Word Tracker.  Developing a keyword strategy is a topic worthy of a blog post of its own (or several), but as long as you seek to find the highest volume search terms with the lowest competition, you will be on the right track. Use Your Keyword in Your URL The first thing the engines are going to see is your URL and domain name, so put make sure your keywords are prominently featured in them! It works in order: the first word of your URL is the best spot, the second right after, and It goes on. If you have a long URL, use hyphens ( – ) between each important term, and get rid of useless words that will dilute your important ones (like “and” “the” “to” “for”, etc.). If you are using WordPress, the Smart Slug plugin automatically removes the connections words such as “the” or “a” in your URL. Optimize Your Page Titles When thinking of an attractive, traffic-driving, sexy title, you must also consider Search Engine Optimization. You should use your keyword in it, the closer to the beginning the better. Also, note that your title must be fewer than 70 characters if you want it to be displayed completely by Google in the search results. Seventy is the maximum limit, but you should stay under 65, as the place occupied by characters depend on the characters you use. Create a Quality Meta Description The meta description is a different sort of SEO tool. Google does not consider this content in search engine page ranking, but you must add it if you do not want Google to use an automatic clip of your content as the summary of your page. Make sure the description is clear and engaging, as this is what sells search users on your page over other search results. Try to keep it fewer than 155 so the Search Engines will display it properly. Use Your Keyword and Vary it It is kind of obvious but needs to be said: you have to use your keyword in your content. Four times at least to make it clear for the engines that this is the keyword they want to rank you for. Vary it! Use abbreviations, plural, singular… You may want to use several synonyms also, to target related keywords for improving your ranking in the general topic you are talking about. Start Your Main Text With Your Keyword As we said for the tittle, search engine spiders will crawl your content from the start to the end. The closer to the beginning of your first paragraph your keyword is, the better! Optimize Your Sub-titles To organize a page, there are titles called Headers. Header 1 (H1) is the first title, Header 2 (H2) is the subtitle of Header 1, and it goes on… Google only considers H1, H2 and H3 for ranking. You should use and optimize these sub-titles and make sure your keywords are in H1, H2 and H3. Use Your Images Images are very important: for each image you can configure a Title and an “Alt tag”. “Alt Tag” corresponds to the text displayed when the image cannot appear. When you pass your mouse over an image, the Title appears in a small box. You want both the Title and the Alt tag to contain your keyword. It is better if the two are different, as search engines recognize new and re-used content. Make the Most of Your Internal Links Internal links are great. They are used in a variety of ways, such as linking to other, similar articles you wrote to invite your audience to go further in the research. It is great for your traffic, but also essential for your SEO. When using them, make sure your anchor text is wisely chosen. The anchor text is the text displayed as the “link”, the “click HERE” instead of “click on http://www.youshouldclickhere.ltl “. You can use your keyword in the anchor text, and that will help your SEO. For example: you can find more information about webmarketing for local business here. Add Some Pertinent Outbound Links By adding pertinent links to other websites, you can manage two things. First, you give the opportunity to your readers to go further. It is a sign of reliability. Secondly, search engines take the presence of external links into account when they rank your page.  Having external links consistently correlates to higher search result ranking.  For a more detailed explanation of this, check out this article on the SEO value of outbound links. Note that if you make the link open a new tab by using the [target=”_blank”] html tag, you are likely to keep your visitor on your site, whereas if by clicking on your […]

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How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

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Is Your Social Audience Listening?

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

Social media marketing is effective, affordable, and it doesn’t matter whether it involves a large company or a small one. The goal is to place an effective message in front of your targeted audience, generate engagement, and then track and measure it all. It is important to always keep focused on the company’s goals and […]

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Michigan Inbound Marketing Agency - Ingenex Digital Marketing

Michigan Inbound Marketing Agency - Ingenex Digital Marketing


Ingenex Digital Marketing

Inbound Marketing Agency and Hubspot Partner Agency focused on Inbound Marketing for Higher Ed, Franchise, B to B, Startups and more in Ann Arbor, Michigan

The 5 Best Ways to Drive Shocking Traffic to a Brand New Blog

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  In this article we will guide you to an incredible amount of traffic immediately after the launching of your blog. We’ll see why Guest blogging is so important, and how to make the most of Social Bookmarking. After a quick view at professional social groups and how to use them for traffic, we shall get into the huge taboo of paying to advertise your blog. We’ll finish by looking into backlinking and how to make the most of those who copy your content. The first step is to create a quality blog (one can never insist too much on that). Once you have mastered the concepts of WordPress (for example) and you have a blog you are proud of, you can start thinking of how to attract as many people as you can to it. We will assume here that you prepared a lot of content ahead, and that you already have 15-20 articles of a good quality. Select your 3-5 best pieces of art, and do not publish them! Save them for later — you’ll understand why shortly. Select some others to be published in the future according to your schedule — regular publications are very important in blogging: not only for SEO but to ensure your audience that you are able to bring good quality content on a consistent basis.   3 free, easy-to-do and very effective steps to quickly boost your traffic   Social bookmarking What is social bookmarking? It’s basically the same concept as the bookmarks you insert in your book to remember where you left it. These sites allows the users to “bookmark” sites or pages that they find valuable for others to see. Depending on your content you might prefer one or another social bookmark, but the important part is to share some (or all) your content there. You will benefit from their traffic and SEO. People will read your articles there and, upon finding good quality content, they might share your articles with their friends. Don’t forget to add an author’s description, and always link to your blog. Here are five very popular Social Bookmarking sites: digg.com reddit.com stumbleupon.com newsvine.com diigo.com   One important thing to remember, though: if you just come to these sites to publish your content once in a while, your links may go unnoticed.  To increase the impact of sharing on these sites, visit them on a regular basis and share other’s content, for example. Being part of the community gives more credit to your publications.   Social Media groups We know you are already comfortable with social media, and you are probably already using it to publicize your work.  There is more you can do, though.  Most of the professional social sites like LinkedIn have groups you can join. So do it! Join every group relevant to your area, and share your articles on them! Share the ones on your blog, and those which you Guest Posted on other’s sites. Make sure you share every article, but be careful not to spam! Don’t share everything right away — follow the same schedule you’ve developed for your blog.  Just as with social bookmarking sites, participate in the community and more people will pay attention to your posts.   Guest blogging Now that we have a decent blog with a lot of content in it, it is time to catch some traffic. The first move would be to look toward Guest Blogging. What is Guest Blogging? You approach a famous blog relevant to your own blogging area, and offer them free content. The famous blog already benefits from great traffic and SEO. You could get some of theirs by having a great article on their homepage! This is why you should keep your best articles in stock and not publish them right away on your blog. Blogs are chronological, the most recent content is on the top. Why would you want your best stuff to be immediately buried? You want to promote your best articles so people will want to come to your blog, subscribe, etc. Not all blogs will welcome you warmly. Lots of famous blogs are often approached by similar requests and refuse to look at any proposal of that type. So how can you find where to guest blog? You can start by looking through Google, and/or going through this list of 500 places to syndicate your content. You can also look through this list of 100 blogs that are welcoming guest posts. Once you’ve found it, don’t pressure the blog! Prepare a nice pitch to convince them that they need your (free and amazing) content! Spend some time going through their publications; make sure nothing has ever been posted on the topic you are offering, etc. The important part in this preparation is to constantly remember that the blog may be contacted dozens of times every day with the same request. You need to make sure that if they accept a guest, you will be that guest. Make sure you don’t post the same article in two different guest posts. That would give your blog a bad image. Advertise your blog! Why and how you should do it.     Make no mistake, as the Romans said: nervi belli pecunia. Money is the sinew of War. By implementing the free techniques described above, you can reach a certain amount of traffic quickly. But in order to achieve maximum success, you should reinvest in your blog. People have always been reluctant to pay for advertising their blog. Nobody minds paying for advertising their website, their company or even their personal events. Bloggers, on the other hand seem to view advertising themselves as taboo and swear by organic methods. Well if you are a thirteen year old girl and you write about how wonderful your school day was, yes it might be overreacting to pay for advertising that. But if you are serious about what you do, and you really want your blog to be successful, why shouldn’t you invest some of your money along with your time? You already spent a […]

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Search Engine Optimization Blogging

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic. But how can you make your blog worth …

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Keystone Media is NEF Featured Stakeholder Member

by annie @ Keystone Media

Keystone Media has been selected the New Enterprise Forum’s (NEF) featured Stakeholder member for July 2016. The NEF mission is to link entrepreneurs with management expertise, joint venture partners, business… read more →

Email Anarchy ft. Alex Beaudin

Email Anarchy ft. Alex Beaudin

by @ Step 3: Lessons learned in business, professionalism, and life.

Inbox Zero is dead, Long Live Email Anarchy Or something. Remember when you got AOL in the mid nineties and the flush of excitement hearing that weird voice say “You’ve Got Mail” would bring?  So much so that they even made a bloody movie about it?  No one feels that way about email any more.... read more

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SEO Ypsilanti MI - Search Engine Optimization Company Webfox Marketing

SEO Ypsilanti MI - Search Engine Optimization Company Webfox Marketing


Web Design | Managed Websites and SEO Company

SEO Services Ypsilanti MI. Specializing in Full-Service SEO and local ranking optimization. If you are looking to expand your business online, call today!

Welcome to Heart to Heart Healthcare Training!

by Katie @ Heart to Heart

Thank you for visiting Heart to Heart Healthcare Training! We are beyond excited to start training in the Ypsilanti area. We will be having our grand opening on April 11th for all to come and visit our location. At this time we are registering students via phone/email for our classes until our opening on April 11th. We are currently approved […]

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Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem

by Eric Lynch @ build/create studios

There are agencies all over the Internet either promising rankings results (the ones you obviously should run from) or at least can show that they’ve done the work to increase a company’s search term rankings. The latter is perfectly fine, and we do it. Reputable SEO agencies should show their work. But there’s a slight... read more

The post Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem appeared first on build/create studios.

Video Post Format

by admin @ 1stM Realtors

Uniquely customize future-proof niche markets via worldwide users. Proactively negotiate user-centric schemas after fully researched bandwidth. Intrinsically actualize client-centric resources before customized products. Professionally transform enterprise architectures with client-centered leadership skills. Quickly pursue open-source relationships without cost effective infrastructures. Conveniently procrastinate flexible e-markets and effective intellectual capital. Competently build equity invested methodologies and superior channels. […]

SEO’s Can No Longer Rely On a Great Domain Name for Rankings

by mplysiak @ Website Design and Search Engine Optimization – SEO

October 2012 brought with it a new, and in my opinion a welcome, change to Google’s algorithm. Companies and SEO’s can no longer rely on a strong domain name that matches the search terms to propel their website to the top of the Google SERP. For example, in the past if someone did a search […]

User Experience 101: 5 Keys to Success

by Haley Fox @ Logic Solutions

What is User Experience Design? Simply put, it’s the art of putting users first. This essential part of the development process can seem overwhelming and complex, but by keeping these ...

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d.Diversified And Stone Partner To Launch Next-Generation Website

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

d.Diversified – Michigan’s innovative staffing company – partners with Stone to launch it’s next-generation website. http://www.ddiversified.com/

The post d.Diversified And Stone Partner To Launch Next-Generation Website appeared first on Stone - Michigan Web Design, SEO and Online Marketing Agency.

Pantothen Selects Stone to Redesign Consumer Site

by admin @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Pantothen – the all-natural acne solution – selects Stone to redesign successful consumer marketing site . http://www.pantothen.com/

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Google’s Addiction Treatment Ad Intervention

by leadplanmarketing @ LeadPlan Marketing

Google’s Addiction Treatment Intervention As an industry, addiction treatment centers have admitted they were powerless over predatory digital marketing practices – then a higher power implemented an intervention to help restore sanity. Google has recently stepped in and restricted ads for queries about addiction treatment and addiction recovery resources. The problem As the reputable providers […]

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How to delete the Fox News Roller Coaster Accident Spam/Scam Post and App Permissions from Facebook

by mplysiak @ Website Design and Search Engine Optimization – SEO

Please click the share button above if you found this information useful. We here at Dominant Domains would appreciate it! The story about the roller coaster veering off the track at universal studios is fake. These are the instructions on how to remove it and the APP permissions from your facebook account. There are three […]

How to Become Instantly More Professional Through A Business Email Address

by Josh Cary @ Get Found First: A Complete SEO Website for the Professional Pet Sitter

(Video Length: 8 minutes 53 seconds) Hey there, we are live, thanks for tuning in, you got Josh Cary here founder of PetSittingOlogy with another Q&A video for you. One of our members asked: “How do you create a business…

Stone Launches New Site for ImageVision, Inc.

by Louis Davis @ Stone – Michigan Web Design, SEO and Online Marketing Agency

Stone is proud to announce the launch of a new responsive website for Texas-based ImageVision, Inc., a manufacturer of steel control room furniture for industrial, commercial, and security applications. In a press release, ImageVision CEO and Founder Dave Renfro said that, “We take tremendous...

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Ann Arbor MI Organic SEO Services-Drive Traffic to Your Site

Ann Arbor MI Organic SEO Services-Drive Traffic to Your Site


Michigan SEO Experts|Proven Internet Marketing Strategies|Expert Web Design|SEO Consulting

You found this page using the Power of SEO looking for Ann Arbor MI SEO Service Companies. We drive traffic to your website via Organic SEO best practices.

June 15, 2015 – PR Assistant, Southfield Public Schools (Southfield, MI)

by LWelsh @ PRSA Detroit

Job Code: 9098 Status: Open Positions: Unaffiliated Public Relations Assistant Location: Administration Category: Support Salary: 41,589 Posting Date: 06/04/2015 Deadline Date: 06/18/2015 12:00 PM (noon) Qualifications: • Bachelor’s degree in public relations, communications or related field • 1–3 years agency experience preferred Requirements: • Strong oral and written communication skills • Solid editing and proofreading […]

The post June 15, 2015 – PR Assistant, Southfield Public Schools (Southfield, MI) appeared first on PRSA Detroit.

SEO Website Design: How to Use SEO Elements for Smart Web Design

by Adxotic @ Adxotic Online Marketing Services

Are you a small to medium-sized business thinking about web design and SEO? Your online presence can be a major factor in the growth and success of your business! But do you know how to use SEO elements for smart web design? Or maybe, do you have no idea where to start? We can help! When it…

Organic Strategy to Improve SEO Ranking

by Webfox Marketing @ Web Design | Managed Websites and SEO Company

The public conducts numerous searches online and offline to obtain both goods and services, and they are doing so now more than ever. Individuals have more opportunities to execute them as well. They can type or talk these days to find what they need to know. Some online searches are with the intention to find […]

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Creating Backlinks

by mplysiak @ Website Design and Search Engine Optimization – SEO

Building backlinks is one of the most important SEO tactics  utilized to increase a websites page rank. Think of backlinks as recommendations from other websites.  The more recommendations or votes your site has the higher search engines will rank your site and the more visitors it will draw. Directory listings, comments, and guest posts are […]

Detroit WordPress Developer | Website Designer | Graphic Designer

Detroit WordPress Developer | Website Designer | Graphic Designer


Mindchip Industries | Detroit WordPress Developer

WordPress Developer, Website Designer, and Graphic Designer located in Metro Detroit.

Everything You Need to Know Before Advertising Through Social Media

by Alexandre @ Long Tail Logic – Social Media Management and Search Optimization

  The rise of social media has generated endless new opportunities for advertisement. With these new platforms, targeting a precise audience for advertisement has never been so effective. The plethora of available advertising avenues also means that one has a lot to consider when starting a new campaign. Every social platform has its own rules and should be researched before advertising on it. Even before that, though, the first goal is to prepare your campaign. Have a quick look into this article, to see the 6-steps strategy to smart advertising. Once you have clearly defined your goals and what you expect from your campaign, it is time to have a look into the social platform you can use for advertisement. You still need to decide where to advertise. Knowing the why and the what is one thing, but with the rise of the “social web” advertisers now have many more different options for how and where. As always, it is important to have a good look into what others do before jumping into an unknown activity. Where do the best social marketers advertise? According to Business Insiders here is a review of how much is spent on social media:   Clearly, Facebook is the number one place where marketers decide to advertise. That means two things: first, you cannot dismiss Facebook from your list of places to advertise, because both your customers and competitors are on it. But the other interesting point would be to look into other places to advertise, because your competitors might not be advertising on them, or they might be much cheaper! To simplify your work, I summarized the key points of advertising on the most interesting social networks for a marketer.   Advertising on Facebook With more than a billion users, and over 50% of those users active on any given day, Facebook is the actual leader of the social networks. You have the virtual opportunity to reach over a billion potential customers with one ad. With its sophisticated system of “likes” and center of interests, Facebook produces an algorithm that makes targeting customers as easy as child’s play. You can target exactly the people who will be most receptive to your advertisement. Age, gender, occupation, interests, and more… It has a user-friendly interface, so even if you are not familiar with Facebook or other advertising solutions (like Google Adworks for example) you will have no trouble creating a campaign on Facebook. First, go to http://www.facebook.com/advertising and click on “create an ad”. You need a Facebook account to start using the advertisement system. You have three possibilities: “sponsored stories”, “promoted posts”, or “Facebook Ads”. The “sponsored stories” will reach your customers in their newsfeed, and the Facebook Ads will stay on the places designed for advertisement (mostly on the right side of the screen). Facebook recently added the “promoted post” functionality. Here is a great article from SEOMoz that compares the reach of promoted posts and sponsored stories: http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test The rest of the process for creating the ad is standard: you will be asked to choose a destination tab (the landing page that your ad will point to), a title (just like blog titles, use a catchy title to grab the attention), an image, etc. The next step is focused on targeting. You will select the audience you want to reach with your ad. Location, age, gender, and more. Facebook is known for having the most precise targeting available, so use this to your advantage! The last step is pricing. This is the key: the more you pay the more people will see your advertisement. You have the choice between CPM (you pay for the visibility of your ad, per “impression”), or CPC (you pay when people click on your ad). The click-through rate is often very low (most of the time <0.1%), but the CPC option usually offers you the best return on investment. The cost of Facebook advertising will depend on your target. The Cost per Click for example can be anything between $0.03 to $5 or more depending on your industry. This can still be a great deal, depending on the conversion rate of people who click through your ad and how much a conversion is worth to you. This is the key point that will determine whether your ROI on this campaign will be high or low. You should start with a small budget. Many people focus on a reasonable $50 to start with. There is no point in flooding your ad in one day all over the Internet. Refine it through small trials and iterations, and increase the reach and budget once you’re satisfied with its performance. How effective Facebook is for advertising: A brand? Because it only displays messages from the brand to the customers/fans, Facebook ads do not provide something “special” that would make the site unique for branding. Of course a fan page helps with company branding and community building, but advertising alone will be much more effective for specific products/services/events rather than just for the name of the company. Advertisers understand that, and you can clearly see that the ads on Facebook are usually for a product/service and not for the company itself. A service/product? With the amount of people reachable with any ads, Facebook is a place one can’t ignore when promoting a service or a product. The billion users make it almost impossible to select criteria with no results. A popular strategy is to combine Facebook ads with a free Facebook fan page, by directing those who click on the ad to the Facebook page. If, once there, they are convinced to ‘like’ the page, they will automatically see future updates and posts by the page in their newsfeed. An event? Facebook has a specific system of events that is widely used. Events are often used for marketing, and Facebook is the only social network set up to support marketing events specifically. Correctly used, it can be extremely effective.     Advertising on Twitter Why […]

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When Should You Start Up a Google AdWords Campaign For Your Company?

by Seattle SEO Consultant Rob @ Rob1SEO | Top SEO Consulting Company

You’re excited about how your company is growing. More and more people are becoming aware of your company and brand. You want to continue to advertise your business and its products.   1.  Customer Demand The first ingredient is customer demand. If your Seattle customers are not searching for your product or service in Google, …

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🖥 Detroit Mi SEO Company | Ala’ Carte SEO Pricing! 💵 – Web Flux |...

🖥 Detroit Mi SEO Company | Ala’ Carte SEO Pricing! 💵 – Web Flux |...


Web Flux Marketing

Professional Michigan-based SEO/Website-Design Company with PPC Agency-Managment Service. Proven 1st-page results in Metro Detroit and Ann Arbor markets! ?

How To Add an Amazon Affiliate Store to a WordPress Blog

by Charlie @ Long Tail Logic – Social Media Management and Search Optimization

While most of our work in WordPress revolves around content marketing and search engine optimization, we occasionally need to monetize a blog (usually personal, not corporate).  Becoming an Amazon Affiliate is one of the easiest ways to immediately start building an income from a high traffic blog.  Within fifteen minutes of setting up your account, you can have banner & sidebar ads on relevant products integrated into your site, and you can add an affiliate link to any product you reference.  Once that is done, it may also be worth your time to set up an aStore for your blog — especially in light of how simple it is to integrate.  Setup requires comfort accessing and editing your wordpress theme files, and that’s about it. There are a couple ways to add an Amazon Affiliate store to a wordpress blog.  You could build your own store using wordpress posts as item pages.  This is very time consuming, but pays dividends in terms of design and SEO.  You could also create your own aStore theme to match your blog design.  What I recommend, and what I’ll be going over here, is using the default aStore design, but matching colors with your WordPress theme.  This isn’t a perfect method, but it’s effective and extremely fast.  I’ll be using a store I recently added to Geographical Perspectives as an example. Start by logging into your Amazon Affiliate account.  Click on the blue aStore tab, select ‘Add an aStore,’ and select the tracking code you would like to use.  The next screen will allow you to select the products you want to offer in your store.  For the purposes of this tutorial, I’d recommend selecting a large category and adding relevant keywords: This will fill your store with products and allow you to see spacing and final appearance before you manually build up your product list. Next we need to configure the appearance of the store.  For this step, you will need to get color values from your wordpress theme.  Many themes allow you to adjust the color scheme.  If this is the case, you can simply go into the appearance control panel and copy the color code.  If this doesn’t work, you can use the Print Screen key to take a screenshot of your theme and past it into a photo editor.  Use the color picker to select the colors you would like to use for the header, background, text, and links, and copy the color code into the Amazon Affiliate theme editor: Once the colors are matched, enter a name for your store and turn the header off.  We’ll be integrating this into your blog, so you won’t need a separate header.  When you hit continue, you’ll encounter another page of preferences.  The only suggestion I have here is to turn customer reviews off — they tend to take up a great deal of space.  Without them, you can cut down a great deal on the vertical space you need for your store.  Once you’re done, click ‘Finish & get link.’ Your store is now complete — all we need to do is integrate it into wordpress.  Clicking ’embed my store using an inline frame’ reveals the code we need to do this.  Now that we have that, we’ll need to create a template in WordPress.  To do this, copy your page.php file from your theme directory in your WordPress install.  Rename the file ‘store’ or something similar, and add the following code to the top of the page: <?php /* Template Name: aStore */ ?> Also, delete the following code from the file: <?php get_sidebar(); ?> In the content area of the template, replace the existing code with your iframe html you just got from amazon.  Save this and upload it back into your theme folder.  In most cases, the resulting code will look something like this: As you may notice, I edited the code Amazon provided, to better fit my needs.  I changed the width to 100%, reduced the height considerably, and changed scrolling to auto.  I’d highly recommend doing all three of these things. Now simply create a new page on your blog, select the ‘store’ page template under ‘Page Attributes’ on the right, and publish.  Add this page to your navigation, and you’re done!  Feel free to check out the result of this method here, and leave a comment if you have any questions!

The post How To Add an Amazon Affiliate Store to a WordPress Blog appeared first on Long Tail Logic - Social Media Management and Search Optimization.

Better Brainstorming Techniques

by Ingenex @ Ingenex Digital Marketing

What is brainstorming? Simply put, brainstorming is an informal approach to problem solving and critical thinking.  It fosters an open and accepting environment that will generate creative ideas and solutions.  However, it is possible to hold wildly unsuccessful brainstorming sessions… and waste a lot of time.  […]

The post Better Brainstorming Techniques appeared first on Ingenex Digital Marketing.

Ann Arbor WordCamp: Effective Websites Presentation

by annie @ Keystone Media

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